The document outlines the objectives and strategy for the 2014 Indian Super League season, which was to create awareness of the tournament and generate social media reach. The strategy involved raising awareness of the league through posts about players and matches, generating interest with player statistics and videos, driving desire through contests and real-time updates, and gaining attention by building a loyal fan base across social media platforms like Facebook, Twitter, YouTube and through banner ads on websites.

1. Indian Soccer League

2. Objective
• To Create awareness of the tournament and generate
reach on social platforms.

3. 2014 Indian Super League Season
12 October 2014, Sunday

4. Strategy
Awareness
Interest
Desire
Attention

5. Communication
Awareness
• Awareness on the ISL
• Trends
• Posts on players
• Generic posts on Soccer
• Countdown for matches
Interest
• Interesting statistics on the
players performance
• ‘Did you know’ facts on ISL
• Video of the players
• Interview of the players and
coaches

6. Communication
Desire
• Contests
• Real Time Updates
• Freebies to contest winners
Attention
• Build on loyal fan base
• Boost page
• Boost post

7. Social Media Mix
Wikipedia
Social
Media
Mix
Facebook
Twitter
Banner
Ads across
websites
Youtube
Channel

8. THANK YOU