Powerade play youthsoccer_5v5_northerncalifornia
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To Capitalize on the World Cup and Northern California domination of the youth soccer nitch in the bay, CCNA and POWERADE teamed up to create our own POWERADE asset - The POWERADE PLAY 5 on 5 Challenge
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Powerade is sponsoring a youth soccer tournament called the Powerade Play 5v5 Soccer Challenge for boys and girls ages 9-14. The one-day tournament will take place on June 26th at Creekside Park in Cupertino, California. Teams will play a minimum of 3 games and all registered players will receive tournament gear from Powerade. Additionally, the top goalkeepers will compete in a goalie skills challenge for an autographed jersey from Memo, the face of Powerade. The event aims to leverage Powerade's dominance during the World Cup to activate its brand among Northern California youth soccer players and families.
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Powerade play youthsoccer_5v5_northerncalifornia
- 1. POWERADE PLAY SOCCER CHALLENGE 5v5 YOUTH SOCCER TOURNAMENT ALB Field Marketing <Northern California>
- 6. To date POWERADE Supported @
- 7. z
- 10. THE 5v5 Original Concept Deck Submitted
- 12. Press Release and Bracket Info on Teams
- 15. Branded items purchased or created for 5v5
- 16. Day of Tournament – Lay of the Land
- 17. The competition heats up at the point of sweat
- 18. registration
- 19. Where’s Memo: Goalie Rumble
- 20. Photo shoot w/ CHAMPIONS
- 21. the results
- 23. POST EVENT FEEDBACK CAPTURED!!! Over 36 responses… 35 extremely positive!