IndiaCamp Generation C - JRK
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My presentation at IndiaCamp 2011 in The Hub Vienna. About Generation C (Urban Youth) in India and their impact as customers and employees. See also www.risgaardknudsen.dk
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IndiaCamp Generation C - JRK
- 1. Clicking India The Indian Generation C
- 3. 2. Who & 3. Clicking 1. Definition Why? Customers 4. Changing Markets: 5. Clicking Social Media Employees Mobile technology
- 6. C Connected Communicating Content-centric Computerized Always clicking
- 8. Adolescence after Y2000
- 9. So < 20 years old
- 10. In India (and rest of the BRIC) primarily urban and suburban
- 11. ... and so what? - Why bother?
- 12. Great buying power - Very interesting for companies + 200 millions Primary employees - Perhaps only employees
- 13. What so special?
- 14. C Connected Communicating Content-centric Computerized Always clicking
- 15. Completely different from ‘traditional’ Indians
- 17. ... Impact as future customers & employees
- 19. t as pac rs Im sto me cu Changing Changing Changing demand behaviour technology
- 20. Changing demand
- 23. 2 es pl exam Social media Mobile technology
- 24. 24 million users ... and rising FAST
- 25. 9 million users 76% annual growth A lso Twitter: +2,3 mio. users Orkut: +14 mio. users
- 26. ess L More
- 27. Changing
- 28. g ag e! En
- 30. How? Design for Engage Indians
- 32. India as the first mobile digital society?
- 33. Inter net via mobiles
- 34. Moving directly to mobile services - fewer personal computers
- 35. Low prices on phones Low prices on network access Great interest in digital services! 20 billion $ market in 2015
- 36. Go for digital, mobile services
- 37. And employ the right people...
- 40. Remember LinkedIn in India?
- 41. 9 million users 76% annual growth nsi der co ee d to n N w he Recruiting Retaining
- 42. Be there...
- 43. Now!
- 44. Need to grow and develop
- 47. So what do I want you to think about?
- 48. C
Editor's Notes
- What am I gonna talk about?\n
- About me\n\n
- Agenda - Generation C:\n- Definition\n- Characteristic\n- As Customers & New Markets\n- New Markets: Social media\n- New Markets: Mobile technology\n- Employees\n- Recap\n- JRK - biz card\n- Let&#x2019;s discuss! --> Framework for discussion???\n
- Sorry for simplifications...\n
- Let&#x2019;s interact - ask questions!\n
- Definition:\nGeneration C &#x2014; connected, communicating, content-centric, computerized, community-oriented, always clicking. As a rule, they were born after 1990 and lived their adolescent years after 2000. In the developed world, Generation C encompasses everyone in this age group; in the BRIC countries (Brazil, Russia, India, and China), they are primarily urban and suburban. By 2020, they will make up 40 percent of the population in the U.S., Europe, and the BRIC countries\nSource: Strategy + Business http://www.strategy-business.com/article/11110?pg=all\n
- Definition:\nGeneration C &#x2014; connected, communicating, content-centric, computerized, community-oriented, always clicking. As a rule, they were born after 1990 and lived their adolescent years after 2000. In the developed world, Generation C encompasses everyone in this age group; in the BRIC countries (Brazil, Russia, India, and China), they are primarily urban and suburban. By 2020, they will make up 40 percent of the population in the U.S., Europe, and the BRIC countries\nSource: Strategy + Business http://www.strategy-business.com/article/11110?pg=all\n
- Definition:\nGeneration C &#x2014; connected, communicating, content-centric, computerized, community-oriented, always clicking. As a rule, they were born after 1990 and lived their adolescent years after 2000. In the developed world, Generation C encompasses everyone in this age group; in the BRIC countries (Brazil, Russia, India, and China), they are primarily urban and suburban. By 2020, they will make up 40 percent of the population in the U.S., Europe, and the BRIC countries\nSource: Strategy + Business http://www.strategy-business.com/article/11110?pg=all\n
- Definition:\nGeneration C &#x2014; connected, communicating, content-centric, computerized, community-oriented, always clicking. As a rule, they were born after 1990 and lived their adolescent years after 2000. In the developed world, Generation C encompasses everyone in this age group; in the BRIC countries (Brazil, Russia, India, and China), they are primarily urban and suburban. By 2020, they will make up 40 percent of the population in the U.S., Europe, and the BRIC countries\nSource: Strategy + Business http://www.strategy-business.com/article/11110?pg=all\n
- Definition:\nGeneration C &#x2014; connected, communicating, content-centric, computerized, community-oriented, always clicking. As a rule, they were born after 1990 and lived their adolescent years after 2000. In the developed world, Generation C encompasses everyone in this age group; in the BRIC countries (Brazil, Russia, India, and China), they are primarily urban and suburban. By 2020, they will make up 40 percent of the population in the U.S., Europe, and the BRIC countries\nSource: Strategy + Business http://www.strategy-business.com/article/11110?pg=all\n
- Why interesting???\n
- \n
- Why interesting???\n
- Definition:\nGeneration C &#x2014; connected, communicating, content-centric, computerized, community-oriented, always clicking. As a rule, they were born after 1990 and lived their adolescent years after 2000. In the developed world, Generation C encompasses everyone in this age group; in the BRIC countries (Brazil, Russia, India, and China), they are primarily urban and suburban. By 2020, they will make up 40 percent of the population in the U.S., Europe, and the BRIC countries\nSource: Strategy + Business http://www.strategy-business.com/article/11110?pg=all\n
- Why interesting???\n
- \n
- Why interesting???\n
- \n
- Customers:\n- New demand\n- New products?\n- New markets:\n- Social media\n- Mobile technology\n\n
- \n
- \n
- \n
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- Social media:\n- How many users\n- Impact\n- As customers?\n
- \n
- Impact of social media???\n--> FOr B2B, B2C??\n\n--> Changing the game \n
- B2C & B2B\n
- \n
- Delhi Traffic Police is here --> \n\nNeed for social media, when aiming at urban (middleclasss) youth = Generation C\n\n
- How to aim urban youth with social media:\n- Most use Facebook so use FB for B2C (LinkedIn might be better B2B)\n- Be engaging\n- Design for Indians - not for Danes or Austrians\n- And.... And of course, you need....\n
- \n
- Mobile technology\n- What?\n- Innovations?\n- Impact?\n- As customers?\n
- \n
- \n
- \n
- \n
- \n
- Employees\n- Attract\n- Where to find them\n- Demands\n- \n- Retain\n- Grow\n
- No longer only placements at e.g. IIMs \n\nYou need to be out there hiring and making the urban youth aware of you. \n\nAnd the young employees are NOT loyal - relatively often job-changes. \n
- Why interesting???\n
- \n
- Why interesting???\n
- Why interesting???\n
- Why interesting???\n
- Growing talents\n
- How to grow talents:\n- Money matters\n- Training matters \n- Responsibility matters\n
- Why interesting???\n
- Recap!\n
- Discussion\n\nAnd credits\n-SonnySingh Photography - www.sonnysingh.dk\n