A profile of the Polish media industry

1. Poland - Media Industry
Profile
Industry profile
June 2009
For information and analysis on the global media industry, visit G2Mi.com.

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ABOUT THE AUTHOR
This report is published by Heernet Ventures Limited. The company provides research, analysis and advisory
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This edition: Published June 2009
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Table of Contents
The Polish media industry is one of the most attractive media markets in Europe. With its strong
economic growth, large and growing urban population and high literacy rates, Poland is one of the
most exciting destinations for investment in the media segment. This report provides a
comprehensive overview of the Polish media market covering the market size and structure of each
of the major segments (television, radio, newspapers, magazines, online media). It also includes
detailed profiles of leading Polish companies such as Agora, TVN, Multimedia Polska, TVP and Polska
Presse.
Heernet Venture’s Country Profiles provide a comprehensive assessment of a country’s media
industry. The profiles are an essential tool for media industry professionals and advisors seeking an
up to date overview of the size, structure and competitive environment of a country’s media
industry.
The profiles contain: an economic and demographic country overview; historic and current adspend
analysis by media; descriptions of the key industry segments such as television, newspapers, radio,
magazines and online media. For each industry segment, there is market size and structure data
including information on reach and usage for leading players and products.
As a specialist media research and advisory firm, Heernet Ventures publishes media industry
research which is comprehensive, up to date and insightful. In addition to its industry reports and
research, the company also operates the Global Media Market Intelligence website (G2Mi.com)
which carries a wide range of information and analysis on the global media industry.
These profiles are ideal for customers seeking a comprehensive overview of the media industry in a
particular country. They provide the customer with complete country analysis in a single report.
Current customers include leading media companies, investment banks, consulting firms and private
equity firms. Customers include JP Morgan, Citibank, ChrysCapital, Egmont, Sony Corporation,
Guardian Media Group, Dentsu, Eniro, Bain & Vo., KPMG, Morgan Stanley and Apax Partners.
For further information, please contact: Harjinder Singh-Heer, Director, Heernet Ventures Tel: +44
(0) 208 180 7223 or by email on service@g2mi.com.
For access to information and analysis on the global media industry, visit G2Mi.com.
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4. GLOBAL MEDIA MARKET INTELLIGENCE (G2Mi.com)
Table of Contents
MACRO-ECONOMIC AND ADSPEND DATA
MACRO-ECONOMIC DATA
ADSPEND DATA
HISTORICAL ADSPEND DATA
SECTOR ANALYSIS
TELEVISION BROADCASTING
PAY-TV
ONLINE MEDIA
RADIO
NEWSPAPERS
CONSUMER MAGAZINES
TELECOMS AND INTERNET ENVIRONMENT
COMPANY PROFILES
AGORA
MULTIMEDIA POLSKA
TVN
TVP
TELEWIZJA POLSAT S.A.
POLSKA PRESSE
WSIP
Table of Figures
FIGURE 1) KEY MACRO-ECONOMIC DATA
FIGURE 2) GDP AND ADSPEND ANALYSIS (1997-2008)
FIGURE 3) NET AD REVENUE (2006-2008)
FIGURE 4) GROSS ADSPEND (2006-2007)
FIGURE 5) ADSPEND DATA ANALYSIS BY MEDIA (WARC, 1997-2005)
FIGURE 6) ADSPEND DATA ANALYSIS BY MEDIA (ZENITH OPTIMEDIA, 2005-2008)
FIGURE 7) TELEVISION, BASIC MARKET DATA
FIGURE 8) TELEVISION, ADSPEND GROWTH (2002-2008)
FIGURE 9) TELEVISION, ADSPEND QUARTERLY ANALYSIS (Q1 2007 – Q1 09)
FIGURE 10) TELEVISION, AUDIENCE SHARE BY PLAYER
FIGURE 11) TELEVISION, AUDIENCE SHARE BY CHANNEL (2004-09)
FIGURE 12) TELEVISION, AUDIENCE SHARE BY CHANNEL (2000-03)
FIGURE 13) DTH MARKET DATA (2002-2008)
FIGURE 14) DTH MARKET, PRICING
FIGURE 15) DTH, MAJOR OPERATORS
FIGURE 16) DTH AND IPTV SUBSCRIBER ANALYSIS (2005-08)
FIGURE 17) CABLE TV, MARKET SIZE (2002-08)
FIGURE 18) CABLE TV, MAJOR PLAYER ANALYSIS
FIGURE 19) INTERNET USAGE IN POLAND (COMPARED TO OTHER EUROPEAN COUNTRIES)
FIGURE 20) LEADING POLISH WEBSITES (MONTHLY PAGE VIEWS)
FIGURE 21) LEADING POLISH WEBSITES (MONTHLY NUMBER OF USERS)
FIGURE 22) ONLINE ADSPEND ANALYSIS
FIGURE 23) RADIO, ADSPEND GROWTH (1996-2008)
FIGURE 24) RADIO, MARKET SIZE (2002-2008)
FIGURE 25) RADIO, GROSS AND NET RADIO ADSPEND ANALYSIS
FIGURE 26) RADIO, LEADING NETWORKS
FIGURE 27) RADIO, ADSPEND SHARE BY PLAYER (Q1 2009)
FIGURE 28) RADIO, QUARTERLY AUDIENCE SHARE (2008-09)
FIGURE 29) RADIO, TOTAL REACH AND AVERAGE LISTENING TIME
FIGURE 30) RADIO, AUDIENCE SHARE (2005-07)
FIGURE 31) RADIO, DAILY REACH
FIGURE 32) NEWSPAPERS, ADSPEND GROWTH
FIGURE 33) NEWSPAPER ADVERTISING (2002–2008)
FIGURE 34) NEWSPAPERS, CIRCULATION ANALYSIS (MAR 2009)
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5. GLOBAL MEDIA MARKET INTELLIGENCE (G2Mi.com)
FIGURE 35) NEWSPAPERS, CIRCULATION GROWTH BY TYPE
FIGURE 36) NEWSPAPERS, ADVERTISING MARKET SHARE (1Q 2009)
FIGURE 37) LEADING NATIONAL DAILIES
FIGURE 38) NEWSPAPERS, CIRCULATION OF LEADING NATIONAL DAILIES
FIGURE 39) NEWSPAPER, WEEKLY READERSHIP REACH
FIGURE 40) LEADING REGIONAL DAILIES
FIGURE 41) REGIONAL DAILIES, CIRCULATION
FIGURE 42) CONSUMER MAGAZINES, ADSPEND GROWTH
FIGURE 43) CONSUMER MAGAZINEA, ADVERTISING (2002–2008)
FIGURE 44) CONSUMER MAGAZINES, CIRCULATION ANALYSIS (2007)
FIGURE 45) CONSUMER MAGAZINES, CIRCULATION BY DISTRIBUTION CHANNEL
FIGURE 46) CONSUMER MAGAZINES, TOP MONTHLY MAGAZINES (2009, BY READERSHIP)
FIGURE 47) CONSUMER MAGAZINES, ADVERTISING MARKET SHARE (2009)
FIGURE 48) CONSUMER MAGAZINES, CIRCULATION OF TOP 20 TITLES
FIGURE 49) CONSUMER MAGAZINES, WEEKLY TITLES’ SHARES OF TOTAL CIRCULATION
FIGURE 50) CONSUMER MAGAZINES, TOP 20 FREE DISTRIBUTED TITLES
FIGURE 51) POLAND, NUMBER OF SUBSCRIBERS (2006-08)
FIGURE 52) POLAND, REVENUE BY SEGMENT (2006-08)
FIGURE 53) POLAND, TELECOMS AND INTERNET SUBSCRIBERS (2006 – 2008)
FIGURE 54) POLAND, TELECOMS REVENUE BY SEGMENT (2005-08)
FIGURE 55) POLAND, FIXED LINE TELECOMS ANALYSIS (2006-08)
FIGURE 56) POLAND, WIRELESS TELECOMS ANALYSIS (2006-08)
FIGURE 57) POLAND, INTERNET SUBSCRIBER ANALYSIS (2006-08)
FIGURE 58) AGORA, KEY OPERATIONS
FIGURE 59) AGORA, SUMMARY FINANCIALS (2003-08)
FIGURE 60) AGORA, KEY ACQUISITIONS
FIGURE 61) AGORA, NEWSPAPER DATA
FIGURE 62) NEWSPAPER READERSHIP IN WARSAW (Q3 2008)
FIGURE 63) TOP DAILY NEWSPAPERS (BY CIRCULATION, Q3 2008)
FIGURE 64) AGORA, MAGAZINE AND DIRECTORY PUBLISHING
FIGURE 65) MAGAZINE AD MARKET SHARE (2008)
FIGURE 66) AGORA, RADIO OPERATIONS
FIGURE 67) GAZETA.PL, NUMBER OF REGISTERED USERS (2005-08)
FIGURE 68) GAZETA.PL, PAGE VIEW ANALYSIS (2005-08)
FIGURE 69) POLISH REAL ESTATE ADSPEND ANALYSIS
FIGURE 70) POLISH AUTOMOTIVE ADSPEND ANALYSIS
FIGURE 71) AGORA, DETAILED REVENUES AND EARNINGS (2003-2008)
FIGURE 72) AGORA, DETAILED QUARTERLY FINANCIALS (Q1 2007 TO Q4 2008)
FIGURE 73) AGORA, NEWSPAPER AND INTERNET SEGMENT ANALYSIS (2003-08)
FIGURE 74) AGORA, MAGAZINE SEGMENT ANALYSIS (2003-08)
FIGURE 75) AGORA, OUTDOOR ADVERTISING SEGMENT ANALYSIS (2003-08)
FIGURE 76) AGORA, RADIO SEGMENT SEGMENT ANALYSIS (2003-08)
FIGURE 77) AGORA, KEY MANAGEMENT
FIGURE 78) AGORA, KEY SHAREHOLDERS
FIGURE 79) MULTIMEDIA POLSKA, KEY OPERATIONS
FIGURE 80) MULTIMEDIA POLSKA, SUMMARY FINANCIALS
FIGURE 81) MULTIMEDIA POLSKA, GROWTH IN TELEVISION SUBSCRIBERS (2004-08)
FIGURE 82) MULTIMEDIA POLSKA, GROWTH IN INTERNET SUBSCRIBERS (2004-08)
FIGURE 83) MULTIMEDIA POLSKA, GROWTH IN TELEPHONY SUBSCRIBERS (2004-08)
FIGURE 84) MULTIMEDIA POLSKA, ANALYSIS OF BUNDLED SERVICES (Q2 2007 – Q2 2008)
FIGURE 85) MULTIMEDIA POLSKA, DETAILED REVENUES AND EARNINGS
FIGURE 86) MULTIMEDIA POLSKA, QUARTERLY FINANCIALS (2007 TO 2008)
FIGURE 87) MULTIMEDIA POLSKA, TELEVISION
FIGURE 88) MULTIMEDIA POLSKA, INTERNET SEGMENT
FIGURE 89) MULTIMEDIA POLSKA, TELEPHONY SEGMENT
FIGURE 90) MULTIMEDIA POLSKA, KEY MANAGEMENT
FIGURE 91) MULTIMEDIA POLSKA, KEY SHAREHOLDERS
FIGURE 92) TVN, KEY OPERATIONS
FIGURE 93) TVN, SUMMARY FINANCIALS
FIGURE 94) TVN GROUP, KEY TELEVISION CHANNELS
FIGURE 95) TVN, AUDIENCE SHARE (NATIONWIDE PRIME TIME AUDIENCE, ALL INDIVIDUALS)
FIGURE 96) TVN, NUMBER OF SUBSCRIBERS (BY CHANNEL)
FIGURE 97) TVN, REVENUE AND EBITDA (BY CHANNEL)
FIGURE 98) TVN, WEBSITE DATA
FIGURE 99) ONET.PL SUMMARY
FIGURE 101) TVN, FINANCIALS
FIGURE 102) TVN, QUARTERLY FINANCIALS DATA
FIGURE 103) TVN, QUARTERLY FINANCIALS BY SEGMENT
FIGURE 104) TVN, GROUP REVENUE ANALYSIS (2008)
FIGURE 105) TVN, KEY MANAGEMENT
FIGURE 106) TVN, SHAREHOLDING PATTERN
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FIGURE 107) TVP, AUDIENCE SHARE ANALYSIS(2000-08)
FIGURE 108) TVP, KEY MANAGEMENT
FIGURE 109) POLSAT, TELEVISION AUDIENCE SHARE (2000-08)
FIGURE 110) CYFROWY POLSAT, DTH SUBSCRIBERS (2004-08)
FIGURE 111) POLSKA PRESSE, NEWSPAPER PORTFOLIO
FIGURE 112) POLSKA PRESSE, OTHER PUBLICATIONS
FIGURE 113) POLSKA PRESSE, KEY WEBSITES
FIGURE 114) POLSKA PRESSE, KEY MANAGEMENT
FIGURE 115) WSIP, SUMMARY FINANCIALS
FIGURE 116) WSIP, KEY MANAGEMENT
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8. GLOBAL MEDIA MARKET INTELLIGENCE (G2Mi.com)
For information and analysis on the global media industry, visit G2Mi.com.
Published by:
Heernet Ventures Limited
Tel: +44 (0) 208 180 7223
Fax: +44 (0) 870 762 3014
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