Poland Media Industry Profile

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A profile of the Polish media industry

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Poland Media Industry Profile

  1. 1. Poland - Media Industry Profile Industry profile June 2009 For information and analysis on the global media industry, visit G2Mi.com.
  2. 2. GLOBAL MEDIA MARKET INTELLIGENCE (G2Mi.com) ABOUT THE AUTHOR This report is published by Heernet Ventures Limited. The company provides research, analysis and advisory services to the global media industry and operates the media industry research website, G2Mi.com. For further details on Heernet Ventures, please visit the company website, heernet.com. Published by: Heernet Ventures Limited Private Limited Company. Registered in England (No. 4829700) Tel: +44 (0) 208 180 7223 Fax: +44 (0) 870 762 3014 This edition: Published June 2009 © Heernet ventures limited 2009. All Rights Reserved. All corporate logos, images and brands are copyright of the respective companies. TERMS & CONDITIONS OF USE Every attempt has been made to ensure that the information in this report is correct at the time of publication. Heernet Ventures Limited and its Directors do not accept any liability for any errors or omissions within this report. Unless specified, the views expressed in this report are purely those of the author. The content of this report does not in anyway constitute investment advice or investment recommendations. Heernet ventures limited does not provide investment advice or investment advisory services and is not regulated by the Financial Services Authority (FSA) in the UK or any other financial services regulator in any other country. The content of this report can not be reproduced without the written permission of the author. This copy must not be circulated in either electronic or print format outside of the purchasing organisation. Page 2 © Heernet Ventures Limited 2009. All Rights Reserved
  3. 3. GLOBAL MEDIA MARKET INTELLIGENCE (G2Mi.com) Table of Contents The Polish media industry is one of the most attractive media markets in Europe. With its strong economic growth, large and growing urban population and high literacy rates, Poland is one of the most exciting destinations for investment in the media segment. This report provides a comprehensive overview of the Polish media market covering the market size and structure of each of the major segments (television, radio, newspapers, magazines, online media). It also includes detailed profiles of leading Polish companies such as Agora, TVN, Multimedia Polska, TVP and Polska Presse. Heernet Venture’s Country Profiles provide a comprehensive assessment of a country’s media industry. The profiles are an essential tool for media industry professionals and advisors seeking an up to date overview of the size, structure and competitive environment of a country’s media industry. The profiles contain: an economic and demographic country overview; historic and current adspend analysis by media; descriptions of the key industry segments such as television, newspapers, radio, magazines and online media. For each industry segment, there is market size and structure data including information on reach and usage for leading players and products. As a specialist media research and advisory firm, Heernet Ventures publishes media industry research which is comprehensive, up to date and insightful. In addition to its industry reports and research, the company also operates the Global Media Market Intelligence website (G2Mi.com) which carries a wide range of information and analysis on the global media industry. These profiles are ideal for customers seeking a comprehensive overview of the media industry in a particular country. They provide the customer with complete country analysis in a single report. Current customers include leading media companies, investment banks, consulting firms and private equity firms. Customers include JP Morgan, Citibank, ChrysCapital, Egmont, Sony Corporation, Guardian Media Group, Dentsu, Eniro, Bain & Vo., KPMG, Morgan Stanley and Apax Partners. For further information, please contact: Harjinder Singh-Heer, Director, Heernet Ventures Tel: +44 (0) 208 180 7223 or by email on service@g2mi.com. For access to information and analysis on the global media industry, visit G2Mi.com. Page 3 © Heernet Ventures Limited 2009. All Rights Reserved
  4. 4. GLOBAL MEDIA MARKET INTELLIGENCE (G2Mi.com) Table of Contents MACRO-ECONOMIC AND ADSPEND DATA MACRO-ECONOMIC DATA ADSPEND DATA HISTORICAL ADSPEND DATA SECTOR ANALYSIS TELEVISION BROADCASTING PAY-TV ONLINE MEDIA RADIO NEWSPAPERS CONSUMER MAGAZINES TELECOMS AND INTERNET ENVIRONMENT COMPANY PROFILES AGORA MULTIMEDIA POLSKA TVN TVP TELEWIZJA POLSAT S.A. POLSKA PRESSE WSIP Table of Figures FIGURE 1) KEY MACRO-ECONOMIC DATA FIGURE 2) GDP AND ADSPEND ANALYSIS (1997-2008) FIGURE 3) NET AD REVENUE (2006-2008) FIGURE 4) GROSS ADSPEND (2006-2007) FIGURE 5) ADSPEND DATA ANALYSIS BY MEDIA (WARC, 1997-2005) FIGURE 6) ADSPEND DATA ANALYSIS BY MEDIA (ZENITH OPTIMEDIA, 2005-2008) FIGURE 7) TELEVISION, BASIC MARKET DATA FIGURE 8) TELEVISION, ADSPEND GROWTH (2002-2008) FIGURE 9) TELEVISION, ADSPEND QUARTERLY ANALYSIS (Q1 2007 – Q1 09) FIGURE 10) TELEVISION, AUDIENCE SHARE BY PLAYER FIGURE 11) TELEVISION, AUDIENCE SHARE BY CHANNEL (2004-09) FIGURE 12) TELEVISION, AUDIENCE SHARE BY CHANNEL (2000-03) FIGURE 13) DTH MARKET DATA (2002-2008) FIGURE 14) DTH MARKET, PRICING FIGURE 15) DTH, MAJOR OPERATORS FIGURE 16) DTH AND IPTV SUBSCRIBER ANALYSIS (2005-08) FIGURE 17) CABLE TV, MARKET SIZE (2002-08) FIGURE 18) CABLE TV, MAJOR PLAYER ANALYSIS FIGURE 19) INTERNET USAGE IN POLAND (COMPARED TO OTHER EUROPEAN COUNTRIES) FIGURE 20) LEADING POLISH WEBSITES (MONTHLY PAGE VIEWS) FIGURE 21) LEADING POLISH WEBSITES (MONTHLY NUMBER OF USERS) FIGURE 22) ONLINE ADSPEND ANALYSIS FIGURE 23) RADIO, ADSPEND GROWTH (1996-2008) FIGURE 24) RADIO, MARKET SIZE (2002-2008) FIGURE 25) RADIO, GROSS AND NET RADIO ADSPEND ANALYSIS FIGURE 26) RADIO, LEADING NETWORKS FIGURE 27) RADIO, ADSPEND SHARE BY PLAYER (Q1 2009) FIGURE 28) RADIO, QUARTERLY AUDIENCE SHARE (2008-09) FIGURE 29) RADIO, TOTAL REACH AND AVERAGE LISTENING TIME FIGURE 30) RADIO, AUDIENCE SHARE (2005-07) FIGURE 31) RADIO, DAILY REACH FIGURE 32) NEWSPAPERS, ADSPEND GROWTH FIGURE 33) NEWSPAPER ADVERTISING (2002–2008) FIGURE 34) NEWSPAPERS, CIRCULATION ANALYSIS (MAR 2009) Page 4 © Heernet Ventures Limited 2009. All Rights Reserved
  5. 5. GLOBAL MEDIA MARKET INTELLIGENCE (G2Mi.com) FIGURE 35) NEWSPAPERS, CIRCULATION GROWTH BY TYPE FIGURE 36) NEWSPAPERS, ADVERTISING MARKET SHARE (1Q 2009) FIGURE 37) LEADING NATIONAL DAILIES FIGURE 38) NEWSPAPERS, CIRCULATION OF LEADING NATIONAL DAILIES FIGURE 39) NEWSPAPER, WEEKLY READERSHIP REACH FIGURE 40) LEADING REGIONAL DAILIES FIGURE 41) REGIONAL DAILIES, CIRCULATION FIGURE 42) CONSUMER MAGAZINES, ADSPEND GROWTH FIGURE 43) CONSUMER MAGAZINEA, ADVERTISING (2002–2008) FIGURE 44) CONSUMER MAGAZINES, CIRCULATION ANALYSIS (2007) FIGURE 45) CONSUMER MAGAZINES, CIRCULATION BY DISTRIBUTION CHANNEL FIGURE 46) CONSUMER MAGAZINES, TOP MONTHLY MAGAZINES (2009, BY READERSHIP) FIGURE 47) CONSUMER MAGAZINES, ADVERTISING MARKET SHARE (2009) FIGURE 48) CONSUMER MAGAZINES, CIRCULATION OF TOP 20 TITLES FIGURE 49) CONSUMER MAGAZINES, WEEKLY TITLES’ SHARES OF TOTAL CIRCULATION FIGURE 50) CONSUMER MAGAZINES, TOP 20 FREE DISTRIBUTED TITLES FIGURE 51) POLAND, NUMBER OF SUBSCRIBERS (2006-08) FIGURE 52) POLAND, REVENUE BY SEGMENT (2006-08) FIGURE 53) POLAND, TELECOMS AND INTERNET SUBSCRIBERS (2006 – 2008) FIGURE 54) POLAND, TELECOMS REVENUE BY SEGMENT (2005-08) FIGURE 55) POLAND, FIXED LINE TELECOMS ANALYSIS (2006-08) FIGURE 56) POLAND, WIRELESS TELECOMS ANALYSIS (2006-08) FIGURE 57) POLAND, INTERNET SUBSCRIBER ANALYSIS (2006-08) FIGURE 58) AGORA, KEY OPERATIONS FIGURE 59) AGORA, SUMMARY FINANCIALS (2003-08) FIGURE 60) AGORA, KEY ACQUISITIONS FIGURE 61) AGORA, NEWSPAPER DATA FIGURE 62) NEWSPAPER READERSHIP IN WARSAW (Q3 2008) FIGURE 63) TOP DAILY NEWSPAPERS (BY CIRCULATION, Q3 2008) FIGURE 64) AGORA, MAGAZINE AND DIRECTORY PUBLISHING FIGURE 65) MAGAZINE AD MARKET SHARE (2008) FIGURE 66) AGORA, RADIO OPERATIONS FIGURE 67) GAZETA.PL, NUMBER OF REGISTERED USERS (2005-08) FIGURE 68) GAZETA.PL, PAGE VIEW ANALYSIS (2005-08) FIGURE 69) POLISH REAL ESTATE ADSPEND ANALYSIS FIGURE 70) POLISH AUTOMOTIVE ADSPEND ANALYSIS FIGURE 71) AGORA, DETAILED REVENUES AND EARNINGS (2003-2008) FIGURE 72) AGORA, DETAILED QUARTERLY FINANCIALS (Q1 2007 TO Q4 2008) FIGURE 73) AGORA, NEWSPAPER AND INTERNET SEGMENT ANALYSIS (2003-08) FIGURE 74) AGORA, MAGAZINE SEGMENT ANALYSIS (2003-08) FIGURE 75) AGORA, OUTDOOR ADVERTISING SEGMENT ANALYSIS (2003-08) FIGURE 76) AGORA, RADIO SEGMENT SEGMENT ANALYSIS (2003-08) FIGURE 77) AGORA, KEY MANAGEMENT FIGURE 78) AGORA, KEY SHAREHOLDERS FIGURE 79) MULTIMEDIA POLSKA, KEY OPERATIONS FIGURE 80) MULTIMEDIA POLSKA, SUMMARY FINANCIALS FIGURE 81) MULTIMEDIA POLSKA, GROWTH IN TELEVISION SUBSCRIBERS (2004-08) FIGURE 82) MULTIMEDIA POLSKA, GROWTH IN INTERNET SUBSCRIBERS (2004-08) FIGURE 83) MULTIMEDIA POLSKA, GROWTH IN TELEPHONY SUBSCRIBERS (2004-08) FIGURE 84) MULTIMEDIA POLSKA, ANALYSIS OF BUNDLED SERVICES (Q2 2007 – Q2 2008) FIGURE 85) MULTIMEDIA POLSKA, DETAILED REVENUES AND EARNINGS FIGURE 86) MULTIMEDIA POLSKA, QUARTERLY FINANCIALS (2007 TO 2008) FIGURE 87) MULTIMEDIA POLSKA, TELEVISION FIGURE 88) MULTIMEDIA POLSKA, INTERNET SEGMENT FIGURE 89) MULTIMEDIA POLSKA, TELEPHONY SEGMENT FIGURE 90) MULTIMEDIA POLSKA, KEY MANAGEMENT FIGURE 91) MULTIMEDIA POLSKA, KEY SHAREHOLDERS FIGURE 92) TVN, KEY OPERATIONS FIGURE 93) TVN, SUMMARY FINANCIALS FIGURE 94) TVN GROUP, KEY TELEVISION CHANNELS FIGURE 95) TVN, AUDIENCE SHARE (NATIONWIDE PRIME TIME AUDIENCE, ALL INDIVIDUALS) FIGURE 96) TVN, NUMBER OF SUBSCRIBERS (BY CHANNEL) FIGURE 97) TVN, REVENUE AND EBITDA (BY CHANNEL) FIGURE 98) TVN, WEBSITE DATA FIGURE 99) ONET.PL SUMMARY FIGURE 101) TVN, FINANCIALS FIGURE 102) TVN, QUARTERLY FINANCIALS DATA FIGURE 103) TVN, QUARTERLY FINANCIALS BY SEGMENT FIGURE 104) TVN, GROUP REVENUE ANALYSIS (2008) FIGURE 105) TVN, KEY MANAGEMENT FIGURE 106) TVN, SHAREHOLDING PATTERN Page 5 © Heernet Ventures Limited 2009. All Rights Reserved
  6. 6. GLOBAL MEDIA MARKET INTELLIGENCE (G2Mi.com) FIGURE 107) TVP, AUDIENCE SHARE ANALYSIS(2000-08) FIGURE 108) TVP, KEY MANAGEMENT FIGURE 109) POLSAT, TELEVISION AUDIENCE SHARE (2000-08) FIGURE 110) CYFROWY POLSAT, DTH SUBSCRIBERS (2004-08) FIGURE 111) POLSKA PRESSE, NEWSPAPER PORTFOLIO FIGURE 112) POLSKA PRESSE, OTHER PUBLICATIONS FIGURE 113) POLSKA PRESSE, KEY WEBSITES FIGURE 114) POLSKA PRESSE, KEY MANAGEMENT FIGURE 115) WSIP, SUMMARY FINANCIALS FIGURE 116) WSIP, KEY MANAGEMENT Page 6 © Heernet Ventures Limited 2009. All Rights Reserved
  7. 7. GLOBAL MEDIA MARKET INTELLIGENCE (G2Mi.com) To order this report, please visit shop.g2mi.com We publish a wide range of reports and market data on the global media industry. Details on the publications can be viewed at our online research shop (shop.g2mi.com). In addition to our publications, we can undertake bespoke research and consulting assignments for clients. Our client base includes leading media companies, private equity firms and investment banks. Contact details: Tel: +44 (0) 208 180 7223 | Email: service@g2mi.com | Offices in London and Gurgaon (India) Page 7 © Heernet Ventures Limited 2009. All Rights Reserved
  8. 8. GLOBAL MEDIA MARKET INTELLIGENCE (G2Mi.com) For information and analysis on the global media industry, visit G2Mi.com. Published by: Heernet Ventures Limited Tel: +44 (0) 208 180 7223 Fax: +44 (0) 870 762 3014 Page 8 © Heernet Ventures Limited 2009. All Rights Reserved

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