Airtel

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Airtel

  1. 1. BhartiAirtel<br />
  2. 2. Team Members<br />Kruti Shah – 831<br />LaveshKalsekar – 832<br />ManjulaPrabhu – 833<br />MayurKotak – 834<br />MeghaSheth – 835<br />
  3. 3. Telecom Industry<br /><ul><li>Indian telecom industry is one of the fastest growing telecom markets in the world.
  4. 4. The major reasons that have fuelled this growth are</li></ul>- Low tariffs <br /> - Falling handset prices.<br /> - Regulatory changes and reforms <br /><ul><li>Currently the Indian telecommunication market is valued at around $100 billion.</li></li></ul><li>Major players in the Telecom Services<br />
  5. 5. Service Providers<br />GSM (Global System for Mobile Communications) providers<br />Airtel<br />Vodafone<br />Idea<br />CDMA providers<br />Reliance<br />Tata Indicom<br />
  6. 6. Major Players Market Share<br />
  7. 7. Bharti Enterprises<br />Established in 1985<br />India’s leading business groups with interest in<br />Telecoms<br />Agri Business<br />Insurance<br />Retail<br />
  8. 8. Bharti Enterprises<br />Telecom – BhartiAirtel<br />Agri Business - International venture with EL Rothschild Group<br />Insurance - Bharti AXA Life Insurance Company Ltd<br />Retail - Bharti Retail Pvt. Ltd.<br />
  9. 9. BhartiAirtel<br />Flagship company of BhartiEnterprises<br />Incorporated on July 7, 1995 <br />First private telecom services provider with a footprint in all the 23 telecom circles<br /><ul><li>Largest GSM mobile service provider with approximately 62 mn. mobile customers as on March 31, 2008. </li></ul>Structured into three individual strategic business units<br />Mobile Services<br />TelemediaServices <br />Enterprise Services<br />
  10. 10. Organisation Structure<br />
  11. 11. Vision<br />By 2010 Airtel will be the most admired brand in India:<br />Loved by more customers<br />Targeted by top talent<br />Benchmarked by more businesses<br />Promise<br />We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more.<br />
  12. 12. BhartiAirtel : An OutPerformer<br />
  13. 13. Marketing<br />
  14. 14. Brand Airtel<br />
  15. 15. Success Of Mobile Services<br /><ul><li>Affordability
  16. 16. Availability
  17. 17. Simplicity</li></li></ul><li>Customer Responses<br />
  18. 18. Taglines of the Brand<br />‘The power to keep in touch’ –(1995)<br />‘Touch Tomorrow’ (1999)<br />‘Live every moment’ (2002)<br />‘Express yourself’ (2003)<br />
  19. 19. Brand Ambassadors<br />
  20. 20. Airtel Campaigns <br />Airtel Delhi Half Marathon 2008<br />Airtrel’s health campaign<br />Airtel Jai Hai Campaign<br />Grameen Mobile Puratchi<br />
  21. 21. Innovative Products<br />
  22. 22. Finance<br />
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31. Mergers and Acquisitions<br />The Company acquired 100% of the equity in Network i2i Limited, Mauritius<br />The Company has signed a joint venture with IFFCO for wider coverage and distribution of the Company’s services in the rural economy<br />Entered into a joint venture agreement with Vodafone Essar Limited (Vodafone) and Idea Cellular Limited (Idea) to form an independent tower company<br />BhartiAirtel , India 's largest integrated telecom services provider, today announced its collaboration with HP, in a combined effort to promote Broadband and PC penetration in the country.<br />
  32. 32. Expansion Plans<br />Planning to invest $ 3.5 billion during the next financial year, out of which $ 1 billion will be meant for tower business and rest for Infrastructure.<br />Project known as Europe India gateway [EIG] and is expected to cost $700 million, which is to be completed by Q2-2010.<br />Ericsson and BhartiAirtel have signed one of the world's largest network expansion deals, worth an estimated USD 2 billion.<br />Investment of over $2 billion (Rs 9,000 core) in 2007-08 to expand network. <br />
  33. 33. Corporate Social Responsibility<br />Bharti Foundation – To help underprivileged children<br />Two-pronged strategy to impact the quality of education in schools <br />initiated a School Improvement Program (SIP)<br />setting up pre-primary and primary level schools under SatyaBharti Schools program.<br />also initiated and set up a number of Bharti Computer Centers across the country<br />
  34. 34. Awards and Recognition<br />August 7, 2008 : “Best Cellular Service Provider” and “Best Broadband Service provider” at 2008 V&D 100 awards<br />July 11, 2008: “India’s Most Innovative Company” by a survey conducted by Wall Street Journal.<br />June 11, 2008: Airtel voted the 2nd Most Trusted service brand in the annual economic times brand equity , most trusted brand survey<br />May 26, 2008: “Wireless Service Provider of the Year” at 2008 Frost and Sullivan Asia Pacific ICT Awards<br />April 8, 2008: ‘Best Carrier India’ at the Telecom Asia Award 2008<br />
  35. 35. Thank You<br />
  36. 36. Any ?<br />

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