India Internship Report 2014

Source- www.twenty19.com
India Internship
Report 2014
© www.twenty19.com
Report on Internship Trends in India

Internships | College Fests | Online Courses2
Summary
The India Internship Report 2014 has been compiled and created by Twenty19 (www.twenty19.com)
Objective:
The India Internship Report 2014, summarizes the trends of the Internship Market in India in 2014. This report
has been produced to showcase Twenty19’s findings, and educate companies on how Internships can be a
powerful recruiting tool to solve the talent crunch that they face.
The data, results and findings are from Twenty19‘s experience of working with 7500+ companies, and 3 lakh+
students, helping them for Internships .
The report covers:
• Top Trends of Internships in 2014
• Predictions on how the Internship scenario will be in the next 3 years
• Data and insights on the Internship market in 2014
• How companies can setup successful internship programs
About Twenty19:
Twenty19 is India’s largest Internship portal. Twenty19 helps companies recruit smart and relevant students for
internships. Students from 8000+ colleges in India use Twenty19 to apply to Internships, Learn online courses
and participate in College fests. 3lakh+ students use Twenty19 to apply internships from 7500+ companies.
Twenty19 has also been widely covered by top newspapers such as Times of India, The Hindu etc.

Table of Contents
Section 1 - Trends in Internships in India 2014
 Top Internship Trends – 2014 --------------------------------5
 Predictions - next 3 years ----------------------------------- 6
 Increase in internships in 2014 ------------------------------7
 Interns the new freshers ------------------------------------- 9
 Companies catch talent early -------------------------------10
 Who hired interns in 2014 ---------------------------------- 11
 Who applied to internships in 2014 ----------------------12
 Paid internships in demand ---------------------------------13
 Student Availability for internships ----------------------- 14
 Internships not seasonal -------------------------------------15
 Roles that were in demand in 2014 -----------------------16
 Roles that were difficult to fill in 2014 ------------------- 17
Section 2 – Setting up internship program
 What students expect from an internship--------------- 19
 How companies have set up internship programs ---- 20
 Happy companies – testimonials ------------------------- -21

Section 1
Internship Trends 2014

1) Companies face acute talent crunch
Companies lack access to quality talent &
use internships attract talent - 2014 saw
150% increase in the internships posted.
Top Internship Trends - 2014
3) Companies use Internships to recruit full time employees.
68% of the internships offered a job prospect at the end of the
internship period. Companies use internships not just for
temporary / support jobs but as an effective recruitment tools.
2) Companies catch talent young:
42% of the students that graduated in
2014, have done atleast 1 internship. 23% of
the students have done internships before
their final year.
4) Talent availability isn’t seasonal anymore
Students & companies look for internships
throughout the year for internships- peaks
during Summer & Winter semester holidays
5) Colleges encourage full time internships
Colleges encourage students to do
semester-long internships. In 2014, 75%
internships that students applied to were
full-time internships.

Predictions – Next 3 years
1) Interns are the New
Freshers
Internships clearly becoming the most
sought after early stage recruitment
method to recruit freshers.
4) Companies will emphasize
on trained talent pool
Employees will insist on recruiting already
skilled talent for internships & not spend
time training them
2) Colleges will mandate
internships
Most colleges will mandate students
to do at least 1 internship, as part of
their curriculum
3) Students will graduate with
practical industry experience
80% of the students would have done at
least 1 internship by the time they
graduate.

150% increase in the number of interns required
2011 2012 2013 2014
Total Internships posted by companies
Huge increase in demand for interns
Companies continue to face acute talent crunch. Internships
prove to be an effective tool to attract talent

Student applications that companies received doubled
2011 2012 2013 2014
Total applications that companies received
Engineering
More students available for internships
Students show keen interest to build their profile through internships. Colleges
also encourage students to do semester long internships in companies.

68%of internships that companies posted had full time job prospect targeting
students who can join the company after the internship
32%
68%
Full time
job prospect
No Full time
job prospect
Total Internships that companies posted
Interns – the new freshers

Companies catch talent early
 42% of the students have
applied to atleast 1
internship by the time they
graduate from college
 23 % of the students have
applied to internships
BEFORE their final year
Among the students who graduated in 2014.

Who hired interns in 2014
Top Sectors in India that recruited
interns
70% internships from startups & small
companies building their teams
Non - Profit / NGO
Retail
Media, Marketing &
Advertising
Computer Hardware &
Software
Education
Internet
Information Technology &
Services
Internships posted by companies
30%
44%
12%
5%3%
6%
0-5
5 to 25
25-100
100-500
500-1000
>1000
No. of employees
Internships posted by companies

78%
20%
UG
PG
2%
Diploma
69%
22%
9%
Business
Arts & Science
Engineering
Who applied to Internships in 2014
Undergraduate students applied to
78% internships
Engineering students applied to 69%
of the internships
Degrees of students who applied to
internships
Education background of students
who applied to internships

Paid Internships in demand
80% of internships posted offered
stipend. Average stipend Rs. 5000
per month
75% of the internships that
students applied to offered a
stipend.
18%
82%
Offered Stipend
Offered Stipend
No Stipend
Offered Stipend
75%
25%
Internships companies posted
Internships with stipend
No stipend
Internships students applied

Internships | College Fests | Online Courses
Just graduated Final year 3rd year 2nd year 1st year
Availability of Interns
Total Internships that students applied to
36% (max no. of )of the total students that applied for
internships in 2014, were from their final year
Final Year students – high availability

Medium
Availability
Low
High
Availability Type of internships students can do
High Regular internships at office (Summer Winter vacation)
Medium Part time or virtual internships / work from home internships.
Low Not available due to semester exams
Students are available throughout the year for internships
Internships- not seasonal anymore

Roles that were in demand in 2014
Technical Roles
Software
Web design &Development
Graphic Design
Mobile app development
Product Development
Non Tech Roles
Content Writing / Journalism
Marketing (Strategy, social
media, SEO)
Sales & Business
Development
Market Research & Analytics
HR / Recruitment

Roles where requirements were difficult to
fill in 2014
HR/ Recruitment
Advertising & Public Relations
Operations
Video Editing
Accounting/Finance
Electrical Engineering
Architecture
Quality Management
Civil Engineering
% Positions Filled % Positions not filled
Some of the roles in which companies could not fill the available positions in 2014

Setting up Internship
programs
Section 2

What students expect from an Internship
 Good scope to learn
 Competitive Stipend
 Projects that can add value to
their profile
 Brand name
 Potential for full time
employment
 Recommendations / Certificate
 Good work culture
19

How companies have setup successful
Internship programs
1. Companies offer meaningful projects
Successful organizations offer good projects where interns learn hands on skills and improve their
profile
2. Companies Offer attractive stipend, yet save money
Companies attract quality talent, by offering good stipends. companies that offer full time job at
the end of the internship, to these quality interns, saves the training and recruiting costs.
3. Companies use Smart selection methods to identify interns
Companies use in built selection tools like Quizzing & testing tools, available at the internship
websites to hire the most relevant interns. This saves them a lot of time, as they are no longer
dependent on traditional recruitment methods of screening 100s of resumes/candidate profiles.
4. Companies assign mentors & define clear roadmap
Companies establish a clear roadmap & assign key mentors to guide interns, thus making sure the
interns are productive
5. Companies run a ‘Test first week’ with interns
Companies run a test week where they check for the intern’s attitude, commitment, culture fit etc.
before investing a lot of time on the intern
6. Companies proactively look for talent
Companies Recruit throughout the year, and constantly take the help of interns for various tasks in
the company, thus helping the company accomplish more.

The Internship model is the future of
corporate India, Twenty19 provides a
great way of connecting with growing
talent.
Simple, precise and productive.
All Interns I hired did a cracker of a job at
Krea - When someone like Twenty19 does
focused work in matching the right interns
to my need, it only leaves the selection and
operations to me. That frees up a lot of
time. And for a start up, time is money!
Tirth Manek
Lead - Human Resources
Dun and Bradstreet
Pravin Shekar
Founder
Krea
Happy companies- Testimonials

Companies & Students across India
trust Twenty19

Want to recruit Smart & Relevant interns
for your company?
Contact:
Shwetha Kailasanath
Phone: +919962333343
Email: shwetha@twenty19.com
www.twenty19.com
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India Internship Report 2014

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