1) The document discusses a school's response to increasing crimes against women in India following the high-profile Nirbhaya case.
2) Students at the school felt deeply for the victims and anger at the criminals. They realized they were unprepared to handle such situations themselves.
3) After discussions, the students decided to teach girls self-defense techniques like Krav Maga martial arts to boost confidence and empower them with lifelong skills. Classes were organized with the help of a parent instructor.
This document outlines paid, owned and earned media.
Paid is media you buy – you get total control over messaging, reach and frequency, as much as your budget allows; earned is what others say about your brand – you get no control but you can influence outcomes if you’re smart; and owned is content you create (content marketing) – you control the messaging, but not so much whether anyone reads/views it.
WTIA Marketing Series: What Can You Learn from a Gaming Companynpyron
I presented this deck at a WTIA marketing event. With the rise of “gamification”, or the use of game mechanics in non-game contexts, I spoke about what non-gaming companies can learn from the marketing tactics of a gaming company.
This document outlines paid, owned and earned media.
Paid is media you buy – you get total control over messaging, reach and frequency, as much as your budget allows; earned is what others say about your brand – you get no control but you can influence outcomes if you’re smart; and owned is content you create (content marketing) – you control the messaging, but not so much whether anyone reads/views it.
WTIA Marketing Series: What Can You Learn from a Gaming Companynpyron
I presented this deck at a WTIA marketing event. With the rise of “gamification”, or the use of game mechanics in non-game contexts, I spoke about what non-gaming companies can learn from the marketing tactics of a gaming company.
There are times it can be difficult to sharpen skills as a writer when there are no classes or workshops readily available. It’s important to always keep writing, but finding inspiration or passion can be a roadblock for some. However, there are many great resources out there for writers to look into. One of them being podcasts. Not many know that listening to podcasts can be very helpful to both professional and aspiring writers!
EMPLOYEE BRAND AMBASSADORS ARE THE LOYAL LABRADORS FOR SUCCESSFUL COMPANIES—G...BOMBDIGGITY, LLC
Five years ago a brand ambassador was just a well-known expert or celebrity that a company paid to represent their brand. But my friends, times they are a-changing. Most consumers could care less if Kim Kardashian tells them to wear a particular shoe brand or if LeBron James tells you not to drink Sprite. Consumers are looking for honesty and authenticity. Now, let's talk about the best ambassadors that are LITERALLY right in front of you!
There are times it can be difficult to sharpen skills as a writer when there are no classes or workshops readily available. It’s important to always keep writing, but finding inspiration or passion can be a roadblock for some. However, there are many great resources out there for writers to look into. One of them being podcasts. Not many know that listening to podcasts can be very helpful to both professional and aspiring writers!
EMPLOYEE BRAND AMBASSADORS ARE THE LOYAL LABRADORS FOR SUCCESSFUL COMPANIES—G...BOMBDIGGITY, LLC
Five years ago a brand ambassador was just a well-known expert or celebrity that a company paid to represent their brand. But my friends, times they are a-changing. Most consumers could care less if Kim Kardashian tells them to wear a particular shoe brand or if LeBron James tells you not to drink Sprite. Consumers are looking for honesty and authenticity. Now, let's talk about the best ambassadors that are LITERALLY right in front of you!
Charla sobre Fracking en Kuartango el 12 de Octubre de 2013, previa a la consulta que se va a realizar el día 19. En principio se planteaba como una mesa redonda con miembros de ShaleGas, pero en el último momento declinaron participar.
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n
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io n fr o m m e . H e w a s la te o n
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s a m is ta k e .
h a k in g th e m a jo r n e w s m e d ia . T h e
r e fo r e , I g a v e th is M o s e s s o m e s la c k .
c a s e (o r M o s e s
'
o th e r e ff o r t to c r e a te a n a tio n a l d ia lo g u e o n th e to p ic )
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l o n e y n o n o n
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h
p
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c o n tro v e r s ia l), b u t a n a c c ep ta b le c a s e . T h is is th e r e a s o n w h
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th e e n tir e a ttitu d e th a t o u r c o u n tr y h .
Turkey's Euro 2024 Squad Overview and Transfer Speculation.docxEuro Cup 2024 Tickets
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Mats André Zuccarello Aasen, commonly known as Mats Zuccarello, was born on September 1, 1987, in
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Results for LtCol Thomas Jasper, Marine, for the 2010 Marine Corps Marathon held October 31, 2010, marking the 35th annual marathon known as "The People's Marathon."
An impressive finishing time of 3:46:39, placing 324th in the Male division ages 40-44.
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2. • Not a day passes in our country without women and
girls becoming the victims of heinous crimes directed
at them.
• At first, most of us were oblivious to how severe and
widespread the situation has become in our nation.
3. FEEL
The whole of India woke up to the distressing reality
following the Nirbhaya Tragedy, and all the crimes
that followed.
4. • As a school, we felt deeply for the victims, and anger
arose at the thought of the villains of society.
• Summed up in the words of a student,
“These crimes, committed by people who are a
disgrace to society, are unforgivable. Everyone wants
this to stop. Everyone is looking for change.”
5. We became aware of the ugly truth, that any time, we
could also become victims of such crimes against
women. We knew that we were unprepared to handle
such situations, if they ever arose.
6. Imagine
• Initially, we got the students of our school to talk
about how to tackle the problem.
• Through class discussions, girls were encouraged to
respect themselves.
• At ‘Speakers’ Corner,' a platform through which
students express their views during the recess, we
listened to the ideas of our peers.
7. • Finally, we decided that teaching girls self-defense in
order to boost their self- confidence was the best
option.
• We chose this solution as it was relatively quick and
effective, and would have life-long benefits.
• ‘Krav Maga’ a martial art form which mainly focused
on real world situations was the perfect match.
8. We put forth our ideas to the Headmaster. A parent offered to
help organise classes to teach girls the‘Krav Maga’ form of
martial arts.
9. The programme, entitled ‘Life Skills: Krav
Maga Workshop’ would cover the
following:
• Techniques to increase strength and
fitness.
• Scenario-based simulations, awareness and
assessment of one’s surroundings.
• First-aid protocols and life saving
techniques.
10. Do
• One major challenge we faced was a poor
response for the classes initially.
• An informative presentation was made,
which encouraged girls to take part by
demonstrating how beneficial the classes
would be.
• After this, the response was tremendous.
14. Acknowledgements
• Core team: Aaditree Jaisswal, Aditya Chaloo, Arjun Nair,
Kaveri Subramanian and Sonali Dey
• Mentor teacher: Dr. Suruchi Mishra
• Drawings: Nidhi Binu
• Krav Maga training: Mrs. R. Moscovich and her team
• Thank you to our school management for giving the goahead for the Krav Maga classes, and to the Design for
Change for inspiring us to BE THE CHANGE!