This document discusses creating a culture of employee engagement. It begins by introducing Elizabeth King and her career highlights in raising funds and increasing employee engagement. It then provides definitions of employee engagement, noting it is an emotional commitment to the organization rather than just happiness or satisfaction. Challenges to engagement are presented from surveys. Key drivers of engagement are identified as community engagement, communication and leadership. The document then outlines three categories of community engagement: philanthropy, community involvement, and social innovation. It details the impact of community engagement on customers, business and employees. Finally, ways to create more community engagement are suggested, such as donation drives, volunteerism, sponsorships and environmental initiatives.

1. Creating a Culture
of Engagement

2. Who is Elizabeth King, APR?
CAREER HIGHLIGHTS
Raised $5.3 million dollars in employee contributions
since 2005 with an 83% employee participation rate.
Increased employee engagement at Cox from
88% in 2008 to 93% in 2012.
AWARDS

3. Proud to Help Others
Achieve their Goals

4. WORKING DEFINITION OF
EMPLOYEE ENGAGEMENT

5. What employee engagement
is not …
Employee engagement does not mean
employee happiness.
Employee engagement does not mean
employee satisfaction.
(Corporate Leadership Council)
“Employees that are engaged are
57% more likely to work harder,
80% more likely to perform better and
87% more likely to stay longer
with the company.”
Employee engagement is the
emotional commitment
the employee has to the
organization and its goals.

6. Engagement Challenges
Survey Questions (Scale of 1 – 10)
1. Our company has strong employee engagement.
2. Our company has strategies in place to improve
and maintain employee engagement.
3. Our company needs to improve employee
engagement.
(Dale Carnegie Training)
“26% of employees are
Actively Disengaged,
45% of employees are
Disengaged”
87% of organizations cite culture
and engagement as one of their
top challenges.
Global Human Capital Trends, 2015

7. AGENDA

8. Agenda
1. Identify 3 categories of community engagement
2. Understand the impact of community engagement
• Customers
• Business
• Employees
3. Know how you can create community engagement
Today’s Take Aways
1. One action step
2. One supporting statistic
3. One new business
contact
A positive attitude causes a chain
reaction of positive thoughts, events
and outcomes. It is a catalyst and it
sparks extraordinary results.
Wade Boggs, Boston Red Sox

9. Commitment from You
1. Take notes.
2. Identify one action step.
3. Avoid the four words of doom!
(Yoda)
“Try not. Do or do not,
there is no try.”
Only 10% of people have a learning
mindset. The other 90% will only
learn if they are forced.
Harvard Business Review

10. WHAT DRIVES EMPLOYEE ENGAGEMENT?
COMMUNITY ENGAGMENT | COMMUNITATION | LEADERSHIP

11. Three Categories of Community Engagement
1. PHILANTHROPY
Monetary gifts or other donations given
voluntarily by an organization to support the local
community and offset any negative impact of
their business (Wang, Choi & Li, 2008).
Effective philanthropy requires a lot of
time and creativity – the same kind of
focus and skills that building a
business requires.
Bill Gates (Winston S. Churchill)
“We make a living by what
we get. We make a life
by what we give.”

12. Three Categories of Community Engagement
2. COMMUNITY INVOLVEMENT
Opportunities for employees to offer their time
and skills to serve the community through
volunteer/ service events in an effort to help solve
a wide range of social issues.
Employee engagement is an investment
we make for the privilege of future
proofing our organization's productivity
and performance.
Ian Hutchinson, People Glue (Sally Koch)
“Great opportunities to help
others seldom come, but small
ones surround us every day.”

13. Three Categories of Community Engagement
2. SOCIAL INNOVATION
Opportunities for employees to get involved in
leveraging the core competencies of the
organization to create business value and positive
social change. (Saul, 2011)
To win in the marketplace you must
first win in the workplace.
Doug Conant, Campbell’s Soup CEO (Martin Luther King, Jr.)
“The time is always right to
do what is right.”

14. IMPACT OF COMMUNITY
ENGAGEMENT

15. Impact on Customers
• Customers want to do business with community
minded companies.
• 83% of Americans say they wish brands would
support causes. (Corporate Leadership Council)
• 74% of Americans feel a disconnect between
causes and products or services of companies.
(Corporate Leadership Council)
(Corporate Leadership Council)
41% of Americans buy products
specifically because they are
associated with a cause.
87% of people think companies
should devote equal time to
business and society.
DonorsChoose.org

16. Impact on Business
• Research has found that engagement boosts operating
income, increases employee productivity, lowers
turnover risk, provides a greater ability to attract top
talent and leads to higher total returns (Irvine, 2009).
• Unexpected costs of disengaged employees:
disengaged customers, safety incidents & absenteeism
(YourCause LLC)
The cost of replacing a mid-level
employee is estimated to be 150% the
value of their entire compensation.
For high-level employees, the cost can
reach upwards of 750%
61% of millennials trying to decide between
two jobs offering the same location, job
description, pay and benefits would choose to
work for the company that also supports
charitable causes.
Deloitte Volunteer Impact Survey

17. Impact on Employees
• The more available, hands on and integrated corporate
citizenship is in an organization the more it will positively
impact employee engagement scores. (Northwestern
University, 2012).
• 93% of employees who volunteer are somewhat or very
satisfied with their employer
• 57% of employees who volunteer would recommend
their company to a friend
(Deloitte Volunteer Impact Survey)
(Deloitte Volunteer Impact Survey)
55% of employees feel proud to
work for the company when they
frequently volunteer.
More corporations will support their
communities via employee volunteer programs
instead of just writing checks during tough
economic times.
McPherson, 2012

18. HOW CAN YOU INFLUENCE
COMMUNITY ENGAGEMENT?

19. How can you create more
community engagement at work?
1. Donation Drives
2. Volunteerism
3. Company Sponsorships
4. Environmental/Energy Efficiency Initiatives
(Mahatma Gandhi)
“You must be the change you
wish to see in the world.”
Never doubt that a small group of
thoughtful, committed citizens can
change the world; indeed, it’s the
only thing that ever has.
Margaret Mead

20. Donation Drives
Dorenda’s Story
(Mahatma Gandhi)
“You must be the change you
wish to see in the world.”

21. Volunteerism
Kirk’s Story
(Margaret Mead)
“Never doubt that a small group of thoughtful,
committed citizens can change the world; indeed,
it’s the only thing that ever has.

22. Environmental/Energy Efficiency Initiatives
Mark’s Story
(Jim Owens, CEO Caterpillar)
“In the next decade, the most successful
companies will be those that integrate
sustainability into their core businesses.”

23. Company Sponsorships
Elizabeth’s Story
(William Clay Ford Jr., Ford Motor Company.)
“Creating a strong business and building a better world are not conflicting
goals – they are both essential ingredients for long-term success.”

24. What is your action step going
to be?
1. Complete survey. Leave it on the table.
2. Take your notes with you.
3. Schedule a time to do your action step –
Put it on the calendar!
4. Network – Tell someone about your
action step.
(Tony Robbins)
“By changing nothing,
nothing changes.”
Knowledge without application is
meaningless.
Thomas Edison

25. Thank you for
coming!
1-918-853-6771
www.ElizabethKingConsulting.com