1. The document discusses KPI performance and availability of core, potential, and other brands at an area.
2. It identifies issues like some brands not being optimally available and outlines of out of stock products.
3. Solutions proposed include penetrating outlets without available products, minimizing out of stock situations, sticking selling at outlets to boost repeat buying, and using point of sale materials to promote brands.
Государственные и коммерческие закупки: реальные возможности и точка ростаZakupki360
-Основные правила игры в государственных и коммерческих закупках
-Электронные торговые площадки
-Инструменты фокусированного поиска закупок и помощи в принятии решения, на примере системы мониторинга и анализа государственных и коммерческих закупок "Закупки360"
Государственные и коммерческие закупки: реальные возможности и точка ростаZakupki360
-Основные правила игры в государственных и коммерческих закупках
-Электронные торговые площадки
-Инструменты фокусированного поиска закупок и помощи в принятии решения, на примере системы мониторинга и анализа государственных и коммерческих закупок "Закупки360"
2. Core
Brand
Potential
Brand
Others
Brand
100% 100%
50%
95%
45%
10%
VOLUME PREVIEW
Target Actual
Visibility
Core
Brand
Visibility
Potential
Brand
Visibility
Others
Brand
30%
60%
70%
40%
20%
20%20%
20% 5%10%
20%
5%
Visibility Brand
None Low Medium High
Availaibility
Core Brand
Availaibility
Potential
Brand
Availaibility
Others Brand
90%
80%
30%
Availaibility
Contribution at Area is not optimum on KPI Performance
3. Availaibility
Core
Brand
Availaibility
Potential
Brand
Availaibility
Others
Brand
90%
80%
30%
Availaibility
20
%
80
%
40
%
None
OOS
Repeat Buying
1.Penetrate None Available
Outlet
2.OOS Minimize with increase
Repeat buying
3.Stick Selling on Outlet
Repeat buyer ( focus on
nearby outlet none available &
OOS )
4.POSM for Penetrate Brand
1.Sticker List on Cigarette Cabinet Outlet for Increasi Visibility Attention
2.Stick Selling Can / Place with Price Label
3.Mini Event : Chess, Mini Games to increase stick selling, prompt awareness to customer
4.POSM additional : Cigarette Cabinet,Sun Screen, Tin Can Stick Selling, Mini Program Stock &
Visibility with weekly reward
5.Change Call Cycle & Route Plan
Focus,Proses,Hard Work, Relationship, Attention is a Key
4. Availaibility Core
Brand Before
Availaibility Core
Brand After
Availaibility
Potential Brand
Before
Availaibility
Potential Brand
After
Availaibility
Others Brand
Before
Availaibility
Others Brand
After
90% 98% 80% 97%
30%
65%
Availaibility
Availaibility
Visibility
Core
Brand
Visibility
Potential
Brand
Visibility
Others
Brand
10%
20%
50%
20%
30%
30%
40%
25%
10%30% 25%
10%
Visibility Brand
None Low Medium High
Core Brand Potential Brand Others Brand
100% 100%
50%
100%
85%
30%
VOLUME GROWTH
Target Actual
Increase will be extend with focus & support