This is the slidedeck of our 'Connecting with consumers around the world' Smartees Seminar. The main focus is on how Consumer Consulting Boards can help brands run international/global projects in an easier, more cost-efficietn way and how longitudinal consumer connection unveils insights you did not discover before.

1. Connecting with consumers
around the world Smartees Seminar
This is the slidedeck of our ‘Connecting
with consumers around the world’
Smartees Seminar. The main focus is on
how Consumer Consulting Boards
can help brands run
international/global projects in an
easier, more cost-efficient way and how
longitudinal consumer connection unveils
insights you did not discover before.

2. Welcome & introduction

4. O Open
Being open, honest and direct is the best foundation to build
and grow any relationship. We want everyone to go the extra
mile in encouraging transparency and openness. We embrace
diversity in thoughts, opinions, and backgrounds and are open
to learn from others.
This not just holds for internal relationships, but also for
external relationships with suppliers, media, influencers, etc.
We openly share our thoughts and ideas with the world,
thereby driving value and growth of our business.

5. While markets differ,
people make the difference!

7. Tom De Ruyck
Universal Brands:
Giving global brands local relevance

9. @tomderuyck

10. @tomderuyck

11. Fast Growing
Economies
@tomderuyck

12. Survival in
the City
@tomderuyck

13. Generation
Y(oung)
@tomderuyck

14. @tomderuyck

15. Global
Brand Tribes
@tomderuyck

16. @tomderuyck

17. Hyperlocal
@tomderuyck

18. @tomderuyck

19. Making Brands Locally Relevant
@tomderuyck

20. Made (t)here,
for (t)here
@tomderuyck

21. Celebration
nation
@tomderuyck

22. Leap
frogging
@tomderuyck

23. Reverse
innovation
@tomderuyck

24. @tomderuyck
Commercialization

25. It’s Now
or Never!
@tomderuyck

26. @tomderuyck

27. @tomderuyck

28. @tomderuyck

29. @tomderuyck

30. Customer
Dialogues
@tomderuyck

31. Celebrate Diversity
@tomderuyck

32. Take your Time
@tomderuyck

33. Be Agile
@tomderuyck

34. @tomderuyck

35. Lost in translation
@tomderuyck

36. Language
is only 10%
of Culture
@tomderuyck

37. @tomderuyck

38. Motiv(n)ation
#1
@tomderuyck

39. The battle of
the screens
#2
@tomderuyck

40. Different
Country,
Different
Story
#3
@tomderuyck

41. Managing expectations
#4
@tomderuyck

42. Playing for
attention
#5
@tomderuyck

43. How people
say things is
equally
important as
what they say
@tomderuyck

44. Meet (y)our new
Colleagues!
@tomderuyck

45. Filling our
Blind Spots
@tomderuyck

46. Our Eyes and Ears
@tomderuyck

47. @tomderuyck

48. @tomderuyck

49. @tomderuyck
Getting Closer

50. @tomderuyck
Digging Deep

51. @tomderuyck
(Re)defining the ‘Category’

52. @tomderuyck
Bring it to
Life

53. @tomderuyck
Brand & Product Activation

54. @tomderuyck
Sharing is Caring

55. @tomderuyck

56. @tomderuyck

57. @tomderuyck
Your Undiscovered Territory?

58. linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com
www.insites-consulting.com
Stay Hungry!
Head of Research Communities