Inclusive Design - Myth busting

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Inclusive Design - Myth busting

  1. 1. Myth 1:<br />Inclusive Design is expensive<br />
  2. 2. Myth 1: BUSTED!<br />Inclusive Design can actually improve profit, add value, and increase market appeal. Conducting research with people does not cost much and can help to make sure that you get it right. <br />
  3. 3. Myth 2:<br />Inclusive Design is boring<br />
  4. 4. Myth 2: BUSTED!<br />Inclusive Design can actually leads to innovation. Companies such as Toyota and Panasonic use it to produce exciting, mainstream designs. <br />
  5. 5. Myth 3:<br />Inclusive Design is only about physical objects<br />
  6. 6. Myth 3: BUSTED!<br />Inclusive Design can be applied to any market sector including services, environments, interfaces, packaging and graphics. <br />
  7. 7. Myth 4:<br />Inclusive Design is only about disability<br />
  8. 8. Myth 4: BUSTED!<br />People can face exclusion in many other ways. Inclusive Design goes beyond disability and can be applied to improve mainstream products and services.<br />
  9. 9. Myth 5:<br />Inclusive Design is only about assistive technology<br />
  10. 10. Myth 5: BUSTED!<br />Inclusive Design is not just about ‘special needs’ design. It is design for the widest possible range of users. A stair lift only helps a few people, whereas an elevator helps everyone.<br />
  11. 11. Myth 6:<br />Inclusive Design is not for me<br />
  12. 12. Myth 6: BUSTED!<br />Everyone can benefit from Inclusive Design including you. It can make products and services easier to use for us all. <br />
  13. 13. Myth 7:<br />Inclusive Design is not concerned with aesthetics<br />
  14. 14. Myth 7: BUSTED!<br />Aesthetics should always be considered. Attractive design and Inclusive Design are not mutually exclusive.<br />
  15. 15. Myth 8:<br />Inclusive Design is for niche markets such as older people<br />
  16. 16. Myth 8: BUSTED!<br />Inclusive Design can open up new markets segments and uncover consumer needs. The niche market today could be the market of tomorrow. <br />
  17. 17. Myth 9:<br />Inclusive Design is just another buzzword<br />
  18. 18. Myth 9: BUSTED!<br />Inclusive Design has a history and a future and many companies are benefitting from a people-centric approach. <br />
  19. 19. Myth 10:<br />Inclusive Design is only about public services<br />
  20. 20. Myth 10: BUSTED!<br />Public services are just one application, but Inclusive Design applies to any design that is used by a large number of people. <br />

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