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Understanding Incentivised Traffic in Affiliate Marketing Kevin Edwards Partnerships Director Affiliate Window
Background ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Incentivised Traffic? ,[object Object],[object Object],[object Object],[object Object]
Rapid Growth
The Issues - Cashback ,[object Object]
Money Saving Expert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ The cashback site told us to submit a ticket, so we did. We sent them all the necessary proof of purchase and everything they wanted.” “ Obviously, we are not getting anywhere and we have been  screwed  out of £45.” “ Is it time that we called in Moneyclaim.gov and put our claim in front of someone who will get us our  rightfully owed  cash?”  “ RBS are con merchants. I refuse point blank to use RBS products now” “ DON’T USE RBS COMPANIES”
Understand the cashback consumer ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Issues - Cashback ,[object Object],[object Object]
Brand or price led? 3%? 2.5%? 4%? 3.5%?
Brand or price led? 3.5%
Brand or price led?
Cashback example ,[object Object],[object Object],[object Object]
Cashback example
Cashback example
The Issues - Cashback ,[object Object],[object Object],[object Object]
New customers & commissions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Issues - Cashback ,[object Object],[object Object],[object Object],[object Object]
Monitoring Leads ,[object Object],[object Object],[object Object],[object Object]
The Issues - Cashback ,[object Object],[object Object],[object Object],[object Object],[object Object]
Supporting marketing channels ,[object Object]
Cashback Summary Cashback sites have used your cost of sale to create a consumer proposition:  Use cashback sites to your advantage
Loyalty & Reward Site ,[object Object],[object Object],[object Object],[object Object]
Case Study -  ,[object Object],[object Object],[object Object]
January 2008 Airmiles Statement
January 2008 Airmiles Statement Merchant relationships sourced through networks
aerwerwer qwerqwerwer3 January 2008 Airmiles Statement
January 2008 Airmiles Statement  Sales more than doubled for ‘double Airmiles’ promotion compared to normal earn rate periods
January 2008 Airmiles Statement  In line with the increase in sales was a more than doubling of the sales value
Benefit from their brand equity built over time; ‘value add’ rather than pure cashback. Offer engaged content and build affinity partnership opportunities. Wide scope for future growth. Loyalty - Summary
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Voucher Codes
Top two voucher code sites currently driving over £6m in sales every month with Affiliate Window Voucher Codes – The growth
[object Object],Voucher codes
Voucher codes – Displaying codes
Voucher codes – Displaying codes
[object Object],[object Object],Voucher codes
Voucher codes – Bespoke codes
Voucher codes – Bespoke codes
[object Object],[object Object],[object Object],Voucher codes
Voucher Codes - Tracking
Voucher Codes – Monitoring
[object Object],[object Object],[object Object],[object Object],Voucher codes
Voucher codes – Test & optimise  ‘ Stretch and Save’
Be adaptable in your approach but closely monitor and optimise. Use for key pushes and promotions & mould for business goals. Work your commissions according to your ROI Voucher codes – Summary
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Incentivised Traffic – The Future
Understanding Incentivised Traffic in Affiliate Marketing Kevin Edwards Partnerships Director Affiliate Window [email_address] 020 7553 0354

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