Incentive-based contract farming (IBCF) was developed as a solution to overcome issues with side-selling and loan defaults in agricultural markets in Malawi. The IBCF approach provides farmers with incentive packages that improve each year if contracts are fulfilled, with insurance as the key incentive. Other incentives include prize drawings and risk-reduction measures. Communications are also important to explain the nature of IBCF. Key factors for success are consistency, investing over multiple years, and focusing on predictable supply rather than short-term gains. IBCF led to improved repayment rates, smallholder participation and yields, and now serves as a model for other commodities and the Malawi Agricultural Commodity Exchange.