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Google Analytics: Measuring for results, a practical guide
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Presentation given to the Brisbane Web Design meetup group on 13th August 2009
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Google Analytics: Measuring for results, a practical guide
- 13-Aug-09 - Brisbane Web Design Group Google Analytics: Measuring for results, a practical guide Ben Maden MEng MBA – Web Consultant
- Get Google Analytics
- Copy the code
- Visits: BWD all time (by week)
- Visits: Compare years (by month)
- Keywords (compared)
- Map Overlay – 1 year (1 of 2)
- Map Data – 1 year (2 of 2)
- Top Landing Pages – 1 year
- Top Exit Pages – 1 year
- Referring websites (1 year)
- Intelligent Linking Link to your website Learn from your traffic Examples Source=Google Medium=cpc or email Term=running+shoes Content=logolink or textlink Campaign=Launch or 09sale
- Goal Tracking Results
- Define a Funnel
- Funnel Visualisation Set date range View flow of visitors through the path Objective: Abandonment Reduction
- Thank you, questions?
Editor's Notes
- Why are online ads good? - Direct connection to consumers - Reactive, can be changed -
- Propects display needs though search terms
- Gmail same as RHS Content network - Google scans page for theme – same but coloured differently
- HTML/Flash brochureware - nope don’t need it BUT you might one day RIA - Rich Internet Applications
- HTML/Flash brochureware - nope don’t need it BUT you might one day RIA - Rich Internet Applications
- HTML/Flash brochureware - nope don’t need it BUT you might one day RIA - Rich Internet Applications
- HTML/Flash brochureware - nope don’t need it BUT you might one day RIA - Rich Internet Applications
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