Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Developer Grade SEO - part II


Published on

This is an expanded and revised version of my previous Developer Grade SEO presentation.

Published in: Technology, Design
  • Be the first to comment

Developer Grade SEO - part II

  1. 1. Developer Grade SEO<br />Phil Buckley<br />Twitter: @1918<br />
  2. 2. <presentation><br /><meta name="author" content= "Phil Buckley" /><br /><meta name= "description" content= "Developer Grade SEO" /><br /><meta name= "keywords" content= "web development, SEO, canonicalization, .htaccess, validation, html5, clean code, ajax, Google, semantic markup" /><br />
  3. 3.
  4. 4. Is this you?<br />
  5. 5. Mind map of the SEO process<br />
  6. 6. Why can’t we all just get along<br />
  7. 7. Start at the beginning<br />What is the purpose of the site?<br />If you can’t answer this question – hit the STOP button!<br />
  8. 8. Oh no you didn’t!<br /><meta name=“robots" content=“noindex"><br />User-agent: * <br />Disallow: /<br />Make sure you didn’t do something really simple, yet tragic<br />
  9. 9. Canonicalization<br />wwwvs.non-www<br /><link rel="canonical" href="" /><br />
  10. 10. .htaccess<br /># universal www canonicalization<br /># remove www prefix for all urls<br />RewriteEngine On<br />RewriteBase / <br />RewriteCond %{HTTP_HOST} !^$ [NC] <br />RewriteRule ^(.*)$$1 [R=301,L]<br />
  11. 11. Step 1. Validation<br />
  12. 12.
  13. 13. What is the current standard?<br />XHTML 1.1 became a W3C Recommendation on May 31, 2001.<br />CSS 2 became a W3C Recommendation on June 7, 2011.<br /><?xml version="1.0" encoding="UTF-8"?> <br /><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.1//EN" ""> <br /><html version="-//W3C//DTD XHTML 1.1//EN" <br />xmlns="" xml:lang="en" xmlns:xsi="" xsi:schemaLocation="<br />" > <br /><head> <br /> <title>Virtual Library</title><br /> </head> <br /><body> <br /> <p>Content is <a href="">good</a>.</p> <br /></body> <br /></html><br />
  14. 14. What about HTML5?<br />
  15. 15. Keep your code clean<br /><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "DTD/xhtml1-strict.dtd"><br />Do you see why this is WRONG?<br />
  16. 16. Elementary Don’ts<br /><a href=“foo.html”>click here</a><br /><imgsrc=“bar.jpg” alt=“” /><br /><title>home</title><br />Missed opportunity<br />Unforgivable<br />Missed opportunity<br />
  17. 17. Divitis<br />
  18. 18. Cured<br />
  19. 19. Do you style your markup this beautifully?<br />What is a search signal?<br />
  20. 20. Do you love the unix command prompt?<br />
  21. 21. How to think like a robot<br />
  22. 22. What about my awesome web 2.0 ajaxiness?<br />
  23. 23. How are you writing your ajax?<br /><a href=“#”>Click Me</a><br /><a href=“javascript:someFunction(‘somepage.html#parameter=1’)”><br />
  24. 24. The Hijax Approach<br />No javascript? You get this<br /><a href=“somepage.html?parameter=1”onclick=“someFunction(‘somepage.html#parameter=1’); return false”><br />Got javascript? You get this<br />This doesn’t work if you are trying to serve dynamic content<br />
  25. 25. How Google wants you to write your ajax<br />They want AJAX content crawlable without executing JavaScript<br /><a href=“!state”><br />Special Hash Fragment<br /><br />
  26. 26. RDFa, Rich Snippets, Microdata & other delights<br /><div itemscopeitemtype=""> My name is <span itemprop="name">Bob Smith</span> but people call me <span itemprop="nickname">Smithy</span>. Here is my home page: <a href="" itemprop="url"></a> I live in Albuquerque, NM and work as an <span itemprop="title">engineer</span> at <span itemprop="affiliation">ACME Corp</span>. </div><br />
  27. 27. The Semantic Web is a "web of data" that facilitates machines to understand the semantics, or meaning, of information on the World Wide Web. <br />It extends the network of hyperlinked human-readable web pages by inserting machine-readable metadata about pages and how they are related to each other, enabling automated agents to access the Web more intelligently and perform tasks on behalf of users.<br />
  28. 28. What is Semantic Markup, or Meta-Data?<br />Meta-data can be a difficult concept to grasp. So for example, here is some regular data:<br />(+1)212 867 5309<br />Of course, most of us will guess correctly that this as a telephone number, but computer systems have no way of knowing that. They see it as a string of numbers – it could be anything! <br />So that’s where meta-data comes in.<br /><span class=”telephone”>(+1)212 867 5309</span><br />
  29. 29.
  30. 30.
  31. 31.
  32. 32. Wait, didn’t Google say something else a few years ago?<br />
  33. 33. Opportunity to build it right into the template<br />
  34. 34. Elementary Do’s<br />Author meta<br />Published date meta<br />Taken from Danny Sullivan’s blog site<br />
  35. 35. Meta data can make a big impact in search results<br />Taken from a Google search for Danny Sullivan<br />
  36. 36. How SEO’s and Developers will be in the future<br />
  37. 37. F.A.Q.<br />Do I have to do this stuff to rank well?<br />No.<br />Would my time be better spent doing other SEO tasks?<br />Possibly.<br />If I ask my development team to do this they’ll punch me in the face!<br />Possibly. <br />
  38. 38. </presentation><br /><thankyou><br />Phil Buckley<br />1918<br /><br /></thankyou><br />