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What is the current standard?<br />XHTML 1.1 became a W3C Recommendation on May 31, 2001.<br />CSS 2 became a W3C Recommendation on June 7, 2011.<br /><?xml version="1.0" encoding="UTF-8"?> <br /><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.1//EN" "http://www.w3.org/TR/xhtml11/DTD/xhtml11.dtd"> <br /><html version="-//W3C//DTD XHTML 1.1//EN" <br />xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.w3.org/1999/xhtml<br /> http://www.w3.org/MarkUp/SCHEMA/xhtml11.xsd" > <br /><head> <br /> <title>Virtual Library</title><br /> </head> <br /><body> <br /> <p>Content is <a href="http://example.org/">good</a>.</p> <br /></body> <br /></html><br />
What about my awesome web 2.0 ajaxiness?<br />
RDFa, Rich Snippets, Microdata & other delights<br /><div itemscopeitemtype="http://data-vocabulary.org/Person"> My name is <span itemprop="name">Bob Smith</span> but people call me <span itemprop="nickname">Smithy</span>. Here is my home page: <a href="http://www.example.com" itemprop="url">www.example.com</a> I live in Albuquerque, NM and work as an <span itemprop="title">engineer</span> at <span itemprop="affiliation">ACME Corp</span>. </div><br />
The Semantic Web is a "web of data" that facilitates machines to understand the semantics, or meaning, of information on the World Wide Web. <br />It extends the network of hyperlinked human-readable web pages by inserting machine-readable metadata about pages and how they are related to each other, enabling automated agents to access the Web more intelligently and perform tasks on behalf of users.<br />
What is Semantic Markup, or Meta-Data?<br />Meta-data can be a difficult concept to grasp. So for example, here is some regular data:<br />(+1)212 867 5309<br />Of course, most of us will guess correctly that this as a telephone number, but computer systems have no way of knowing that. They see it as a string of numbers – it could be anything! <br />So that’s where meta-data comes in.<br /><span class=”telephone”>(+1)212 867 5309</span><br />
Wait, didn’t Google say something else a few years ago?<br />
Opportunity to build it right into the template<br />
Elementary Do’s<br />Author meta<br />Published date meta<br />Taken from Danny Sullivan’s Daggle.com blog site<br />
Meta data can make a big impact in search results<br />Taken from a Google search for Danny Sullivan<br />
How SEO’s and Developers will be in the future<br />
F.A.Q.<br />Do I have to do this stuff to rank well?<br />No.<br />Would my time be better spent doing other SEO tasks?<br />Possibly.<br />If I ask my development team to do this they’ll punch me in the face!<br />Possibly. <br />