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We randomly selected 100 North American control system integrators and assessed their digital marketing effectiveness against 32 separate criteria. These criteria are divided into 5 categories:
Design & Usability: How well does the website welcome visitors and communicate the company’s unique value proposition?
Search Engine Marketing (SEM): Is the website optimized in order to receive organic search traffic and is paid search being leveraged?
Content Marketing: Is there content available on the website to attract visitors and generate links because it offers value to prospective leads?
Social Media: Does the website connect with multiple, active and engaged social media channels?
Marketing Funnel: Are there offers for visitors to enter the marketing funnel at every stage, not simply the bottom, sales stage?