Creating a Web presence has never been easier. Creating an effective website that brings qualified leads to your sales team has never been harder. William McKee, founding partner of Knowmad, will share tips and examples of how his digital marketing agency helps clients use the Web to drive sales. From SEO to pay-per-click to email newsletters to social media, Internet Marketing can be perplexing when you're also trying to run a business. At the end of the day, the highest value of a corporate website is the number of qualified sales leads you've received. Get practical advice on ways to increase your traffic, get more leads and grow your business. Topics include: • The state of Internet Marketing in 2013 • Client case study • Introduction to Inbound Marketing

1. Internet Marketing:
What a Business Owner
Needs to Know
April 3, 2013
by William McKee, Partner
for Midweek Business Connections

3. Quick detour

4. Digital Website
Marketing Design
??

5. What we do?
Get found, get leads, grow your business (with
image from website)

6. “It is critical to have a marketing partner who
understands your business, gets a firm grip on how
you make money, and then maps out an appropriate
marketing strategy that will generate enough revenue
to justify the time and expense involved. Knowmad is
just such a marketing partner for us.”
– Laurie Leonard

9. Results
● Increased traffic to the website
● Significant improvement in the quantity and
quality of leads from the website (3x in initial
months)
● Higher quality of job applicants
● Blogging has resulted in new customers
● Improved processes and benchmarks to track
online marketing ROI

10. 1987
• Radio: “Living on a Prayer”
• Television: “The Cosby Show”
• Movies: “The Last Emperor”

11. The rise of Internet
Marketing

12. Content Marketing
Search Engine Optimization
(SEO)
Google AdWords
Mobile Ads
How was that money spent?
Social Media
Newsletters
Website Design On-site Ads

13. How does a business owner make
sense of it all?

14. Follow someone who has a plan!

15. Inbound Marketing

16. Online Success =
Attract + Engage + Convert

17. Measuring success
1. Website traffic
2. Lead conversion rate
3. Customer conversion rate

18. Inbound Marketing Funnel
2000 visitors Traffic
20 leads Leads 1% lead
conversion
Customers
1 customer 5% sales
conversion

19. It's a journey

20. Digital sherpas

21. Inbound Marketing Resources
● “Measuring the Value of SEO” blog post
http://blog.knowmad.com
● “Top 10 Tips for Internet Marketing” by Laurie
Leonard
● 2013 Budgets, Benchmarks & Trends
http://offers.knowmad.com/2013-b2b-internet-marketing-trends
● The 4-Step Internet Marketing Plan
http://www.knowmad.com/the-4-step-internet-marketing-plan/
● Marketing Grader
http://marketing.grader.com
● HubSpot's Blog
http://blog.hubspot.com