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Internet Marketing: What a Business Owner Needs to Know
The document discusses the importance of having a knowledgeable marketing partner for businesses to develop effective strategies that generate revenue. It highlights key aspects of internet marketing, including content marketing, SEO, and the inbound marketing funnel, emphasizing the need to track metrics like website traffic and conversion rates. Additionally, it provides resources for further learning on internet marketing strategies and best practices.
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Internet Marketing: What a Business Owner Needs to Know
- 1. Internet Marketing: What a Business Owner Needs to Know April 3, 2013 by William McKee, Partner for Midweek Business Connections
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- 4. Digital Website Marketing Design ??
- 5. What we do? Getfound, get leads, grow your business (with image from website)
- 6. “It is criticalto have a marketing partner who understands your business, gets a firm grip on how you make money, and then maps out an appropriate marketing strategy that will generate enough revenue to justify the time and expense involved. Knowmad is just such a marketing partner for us.” – Laurie Leonard
- 9. Results ● Increased traffic to the website ● Significant improvement in the quantity and quality of leads from the website (3x in initial months) ● Higher quality of job applicants ● Blogging has resulted in new customers ● Improved processes and benchmarks to track online marketing ROI
- 10. 1987 • Radio: “Living on a Prayer” • Television: “The Cosby Show” • Movies: “The Last Emperor”
- 11. The rise ofInternet Marketing
- 12. Content Marketing Search Engine Optimization (SEO) Google AdWords Mobile Ads How was that money spent? Social Media Newsletters Website Design On-site Ads
- 13. How does abusiness owner make sense of it all?
- 14. Follow someone whohas a plan!
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- 16. Online Success = Attract+ Engage + Convert
- 17. Measuring success 1. Website traffic 2. Lead conversion rate 3. Customer conversion rate
- 18. Inbound Marketing Funnel 2000visitors Traffic 20 leads Leads 1% lead conversion Customers 1 customer 5% sales conversion
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- 21. Inbound Marketing Resources ● “Measuring the Value of SEO” blog post http://blog.knowmad.com ● “Top 10 Tips for Internet Marketing” by Laurie Leonard ● 2013 Budgets, Benchmarks & Trends http://offers.knowmad.com/2013-b2b-internet-marketing-trends ● The 4-Step Internet Marketing Plan http://www.knowmad.com/the-4-step-internet-marketing-plan/ ● Marketing Grader http://marketing.grader.com ● HubSpot's Blog http://blog.hubspot.com