SlideShare a Scribd company logo
Using your website to grow your business
SEO & Digital Marketing
4/21/17
www.bizzebees.com
Inbound Marketing vs. Traditional Outbound Marketing
Inbound Marketing
Outbound Marketing
Inbound marketing refers to marketing activities
that bring visitors in, rather than marketers having
to go out to get prospects' attention.
IM earns the attention of customers, makes the
company easy to be found, and draws customers to
the website by producing interesting content.
Outbound marketing tries to reach consumers
through general media advertising as well as
through in-person contact.
Depending on the venue, the approach can be
extremely broad (TV advertising), thoroughly
personal (face-to-face meetings), or “impersonally
personal” (cold-calling or blanket emails).
.
www.bizzebees.com
Today many SMBs are missing opportunities to market to new and existing customers -
digitally
SMB’s view on Marketing Channels - 2017
www.bizzebees.com
Ourmissionistodeliverthepowerof
inboundmarketingtosmall and mid-sized
businesses (SMB’s)everywhere.
www.bizzebees.com
We focus on the 6 most impactful areas of Search
Engine Optimization (SEO) to drive results:
TECHNICAL SEO
CONTENT
LOCAL SEO
REPUTATION MANAGEMENT
SOCIAL MEDIA
ANALYTICS & REPORTING
1
2
4
5
6
3
www.bizzebees.com
Page Optimizations
Hand optimized pages based on in-depth research, including page titles,
meta descriptions, and heading tags.
Reporting Configuration
Set-up or audit Google Analytics, Google Search Console, and phone
tracking implementation.
Website Audit & Research
Report on technical errors, indexation, crawl errors, keyword
relevance & more.
Technical SEO 1
www.bizzebees.com
Content 2
Optimized Implementation
Our experts will implement each blog post according to SEO best
practices along with a high-quality image.
Premium Writers
US-based writers develop all of our content according to our high
level of expectations and editorial standards.
Quarterly Editorial Calendar
Based on initial keyword research, we’ll find the topics that really
matter for your business.
www.bizzebees.com
Local SEO
Submission to 60+ local listing sites
Standardize your brand across all listings
Enhance your listings with content
3
www.bizzebees.com
Reputation Management 4
www.bizzebees.com
SOCIAL
MEDIAWe post on your behalf on Facebook, Twitter, and LinkedIn.
We don’t recycle content and we manage each profile with a unique voice.
Don’t have profiles? Don’t worry, we’ll set you up.
5
www.bizzebees.com
Our reporting suite measures our progress
and performance. Everything is fully
transparent and available to our clients 24/7.
Analytics & Reporting
Digital & PDF Reports
Google Analytics Tracking
Task & Progress Reports
6
www.bizzebees.com
TheBizzeBee’s Results platform givesourclientstotalaccessto theirInboundMarketing
Program24/7viatheweb.
TheReporting Portalallows for youto continually monitoryourcampaigns progress.
Thislevelof transparencyissecondto noneintheindustry.
Measure Results with our State of the Art Results Platform
Reportng & Analytcs
Task Management
Reputation Management
Search Engine Optmizaton
SocialMedia
www.bizzebees.com
Analytics & Reporting
Analytics Summary
6
Activity Summary
www.bizzebees.com
Analytics & Reporting
SEO Report Card
6
www.bizzebees.com
SEOAudit
Technical site auditand
pageopptmizations.
Get Started With A Comprehensive Site Audit (Average Time: 45 Days)
BlogSetup
Develop acompany blog (if
needed)and editorial calendar.
Local SEOAudit
Map existing listingsand
standardize branding.
Social MediaAudit
Profile setup,competitive
analysis,and baseline
performancereview.
Full Reporting Setup
Installation and Configuration of
Google Analytics, Bing
Webmaster Google Search
Console & BizzeBees Results
Platform
www.bizzebees.com
Thank you!
https://www.bizzebees.com

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Digital Marketing to Grow Business

  • 1. Using your website to grow your business SEO & Digital Marketing 4/21/17 www.bizzebees.com
  • 2. Inbound Marketing vs. Traditional Outbound Marketing Inbound Marketing Outbound Marketing Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects' attention. IM earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content. Outbound marketing tries to reach consumers through general media advertising as well as through in-person contact. Depending on the venue, the approach can be extremely broad (TV advertising), thoroughly personal (face-to-face meetings), or “impersonally personal” (cold-calling or blanket emails). . www.bizzebees.com
  • 3. Today many SMBs are missing opportunities to market to new and existing customers - digitally SMB’s view on Marketing Channels - 2017 www.bizzebees.com
  • 5. We focus on the 6 most impactful areas of Search Engine Optimization (SEO) to drive results: TECHNICAL SEO CONTENT LOCAL SEO REPUTATION MANAGEMENT SOCIAL MEDIA ANALYTICS & REPORTING 1 2 4 5 6 3 www.bizzebees.com
  • 6. Page Optimizations Hand optimized pages based on in-depth research, including page titles, meta descriptions, and heading tags. Reporting Configuration Set-up or audit Google Analytics, Google Search Console, and phone tracking implementation. Website Audit & Research Report on technical errors, indexation, crawl errors, keyword relevance & more. Technical SEO 1 www.bizzebees.com
  • 7. Content 2 Optimized Implementation Our experts will implement each blog post according to SEO best practices along with a high-quality image. Premium Writers US-based writers develop all of our content according to our high level of expectations and editorial standards. Quarterly Editorial Calendar Based on initial keyword research, we’ll find the topics that really matter for your business. www.bizzebees.com
  • 8. Local SEO Submission to 60+ local listing sites Standardize your brand across all listings Enhance your listings with content 3 www.bizzebees.com
  • 10. SOCIAL MEDIAWe post on your behalf on Facebook, Twitter, and LinkedIn. We don’t recycle content and we manage each profile with a unique voice. Don’t have profiles? Don’t worry, we’ll set you up. 5 www.bizzebees.com
  • 11. Our reporting suite measures our progress and performance. Everything is fully transparent and available to our clients 24/7. Analytics & Reporting Digital & PDF Reports Google Analytics Tracking Task & Progress Reports 6 www.bizzebees.com
  • 12. TheBizzeBee’s Results platform givesourclientstotalaccessto theirInboundMarketing Program24/7viatheweb. TheReporting Portalallows for youto continually monitoryourcampaigns progress. Thislevelof transparencyissecondto noneintheindustry. Measure Results with our State of the Art Results Platform Reportng & Analytcs Task Management Reputation Management Search Engine Optmizaton SocialMedia www.bizzebees.com
  • 13. Analytics & Reporting Analytics Summary 6 Activity Summary www.bizzebees.com
  • 14. Analytics & Reporting SEO Report Card 6 www.bizzebees.com
  • 15. SEOAudit Technical site auditand pageopptmizations. Get Started With A Comprehensive Site Audit (Average Time: 45 Days) BlogSetup Develop acompany blog (if needed)and editorial calendar. Local SEOAudit Map existing listingsand standardize branding. Social MediaAudit Profile setup,competitive analysis,and baseline performancereview. Full Reporting Setup Installation and Configuration of Google Analytics, Bing Webmaster Google Search Console & BizzeBees Results Platform www.bizzebees.com