Inbound marketing funnel by Sylvie Duerinck, OMCollective
•
0 likes•199 views
Als je heel veel kanalen/campagnes gebruikt in je marketing dan zie je soms door de bomen het bos niet meer. Welk kanaal draagt bij aan de sale en welk kanaal niet. Welke brengt je nieuwe bezoekers, en welke brengt je laatste transacties. Wij leggen uit hoe je met Google Analytics, Custom Channel Grouping en Google Docs een zeer helder beeld krijgt, welke kanalen meerwaarde hebben en geven best-practices om dit te beheren.
Report
Share
Report
Share
Download to read offline
Recommended
Gaston Edreira - eCommerce Day Argentina 2018
The document discusses how to convert unknown users into known and loyal customers. It recommends enriching customer profiles over time using configured logic based on the user profile, context, and behavior to minimize drop-off and maximize data. Specifically, it suggests identifying and engaging customers across channels and devices, creating trusting relationships through transparency and control of data, and powering trusted digital experiences with customer data.
Inbox America - Predictive and Marketing Analytics Solutions - 2013
Discover Inbox America Predictive and Marketing Analytics Solutions - 2013.
Inbox America: "More than Results". copyright Inbox America Inc.
One stop solution for real estate website: Live chat
Live chat solutions provide several advantages for real estate websites:
- They help understand customer needs and provide 24/7 assistance to clients.
- Agents can invite customers to chat and gain insights from statistical reports.
- Chats can convert visitors to customers quickly by providing site information and documents instantly.
Qotient abm alignment for channel marketing
ABM aims to attract, engage, and convert accounts through targeted messaging and content, but leaves sales to have inconsistent conversations that don't align with marketing efforts. Qotient's Account Based Conversations solution provides salespeople a library of "talk tracks" through their smart devices that directly echo the messages used in ABM, ensuring uniform and aligned messaging between marketing and sales to generate rich pipelines and closed deals.
SAP Hybris Cloud CRM Event - Go beyond traditional CRM, Cloud CRM
The document discusses how cloud CRM can help companies go beyond traditional CRM and deliver end-to-end service excellence. It notes that customers are changing and empowered by technology while having higher expectations. Traditional selling and service models are becoming obsolete. The cloud allows companies to be mobile, have complete customer insight, and engage customers across multiple channels to accelerate sales and transform customer service.
Mintm our services
Go live and enjoy the benefits of digital platform software services at: https://www.mintm.com/ simply deploys Camera, media player, computer or phone and let them do the job automatically you wanted to do.
Tập huấn giới thiệu phần mềm và dịch vụ hỗ trợ giáo viên Tiếng Việt Tiểu học
Đây là Slide tôi thực hiện cho lớp tập huấn GV Tiếng Việt Tiểu học tại Hà Đông.
Recommended
Gaston Edreira - eCommerce Day Argentina 2018
The document discusses how to convert unknown users into known and loyal customers. It recommends enriching customer profiles over time using configured logic based on the user profile, context, and behavior to minimize drop-off and maximize data. Specifically, it suggests identifying and engaging customers across channels and devices, creating trusting relationships through transparency and control of data, and powering trusted digital experiences with customer data.
Inbox America - Predictive and Marketing Analytics Solutions - 2013
Discover Inbox America Predictive and Marketing Analytics Solutions - 2013.
Inbox America: "More than Results". copyright Inbox America Inc.
One stop solution for real estate website: Live chat
Live chat solutions provide several advantages for real estate websites:
- They help understand customer needs and provide 24/7 assistance to clients.
- Agents can invite customers to chat and gain insights from statistical reports.
- Chats can convert visitors to customers quickly by providing site information and documents instantly.
Qotient abm alignment for channel marketing
ABM aims to attract, engage, and convert accounts through targeted messaging and content, but leaves sales to have inconsistent conversations that don't align with marketing efforts. Qotient's Account Based Conversations solution provides salespeople a library of "talk tracks" through their smart devices that directly echo the messages used in ABM, ensuring uniform and aligned messaging between marketing and sales to generate rich pipelines and closed deals.
SAP Hybris Cloud CRM Event - Go beyond traditional CRM, Cloud CRM
The document discusses how cloud CRM can help companies go beyond traditional CRM and deliver end-to-end service excellence. It notes that customers are changing and empowered by technology while having higher expectations. Traditional selling and service models are becoming obsolete. The cloud allows companies to be mobile, have complete customer insight, and engage customers across multiple channels to accelerate sales and transform customer service.
Mintm our services
Go live and enjoy the benefits of digital platform software services at: https://www.mintm.com/ simply deploys Camera, media player, computer or phone and let them do the job automatically you wanted to do.
Tập huấn giới thiệu phần mềm và dịch vụ hỗ trợ giáo viên Tiếng Việt Tiểu học
Đây là Slide tôi thực hiện cho lớp tập huấn GV Tiếng Việt Tiểu học tại Hà Đông.
Unit 1. Tổng quan Scratch
Slide bài học đầu tiên về Scratch.
Tổng quan, ý nghĩa, xuất xứ, mục đích của môi trường Scratch dành cho học sinh.
Tập huấn chi tiết phần mềm TKB 10.0
Đây là slide tôi sẽ dùng để tập huấn các lớp giáo viên hướng dẫn cụ thể các thao tác xếp thời khóa biểu với TKB 10.0.
Bản mới nhất này có đưa và thêm mô hình 7 bước xếp TKB.
Giới thiệu, tập huấn bộ phần mềm Tập viết chữ Việt mới
Slide bài trình bày của tôi trong các lớp tập huấn hướng dẫn sử dụng bộ phần mềm Tập viết chữ Việt mới nhất dành cho GV Tiểu học. Các phần mềm được trình bày bao gồm:
1. Bộ 2 phần mềm Tập viết chữ Việt 1, 2, 3. Version 2.0
2. TViet Lesson 3.0. Bài học tập viết chữ Việt 3.0.
3. TVBook 2.0. Vở tập viết chữ Việt 2.0.
Thiết kế bài giảng elearning. Phần Cơ bản
Slide dạng PP2003 bài giảng tập huấn Thiết kế bài giảng elearning. Phần Cơ bản.
Vinay CV (3)
This document contains a summary of Vinay D'Souza's work experience and qualifications. He has over 10 years of experience in automotive aftersales working with Japanese, American, and German brands. Currently he is a Team Leader at Ali & Sons Motor Division in Al Ain, UAE, where he manages the daily operations and workshop for Volkswagen and Skoda vehicles. Previously he has held roles such as Service Manager and Workshop Supervisor. He is trained in mechanical work, diagnostics, and management. He has a secondary school certificate and diesel mechanic trade certificate from India.
Intelligent Call Routing: Getting callers to the right place, at the right ti...
The document summarizes a panel discussion at the Invoca Summit about using Invoca solutions to route calls to the right destinations and collect the right data. The panel discussed how Invoca helped Allstate and Frontier route calls accurately, improve customer experience, and attribute marketing campaigns to inbound calls. They also discussed using Tableau dashboards to analyze reporting data and how Invoca can provide priority routing, real-time routing, intelligent routing, and consistent customer experiences in the future.
Digital Marketers
Discover how Digital Marketers use Call Tracking to increase leads, conversions and revenue. Improve your campaign ROI today!
Lean digital marketing
Andraž Štalec presentation at Digital Marketing Conference – iLive 2015, Riga, Latvia
iLive conference is the place to be for actionable sessions on SEO, Google analytics, social media, community building and brand development in the online environment.
Follow us on Facebook & Twitter & Instagram:
Facebook: http://www.facebook.com/iLivelv
Twitter: http://www.twitter.com/iLivelv
Instagram: http://www.instagram.com/iliveconference
Business Dashboards
This document outlines key business metrics that can be monitored in real-time dashboards. It includes metrics on customers, products, conversions and ROI, revenues, and spends. The dashboards would provide overviews of total customers and revenues, cohort performance, support KPIs, product sales and effectiveness, conversion rates, revenues by source, and spends by stage. All metrics could be filtered by time period and custom segments.
Mastering click to-call to capture more customers and revenue
Learn how to capture customers with click-to-call, best practices and easy tips in getting started, and boosting results with deeper call intelligence.
David Kain NCM 20 Group - Marketing Budget Efficiencies as the Economy Begins...
Dave and Chad discuss the latest strategies in automotive digital marketing as it relates to both intent channels like SEO, SEM, and third party sites along with the differences between stimulus channels from traditional media to all things programmatic advertising.
SEM Days 2015: Lean digital marketing
Consumers are always changing. How can we adapt our digital marketing to their needs? Do we really know what their needs are? Do we know where we fail to satisfy them? Digital marketing in it's all glory and complexity can be overwhelming and marketeers get "lost" fast, spending money on the wrong things. With lean digital marketing approach we will take a look at how to approach digital marketing the smart way.
Lean Digital Marketing by Andraž Štalec - SemDays 2015
This document discusses strategies for digital marketing and understanding customer behavior throughout the customer decision journey (CDJ). It provides insights into how customers use multiple devices and information sources before making purchases. Key metrics for tracking customer behavior and conversion rates at different stages of the CDJ are proposed. The importance of remarketing and targeting customers based on their behavior is emphasized to decrease costs and increase conversions. Case studies demonstrate how these approaches can increase sales, revenue, and return on investment.
Bootcamp 2015: Lean digital marketing
The document discusses digital marketing strategies and optimization. It begins by showing the results of different advertising campaigns and how pausing ads led to decreased sales. It then discusses the importance of understanding customer behavior across multiple devices and touchpoints. The document advocates focusing marketing efforts on increasing average order value, conversion rates, and the number of relevant visitors. It also emphasizes the need to measure micro and macro conversions throughout the customer decision journey. Overall, the document provides guidance on optimizing the marketing funnel, attribution modeling, and advanced analytics to improve digital marketing performance and return on investment.
Conversion Optimsiation - Using Customer Intelligence to Convince and Convert
The document discusses how a home improvement company leveraged customer intelligence to improve performance across the customer journey. Research identified key customer segments which informed optimizations to acquisition like geo-targeting, conversion such as sampling and sales processes, and retention like advocacy programs. These insights-driven changes led to over 30% higher conversion rates, increased brand retention and advocacy, and $3 million in additional sales over 24 months with the same sales resources and budget.
Tracking Beyond Conversions
Don’t judge your campaign success on lead conversions and sales conversions alone. A single focus on action driven conversion limits a marketer’s campaign on scale and audience reach. This 30 minute webinar will provide marketers of any size with actionable tips, strategies, and tools, to make digital marketing campaigns accountable beyond the conversion. Katana’s founder and 18-year digital marketing vet, Andreas Roell, has has developed and refined these strategies for KPI development, working with clients such as University of Phoenix, General Mills, Rubios, and others.
Pesquisa Magonomics
Apresentaçãp de Marius Cloete (Diretor de Pesquisa/ The Professional Publishers Association - GB) no VII Fórum ANER de Revistas
More Related Content
Viewers also liked
Unit 1. Tổng quan Scratch
Slide bài học đầu tiên về Scratch.
Tổng quan, ý nghĩa, xuất xứ, mục đích của môi trường Scratch dành cho học sinh.
Tập huấn chi tiết phần mềm TKB 10.0
Đây là slide tôi sẽ dùng để tập huấn các lớp giáo viên hướng dẫn cụ thể các thao tác xếp thời khóa biểu với TKB 10.0.
Bản mới nhất này có đưa và thêm mô hình 7 bước xếp TKB.
Giới thiệu, tập huấn bộ phần mềm Tập viết chữ Việt mới
Slide bài trình bày của tôi trong các lớp tập huấn hướng dẫn sử dụng bộ phần mềm Tập viết chữ Việt mới nhất dành cho GV Tiểu học. Các phần mềm được trình bày bao gồm:
1. Bộ 2 phần mềm Tập viết chữ Việt 1, 2, 3. Version 2.0
2. TViet Lesson 3.0. Bài học tập viết chữ Việt 3.0.
3. TVBook 2.0. Vở tập viết chữ Việt 2.0.
Thiết kế bài giảng elearning. Phần Cơ bản
Slide dạng PP2003 bài giảng tập huấn Thiết kế bài giảng elearning. Phần Cơ bản.
Vinay CV (3)
This document contains a summary of Vinay D'Souza's work experience and qualifications. He has over 10 years of experience in automotive aftersales working with Japanese, American, and German brands. Currently he is a Team Leader at Ali & Sons Motor Division in Al Ain, UAE, where he manages the daily operations and workshop for Volkswagen and Skoda vehicles. Previously he has held roles such as Service Manager and Workshop Supervisor. He is trained in mechanical work, diagnostics, and management. He has a secondary school certificate and diesel mechanic trade certificate from India.
Viewers also liked (10)
Giới thiệu, tập huấn bộ phần mềm Tập viết chữ Việt mới
Giới thiệu, tập huấn bộ phần mềm Tập viết chữ Việt mới
Similar to Inbound marketing funnel by Sylvie Duerinck, OMCollective
Intelligent Call Routing: Getting callers to the right place, at the right ti...
The document summarizes a panel discussion at the Invoca Summit about using Invoca solutions to route calls to the right destinations and collect the right data. The panel discussed how Invoca helped Allstate and Frontier route calls accurately, improve customer experience, and attribute marketing campaigns to inbound calls. They also discussed using Tableau dashboards to analyze reporting data and how Invoca can provide priority routing, real-time routing, intelligent routing, and consistent customer experiences in the future.
Digital Marketers
Discover how Digital Marketers use Call Tracking to increase leads, conversions and revenue. Improve your campaign ROI today!
Lean digital marketing
Andraž Štalec presentation at Digital Marketing Conference – iLive 2015, Riga, Latvia
iLive conference is the place to be for actionable sessions on SEO, Google analytics, social media, community building and brand development in the online environment.
Follow us on Facebook & Twitter & Instagram:
Facebook: http://www.facebook.com/iLivelv
Twitter: http://www.twitter.com/iLivelv
Instagram: http://www.instagram.com/iliveconference
Business Dashboards
This document outlines key business metrics that can be monitored in real-time dashboards. It includes metrics on customers, products, conversions and ROI, revenues, and spends. The dashboards would provide overviews of total customers and revenues, cohort performance, support KPIs, product sales and effectiveness, conversion rates, revenues by source, and spends by stage. All metrics could be filtered by time period and custom segments.
Mastering click to-call to capture more customers and revenue
Learn how to capture customers with click-to-call, best practices and easy tips in getting started, and boosting results with deeper call intelligence.
David Kain NCM 20 Group - Marketing Budget Efficiencies as the Economy Begins...
Dave and Chad discuss the latest strategies in automotive digital marketing as it relates to both intent channels like SEO, SEM, and third party sites along with the differences between stimulus channels from traditional media to all things programmatic advertising.
SEM Days 2015: Lean digital marketing
Consumers are always changing. How can we adapt our digital marketing to their needs? Do we really know what their needs are? Do we know where we fail to satisfy them? Digital marketing in it's all glory and complexity can be overwhelming and marketeers get "lost" fast, spending money on the wrong things. With lean digital marketing approach we will take a look at how to approach digital marketing the smart way.
Lean Digital Marketing by Andraž Štalec - SemDays 2015
This document discusses strategies for digital marketing and understanding customer behavior throughout the customer decision journey (CDJ). It provides insights into how customers use multiple devices and information sources before making purchases. Key metrics for tracking customer behavior and conversion rates at different stages of the CDJ are proposed. The importance of remarketing and targeting customers based on their behavior is emphasized to decrease costs and increase conversions. Case studies demonstrate how these approaches can increase sales, revenue, and return on investment.
Bootcamp 2015: Lean digital marketing
The document discusses digital marketing strategies and optimization. It begins by showing the results of different advertising campaigns and how pausing ads led to decreased sales. It then discusses the importance of understanding customer behavior across multiple devices and touchpoints. The document advocates focusing marketing efforts on increasing average order value, conversion rates, and the number of relevant visitors. It also emphasizes the need to measure micro and macro conversions throughout the customer decision journey. Overall, the document provides guidance on optimizing the marketing funnel, attribution modeling, and advanced analytics to improve digital marketing performance and return on investment.
Conversion Optimsiation - Using Customer Intelligence to Convince and Convert
The document discusses how a home improvement company leveraged customer intelligence to improve performance across the customer journey. Research identified key customer segments which informed optimizations to acquisition like geo-targeting, conversion such as sampling and sales processes, and retention like advocacy programs. These insights-driven changes led to over 30% higher conversion rates, increased brand retention and advocacy, and $3 million in additional sales over 24 months with the same sales resources and budget.
Tracking Beyond Conversions
Don’t judge your campaign success on lead conversions and sales conversions alone. A single focus on action driven conversion limits a marketer’s campaign on scale and audience reach. This 30 minute webinar will provide marketers of any size with actionable tips, strategies, and tools, to make digital marketing campaigns accountable beyond the conversion. Katana’s founder and 18-year digital marketing vet, Andreas Roell, has has developed and refined these strategies for KPI development, working with clients such as University of Phoenix, General Mills, Rubios, and others.
Pesquisa Magonomics
Apresentaçãp de Marius Cloete (Diretor de Pesquisa/ The Professional Publishers Association - GB) no VII Fórum ANER de Revistas
The Signal: Finding Metrics That Matter
Marketers have access to more data than ever—but more data doesn't equal more insight. What's the best way to measure success, and how can marketers find the metrics that make a difference for their business?
In this session, Chris will share how to sort through the chaos of modern marketing data, and find meaning and value among the noise.
Presented February 28, 2019 at the Trendigital Summit in Sioux Falls, SD.
How to launch a event ticketing sales business on mobile [Part 4 - Customer A...
This document discusses customer acquisition and retention strategies for event ticketing businesses. It explains that customer retention is more important and cost-effective than acquisition because it costs 4 times as much to acquire a new customer than retain an existing one. The key aspects of a retention strategy are engaging customers through personalized experiences at each stage from attention to commitment. Implementing a relationship marketing approach focuses on building trust with customers who want reliable products and want to feel recognized. An effective retention program uses customer data to segment customers and implement automated campaigns triggered by behaviors, transactions, or predictions to reduce churn and increase customer lifetime value.
Reaching High-Intent Audiences Using Amazon Marketing Cloud
On Amazon, how do brands make sure they reach high-intent audiences and push them through to purchase?
In the past, Amazon had only offered up pre-built audiences that brands had to choose from to align with their customer base.
But now, with Amazon Marketing Cloud (AMC), brands have the ability to create highly customizable audiences that allow for greater flexibility and accuracy in ad targeting.
In this webinar, an ads expert at Amazon will be joining Tinuiti’s Amazon Marketing Cloud expert to break down how to leverage AMC’s audience-building capabilities. You’ll come away with the skills to create more relevant and targeted messaging that will increase conversions and growth. We’ll include case studies to highlight how brands have found success.
Plumb5: The most profitable marketing platform
The document outlines 12 keys to optimizing marketing spends and lowering acquisition costs using an optimized marketing platform. The keys include: 1) Monitoring channel spends to identify effective channels, 2) Increasing campaign ROI by engaging visitors, 3) Faster lead conversion through personalization, 4) Lower acquisition costs through optimization, 5) Unified customer profiles for effective conversions, 6) Better customer retention through cross-marketing, 7) Churn alerts to reduce churn rate, 8) Automation to reduce costs, 9) Easy configuration to reduce setup time, 10) Integration to save data costs, 11) Lower total cost of ownership, and 12) Future-ready design to keep future costs low.
Nimbata at Open Coffee Athens XCI
This document discusses the importance of call tracking and conversion for marketers. It notes that calls typically convert 3 times better than web clicks. The document outlines insights that can be gained from tracking calls before, during, and after they occur, such as which marketing channels most effectively drive calls and conversions. It promotes a call tracking solution that integrates with platforms like Google Analytics to provide these insights. Additional potential uses like upselling, sales scoring, and reducing call center load through chatbots are also mentioned.
Creating the Optimal Customer Journey: How Invoca Uses Call Intelligence to C...
Learn how calls impact Invoca's marketing team from before the call, to during the call, and even after the call.
BUSINESS DEVELOPMENT TOOLS AND TECHNIQUES.pptx
This document provides guidance on converting potential customers into active customers through a multi-stage process. It discusses ways to find unidentified potentials and convert them into identified potentials in stage 1. Stage 2 focuses on converting identified potentials into active prospects through activities like cold calling and mailings. Stage 3 covers converting active prospects into active customers by understanding their needs, exceeding expectations, and retaining them as customers. The document emphasizes maintaining customer satisfaction at all stages of the process.
Best digital marketing agency in varanasi
we are best digital marketing agency we provide the best SEO , SMM , PPC services
http://garunmarketers.amritspices.com/
Similar to Inbound marketing funnel by Sylvie Duerinck, OMCollective (20)
Intelligent Call Routing: Getting callers to the right place, at the right ti...
Intelligent Call Routing: Getting callers to the right place, at the right ti...
Mastering click to-call to capture more customers and revenue
Mastering click to-call to capture more customers and revenue
David Kain NCM 20 Group - Marketing Budget Efficiencies as the Economy Begins...
David Kain NCM 20 Group - Marketing Budget Efficiencies as the Economy Begins...
Lean Digital Marketing by Andraž Štalec - SemDays 2015
Lean Digital Marketing by Andraž Štalec - SemDays 2015
Conversion Optimsiation - Using Customer Intelligence to Convince and Convert
Conversion Optimsiation - Using Customer Intelligence to Convince and Convert
How to launch a event ticketing sales business on mobile [Part 4 - Customer A...
How to launch a event ticketing sales business on mobile [Part 4 - Customer A...
Reaching High-Intent Audiences Using Amazon Marketing Cloud
Reaching High-Intent Audiences Using Amazon Marketing Cloud
Creating the Optimal Customer Journey: How Invoca Uses Call Intelligence to C...
Creating the Optimal Customer Journey: How Invoca Uses Call Intelligence to C...
More from Nathalie Vandermeersch
Programmatic webinar.pptx
Programmatic advertising, is het voor jou ook nog steeds een mysterie wat dat precies inhoudt? Onze experts leggen in verstaanbare mensentaal uit wat het precies is. Zo kan je oordelen of programmatic advertising interessant kan zijn voor jouw product of dienst.
Hoe werkt programmatic, met welke budgetten moet je rekening houden, kan ik een juiste doelgroep targetten? Op deze en meer vragen krijg je een concreet antwoord. Onze experts schetsen het huidige medialandschap, leggen uit waarvoor het kan ingezet worden, ze vertellen waarom het een interessante piste in jouw marketingmix kan zijn en hoe je die eerste concrete stappen zet.
OMcollective webinar GA4
Het bekendste analyseprogramma ter wereld krijgt een nieuwe, grote makeover: Google Analytics 4 (GA4). Deze nieuwe analytics zal je een veel dieper inzicht geven in de interactie tussen jouw klanten en jouw bedrijf, dankzij het event-based model. Met de introductie van dat model – met een heel andere datameting die vooral focust op engagement, interacties, crossplatformmeting van data en AI – is het de bedoeling dat GA4 eind 2021 of begin 2022 de huidige Universal Analytics (UA) vervangt.
Maar hoe zit dat met de functionaliteiten van de huidige Universal Analytics? Wat met jouw historische data? En ook, wanneer en hoe moeten we overschakelen naar de nieuwe GA4 versie?
OMcollective webinar: Blijf ook in 2021 scoren in Google
Google wordt elke dag slimmer en dat zal je geweten hebben. Om jouw pagina’s up and running te houden is het geen slecht plan de core updates van Google in de gaten te houden. Die geven je inzichten in hoe het algoritme van de zoekmachine te werk gaat bij het kwalificeren van jouw webpagina’s. De volgende update over de Core Web Vitals staat gepland in mei 2021. De Core Web Vitals zijn de graadmeters van Google om te bepalen of je website een positieve ervaring biedt.
Maar, wat heeft invloed op die Core Web Vitals factoren? Wat heeft Google precies aangekondigd over de update waarbij website-ervaring nog meer aan belang wint? En nog belangrijker: hoe kan je je als bedrijf nu al voorbereiden en de nodige stappen zetten om jouw website te laten voldoen aan de nieuwe vereisten?
Helping is the new branding by Marlies Verschure, InSocial & Wave International
Helping is the new branding by Marlies Verschure, InSocial & Wave InternationalNathalie Vandermeersch
Hoe verbeter je als franchise formule met 160 salons de service en je imago en zorg je ervoor dat jouw klanten met mond tot mond reclame jouw beste ambassadeurs zijn? We hebben gekozen voor een alles omvattende aanpak waarbij we customer respons gebruiken als social content, ter verbetering van service, imago, retentie en traffic in de salon.
In deze presentatie nemen we je mee in onze visie, strategie en concrete plan van aanpak. Ook staan we stil bij hoe dit effect heeft gehad op de (voorheen traditionele) marketing, het functioneren van stylisten , en het besturingsmodel als organisatie.Enhanced ecommerce by Robrecht De Nul, OMCollective
De recent uitgebrachte nieuwe versie van Enhanced E-commerce brengt vele voordelen met zich mee. Denk aan het meten van de gebruikers interactie met de producten je webshop tot aan de shopping ervaring van de gebruiker: productimpressies, productklikken, het bekijken van productinformatie, het toevoegen van een product aan een winkelwagentje, het initiëren van het betalingsproces, transacties, en terugbetalingen, kunnen allemaal inzichtelijk worden gemaakt. Wij leggen uit hoe je dit kunt doen.
Conversie attributie by Tijs Balcaen, OMCollective
Wat is conversie attributie en is het nuttig voor jou? Hoe analyseer je je inbound marketing funnel en hoe kies je een model? En verder, hoe maak je conversie attributie actionable en hoe zorg je er voor dat je maandelijks rapportages krijgt waar je op kunt sturen?
Social advertising by Evi van der Steen, OMCollective
Adverteren op Facebook is hot, maar wat buiten facebook? Wat zijn de mogelijkheden met LinkedIn? We leggen het jou uit.
Sales by Ben Vroemans, OMCollective
Hoe zet je de kwalitatieve bezoekers om in klanten? Waar gaat je potentiële klant online naar toe als hij zijn koopintentie bereikt heeft en zijn beslissing tot aankoop gaat maken? We leren je hoe je er voor kan zorgen dat je in deze fase je sales niet dubbel afrekent door verkeerde statistieken.
Retentie en loyalty by Nils Meul, OMCollective
Hoe maak je van je slapende klanten weer actieve klanten? We leren je nadenken over lifetime values en we geven een aantal case voorbeelden. Welke rol speelt retentie bij jullie als online speler en hoe zet je dit op met bijvoorbeeld een klantencentrum, app & e-mailings.
Ambassadors by Nick Boterberg, OMCollective
Wat verwachten klanten anno 2016 van jou als online speler? We geven je tips over beleving en verwachtingen van klanten om jouw bedrijf/afdeling vooruit te helpen met beslissingen en inzichten.
More from Nathalie Vandermeersch (10)
OMcollective webinar: Blijf ook in 2021 scoren in Google
OMcollective webinar: Blijf ook in 2021 scoren in Google
Helping is the new branding by Marlies Verschure, InSocial & Wave International
Helping is the new branding by Marlies Verschure, InSocial & Wave International
Enhanced ecommerce by Robrecht De Nul, OMCollective
Enhanced ecommerce by Robrecht De Nul, OMCollective
Conversie attributie by Tijs Balcaen, OMCollective
Conversie attributie by Tijs Balcaen, OMCollective
Social advertising by Evi van der Steen, OMCollective
Social advertising by Evi van der Steen, OMCollective
Recently uploaded
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
QuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Recently uploaded (20)
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Inbound marketing funnel by Sylvie Duerinck, OMCollective
- 1. Inbound marketing & web analytics Sylvie Duerinck
- 3. De kritische consument VERGELIJKEN, OVERWEGEN,…
- 4. Customer journey AANEENSCHAKELING VAN TOUCHPOINTS
- 5. OUTBOUND MARKETING klanten achterna zitten INBOUND MARKETING klanten aantrekken
- 7. Multi-channel analyseren HIER LOOPT HET NOG VAAK FOUT…!
- 8. WAT ALS
- 9. Transacties per kanaal GEBASEERD OP LAST CLICK/INTERACTION
- 11. Transacties per kanaal GEBASEERD OP LAST CLICK/INTERACTION
- 13. Overzichtsrapport AANTAL ONDERSTEUNENDE CONVERSIES & OVERLAPPING
- 14. Assisted conversions ONDERSTEUNENDE CONVERSIES PER KANAAL
- 15. Conversiepaden VERSCHILLENDE KANALEN IN CUSTOMER JOURNEY
- 16. Vertraging AANTAL DAGEN TUSSEN 1STE BEZOEK & CONVERSIE
- 17. Padlengte AANTAL INTERACTIES BINNEN CONVERSIEPAD
- 18. KEY TAKE AWAY
- 19. WAT ALS
- 20. Default channel grouping GA. DEFINIEERT STANDAARD 8 KANALEN
- 21. Custom channel grouping KANALEN DOOR GEBRUIKER ZELF GEDEFINIEERD
- 22. 1. Social channel GA. NEEMT NIET ALTIJD ALLES OP
- 23. 1. Social channel OPSPLITSING PER SOCIAAL KANAAL
- 24. 1. Social channel ORGANIC SOCIAL VS PAID SOCIAL
- 25. 2. Branded vs. Generic PAID SEARCH OPSPLITSEN
- 26. 3. SPECIFIEKE KANALEN AFFILIATE KANALEN GROEPEREN
- 27. 3. SPECIFIEKE KANALEN OFFLINE CAMPAGNES BV. QR-CODE
- 28. 4. Other verkeer DEZE GROEP WIL JE ZO KLEIN MOGELIJK MAKEN
- 29. Default vs. Custom VEEL GEDETAILLEERDERE INZICHTEN
- 30. KEY TAKE AWAY
- 31. WAT ALS
- 32. Google Drive document VARIABELEN & DIMENSIES DEFINIËREN
- 33. Google Drive document RAPPORT DANKZIJ GOOGLE ANALYTICS ADD-ON
- 34. Google Drive document OVERZICHT DATA & FUNNEL
- 36. KEY TAKE AWAY
- 38. Bedankt!