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A session presented by Tony Lee, Canadian Cancer Society – Ontario Division; Tim Staunton, Canadian Cancer Society – BC & Yukon; and Holly Wagg, Good Works, on April 9 at the annual CAGP conference in Vancouver, BC.
No matter how small or large your planned giving program, you will pick up tried and true legacy marketing strategies at this session! The Canadian Cancer Society is one of the biggest grass-roots charities in the country, with the resources and staff to try many different legacy marketing tools and evaluate their impact. In this session Tony, Tim and Holly will show you lots of them, and what have proven to be the most effective ways to expand their donor base.