Bedtime Story: Game Developer's Dream of Monetization -- Alexander Voss, Director of Marketing at Smaato (The White Nights: Mobile Games Conference 2014 http://www.wnconf.com)
The document summarizes the search market in Japan. It notes that Japan has a population of over 94 million people, with 73.4% using the internet and 75.3% shopping online totaling $35.85 billion annually. Mobile search is also significant, with 74 million users and 50% using search on their phones, totaling $1.3 billion in revenue. Social media is popular in Japan, with the three largest sites being Mixi, Gree, and MbgaTown, each having over 15 million users. The document provides statistics and information on various aspects of searching, ecommerce, and the digital landscape in Japan.
The document summarizes the results of one-day mobile advertising test campaigns run by AdMob for three brands - Honey Bunches of Oats, Tylenol, and Splenda. For each brand, AdMob provided mobile-optimized creative assets and $1500 in media funding. The results showed strong performance across all three campaigns, with thousands of visitors and hundreds of thousands of impressions at low cost-per-visitor and cost-per-impression rates, demonstrating the effectiveness of mobile advertising.
Next Two Waves for Mobile – Mobile Game Ads & Mobile VR | Atsuo NakayamaJessica Tams
This document discusses the next two waves for the mobile market: mobile game ads and mobile VR. It notes that the app market has bloomed from 2012-2016 but that in-app purchases will soon stop growing, with ads becoming the next major driver of monetization. The document also predicts that VR will open up a new world from 2017-2026, though VR games have yet to see mainstream success. It concludes that the mobile market will face significant growth through these next two waves of ads and VR.
TV has lagged behind in catching up with digital in innovation, until now. Geo-targeting is possible on TV through Amagi. This cheat sheet helps you in understanding the nuances of geo-targeting on Television.
Are you with the right iphone app development companyInnopplinc
There appear to be no boundaries for the smartphone industry - The technology is always evolving and adapting.
The biggest impact has been on our daily lives. Thanks to smartphones, our lives are incredibly easier than
previous generations. Indeed, mobile apps have intimately become a part our daily activities.
Bedtime Story: Game Developer's Dream of Monetization -- Alexander Voss, Director of Marketing at Smaato (The White Nights: Mobile Games Conference 2014 http://www.wnconf.com)
The document summarizes the search market in Japan. It notes that Japan has a population of over 94 million people, with 73.4% using the internet and 75.3% shopping online totaling $35.85 billion annually. Mobile search is also significant, with 74 million users and 50% using search on their phones, totaling $1.3 billion in revenue. Social media is popular in Japan, with the three largest sites being Mixi, Gree, and MbgaTown, each having over 15 million users. The document provides statistics and information on various aspects of searching, ecommerce, and the digital landscape in Japan.
The document summarizes the results of one-day mobile advertising test campaigns run by AdMob for three brands - Honey Bunches of Oats, Tylenol, and Splenda. For each brand, AdMob provided mobile-optimized creative assets and $1500 in media funding. The results showed strong performance across all three campaigns, with thousands of visitors and hundreds of thousands of impressions at low cost-per-visitor and cost-per-impression rates, demonstrating the effectiveness of mobile advertising.
Next Two Waves for Mobile – Mobile Game Ads & Mobile VR | Atsuo NakayamaJessica Tams
This document discusses the next two waves for the mobile market: mobile game ads and mobile VR. It notes that the app market has bloomed from 2012-2016 but that in-app purchases will soon stop growing, with ads becoming the next major driver of monetization. The document also predicts that VR will open up a new world from 2017-2026, though VR games have yet to see mainstream success. It concludes that the mobile market will face significant growth through these next two waves of ads and VR.
TV has lagged behind in catching up with digital in innovation, until now. Geo-targeting is possible on TV through Amagi. This cheat sheet helps you in understanding the nuances of geo-targeting on Television.
Are you with the right iphone app development companyInnopplinc
There appear to be no boundaries for the smartphone industry - The technology is always evolving and adapting.
The biggest impact has been on our daily lives. Thanks to smartphones, our lives are incredibly easier than
previous generations. Indeed, mobile apps have intimately become a part our daily activities.
Measuring TV ads with metrics like GRP, Reach, Frequency have confounded many Indian advertisers for a long time. If you are probed with questions like 'What is GRP?', 'What is TV Reach'?, then this deck is for you.
Being India's largest TV adnetwork, we tried to decode the key metrics widely used for TV ad measurement in the industry with this deck.
Amagi enables targeted advertising on premium TV channels for local and regional advertisers in a cost-effective manner. Amagi purchases media inventory from operators and partners with TV channels to then sell targeted advertising spots to local businesses on a region-by-region basis. This allows advertisers to reach relevant audiences in specific cities and regions, rather than having to buy expensive national TV ad spots with large spillage. Amagi has partnerships with major TV channels and operators across genres like news, movies and music in both English and regional languages.
TV has lagged behind in catching up with digital in innovation, until now. Geo-targeting is possible on TV through amagi. This cheatsheet helps you in understanding the nuances of geo-targeting on Television.
Personalization of TV - TechTalk by Amagi Co-FounderSuresh Babu
Amagi is a next-generation media technology company providing cloud broadcast and targeted advertising platforms to customers, worldwide. This document contains the 5 new age habits of TV viewers and the technology behind the cloud-based broadcasting and personalised content delivery solutions.
DWS16 - Game Summit - Fabien Pierre-Nicolas, App AnnieIDATE DigiWorld
The document discusses trends in the mobile app market and provides recommendations for French mobile game publishers. It notes that global app revenues will exceed $188 billion by 2020. While the Google Play store has twice as many downloads as the App Store, the App Store generates 50% more revenue. The document recommends that French publishers consolidate within verticals to expand globally, develop games for top English markets to tap strong growth, and emphasize monetization strategies like advertising for Android.
Serial entrepreneur, marketing expert, and developer plan to create a hyperlocal classified advertising platform focused on subway stations called SubMate. They will start with a beta version in New York, London, and Paris subway systems, focusing on station-specific ads, before expanding globally to over 26,000 stations across 65 cities. They are seeking seed funding to develop an initial beta product and accompanying iPhone app to test and launch their vision of a localized daily life information and marketplace accessible to daily subway commuters.
Zoom has become widely adopted for remote work during the COVID-19 pandemic, growing its user base from 10 million to 200 million between December 2019 and March 2020, but it faces issues like "Zoom bombing" where unauthorized individuals disrupt meetings, so companies must choose video call apps carefully to ensure security when using them for remote work.
The document provides a summary report of a meeting that covered the following topics:
- Fabio Galdi discussed the company's mission and vision for 2020, the mCell 5G project, and a Diamond Life holiday in Bali.
- Alessandro Senatore covered the benefits of mCell 5G, a new customer care and payment system, and updates to the company's pay plan and bonuses.
- Other presentations included the development of new technologies like the Space Phone and Space Station, expansion to new offices, and the future of the Power Clouds business.
- The report outlined new business packs, promotion timelines, and provided an overview of the various products, services and technologies discussed
This document outlines various marketing projects undertaken by Invaders across different areas including below-the-line marketing, SMS marketing, and mobile apps. It describes racing simulator, information center, oil recommendation app, and interactive football games developed for brands. It also summarizes SMS promotion services and mobile app projects created for automotive, alcohol, telecom and media companies involving games, trivia and contests.
An IIT - BHU , competition slides for finding business expansion solution for Netflix(a video content provider) in competitive business environment in Indian entertainment industry.
Sky has launched many innovative products and services over the years including interactive ads, Sky Broadband, Sky Mobile TV, and Sky 3D. They have focused on content like Boardwalk Empire and innovation such as Sky AdSmart. Sky now serves over 10 million homes in the UK and continues its efforts to provide customers with the best TV experience possible through new devices and features like Sky iQ.
Appsule is a company that builds high quality mobile apps for media companies to help increase engagement, monetization, and manage the app operations. They have experience building successful apps, like CarMe with 2 million users and Qoly with 20 million users. Appsule can take care of building, operating, marketing, monetizing, and providing technology support for a media company's app. This allows the media company to focus on its core business without large investments. Appsule's CEO previously founded successful mobile ad companies and brings that experience to helping media companies succeed with mobile apps.
https://www.sabre.com/page/stayrelevant/#success
The travel industry continues to shift towards a mobile, personalized, connected reality. There's more competition for attention and relevancy across all industries. So how can travel companies stay ahead?
For more content, visit Sabre Insights at http://sabre.com/insights/blog
Asia: is the devil as terrible, as he is painted?ZENNA
These slides were used during the "Mobile Games Marketing" series of free webinars, held by Zenna Apps.
To take part in the next series of free webinars, dedicated to mobile games marketing and global user acquisition, contact ksenia@zennaapps.com.
http://zennaapps.com/
This document provides information about the mobile advertising company eeLine and how they can help clients promote their apps. Some key points:
- eeLine is a Japanese mobile advertising company that works with both Android and iOS apps.
- They offer a single SDK called "eeaf for smartphone" that allows clients to advertise on multiple mobile networks and track performance in one system, reducing costs compared to integrating each network separately.
- The process to start promoting an app with eeLine involves setting up their tracking SDK, submitting creative materials, testing the setup, and launching the promotion within 1-2 weeks.
ee Line is a Japanese mobile advertising company that promotes apps for Android and iOS. It has the largest number of smartphone ads in Japan and handles over 3,000 apps and sites. ee Line delivers ads to almost all mobile networks in Japan and Korea. It offers various advertising methods like CPI, CPA, display ads, and video ads to efficiently promote apps. ee Line also provides tracking and reporting tools to optimize app promotion campaigns.
This document provides information about the mobile advertising company eeLine and how it can help clients promote their apps. Some key points:
- eeLine is a Japanese mobile advertising and media company that helps clients promote their Android and iOS apps across various mobile networks and platforms.
- It offers a single SDK called "eeaf for smartphone" that allows clients to advertise on multiple affiliated networks with just one SDK, saving costs and simplifying management compared to using each network individually.
- The eeaf SDK and eeLine's system provide performance tracking and analytics across networks in one database. Clients can start promoting their apps within 1-2 weeks by doing an SDK setup, submitting creative materials, and doing a test tracking
This document provides information about the mobile advertising company eeLine and how it can help clients promote their mobile apps. Some key points:
- eeLine is a Japanese mobile advertising company that works with many mobile networks and media outlets in Japan.
- It offers a single SDK called "eeaf for smartphone" that allows clients to advertise across multiple networks without having to integrate each individual SDK. This simplifies the process and reduces costs.
- The eeaf SDK also centrally tracks and analyzes advertising performance across all networks. Clients can manage campaigns and view reporting in one place.
- To get started with eeLine, clients submit basic information, integrate the eeaf SDK into their app, provide
This document discusses InMobi's presentation to potential clients in Indonesia about monetizing mobile inventory. It provides an overview of InMobi, including its history and global reach across over 115 countries. It highlights the large and growing mobile opportunity in Indonesia. The presentation promotes InMobi's offerings, including its SDK, analytics, and capabilities to reach over 185 million users globally across all mobile platforms and devices. It argues that InMobi provides better performance, scale, and regional support than competitors to help advertisers maximize their mobile monetization.
This document promotes mobile apps as a way for businesses to gain competitive advantage. It notes that the world has gone mobile, with 78% of Americans owning smartphones. An app can provide benefits like better customer experience, marketing exposure, and easy sharing. For $995, a business can get an app designed for both Apple and Android platforms, with features like GPS, image gallery, push notifications, and more. There is also a $59 monthly service fee for updates, hosting, and analytics. The presentation encourages businesses to get their app first to gain early advantage in their market.
1) Appop is a leading mobile app marketing and PR solution provider that has served many game developers and publishers globally.
2) Appop offers multi-language marketing services on various platforms like Apple App Store, Google Play, Amazon to increase app visibility and downloads.
3) Appop's services include app audits, SEO optimization, press release distribution, website/blog previews, marketing plans, reviews, social media promotion and more.
You can check overview about this event in our Dewina Journal.
http://dewina-journal.foutap.com/may-the-native-be-with-you/
0. The future of ad tech and digital marketing in Asia:P3 - P18
1. About FreakOut Group:P19 - P29
2. What's Native Ads:P30 - P40
3. The Challenge of Mobile Advertising:P41 - P53
4. What Native can do:P54 - P66
5. Japanese Case:P67 - P73
6. Hike Indonesia:P74 - P82
FreakOut dewina Indonesia
id@foutap.com
http://id.foutap.com/
Measuring TV ads with metrics like GRP, Reach, Frequency have confounded many Indian advertisers for a long time. If you are probed with questions like 'What is GRP?', 'What is TV Reach'?, then this deck is for you.
Being India's largest TV adnetwork, we tried to decode the key metrics widely used for TV ad measurement in the industry with this deck.
Amagi enables targeted advertising on premium TV channels for local and regional advertisers in a cost-effective manner. Amagi purchases media inventory from operators and partners with TV channels to then sell targeted advertising spots to local businesses on a region-by-region basis. This allows advertisers to reach relevant audiences in specific cities and regions, rather than having to buy expensive national TV ad spots with large spillage. Amagi has partnerships with major TV channels and operators across genres like news, movies and music in both English and regional languages.
TV has lagged behind in catching up with digital in innovation, until now. Geo-targeting is possible on TV through amagi. This cheatsheet helps you in understanding the nuances of geo-targeting on Television.
Personalization of TV - TechTalk by Amagi Co-FounderSuresh Babu
Amagi is a next-generation media technology company providing cloud broadcast and targeted advertising platforms to customers, worldwide. This document contains the 5 new age habits of TV viewers and the technology behind the cloud-based broadcasting and personalised content delivery solutions.
DWS16 - Game Summit - Fabien Pierre-Nicolas, App AnnieIDATE DigiWorld
The document discusses trends in the mobile app market and provides recommendations for French mobile game publishers. It notes that global app revenues will exceed $188 billion by 2020. While the Google Play store has twice as many downloads as the App Store, the App Store generates 50% more revenue. The document recommends that French publishers consolidate within verticals to expand globally, develop games for top English markets to tap strong growth, and emphasize monetization strategies like advertising for Android.
Serial entrepreneur, marketing expert, and developer plan to create a hyperlocal classified advertising platform focused on subway stations called SubMate. They will start with a beta version in New York, London, and Paris subway systems, focusing on station-specific ads, before expanding globally to over 26,000 stations across 65 cities. They are seeking seed funding to develop an initial beta product and accompanying iPhone app to test and launch their vision of a localized daily life information and marketplace accessible to daily subway commuters.
Zoom has become widely adopted for remote work during the COVID-19 pandemic, growing its user base from 10 million to 200 million between December 2019 and March 2020, but it faces issues like "Zoom bombing" where unauthorized individuals disrupt meetings, so companies must choose video call apps carefully to ensure security when using them for remote work.
The document provides a summary report of a meeting that covered the following topics:
- Fabio Galdi discussed the company's mission and vision for 2020, the mCell 5G project, and a Diamond Life holiday in Bali.
- Alessandro Senatore covered the benefits of mCell 5G, a new customer care and payment system, and updates to the company's pay plan and bonuses.
- Other presentations included the development of new technologies like the Space Phone and Space Station, expansion to new offices, and the future of the Power Clouds business.
- The report outlined new business packs, promotion timelines, and provided an overview of the various products, services and technologies discussed
This document outlines various marketing projects undertaken by Invaders across different areas including below-the-line marketing, SMS marketing, and mobile apps. It describes racing simulator, information center, oil recommendation app, and interactive football games developed for brands. It also summarizes SMS promotion services and mobile app projects created for automotive, alcohol, telecom and media companies involving games, trivia and contests.
An IIT - BHU , competition slides for finding business expansion solution for Netflix(a video content provider) in competitive business environment in Indian entertainment industry.
Sky has launched many innovative products and services over the years including interactive ads, Sky Broadband, Sky Mobile TV, and Sky 3D. They have focused on content like Boardwalk Empire and innovation such as Sky AdSmart. Sky now serves over 10 million homes in the UK and continues its efforts to provide customers with the best TV experience possible through new devices and features like Sky iQ.
Appsule is a company that builds high quality mobile apps for media companies to help increase engagement, monetization, and manage the app operations. They have experience building successful apps, like CarMe with 2 million users and Qoly with 20 million users. Appsule can take care of building, operating, marketing, monetizing, and providing technology support for a media company's app. This allows the media company to focus on its core business without large investments. Appsule's CEO previously founded successful mobile ad companies and brings that experience to helping media companies succeed with mobile apps.
https://www.sabre.com/page/stayrelevant/#success
The travel industry continues to shift towards a mobile, personalized, connected reality. There's more competition for attention and relevancy across all industries. So how can travel companies stay ahead?
For more content, visit Sabre Insights at http://sabre.com/insights/blog
Asia: is the devil as terrible, as he is painted?ZENNA
These slides were used during the "Mobile Games Marketing" series of free webinars, held by Zenna Apps.
To take part in the next series of free webinars, dedicated to mobile games marketing and global user acquisition, contact ksenia@zennaapps.com.
http://zennaapps.com/
This document provides information about the mobile advertising company eeLine and how they can help clients promote their apps. Some key points:
- eeLine is a Japanese mobile advertising company that works with both Android and iOS apps.
- They offer a single SDK called "eeaf for smartphone" that allows clients to advertise on multiple mobile networks and track performance in one system, reducing costs compared to integrating each network separately.
- The process to start promoting an app with eeLine involves setting up their tracking SDK, submitting creative materials, testing the setup, and launching the promotion within 1-2 weeks.
ee Line is a Japanese mobile advertising company that promotes apps for Android and iOS. It has the largest number of smartphone ads in Japan and handles over 3,000 apps and sites. ee Line delivers ads to almost all mobile networks in Japan and Korea. It offers various advertising methods like CPI, CPA, display ads, and video ads to efficiently promote apps. ee Line also provides tracking and reporting tools to optimize app promotion campaigns.
This document provides information about the mobile advertising company eeLine and how it can help clients promote their apps. Some key points:
- eeLine is a Japanese mobile advertising and media company that helps clients promote their Android and iOS apps across various mobile networks and platforms.
- It offers a single SDK called "eeaf for smartphone" that allows clients to advertise on multiple affiliated networks with just one SDK, saving costs and simplifying management compared to using each network individually.
- The eeaf SDK and eeLine's system provide performance tracking and analytics across networks in one database. Clients can start promoting their apps within 1-2 weeks by doing an SDK setup, submitting creative materials, and doing a test tracking
This document provides information about the mobile advertising company eeLine and how it can help clients promote their mobile apps. Some key points:
- eeLine is a Japanese mobile advertising company that works with many mobile networks and media outlets in Japan.
- It offers a single SDK called "eeaf for smartphone" that allows clients to advertise across multiple networks without having to integrate each individual SDK. This simplifies the process and reduces costs.
- The eeaf SDK also centrally tracks and analyzes advertising performance across all networks. Clients can manage campaigns and view reporting in one place.
- To get started with eeLine, clients submit basic information, integrate the eeaf SDK into their app, provide
This document discusses InMobi's presentation to potential clients in Indonesia about monetizing mobile inventory. It provides an overview of InMobi, including its history and global reach across over 115 countries. It highlights the large and growing mobile opportunity in Indonesia. The presentation promotes InMobi's offerings, including its SDK, analytics, and capabilities to reach over 185 million users globally across all mobile platforms and devices. It argues that InMobi provides better performance, scale, and regional support than competitors to help advertisers maximize their mobile monetization.
This document promotes mobile apps as a way for businesses to gain competitive advantage. It notes that the world has gone mobile, with 78% of Americans owning smartphones. An app can provide benefits like better customer experience, marketing exposure, and easy sharing. For $995, a business can get an app designed for both Apple and Android platforms, with features like GPS, image gallery, push notifications, and more. There is also a $59 monthly service fee for updates, hosting, and analytics. The presentation encourages businesses to get their app first to gain early advantage in their market.
1) Appop is a leading mobile app marketing and PR solution provider that has served many game developers and publishers globally.
2) Appop offers multi-language marketing services on various platforms like Apple App Store, Google Play, Amazon to increase app visibility and downloads.
3) Appop's services include app audits, SEO optimization, press release distribution, website/blog previews, marketing plans, reviews, social media promotion and more.
You can check overview about this event in our Dewina Journal.
http://dewina-journal.foutap.com/may-the-native-be-with-you/
0. The future of ad tech and digital marketing in Asia:P3 - P18
1. About FreakOut Group:P19 - P29
2. What's Native Ads:P30 - P40
3. The Challenge of Mobile Advertising:P41 - P53
4. What Native can do:P54 - P66
5. Japanese Case:P67 - P73
6. Hike Indonesia:P74 - P82
FreakOut dewina Indonesia
id@foutap.com
http://id.foutap.com/
Mobile Marketing Research for the Japanese Marketappsasia
The document provides an overview of the Japanese mobile app market and marketing strategies for appsasia clients. It discusses that the Japanese Android market is the largest in the world. It then analyzes popular Japanese social networks like LINE and Mixi, video sites like NicoNico, and pre-registration services. Finally, it outlines Appsasia's marketing program and capabilities, including managing Line Coin promotions, Facebook ads, and references past marketing successes in various global markets.
This document introduces HITRACKING, a mobile app tracking solution that allows users to track app performance metrics from a single SDK. Key features include tracking revenue sources, user acquisition channels, and overall app monetization. HITRACKING has over 50% market share in Japan's advanced mobile app industry. It provides free usage for under 250,000 monthly requests and reasonable pricing plans for higher volumes. Pre-registration provides updates on the tool's release and free reports on Japan's mobile app market.
The QuadsStudios business proposal outlines plans for a gaming company and their first app, Stick Fight MMO. The proposal introduces the management team and describes key elements including their value proposition, revenue model, and competitive advantages. Their revenue model relies on in-app purchases and advertisements within the free-to-play Stick Fight MMO app. They estimate earning $190,500 per month after salaries by targeting 100,000 downloads and monetizing through in-app purchases and video/app advertisements. The proposal also covers their vision, objectives, strengths over competitor Gameloft, and social media focused marketing strategy.
The document outlines a business proposal from QuadsStudios, a company that creates applications. The proposal discusses the company and its first game app called Stick Fight MMO. It details the business model, which involves in-app purchases and advertisements, and estimates $190,500 in monthly revenue. The proposal also covers the management team, vision, objectives, strengths/weaknesses compared to competitor Gameloft, and a marketing strategy focused on social media.
These slides were used during the "Mobile Games Marketing" series of free webinars, held by Zenna Apps.
To take part in the next series of free webinars, dedicated to mobile games marketing and global user acquisition, contact ksenia@zennaapps.com.
http://zennaapps.com/
Tapping in to the $5 Trillion Market and BeyondJudy Myers
This document outlines plans for an online social media and entertainment company called U boomer U. It will offer music, video, and social networking content for older adults. The company aims to raise $7 million to build out its flagship site U boomer U TV. Financial projections estimate the total pre-money valuation for all assets could reach $1.2 billion by 2013. Key personnel are identified to fill roles in technology, marketing, and operations to execute the strategy and drive growth.
HAND FUN!-Feb 15
Newsletter for mobile dating, games, fantasy sports & Adult entertainment
• CMGE Star Wars: Commander Game Attracts 1M Players in China
• StubHub Partnering with 76’ers on Direct Ticketing Sales
• Wynn Resorts to Launch Mobile Sportsbook App
• Apple Music for Android Adds Support for SD Cards
• Askgmamblers Launches iPhone App
• The Science Inc Launches Frogpicks Fantasy Sports App
Appbrain Top Android Apps
• Sports Scores & Fantasy Sports
• Social Casino Games
• Music & Audio
• Adult Entertainment & Dating
• App Business Classifieds
HAND FUN!-Feb 15
Newsletter for mobile dating, games, fantasy sports & Adult entertainment
• CMGE Star Wars: Commander Game Attracts 1M Players in China
• StubHub Partnering with 76’ers on Direct Ticketing Sales
• Wynn Resorts to Launch Mobile Sportsbook App
• Apple Music for Android Adds Support for SD Cards
• Askgmamblers Launches iPhone App
• The Science Inc Launches Frogpicks Fantasy Sports App
Appbrain Top Android Apps
• Sports Scores & Fantasy Sports
• Social Casino Games
• Music & Audio
• Adult Entertainment & Dating
• App Business Classifieds
Boost Media Entertainment is a digital marketing agency that specializes in creating mobile applications. They offer full creative and technical development services to design apps. They have developed over 100 apps across many industries. Apps are a huge opportunity because 88% of local advertising will be on mobile devices by 2016. Apps can reduce costs for guides and increase customer engagement and visits for restaurants. App development budgets can range from $1,500-$20,000 depending on features, and development time ranges from weeks to months. Apps can make money through sponsorship of the full app or parts of it, advertising networks, premium apps with set prices, and in-app purchases.
Vietnam mobile day 2012 monetizing mobile apps games - rubycellQuang Anh Le
The document summarizes Do Quoc Khanh's presentation at Mobile Day 2012 for RubyCell Entertainment. Some key points from the presentation include discussing building a marketplace within a mobile app for selling virtual goods, subscriptions, and paid installations. The presentation also covered monetization strategies like in-app advertising, offerwalls that pay per installation, and case studies where these strategies have generated revenue. Overall, the document advocated developing new approaches to the subscription business model and creating a marketplace within a mobile app.
Marketing and Monetizing Mobile Apps 2009Katie Lips
Presentation on Marketing and Monetizing Mobile Apps. Focusses on opportunities offered by the iPhone and Android Platforms and contains detailed sales stats for iPhone platform.
Presentation given at "Beyond Mobile 2.0", Manchester, UK, 24th February 2009 - a Northern Startup 2.0 event, UK.
By Katie Lips, Mobile Apps Strategist at Appostles.com
Similar to Zucks introduction & Japan app market (20)
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
11. Tel : 81-3-5459-2061
Address : Shibuya First Place Bldg.8F,
Shinsen-cho 8-16, Shibuya,
Tokyo, 150-0045
Mail : yu_murakami@voyagegroup.com
Skype : yu.mikaramu
LikedIn : Yu Murakami
Contact Me
Company :Zucks, Inc.
Established :2011.April.1
Capital Stock:40,000,000-(JPY)
CEO:Masashi Nishizono
Business:Mobile Advertisement Platform
- THANK YOU! -