SlideShare a Scribd company logo
1 of 13
Advanced Video Advertising
Digital Advertising
      Introduction
DIGITAL ADVERTISING




    Advertising is a
   $15 billion industry


                      Source: www.neoadvertising.com
MAIN INDUSTRY PLAYERS


      Acquired by Yahoo for $650M , 2007
      ( valued at $850 12x)




      Acquired by Google for    $3.1B, 2008 (10x)


      $65M        Total Capital Raised, 2010
RISING MARKET: VIDEO ADVERTISING



                                                        9.8



                                           8.3

                             7.0
                       4.7
                3.3
       1.5
0.4

                                     *
      Video is worth                     in 2011

                              *www.neoadvertising.com
CHALLENGES FOR ADVERTISERS



               Full Management


                         Reach


                      Visibility
CHALLENGES FOR PUBLISHERS



Work Efficiency


Advertisers


Income Maximization
Introducing: Advision
ADVISION



               A robust
               video-ad
               platform
           offering unique
              ad formats
                 that
             synchronize
           advertisements
              with video
               content.
ONE VALUE SOLUTION FOR ALL




Advertiser               Publisher
             AdNetwork
CURRENT PUBLISHER CUSTOMERS




         PUBLISHERS WITH

        100M+
         DAILY IMPRESSIONS
EARNINGS CALCULATION PER PUBLISHER

Impressions
  100M
              Revenue
               $0.5M




   A                    Impressions
                                      P
                          100M

                         Revenue
                          $0.5M
FORECAST FROM APRIL 2012- China MARKET
                   Animation : finish it with the same logic




                                             US$        5M
                                                per month



                                                      +
                                            US$175K*
                                                per month


                                            * Estimated 3.25% interest
                                               from money in transit

More Related Content

Similar to Media/Advertising

1345 omma rtb ben fox
1345 omma rtb ben fox1345 omma rtb ben fox
1345 omma rtb ben foxMediaPost
 
In mobi jakarta oct 2010
In mobi jakarta oct 2010In mobi jakarta oct 2010
In mobi jakarta oct 2010Hadi Gunawan
 
Video Panel Monetizing Ugc Vs Proprietary
Video Panel Monetizing Ugc Vs ProprietaryVideo Panel Monetizing Ugc Vs Proprietary
Video Panel Monetizing Ugc Vs ProprietaryDave Liu
 
ADZ Keynote by Reza Behnam at Advertising Trading Summit
ADZ Keynote by Reza Behnam at Advertising Trading SummitADZ Keynote by Reza Behnam at Advertising Trading Summit
ADZ Keynote by Reza Behnam at Advertising Trading SummitADZ
 
9 10 Locm 091110 Local Com Corporate Presentation Final8
9 10 Locm 091110 Local Com Corporate Presentation Final89 10 Locm 091110 Local Com Corporate Presentation Final8
9 10 Locm 091110 Local Com Corporate Presentation Final8Ben Allen
 
SNAP Summit 2.0: SocialMedia Business School
SNAP Summit 2.0: SocialMedia Business SchoolSNAP Summit 2.0: SocialMedia Business School
SNAP Summit 2.0: SocialMedia Business SchoolCassandra Phillipps
 
Building a business on mobile apps (Anna Yaschenko, Google)
Building a business on mobile apps (Anna Yaschenko, Google)Building a business on mobile apps (Anna Yaschenko, Google)
Building a business on mobile apps (Anna Yaschenko, Google)Berezin Alexander
 
draft - detik presentation
draft - detik presentationdraft - detik presentation
draft - detik presentationAndrias Ekoyuono
 
Adit presentation
Adit presentationAdit presentation
Adit presentationANNAR8
 
Dentbettypdf20101223
Dentbettypdf20101223Dentbettypdf20101223
Dentbettypdf20101223dentbetty
 
Smart Pipes & Smart Devices
Smart Pipes & Smart DevicesSmart Pipes & Smart Devices
Smart Pipes & Smart DevicesPaul Brody
 
Revenue models in 15 minutes
Revenue models in 15 minutesRevenue models in 15 minutes
Revenue models in 15 minutesFuturebooks
 
Korea Feb12 Media Kit
Korea Feb12 Media KitKorea Feb12 Media Kit
Korea Feb12 Media KitBrandonJung
 
"The RTB Revolution" Powerpoint Slides By Colin Walsh
"The RTB Revolution" Powerpoint Slides By Colin Walsh"The RTB Revolution" Powerpoint Slides By Colin Walsh
"The RTB Revolution" Powerpoint Slides By Colin WalshVisiseek Seo
 

Similar to Media/Advertising (20)

1345 omma rtb ben fox
1345 omma rtb ben fox1345 omma rtb ben fox
1345 omma rtb ben fox
 
In mobi jakarta oct 2010
In mobi jakarta oct 2010In mobi jakarta oct 2010
In mobi jakarta oct 2010
 
Video Panel Monetizing Ugc Vs Proprietary
Video Panel Monetizing Ugc Vs ProprietaryVideo Panel Monetizing Ugc Vs Proprietary
Video Panel Monetizing Ugc Vs Proprietary
 
DG - Digital 101
DG - Digital 101DG - Digital 101
DG - Digital 101
 
Fast Pitch Forum (WidgetBucks)
Fast Pitch Forum (WidgetBucks)Fast Pitch Forum (WidgetBucks)
Fast Pitch Forum (WidgetBucks)
 
ADZ Keynote by Reza Behnam at Advertising Trading Summit
ADZ Keynote by Reza Behnam at Advertising Trading SummitADZ Keynote by Reza Behnam at Advertising Trading Summit
ADZ Keynote by Reza Behnam at Advertising Trading Summit
 
9 10 Locm 091110 Local Com Corporate Presentation Final8
9 10 Locm 091110 Local Com Corporate Presentation Final89 10 Locm 091110 Local Com Corporate Presentation Final8
9 10 Locm 091110 Local Com Corporate Presentation Final8
 
SNAP Summit 2.0: SocialMedia Business School
SNAP Summit 2.0: SocialMedia Business SchoolSNAP Summit 2.0: SocialMedia Business School
SNAP Summit 2.0: SocialMedia Business School
 
Tom jenen
Tom jenenTom jenen
Tom jenen
 
Building a business on mobile apps (Anna Yaschenko, Google)
Building a business on mobile apps (Anna Yaschenko, Google)Building a business on mobile apps (Anna Yaschenko, Google)
Building a business on mobile apps (Anna Yaschenko, Google)
 
draft - detik presentation
draft - detik presentationdraft - detik presentation
draft - detik presentation
 
Adit presentation
Adit presentationAdit presentation
Adit presentation
 
Dentbettypdf20101223
Dentbettypdf20101223Dentbettypdf20101223
Dentbettypdf20101223
 
Smart Pipes & Smart Devices
Smart Pipes & Smart DevicesSmart Pipes & Smart Devices
Smart Pipes & Smart Devices
 
Revenue models in 15 minutes
Revenue models in 15 minutesRevenue models in 15 minutes
Revenue models in 15 minutes
 
Korea Feb12 Media Kit
Korea Feb12 Media KitKorea Feb12 Media Kit
Korea Feb12 Media Kit
 
Bannersbrokerpresentation
BannersbrokerpresentationBannersbrokerpresentation
Bannersbrokerpresentation
 
New presentation2
New presentation2New presentation2
New presentation2
 
New presentation2
New presentation2New presentation2
New presentation2
 
"The RTB Revolution" Powerpoint Slides By Colin Walsh
"The RTB Revolution" Powerpoint Slides By Colin Walsh"The RTB Revolution" Powerpoint Slides By Colin Walsh
"The RTB Revolution" Powerpoint Slides By Colin Walsh
 

Recently uploaded

Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Banana Powder Manufacturing Plant Project Report 2024 Edition.pptx
Banana Powder Manufacturing Plant Project Report 2024 Edition.pptxBanana Powder Manufacturing Plant Project Report 2024 Edition.pptx
Banana Powder Manufacturing Plant Project Report 2024 Edition.pptxgeorgebrinton95
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewasmakika9823
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Timedelhimodelshub1
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneCall girls in Ahmedabad High profile
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfOrient Homes
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
rishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfrishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfmuskan1121w
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 

Recently uploaded (20)

Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Banana Powder Manufacturing Plant Project Report 2024 Edition.pptx
Banana Powder Manufacturing Plant Project Report 2024 Edition.pptxBanana Powder Manufacturing Plant Project Report 2024 Edition.pptx
Banana Powder Manufacturing Plant Project Report 2024 Edition.pptx
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any TimeCall Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdf
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
rishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfrishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdf
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 

Media/Advertising