Telmap began as a 16-year-old's idea and grew to become an Intel company. It reacted quickly to market developments, adopted an innovative culture, and chose partners wisely. This preparation allowed Telmap to seize opportunities in the mobile navigation and location-based services market. It started locally in Israel and expanded globally, serving over 7 million subscribers and driving 1 billion km per quarter by 2011 when it was acquired by Intel.

1. From an idea of a 16 year-old to an
Intel company
Motti Kushnir, Telmap Chief Marketing Officer
December 2011

2. About Us: Experts in Mobile Navigation and LBS
 A global, operator-centric, white label LBS end-to-end solution provider
 Global Presence:
 Corporate and R&D Center: Tel Aviv, Israel
 Offices in London, France, Romania
 200+ employees
 Serves 7 million subscribers
 An average of 1 billion km driven per quarter using Telmap Mobile Location
Companion
 Continuously selected as the provider of mobile navigation services by leading
Tier 1 operators at a group level: Vodafone, Orange, Telefonica-O2, Optus,
MTS, Pelephone and more
2 All rights reserved © 2011, Telmap www.telmap.com

3. Winning Relationships and Successful Deployments
Telefonica-O2 North and Latin All 4 Israeli
Orange Group Vodafone Group
Group America Activity Operators
France Germany Spain
UK Spain Germany
Spain UK
Additional operators
Israel
Italy
All rights reserved © 2011, Telmap www.telmap.com

4. The idea of a 16 year old
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5. Telmap evolution over time
First win for First win First AOL First mobile First move to Telmap is
Mobile Nav for off- mobile MapQuest operator win mass-market acquired by
and board operator win for Wins for business Intel
Enterprise navigation win – mobile Navigation and models
LBS white label phones LBS application
solutions model and LBS
platform
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
All rights reserved © 2011, Telmap www.telmap.com

6. Is there a recipe for success?
Preparation Opportunity Luck
Luck
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7. What did Telmap do in preparation to meet the opportunity?
Got our hands on disruptive technology
All rights reserved © 2011, Telmap

8. What did Telmap do in preparation to meet the opportunity?
Reacted fast to developments in the market
All rights reserved © 2011, Telmap

9. What did Telmap do in preparation to meet the opportunity?
Adopted a Can Do corporate culture
All rights reserved © 2011, Telmap

10. What did Telmap do in preparation to meet the opportunity?
Started with our local market, it’s our best lab…
then go global
Technological
Innovative Convenient
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11. What did Telmap do in preparation to meet the opportunity?
When going global we remembered
When we When we hired
We don’t know hired locals, locals, we made
local markets we listened to sure they can
them work with the
Israeli culture
All rights reserved © 2011, Telmap

12. What did Telmap do in preparation to meet the opportunity?
We understood that moving from a 30 people
In 2008-2009 Telmap went through some
startup to a 200 people company requires a
management changes to support its growth
different management team
All rights reserved © 2011, Telmap

13. What did Telmap do in preparation to meet the opportunity?
We chose our partners wisely
All rights reserved © 2011, Telmap

14. What did Telmap do in preparation to meet the opportunity?
8,000
‫אלפים‬
7,000
Don’t be afraid of the BIG guys! 7,000
6,403
6,000 5,692
5,072
5,000
Nun of users
4,190
4,000
3,411
2,867
3,000
2,172 2,192
1,744
2,000
1,000
0
2009- 3 Q 2009- 4 Q 2010- 1 Q 2010- 2 Q 2010- 3 Q 2010- 4 Q 2011- 1 Q 2011- 2 Q 2011- 3 Q 2011- 4 Q
All rights reserved © 2011, Telmap

15. What did Telmap do in preparation to meet the opportunity?
We are passionate, like our product and use it a lot!
All rights reserved © 2011, Telmap

16. The acquisition
In 2011 Telmap was acquired
by Intel
All rights reserved © 2011, Telmap

17. Thank You!
Motti Kushnir, Telmap CMO
Motti.kushnir@telmap.com
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