This document discusses business communication and soft skills. It notes that soft skills play a major role in getting a job (85% for interviews) and keeping a job (80% to avoid being fired). Good communication is important for good business. The document then outlines various types of business communication like informing, persuading, and conveying goodwill. It provides steps for planning written and spoken messages, including determining the purpose and audience. Finally, it discusses drafting different types of messages, using email for communication, and preparing for interviews.

1. BUSINESS COMMUNICATION
Sunil Chandra Saha
sunilchandrasaha@gmail.com
Lecturer- IMT Ghaziabad CDL
Work ex:
Bharti Airtel, Aditya Birla MFL, Bestseller India, Network 18
Healthcare Start Up- Spinalogy Clinic

2. ROLE OF SOFT- SKILLS
1st Step of Success: Interview to Promotion
A Major Role in Failure: You’re Fired
Soft
Skills
85%
Domain
Knowledge
15%
Soft
Skills
80%
Domain
Knowledge
20%
Interviews Getting Sacked

3. Good Communication- Good
Business

4. Purpose &
Broad Classification Of Business
Comm.
 To Inform
 To Persuade
 To Convey Goodwill
 To Establish Credibility

6. Planning Written and Spoken
Messages
1 2 3 4 5 6 7
Deter-mine
Envision
Consider
Choose a
the purpose
the
the
channel
and select the
audience
context
and the
channel
medium
Adapt the
message to
audience
needs and
concerns
Organize
the
message
Prepare the
first draft
Determine the Type of Message
• Good news messages
• Neutral messages
• Bad news messages
• Persuasive messages

7. Type of Message
• Good news messages
• Neutral messages
• Bad news messages
• Persuasive messages
Types of Context
•Physical Context
•Social Context
•Chronological Context
•Cultural Context
Types of
Workplace Audiences
• Managerial
• Non-expert
• Expert
• International/multicultural
• Mixed
Channel & Media
•Speed
•Time
•Cost
•Audience

8. Effective Communication
 Outline - Opening – Body- Closing
 Focus of Audience
 “Me” Attitude
 “You” Attitude

10. Drafting Bad News
•Position strategically
•Passive voice
•Positive language
•Imply the refusal
 Counterproposal : (Tangible or intangible): States what
you can do or offer
 “Silver” lining : Provides a thought that turns the
discussion to a positive direction
Drafting Claim News
•Claim > Evidence >> Reasoning >>> Explanation

11. E-MAIL
- Real-time
- Cost effective
- Efficient In Internal and External communication
-But Considered as Legal Proof too

12. Email Focused Marketing

13. MOBILE
Devices
Focused
Email
Marketing

14. Interview
TYPES
 Structured interview
 Unstructured interview
 Stress interview
 Group interviews
 Virtual interview

15. Thank You
Sunil Saha
candidreviewstreet.com
Follow on Facebook: