Impvantages Of Competitive Advantage

Impvantages Of Competitive Advantage
Introduction
Several companies strive for a competitive advantage, but very few understand what it is, how to
achieve it and how to actually sustain it. Competitive advantage can be viewed as any activity that
creates superior value above its rivals. The best competitive advantage is a strategy that cannot be
copied by other companies. Competitive advantage can be achieved by offering consumers a better
value than the competitors, such as by offering lower prices, or by providing quality services that
justify a higher price.
By doing research, the company is able to learn all relevant data, background information, and
opposing viewpoints. Without research, the company might not be aware of crucial information that
is necessary to the success of its ideas, services, and products. Research is capable of solving
existing issues and plays a key role in the decision making process. By researching all the facts and
figures, the company is better equipped to fully understand the issue it is trying to solve and thus is
more capable of making the best decision to reach its goals. ... Show more content on
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It is gathered using surveys and questionnaires. Quantitative research can be done simply by talking
to customers. More in–depth quantitative research can be used to identify the market and understand
customer profiles. Quantitative research is about asking people for their opinions in a structured way
so that the company would produce hard facts and statistics and be guided accordingly. To get
reliable statistical results, it is important to survey people in fairly large numbers and to make sure
they are a representative sample of the target market. Quantitative market research typically includes
customer surveys and questionnaires. These can be conducted face–to–face, over the telephone, via
post or email, online or via the company's website. Survey questions have to be carefully considered
so that the results will provide meaningful
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Research On Subjective Experiences Of A Social...
doctoral study proposals. Qualitative researchers focus on subjective experiences of human beings
in a social environment, based on individual perspectives (Liamputtong, 2010). Qualitative research
deals with interpretive data from natural settings and individual perceptions and experiences
(Erlingsson & Brysiewicz, 2013). Researchers should be aware of the different experiences of the
participants in the study (Erlingsson & Brysiewicz, 2013). A qualitative method allows a researcher
to assess the qualities of participants' lived experiences in an inductive process that relates to theory
development (Peredaryenko & Krauss, 2013). A qualitative method is appropriate for this study
because it will help me to become knowledgeable about the experiences, processes, and events of
consultants and executives in small retail storefront travel agencies (Bluhm, Harman, Lee, &
Mitchell, 2011). According to Bettiol et al. (2012), a qualitative method is useful for exploring
marketing in businesses and understanding business activities in companies. A qualitative method is
beneficial in determining how small businesses market products and services (O'Donnell et al.,
2011). Quantitative research methods comprise surveys: questionnaires or interviews and
experiments: field or laboratory. Surveys are the primary method of quantitative research.
Quantitative studies use statistical analysis to determine if significant differences exist between
groups (Carpenter, Harding,

Market Research Implementation Plan Essay
Market Research Implementation Plan Use of market research concerning the Yankees
organizations' proposed increase in ticket, concession, and merchandise prices to enable the
organization financially to obtain a Major League Baseball (MLB) championship team. An online
secondary research resource is selected and applied to the marketing research implementation plan.
Additionally, two of the four market research tools previously analyzed will be selected to develop
two survey instruments. Recommendations of sampling procedures for implementing the survey
instruments are also discussed.
Secondary Market Research for the Yankees
Is the Yankees payroll almost laughable at this point? For a better part of the past two decades the
New York ... Show more content on Helpwriting.net ...
New York had 20 sellouts, the most in the three–year history of the current Yankee Stadium"
(Newman, 2011, para. 8). When will fans eventually say enough is enough, or will the MLB
eventually see team payrolls at three, four, or five hundred million dollars per year and ticket prices
more than a hundred dollars per game?
Although the Yankees' organization amassed $427 million in revenue in 2011, almost half of the
other teams in baseball did not amass nearly half that in revenue. The next closest team (the Boston
Red Sox) accumulated $272 million. The rest of the teams accumulated the following in revenue in
2011. The Los Angeles Dodgers $246 million, Chicago Cubs $258 million, New York Mets $233
million, Philadelphia Phillies $239 million, San Francisco Giants $230 million, Texas Rangers $206
million, Los Angeles Angels $222 million, Chicago White Sox $210 million, St. Louis Cardinals
$207 million, Minnesota Twins $213 million, Atlanta Braves $201 million, Houston Astros $197
million, Seattle Mariners $204 million, Washington Nationals $194 million, Colorado Rockies $188
million, Baltimore Orioles $175 million, San Diego padres $159 million, Arizona Diamondbacks
$180 million, Detroit Tigers $192 million, Milwaukee Brewers $179 million, Cincinnati Reds $179
million, Florida Marlins $143 million, Cleveland Indians $168 million, Kansas City Royals $160
million, Toronto Blue Jays $168

Qualitative and Quantitative Research Methods Essay
This Essay will compare and contrast two different research methods that are qualitative and
quantitative methods endeavouring to highlight differences and similarities between them, and
providing example how they are applied through airline industry.
According to Kotler et al.( 2010 p. 124–125) " Marketing research is a process that identifies and
defines marketing opportunities and problems, monitors and evaluates marketing actions and
performance, and communicates the findings and implications to managements." This basically
means that, a marketing research is a process of collecting, recording and evaluating the information
related to customers' needs and wants and products that are design to supply demand. This need for
market ... Show more content on Helpwriting.net ...
British Airways tries to motivate its employees by conducting semi– structured interview which are
usually related to qualitative research. The management of British Airways has already recognised
the de– motivational factor of its staff because of the disputes among the employees and
managements. According to British Airways annual report and accounts (2009/10) the interviews
were conducted to find out the employees feelings toward their working environment and to be able
to reveal problematic areas and managerial problems that needed to be resolved. These interviews
were focused on employee relations, training and rewards. In 2009/2010 British airways employees
training were raised by 50% as they focus more into high quality customer service (BA, 2010).
According to a survey (BA annual report, 2010) that is based on quantitative research suggest that
over 50% of British Airways' employees believe that they are well communicated throughout
different communication channels such as "personalised internet, mobile sms". This survey shows
that more than 90% of employees are aware of the financial situation of the company. British
Airways main focus is on communication to its staff through conducting face to face interviews to
ask questions and receive suggestions and ideas from its employees (Annual Report of BA 2010).
Similarly Southwest airlines believe that their competitive position is based

Different Sources Of Information And Forming New Facts
Research in the media industries is investigating different sources of information and forming new
facts to suggest innovative outcomes. Quantitative Research and Qualitative Research are the two
main methods of research. The different types of research methods carried out by the creative media
industries are: Audience, Market and Production Research.
Market research is the process of gaining the relevant information to identify the demands of any
gaps in the market. Questionnaires are frequently used in order to collect this information. The
questions used in these must be carefully thought out to ensure that you collect the anticipated
results so that the business meets its demands. The results gathered allows producers to make
decisions ... Show more content on Helpwriting.net ...
Production research also requires advertisement. Internet, TV, Newspaper and Radio are sources of
publicity and all have different target audiences. Advertisements can increase potential customer's
awareness of the product. However, they may lose interest if it has been advertised too much. When
good research has taken place it allows companies to have the opportunity to improve and become
better than their competitors. Viability is the ability of a product. Good research at this stage means
that companies will be able to establish whether or not the product has potential in the market and
whether it will succeed or not.
Audience Research is the process of finding out who your target audience are for the product you
would like to develop. Age, race, ethnicity and gender are the segments often used to identify group
audiences. Audience research must be done so that the producer of has a better understanding of
who the target audiences are. Audience research can be conducted using surveys, questionnaires,
magazine reviews and focus groups. Internet forums have been very effective in audience research
as customers tend to state what they like about a product, what they have expected and what they
have been disappointed about.
Purpose of Audience, Production and Market Research
The purpose of audience research in the media industry is to decide on whether a product will be
acknowledged by a group of people based on their age, race, location and gender

Mrm Case Study Analysis
This research is targeting the population which are citizens eligible to vote, in this case above the
age of 18. There are a mix of
Qualitative and quantitative research. About 8 focus groups of sizes
Between 6–8 will be conducted at the electoral commission. A couple
Of depth interviews will be conducted. The profile of these participants
Are citizens eligible to vote. They are picked at random. These research
Methods provide a rich insight to the research problem.
On the other hand, quantitative research is as important as qualitative research.
Telephone surveys, mail surveys as well as online surveys are the different surveys methods used.
The sample size is very large and intends to have a good representation of the ... Show more content
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It is believed that with this marketing effort, peoples attitudes and beliefs may change. It is not
certain that everybody's attitudes may change with this marketing effort. This is why this model is
very useful as it allows us to identify if the relationship actually exists.
Dependant variable (DV)
The dependant variable in this situation is the use of the internet to vote in public elections. With the
manipulation of the independent variables it is hoped that it will result in the increased use of the
internet to vote.
Moderating variables (MV)
Moderating variables do not effect DV or IV directly
– Hackers – Change in government rules/policies – unforseen internet (world wide web problems_ –
Age ( in the sense that the older voters may lack the skills required to operate a computer)
There is not much secondary research available and therefore we have to gather primary data. This
proposal is a mixture of qualitative and quantitative research. Qualitative research intends to gain a
rich understanding of underlying reasons and motivations while quantitative research is used

The Methodical Approach Of A Doctoral Program
As a graduate student choosing a research design on a research topic is very important to the
completion of a doctoral program. Often times as research students they struggle with the research
process in which they require additional help or assistance on a chosen topic. Many students depend
upon their instructors and the additional assistance of the school library and the dissertation center.
In choosing a subject to complete research one of the most important factors is the methodical
approach in which will be sought in the research process. (Vankatesh, Brown, Bala, 2013).
The methodical approach implied provides assistance in examining, whether the information
researched was initiated and properly researched. When the researched information has been proven
the outcome becomes more prominent and reliable in other research subjects. This is important
because it shows the value of the research as well as its reliability and predictability. When a
researcher applies the proper methodology and research design the comparison among fact and
theory can be verified and it will also provide the researcher ethic procedures needed for the
research to be achieved (Vankatesh, Brown, Bala, 2013).
The researched information will give the strength and weaknesses of an envisioned research design
and method that will be used on the discussion of the effects of marketing on social media websites.
Justification for the method and design will also be provided. The avid need for businesses to

Jack Trout And Ries
What a strange word, "positioning." Its origins are shrouded in the fog of history. The popular
marketing writers, Jack Trout and Al Ries, started talking about position or positioning in 1972 or
thereabouts, and took credit later for having invented positioning. However, I believe that
positioning was an emerging concept and a term, in at least limited use, within the marketing and
advertising community at the time that Trout and Ries first wrote about it. Certainly, the basic
concepts of positioning were not new in 1972. The term "positioning" was described by Trout and
Ries as the basic position in the consumer's mind occupied by a brand. They saw positioning as an
antidote to the "over–communicated" society, in which consumers were ... Show more content on
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At the beginning, it's critical to talk to consumers representing a broad spectrum of the potential
market. It is in these early stages that you must resist the temptation to focus too quickly on a
narrow segment of consumers. Keep the market definitions very broad in the early stages of the
research so you do not accidentally preordain the outcome before it begins. For example, if you
interviewed people who only use rotary lawnmowers, you probably would find they only want to
buy rotary mowers. But if you interviewed everyone with a lawn, you probably would identify many
different needs, problems and motives that may form the basis for a positioning strategy.
Qualitative methods (focus groups, depth interviews and ethnography) are essential in the early
stages. What do consumers know, and what do they not know? What language, associations, images,
and metaphors do consumers use in talking about the category? What brands are they familiar with,
and how much do they know about the different brands? What are their perceptions of each of these
brands? What motivates them to consume the product or use the service? What are the key
determinates of brand preference? How is the market segmented or subdivided? What products or
services would be substituted if the subject brand were unavailable? What are the major channels of
distribution, and how does the channel relate to perceptions and usage of the brands? Who are heavy

Explain The Similarities And Differences Between...
The brand value chain offers a comprehensive diagram for following value creation which could
render marketing exploration and intelligence endeavors straightforward. Every phase and
multipliers has a group of procedures through which it is measured. Generally, there are three
central foundations of intelligence, and each extract a value stage and a multiplier. In the initial
period, the marketing curriculum share, is simple and originate from the marketing strategy and
budget and we measure equally customer mind–set and the program quality multiplier utilizing
quantitative and qualitative research. Whereas, supplementary exploration is frequently necessary to
develop interpretation of exactly how patrons shop for and utilize dissimilar brands and what they
believe and their impressions. Subsequently a more concentrated and conclusive survey–based
quantitative research. (Keller, K., 2012)
Explain the similarities and differences between qualitative and quantitative research techniques
when measuring brand equity.
The method of performing initial marketplace research and accumulating marketplace research
intelligence is apportioned into two approaches; quantitative and qualitative research. Each
technique encompasses a dissimilar progression, and discloses diverse material. Though, it has been
recorded by commercial authorities and intellectual authorities that to achieve a complete
comprehension of a commercial situation, the marketplace and the customers surrounding it, it

Virgin Galactic, And Space Travel: A Research Study
This survey was preformed in a quantitative method meant for space tourism companies to find out
public interest in recreational space travel. This survey began by asking your general feelings about
recreational space tourism, current and future lifestyle, career and life goals, and views about
spending. The survey also asked views on the environment and climate change, basic knowledge of
space, and asked you to optionally disclose your personal information such as age, gender, and
income. The survey asked participants the same questions for three different companies regarding
space tourism, with personal questions in before and after. World View, Virgin Galactic, and Space
Adventures will be offering recreational space travel by 2017–2020. With surveys such as this one,
data analysts and marketing teams can summarize the data, find meaning in it, and find patterns in it
(Davenport 2).
Recreational space travel is not currently an option for people to purchase, so companies such as
World View, Virgin Galactic, and Space Adventures are likely doing extensive research and
conducting quantitative, and likely qualitative research to see whom they should market this future
experience to. Instead of preforming the impossible task of asking the entire population about their
feelings on recreational space tourism, this was an example of a small quantitative survey given to a
"sample population," also known as our Marketing Research class. The survey provider asked what
we would be

The V Fusion + Energy Drink
For as long as there has been coffee and tea, beverages have been used as a source of instant energy.
People that work long hours and become exhausted with all that work started looking for ways to
stay awake and accomplish their tasks. Companies then realized this need and cashed in on it. V
Fusion + Energy is just one of the many drinks that have hit the market. While the quick energy
enhancement is just one of the benefits, Fusion + Energy also asserts to be refreshing with its blend
of vegetable and fruit juice. With this mix, it also claims to have less caffeine and is a healthier
choice.
The V Fusion + energy drink has potential for growth. In this multi–billion dollar industry, there is
room for advancement. Campbell's has implemented many programs to outperform their
competition (Vfusionplusenergy.com). The PESTAL analysis factors are the political, economic,
social, technological, ecological and legal influences.
Social environment are things such as the workplace where a lot of energy drinks are consumed.
People that are unemployed will not consume as many since they are not keeping the late nights as
the employed. Another factor would be demography. Places where there is a larger population of
elderly people will not consume the product. Areas, such as college and university cities have much
younger people. They are the ones that will utilize the product and on a regular basis. They have the
need for staying awake; not just for work but studies and sometimes

Research Methods
Assignment in Research Methods
1) Overview of various research methods
When writing a Research Paper it is important to know different research methods. These methods
help to gather and systemize the information and data in order to scientifically prove the validity of
the work. Further will be explained ways how to collect the data.
Research methods are divided in two big blocks: quantitative and qualitative. Quantitative methods
are those where results are explained in numbers, whereas qualitative methods define outcomes by
what respondents answer. It is more subjective and more open, as results are not described by
numbers, but rather as observations. To put both methods differences together: quantitative look
more for ... Show more content on Helpwriting.net ...
5
Fifth type of research method is observation. It can be an observation of a person or of some activity
or some model. This method can include when over seeing what people do, what is their behaviour,
their relationship with others. Observation can also be on some cases or models, or even comparing
two or more activities and making conclusions. This is more called analysis and is very detailed in
its structure; therefore it is one of the qualitative methods.
In conclusion, in this essay were described most popular research method types, which can be used
almost by every chosen topic to investigate. Before choosing a topic it is important to consider what
kind of data researcher wants to collect– quantitative or qualitative, because method aims differ.
Surveys and questionnaires are used to collect quantitative and objective data, whereas interviews,
experiments and observations are used to gather qualitative and subjective data.
2) Most suitable research methods for topic" Marketing approaches in Real Estate companies in
Riga"
In this research aim will be to explore what are the common marketing strategies which real estate
companies utilize in Riga and what they aim at. Methods will be used on three biggest real estate
companies in Riga– Latio, Arco and Ober Haus. Further will be explained most suitable research
methods in order to achieve goal to get to know scheme of

Marketing Research Essay
According to the American Marketing Association:
Marketing research is the function that links the consumer, customer, and public to the marketer
through information–information used to identify and define marketing opportunities and problems;
generate, refine, and evaluate marketing actions; monitor marketing performance; and improve
understanding of marketing as a process. Marketing research specifies the information required to
address these issues, designs the method for collecting information, manages and implements the
data collection process, analyzes, and communicates the findings and their implications. (Marketing
Research, 2007, p.9).
Marketing research can be an extensive and involved process. Companies that are aware of this ...
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Face to face interviews, surveys, focus groups, and observations are all tools used in primary
research. These tools help researchers gather data directly from the targeted groups. Primary
research is proprietary information that the researchers own and can use as they see fit. The
researcher can make this information available to others or not. This type of discovery can be
exciting and create an advantage to the researcher because it has yet to be disclosed. Further,
primary research allows the researcher to have a greater degree of control over the research process
while looking for answers to specific research questions. However, primary research is time
consuming because the process can be lengthy and involved. Developing the rapport that is required
to conduct many of the studies that are involved in primary research takes time and effort.
Additionally, primary research can be expensive.
According to Aaker, Kumar, and Day (2007), secondary research is composed of "data that were
collected by persons or agencies for purposes other than solving the problem at hand" (p. 110).
Secondary research is often used to help researchers narrow the scope of their research. Researchers
have little control over secondary research. However, secondary research is less expensive and, with
the wealth of information it provides, it can be overwhelming. Still, if done properly, secondary
research can answer the research question just as thoroughly as primary

Essay on Marketing Research: Primary vs. Secondary Research
Marketing Research: Primary vs. Secondary Research
"Primary data are gathered specifically for the research project at hand. Secondary data is data that
have been previously gathered for some other purpose." (Burns & Bush, 2006). This paper will
explore the differences in primary and secondary research when using qualitative and quantitative
approaches. The paper will further discuss the tools that are used for each approach.
Quantitative & Qualitative Approaches "Quantitative research is defined as research involving the
use of structured questions in which the response options have been predetermined and a large
number of respondents are involved." (Burns & Bush, 2006). Quantitative research is associated
with the more traditional ... Show more content on Helpwriting.net ...
The data analyzed typically looks at the entire picture as opposed to separate areas Secondary
research which is based on prior researched information can be utilized in qualitative research. The
data collected and analyzed can be translated into the information that is needed for the project.
"Any study that is conducted using an observational technique or unstructured questioning can be
classified as qualitative research." (Burns & Bush, 2006). However, there are some advantages and
disadvantages to qualitative and quantitative research. Qualitative research is implemented in some
cases as an exploratory form of data collection at the beginning of a research project. "Qualitative
data can give the researcher a better idea of what to look more closely at for later trails."
(Varoskovic, 1999 – 2010). Qualitative research also allows for a more in–depth or detailed results
from the respondents. The disadvantage of qualitative research is that the data is the opinion of the
researcher. On the other hand, the advantages of quantitative research are that the data is focused on
the numeric qualities that can be recorded. However, the disadvantage of quantitative research is that
it is difficult at times to provide meaning to what is being examined. Overall, both quantitative and
qualitative research can be combined to enhance primary and secondary research.
Qualitative & Quantitative Tools "The term "research tool"

Market Research, Making The Best Use Of Information
Market research, making the Best Use of Information
TASK 1.1
In this report, I will be discussing the different types of information and how they are used within an
organization.
Marketing research
Marketing research is the method/methods that connect the clients, buyers and users to the marketer
through data found from research to find and outline marketing opportunities and dilemmas. The
general aim of marketing research is to recognize and evaluate how altering the marketing mix
which is comprised of 4 features: product, price, promotion and place, influences customer
behaviour.
Qualitative & Quantitative information
Qualitative and Quantitative information each have their own unique characteristics.
Qualitative information is data that ... Show more content on Helpwriting.net ...
Primary & Secondary information
Primary information is data which is found first–hand and can be collected via questionnaires,
surveys, and interviews/focus sessions. Primary information is more dependable on rather than
Secondary
Secondary information is data which is derived from primary information and can be found via
books, newspapers, internet etc. Secondary information is less reliable than Primary information
because you cannot be certain as to how precise it is.
How can Cadbury World use Primary and Secondary data effectively?
Cadbury World could use primary data effectively by analyzing the data and then draw a conclusion
in regards to trends and patterns in order to gain a commercial lead against its competitors and for
efficient decision making.
Cadbury world could use secondary data effectively by drawing a comparison with other brands to
find out how successful those brands are doing and to from there self–evaluate and adjust where
necessary in order to improve.
1) What gender are you?
Male [ ] Female [ ]
2) Do you like Chocolate?
Yes [ ] No [ ] Sort of [ ]
3) What type of Chocolate do you prefer?

White chocolate [ ] Milk chocolate [ ] Dark chocolate [ ]
4) What is your favourite Cadbury product?
Cadbury Dairy Milk [ ] Flake [ ] Creme Egg [ ] Crunchie [ ] Fudge [ ] Wispa [ ] Other [ ]
If other, please specify: _______________________________
5) On a scale

Marketing Research Plan For Top Choice Milk Essay
Marketing Research Plan Roberstein Broadwater Kaplan University 27 December 2016 Problem
Definition To investigate the factors behind the continued decline of the sales for Top Choice Milk
in New York market. Information Need Accurate and timely information was required to be
analyzed for a real conclusion to be the draw to enable the right recommendations for accurate
decisions by the management to help solve the problem. Research Objectives This market research
is undertaken with the following objectives that are to be achieved: To investigate whether the Top
Choice Milk satisfies the customers' needs. To determine the new changes in the customers' taste. To
determine the rate of competition in the New York market. Type of Study Descriptive (qualitative)
survey design was used because it was suitable as it was to provide more and varied information on
the market about their feelings, behavior and other factors that could not be quantified. The findings
of the sample population were to be generalized to the whole population (Taylor & DeVault,2015).
Test Instruments Piloting was done to test for any ambiguous and inadequacies and thus helped in
giving any mistaken that might have been there in the plan (Hair, 2015). Analysis Plan The study
generated both quantitative and qualitative data. The data was then coded to make it possible to
group the responses into categories (Roebuck, 2015). Raw data was then transferred from data
gathering tools

Case Study On Strategic Segmentation
Thus, this research seeks to better understand the processes used by organisations in the
development of a successful strategic segmentation, as well as its impact and influence on
consumer's preferences and behaviour. The methodology initially developed was both quantitative
and qualitative, by the means of Triangulation. As developed by Hammersley (1996) and later on
stated by Lee and Lings (2008), Triangulation allows the researcher to mix both quantitative and
qualitative methods, in order to achieve a more exact and consistent result.
Based on this method, the research strategy developed was to collect information on British
companies, so to understand which communication and marketing strategies were being developed
when targeting audiences. Furthermore, this information would be used during the process of
collecting qualitative data over consumers of these brands. In the latter, the objective was to
understand their perspective and attitude towards the product and brand. Finally, this ... Show more
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This will allow us to understand the level of success of their marketing strategies, as well as to
analyse if there is a discrepancy of perspectives on people from the same consumer segment. More
in depth, this case study has become an alternative to the original methodology chosen for this
research, which was to be based upon UK telecommunication companies and the comparison
between their marketing strategies and its impact on consumers.
Finally, this will give us a better understanding on the following empirical examination:
organisational understanding over consumers and how they select the most appropriate variables for
segmentation; how consumers respond to it and their heterogeneity; how vast is the use of new
segmentation solutions, multi–generational marketing in

Market Research Propalsal
Marketing Research Proposal
Organization: The Beerenberg farm
1. Identify the target customer and discuss the market segmentation of the organization.
Market segmentation is dividing a market into direct groups of consumers who might separate
products requirements or marketing mixes, the process of classifying customers into groups with
different need and requirement. (Kotler et al 2010, p.264). In this proposal, the market segmentation
will be discussed from three aspects, which are demographic, behaviours and psychographic.
In this section, four elements of demographic segmentation will be briefly discussed. The age group,
life style, gender and income level. In terms of the products is focusing on the quality and the ...
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This could always attract the customers to purchase the products.
Bargaining power of suppliers
This force has the least impact of the organization. In terms of the Beerenburg farm has their own
farm and own manufacture line and is a family owned business, which indicates they have fully
control of the process. This could be the competitive advantage that will beat other brands on the
market.
4. Decide whether qualitative or quantitative data (or both) will be applied in this research and
briefly discuss the suggestions.
In this proposal, a combination of qualitative and quantitative data should be applied.
The qualitative research approach aims to have a greater understanding on a specific problem by
focusing on small sample and non–statistical data analysis. However, the quantitative research
approach focuses on the measurement and analysing the data in a statistical way. Furthermore,
qualitative research is more likely to ask open question which is different from close question that
quantitative research ask. In this proposal, the Beerenberg farm could use both research methods to
satisfy the research objects. (Zikmund et al. 2011, p.69) Firstly, the quantitative research method
could be used to identify the customer type and help organization have a brief idea. Secondly, the
qualitative research method could be used

Effects Of Alcohol Advertising On Adolescents
Alcohol advertising is abundant globally. It is vital that adolescents are to be raised in a positive and
healthy setting. Particular consumer segments are considered to be more subtle towards the negative
impact of advertising (Morgan, Schuler and Stoltman, 1995). Due to the new social networking
technologies exist today and the various way of advertising, it is not surprising that adolescents are
exposed to alcohol advertising as direct promotions are easy and voluminous. A large number of
research have been performed regarding the effect of alcohol advertising and marketing on the
drinking of adolescents is highly debated globally (Smith and Foxcroft, 2009). Regardless of most
statistics indicating that alcohol advertising relates to the higher consumption of alcohol, early
commencement of drinking and the positive eagerness among adolescents, advertisements with
youth–friendly attributes as well as new alcohol products are remitting by alcohol companies. This
paper analyses the research methodologies used in selected previous literatures to conduct their
research regarding the effect of alcohol advertising on adolescents. Accordingly, the limitations for
the methodologies used in the selected articles are discussed. Consequently, this paper further
suggests a more appropriate method in conducting future research in effects of advertising in
adolescents. 2.0 Analysis of Previous Journal Articles & Proposition Formulation There are
abundant journal articles which can

Presentation Chapters 3 5
Nicole Fiamingo's
Presentation
MKT 730 – Marketing Research
February 17,
Dell Printer: "The New Kid On The
Block"
http://www.youtube.com/watch?v=42mNRePWIME
Chapter 3
Research Design
Marketing Research Proposal
1.
2.
3.
4.
Executive Summary
Background
Problem Definition
Approach to the problem
5. Research Design
6. Fieldwork/ Data Collection
7. Data Analysis
8. Reporting
9. Cost and Time
10.Appendices
What the Research Design Includes
1. Define the information needed

2. Design the exploratory, descriptive, and/or causal phases of the research 3. Specify the
measurement and scaling procedures
4. Construct and pretest a questionnaire/ data collection
5. Specify the sampling process and sample size
6. Develop a plan of data ... Show more content on Helpwriting.net ...
http://www.businessinsider.com/2009/1/dell–losing–market–share–in–anemic–pc–market–dell
Dell Running Case
1. Search the internet to find information on the latest U.S market share of Dell and other PC
marketers.
2. Search the Internet to obtain information on Dell's marketing strategy. Do you agree with Dell's
marketing strategy? Why or why not? 3. Visit the U.S Census Bureau at www.census.gov. As Dell
seeks to increase its penetration of U.S households, what information available from the U.S Census
Bureau is helpful?
4. What information available from syndicated firms would be useful to
Dell as it seeks to increase its penetration of U.S households?
Dell's Current Marketing Strategy
"Dell is committed to delivering new dimensions in entertainment, mobility and gaming and is
leading the industry in advancing new technologies like 4G solutions and 3D–capable laptops to
provide the best entertainment and mobile experiences ever imagined," said Steve
Felice, president of Dell's Consumer, Small and Medium Business unit,
In support of the company's "Power To Do More" brand positioning, Dell recently introduced its
first–ever Consumer marketing campaign, "You Can Tell It's Dell." "The Power To Do More"
captures Dell's belief that technology serves an important purpose in helping every one of our
customers –– from large enterprises to public institutions, specialized technology services clients,
small and medium–sized business and consumers ––

Qualitative Research On Research Methods Essay
This type of research methods involve describing in detail specific situation using research tools like
interviews, surveys, and Observations. Qualitative Research is primarily exploratory research. It is
used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights
into the problem or helps to develop ideas or hypotheses for potential quantitative research.
Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the
problem. Qualitative data collection methods vary using unstructured or semi–structured techniques.
Some common methods include focus groups (group discussions), individual interviews, and
participation/observations. The sample size is typically small, and respondents are selected to fulfill
a given quota. so it is useful for each and every methods.
Quantitative
This type of research methods requires quantifiable data involving numerical and statistical
explanations. Quantitative Research is used to quantify the problem by way of generating numerical
data or data that can be transformed into usable statistics. It is used to quantify attitudes, opinions,
behaviors, and other defined variables – and generalize results from a larger sample population.
Quantitative Research uses measurable data to formulate facts and uncover patterns in research.
Quantitative data collection methhelloys face–to–face interviews, telephone interviews, longitudinal
studies, website interceptors, online

Individual And Contextual Factors That Affect Australian...
Abstract The major purpose of the research paper is to increase the understanding of both individual
and contextual factors that affect Australian young consumers' attitudes and their intentions of green
purchase. In this research, numerous literatures reviewed will be gathered as well as some relevant
and important factors that affect the green purchase habits of the consumers. On the basis of these
identified variables, the entire process of research project will be initiated.
1. Introduction
Today, society is cluttered with marketing activities, and these activities surround us constantly.
Among the issues of marketing, a vital part that influences human roles and activities is
"environment", more specifically the "green environment". The green environment is now a leading
concern for marketers. Moreover, on a global level, there is an increased awareness of global
warming and adverse climatic conditions and as a result there is a spur in interest toward
environmental protection and sustainable development. This study attempts to find out if Australian
young consumers' pro–environmental concerns, awareness and knowledge about environment
related issues impact their buying behavior to prefer and buy eco–friendly products and pay a
premium price for such products.
Objectives of the Study
The objectives of this study include:
1. To assess if individual factors i.e. consumers' pro–environmental concerns, knowledge of
environmental issues, and awareness of eco–friendly

Identify and Evaluate Marketing Opportunities
| Identify And Evaluate Marketing Opportunities | Task 2 – Individual Case Study Assignment | |
1 List ways that Dell conducts research on its customers to continually improve products and
services. What are the features of Dell's research?
Dell uses two ways to conduct research. Customer Advisory Panel (CAP) and Day Customer
Spotlights on Dell.com, it offers customers with wanted informal and formal information.
The company wants to create customer answers to explicit thoughts as fragment of their market
research, so Dell posts an online questionnaire. The company has a technical help and many forums
as chat which structures customer analyses also offer opportunities for market research
3 What is Dell's unique selling ... Show more content on Helpwriting.net ...
A quantitative research is the collection and collation of solid information. A quantitative research
question is any question that provides data that can be quantified. The data that quantitative research
generates often takes the form of numbers and figures or "yes" and "no" answers. Responses to
quantitative research question always lie within a discrete range so they can collated in a database,
plotted on a graph, or quantified.
A research can be conducted as an observation, a survey or experimentation.
10 How could the Australian Bureau of Statistics assist with the research process?
It is a government organisation that provides secondary data, which is information that somebody
else has already collected. Secondary data can provide a starting point for market research and save
time and money in developing the marketing strategy.
11 What is a business opportunity? Provide two examples.
A business opportunity is a set of circumstances arising through changes in the environment that the
business could take advantage of to achieve its objectives. This type of opportunity is largely outside
the control of the business, they are often only around for a short time and need to be taken
advantage of while they are available.
Examples: A larger building becomes available which means that business can add another service,
like a bookshop adding a café; an

Celebrity Endorsement Essay
Ciara Dennehy 13019511
Dissertation Proposal
1. Working Title
The area of study I am going to be investigating will look at celebrity endorsement, and the affects
of celebrity endorsement on consumer behaviour. I am also going to be looking at celebrity
endorsement and the affect it has on consumption in the retail industry.
2. Main Research Question
Does Celebrity Endorsement Influence Consumer Behaviour and Purchasing Decisions?
3. Example Relevant sub–questions
Examples of when consumers have been influenced by a certain celebrity or icon, to determine the
consumption of a product.
How celebrity endorsement has affected sales statistically through the use of a marketing campaign
The use of controversial individuals being used for a campaign
How celebrity image transforms brand identity and brand image
4. Aims of dissertation
Defining 'celebrity endorsement'
Research how sales have directly related to a certain celebrity or icon wearing a similar styled item
of clothing
Research the use of celebrities in campaigns to determine the sales after the campaign is launched.
Use secondary research methods to find quantitative statistics of examples of companies who have
proved celebrity endorsement inflicted sales.
The affects of social media when brands are identified on celebrities/fashion icons.
E–marketing – how celebrities can promote and advertise a brand
How marketing has adapted in recent years due to the use of the internet and social media

P3: Selected Organisations Usesmarket Research to...
P3: Describe how a selected organisation uses marketing research to contribute to the development
of its marketing plans.
My selected organisation is Thorpe Park; I am going to talk about the organisation uses types of
market research they do to contribute to its development plans. Market research is broken down into
four categories as they contribute into development plans. The four departments are:
Primary research
Secondary research
Qualitative research
Quantitative research
Primary research
Primary research (also known as field research) involves the collection of data that does not already
exist. Some advantages of having primary research are that a researcher can focus on both
qualitative and ... Show more content on Helpwriting.net ...
In market research content, secondary research is taken to include the re–use by a second party of
any data collected by a first party or parties.
The research that I have undertaking has been on the park rides and advertising from other theme
parks such as: Lego land. Advertising campaign as they are less than 30min drive from the park, this
could be a threat.
Qualitative Research
Qualitative research is a method if inquiry appropriated in many different academic disciplines,
traditionally in the social sciences. In marketing terms, this means investigating the features of a
market through in–depth research that explores the background and context for decision making. It's
also used to deeper into issues of interest and explores nuances related to the problem at hand.
Examples of qualitative research are focus groups, triads, dyads, interviews, uninterrupted
observations and bulletin boards.
Bulletin Boards are used to advertise to the customers about Thorpe Park. On these boards, they
advertise offers that may catch people's eyes and persuade themselves to attend Thorpe Park.
Quantitative research
The use of numerical analysis techniques to provide information useful to those involved in
promoting products or services.

One Of The Most First Essential Steps When Implementing
One of the most first essential steps when implementing a marketing plan is to identify the research
problem. Marketing research helps to identify a series of problems, also known as "research
questions" that are crucial for achieving targeted objectives through a marketing plan. The Chicken
Coop, however, had two different proposals proposed by McMicheal and Wallace while seeing
drops in sales across the firm were identified. McMicheal identified the issue in operation, while
Wallace tackled the brand image and marketing activities. Hence the firm needed to establish a new
marketing research in order to stay in its competition and decision proposed by two must be
decided.
Problem and proposed analysis Chicken Coop's sales decline has ... Show more content on
Helpwriting.net ...
As a results, new employees were inadequately trained thereby creating a worsening of services
provided to customers. Thus, rather than inspecting the cause by visiting in the field, along with the
CEO, an appropriate research method should be employed for further exploring this problem. One
suggestion may be to include a survey for customers so that a level of customer service can be
analyzed and enhanced. Proposed Methodologies
One of the critical matter when developing a marketing plan is to identify the research methodology.
The followings were proposed by Buckmeister the CEO, Wallance, and McMicheal;
Taste Tests: The purpose of the taste test is to gather objective source about food quality, relative to
the competition. One way to conduct this method is to gather local customers to actually taste its
products. However, it requires additional funds and thus, creates an economical burden.
Brand Image Monitoring Surveys: The purpose of this method is to gather quantitative data on the
firm's brand image via telephonic survey. Although this is an uneconomical method, this may affect
firm's brand image as a whole, since some consumer may perceive this as telephone marketing
scheme, besides funds may be greater depending on its quantitative research performed.
The Customer Experience Study: The purpose of this study is to gather sources on how customers
view their

Consumer Behavior Research
CHAPTER 2
Consumer Research
LEARNING OBJECTIVES
After studying this chapter students should be able to:
1. Compare the differences between customer research and marketing research.
2. Describe the differences between quantitative research and qualitative research.
3. Understand the use of positivist and interpretivist research.
4. Describe the steps in the consumer research process.
5. Explain the difference between primary and secondary research.
6. Discuss the differences between qualitative and quantitative research designs and why you would
choose one over the other.
7. Discuss the differences between qualitative and quantitative data collection instruments or
methods.
8. Identify the various probability and ... Show more content on Helpwriting.net ...
2. Early on, researchers thought that consumers were logical problem solvers who objectively
evaluated the goods and services available to them and selected those that gave them the highest
utility at the lowest cost. Soon they realized that consumers were not always consciously aware of
why they made the decisions they did. 3. In 1939, a Viennese psychoanalyst named Ernest Dichter
began to use Freudian psychoanalytic techniques to uncover the hidden motivations of consumers.
4. By the late 1950s, his research methodology (called motivational research), which was essentially
qualitative in approach, was widely adopted by consumer researchers. 5. As a result of Dichter's
work and subsequent research designed to search deep within the consumer's psyche, consumer
researchers today use two different types of research methodology to study consumer behavior–
quantitative research and qualitative research.
*****Use Key Terms motivational research, quantitative research and qualitative research Here;
Use Learning Objective #2 Here*****
Quantitative Research
1. Quantitative research is descriptive in nature, and is used by researchers to

Primary vs. Secondary Research Essay
Primary vs. Secondary Research When conducting research, when is it conducive to use primary
research over secondary research and vice versa? Both research techniques are viable and beneficial.
They each have purpose and can be used as a marketing research template when conducting
research. Both techniques are equipped with tools that can be used to guide a researcher through the
research process. If these tools are properly adhered to, the research process can be seamless and
quite effective. Moreover, market research can assist a researcher in making accurate decisions and
improve the chance of success. This paper will explain the difference among research tools used in
primary and secondary research. It will also depict the ... Show more content on Helpwriting.net ...
Surveys (segregated technique designed to test perceptions regarding a product or service) depict
quantitative data that will help in the developmental stage of a product or service. This tool is most
often used regarding sensitive data. It is relatively inexpensive. Observation is primarily used at the
point of sale of a product or service. This tool depicts emotional reactions to products or services.
Secondary Research Tools
Secondary marketing research is based on information previously gathered by an individual, the
government, and other agencies. "Secondary sources are those sources of information that have been
collected previously by other individuals or organizations. Secondary sources of information can
help you to identify other sources of information, it can help you to get an overall picture of your
market or it may provide more detailed information on a specific segment of the market" (Karen
Paiyo). There are also various research tools used when conducting secondary research. Secondary
research can be acquired from previous reports, public sources, newspapers, magazines,
commercials, educational sources, and websites. Secondary research is often easy to find and
generally free. It is much more inexpensive than primary research. An example of secondary
research is a general manager, of a professional baseball team, gathering a summation of statistical
information (of a player whose contract is expiring) from previous

Influence Of Social Media Marketing Essay
The use of social media marketing has in Bahrain has exploded over the years as a significant
percentage of the demographic users have adopted the mainstream avenues. The latter is inclusive of
Facebook, twitter, Instagram, Google+, YouTube, LinkedIn, and so forth. The term social media
denotes a wide range of communication, sharing, and communication tools that undergo continuous
change and development. On the other hand, Social media marketing refers to the process of
acquiring traffic and attracting the attention of the target customers through social medial platforms
(Smart Touch, 2015). Notably, the unstoppable driving forces of social media marketing include the
internet backed up by the modern world rapid technological developments. As such, social media
has developed to become one of the main aspects of daily life. Notably, social media had been used
for a range of functions that include social matters, political causes, communication, as well as
marketing purposes (Evans, 2010). With the birth and the rise of the social media as well as the
users of the internet services in Bahrain and in the entire world, the modern society has rapidly
embraced social media marketing. Consequently, they have utilized what the social media has
offered to the society for purposes such as connecting, communication, sharing information with
others, and so forth.
Problem Statement In the contemporary society, the social media marketing channels have been and
are being used to

Marketing Research Tools Essay
Marketing Research Tools
Strategic and tactical decisions need to be made when an organization needs to achieve the
objectives of the research. Market research is a strategic step in determining the best solution for
discovering opportunities and acquiring clients. This is the first critical step in the marketing
department that creates a foundation for what a company needs to research to identify what
opportunities are given and what steps need to be taken to achieve the goals. The process provides
information for managers and necessary tools for the marketing mix, which can help with customer
satisfaction and retention. It is important for proactive management because it helps develop
marketing options through market segmentation, ... Show more content on Helpwriting.net ...
For example, primary research would be conducted on situations in which there is a specific
situation or problem that must be solved. In this case, the research would gather information on data
related specifically to find solutions to the problem, which requires collecting original data. This
includes in–depth interviews from the individuals by collecting and asking specific questions. The
Internet is an excellent tool that helps collect primary information with e–mail surveys, interactive
forums, online panels, and online focus groups.
Secondary data can be very beneficial in market research because much of the data is already
available and can be accessed through the Internet. This is particularly good if the project needs
information immediately. This type of data includes existing company information systems and
databanks of other organizations such as the Census Bureau or trade association studies and reports
(Aaker, 2007). In addition, it can include consumer purchase panel sources, internal records, and
external sources. Internal sources include internal records, customer feedback, and customer
database. External sources published data sources, computer–retrievable databases, and census data.
Qualitative and Quantitative Approaches
Primary data collects data and has a specific research objective. In this case, methods such as
qualitative research may be used. Qualitative research

Pepsico Case Study Paper
Project topic: An analyze and evaluate the business and financial performance of the PepsiCo for the
years 2013–2016.
Research Methodology:
1.0 Introduction:
The purpose of this chapter is to set out the approaches adopted during data collection and data
analysis.
1.1 Purpose of research:
This study aims to investigate and evaluate the financial performance of PepsiCo Company and
investigate PepsiCo's business over specific years which are 2013–2016.
1.2 Research objectives:
The following are the key objectives to ensure the above purpose achieved:
*Analyze the effects of financial ratios on PepsiCo over 2013–2016.
*Analyze the sustainability issues which impacts PepsiCo's profitability.
*To analyze the level of dividend on shareholders ... Show more content on Helpwriting.net ...
For instance: interviews, questionnaire, observation techniques, rating scale, case study, and others.
According to the study, I will use case study tool. I can collect both qualitative and quantitative data
from annual reports of PepsiCo Company. Also, some articles about their shareholder's dividend and
retained earnings, sustainability issues and their company marketing mix strategy will also obtain.
2.3 Data collection:
Dudovskiy (2016) Considered information about the two type of data collection which are primary
and secondary. Firstly, he mentioned that primary source is about data which will be collected newly
for a specific purpose. Because there wasn't data like it before, so no one distributes it. However,
secondary data referred to the information which published in books, newspapers, magazines or any
other websites. In this study, the secondary source will be conducted. These data are from different
sites like the morning star, stock analyses on the net, marketing teacher, and PepsiCo's website.
3.0

Unit 1 Case Study
Page |1
American Idol: A Big Hit for Marketing Research?
Unit 1 – Case Study – American Idol: A Big Hit for Marketing Research?
Comprehensive Critical Thinking
Kinjal Mistry
California Intercontinental University
Dated: 10th July15
Author Note
Kinjal R Mistry, California Intercontinental University
Correspondence concerning this article should be addressed to
Kinjal R Mistry, 1913 Key St, Maumee OH–43537
Contact Email – kinjalm17@gmail.com
Contact Phone – 631–394–7810
Page |2
Abstract
American Idol has become one of the largest multimedia franchises in history, with an estimated
worth, according to Forbes Magazine, of well into the billions of dollars. They have made a science
out of ... Show more content on Helpwriting.net ...
This paper seeks to examine different perspectives about marketing research.
Page |5
Management decision problem confronting Melissa Marcello and Julie Litzenberger and a
corresponding marketing research problem and the linkages between the two.
From the case study, it is evident that Marcello and Litzenberger face a critical management
decision problem. Their respective firms encounter challenges while trying to convince clients about
the role of marketing research (Malhotra, p. 781). Most clients are assertive that their firms are
productive even without marketing research. In essence, prospective clients perceive professional

marketing as a platform for unnecessary expenditures. Other skeptics were assertive that they had
sufficient information about consumer trends for their brands. Such misconceptions had negative
implications on the performance of Marcello's and
Litzenberger's firms. Apart from management decision, a marketing research problem faces the two
executives. This challenge pertains to the survey techniques used in marketing research. Some
skeptics argue against the validity of methods used in professional marketing research. For instance,
it is difficult to convince prospective clients about the reliability of the samples used in professional
marketing (Malhotra, p. 780).
Additionally, the issue of information privacy is another perspective that

A Summary Of York Dungeon
3.0 PRIMARY RESEARCH RECOMMENDATIONS
Primary Qualitative and Quantitative data from a wide range of sources can be analysed to help to
evaluate the market of York Dungeons. "Qualitative research examines the attitudes, feelings and
motivations of product users" (Proctor, 2012) Focus groups is one method of collecting this type of
less structured data which is also usually more flexible than quantitative research. Whereas,
Quantitative data is a more structured data gathering method which provides more quantifiable
results gathered from larger sample sizes, gathered from computer administered surveys for
example. According to M. Weirs, (1984) primary data information is obtained by the researcher for
the purposes of the project immediately at hand. This is useful for a business like the dungeons as it
can help them to ensure that their consumers are receiving what they want out of the attraction and
stay as successful as their competitors.
3.1 INTERVIEW
One primary research method York Dungeon could use to identify information on customer
viewpoints about the attraction that they offer is the use of focus groups. According to Proctor,
(2003), the purpose of a focus group is to capture information on how participants feel about a
product, concept or organisation through an in–depth–discussion between a small group. Using a
staff member from the dungeon as a moderator that is questioning the focus group may be key in
generating more a positive response from participants who are more likely to communicate with a
knowledgable person over a automated recording. In reference to the discussion guide of a focus
group from Wilson, (2012), during the 'Discussive phase', the dungeons could use predetermined
questions to find out information such as where did you first hear about York dungeon. However,
practical issue that needs to be assessed is the potential that this research method could be bias. For
example, the mediator could ask misleading questions or word them in a way that is persuasive to
their desired answer. A telephone interview may be a more effective method as they 'can be recorded
for later analysis' (Bradley, 2013). In comparison to personal interviews this method could provide
quick responses that

Mcdonald 's Research Proposal : Marketing Research
McDonald's Research Proposal For MKT202 – Marketing Research Essentials Designed by: Hoang
Nam Duong (Peter) – 109195 Muhamad Ihsan Hizbullah (Buchan) – 124950 Kabilen
Chandrasegaran – 12981 Tram Nguen – 122429 Gwo–Horng Lien (Steve) – 121835 Contents I.
Statement of the Research Objectives 2 II. Study Design 2 III. Areas of Questioning 4 IV. Data
Analysis 5 V. Limitations 6 VI. Personnel Involved 7 VII. Specifications and Assumptions 7 VIII.
Services 7 IX. References 9 I. Statement of the Research Objectives McDonalds have been part of
the community and among people's lives' for over 4.5 decades providing people with fast, efficient
and affordable meals. McDonald's currently have over 900 stores providing more than 90,000 job
opportunities across 8 different cities around Australia (McDonald's, 2016). McDonald's priorities
are to provide "trust and integrity" (McDonald's, 2016) to each one of the 1 million customers that
visit annually. Given the amount of customer turnover McDonald's has each year, a customer
satisfaction research objective has been implement along with a face–to–face customer satisfaction
survey. These surveys will be given to the selected customers to provide their feedback and give an
insight regarding their McDonald's visit on the day. II. Study Design Sample and Sample Size A
sample is a selection or group of people elective for the purposes of experiment, observation and
also to do research with as studying with

Marketing Research Assignment
Question 1
For a successful firm, having a good research to realize the customers need is very important.
Qualitative research and quantitative research are the main method to collect information and data
from customers for making firm's decision. However, there is a different between qualitative and
quantitative which used in different part of projects. And they both have advantages and
disadvantages in the process and the conclusion which may lead to incorrect decisions.
Indeed, to distinguish two research methods and when to use or when not to use, it will increase the
accurately of outcome for making decisions correctly.
The meaning of research is a process to collect information, data and suggestion from interviewers.
And ... Show more content on Helpwriting.net ...
If a company using qualitative research for collecting information from outside, they can identify
customer needs or obtain information to generate measures for improvement or create a new ideas
(I). As usual in business, qualitative research can let them understand how their customer recognize
a marketing message, and capture the culture and similarly customers using to relate and define a
product, service of business. And the useful of getting qualitative research is, to provide enough
information to design quantitative study and explain findings that form a quantitative study (J).
But absolutely there is a time that qualitative research does not suitable to use. It does not expect
qualitative research to measure, count or offer statistical justification which is all the range and wide
question and information collected from the result with uncountable.
It cannot be a final result from qualitative research such as determine the final idea, survey, establish
the importance of specific people needs, thinking or satisfaction critical because it is only an
opening research. If time and money budget is limited, qualitative research is not reasonable that
will spend a big amount of money and consume a long period of time for processing this research
(H).
Qualitative research is very useful tools for

Research on How to Market a New Product
Marketing Research The topic for this study would be marketing. I would carry out a research on
how to market a new product in the industry. This research will bring together a worldview,
strategies, and methods of research. 1. Worldviews 1.1 Epistemology vs ontology Epistemology is a
consideration of what constitutes reality while ontology is 'the science or study of being' (Blaikie
1993). This research adopts constructionism as its epistemology perspective because it is very
consistent with the research nature in terms of its aims and objectives. This is because in
constructivism, this research did not describe the facts just as they actually are as in objectivity nor
did it create something new as it is consistent with subjectivity (Crotty, 2007). This research was
thus built from a serious review and analysis of all the available literature on marketing of new
brands and entry into the market by many scholars. Baike, (1993) describes epistemology as "the
theory or science of the methods or grounds of knowledge of reality, the manner in which what
exists can be known". In this research we try to understand the position of my stand in respect to the
theories drawn. 1.2 Positivism vs Interpretivism There is a philosophical position in relation to the
purpose and place of research in general. On the basis of positivism researchers take a scientific
perspective when observing social behavior, with an objective analysis possible (Travers, 2001). It is
important to note that

Comparison Between Qualitative And Quantitative Research
The two main types of marketing or business research are qualitative and quantitative research,
these research methods vary based on the information gathered and how it ends up being gathered
by researchers. Qualitative research is gathered using focus groups, in–depth interviews, as well as
reviews of documents searching for themes and commonalities. The method for developing theory
and hypothesis is based on inductive reasoning or logic after analyzing the information collected.
The problems described are done from a subjective standpoint which is talking about problems from
a point of view from a specific aspect of the company, narrowed down to a problem from one
department to another's concerns. The information gathered is on less of an amount of situations but
the data collected is much more in depth. Quantitative research utilized the likes of surveys,
structured interviews and observations, reviews of records and documents for measurement analysis
of the subject matter. Testing is done in controlled situations for previously deciphered concepts and
hypotheses that help to build a specific theory. The research conducted for quantitative methods is
much more objective, it's a larger opinion and the information is concentrated on much more broad
terms and information to let the reader form their own opinions based on facts presented.
Qualitative research can have a better effect on helping managers or organizations make a decision
about a problem if the focus of the

Quantitative Analysis : Marketing And Consumer Research
Project Management
Anthony Redhead
Grantham University Quantitative Analysis (BA 520)
Introduction
Below is a discussion of the benefits that an organization can gain utilizing linear programming (LP)
for marketing research. The examples will show how LP is used for marketing and consumer
research to identify the target population. We'll explore the operational details of the application of
LP to marketing research. We'll also examine how data is used and inputted into an LP.
Project Management Business owners, executives, and other working professionals, have at least
once played the role of project manager in the capacity of planning a process or ... Show more
content on Helpwriting.net ...
The tools that will be discussed have been used by non–profit organizations, and small businesses
that will point toward best practices that are general, tactical, and practical. Meetings, quality
management programs, communication tools, and project management software are tools used by
businesses and organizations to organize their projects with success. A regularly scheduled meeting,
whether it 's a weekly check–in or more often, is the best way to keep everyone on the project
informed and on the same page. Depending on the size of the project and how well it 's going, the
frequency of the meeting will vary. Weekly meetings or calls are often normal when starting a
project, but the frequency depends on the size and timeline which needs to be agreed upon by
everyone involved. Meetings should have an agenda, and should be timed limited. Wasting anyone's
time, especially your employees or staff is the quickest ways to lose confidence in your professional
work. One has to make sure that meetings do not become a gripe session or brainstorm. Giving back
a few minutes of time that were already allocated is a quick way to communicate that you respect
the team and their time. If weekly phone meetings prove to be unproductive, the best way to keep
things on track is some type of spreadsheet showing the issues identified in a project, and a rating
for how important they are to fix. Both fixing small issues at the meeting, and hosting working
meetings to get things

Adidas
1.0 Introduction
1.1 Problem statement
According to Price (2014), any useful marketing research study begins with a clearly defined
problem. A clear research problem should declare the specific question that necessitated the research
and its importance.
Management decision problem
What can Adidas do to expand its market share to become number one sportswear company in
Malaysia?
Marketing research problem
Determine the sportswear users' preferences and perception of customers toward Adidas sportswear.
1.2 Research questions
1.What are the main considerations of the consumers in sportswear buying?
2.What is the customers' satisfaction level toward various attributes of Adidas products?
3.Are the customers loyal to Adidas? ... Show more content on Helpwriting.net ...
Quantitative research focuses on gathering numerical data and generalizing it across groups of
people. (Labaree, 2014)
2.2 Targeted population
This survey is targeted on the sportswear users in Malaysia. In this research studies involving large
populations, it is not feasible to take a census. Therefore, a sample is the only viable option. The
respondents were mainly 20 years old and above as they have the financial ability to consume
branded sportswear. The questionnaires are given to male and female equally to ensure the results
are fair and balance.
2.3 Sampling design
The nonprobability sampling technique, which is convenience sampling, is using in this research
due to it has advantages of being both inexpensive and fast. Taylor (2014) defines convenience
sampling as when researcher select elements from a population on the basis of what elements are
easy to obtain.
2.4 Survey method
The survey method we used is college–intercepts personal interview. The major advantage is that we
allow more opportunity to assess the respondent's understanding and interpretation of the questions
and to clarify any confusion that arises about the meaning of the question or the response. (Sincero,
2014) In college–intercept personal interviews, respondents are approached and interviewed in
college. This process involves screening students for

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