This document discusses marketing from different perspectives and concepts. It begins by defining marketing as the process of creating value for customers and building strong customer relationships to capture value in return. It then discusses marketing from social and managerial views. The rest of the document answers questions that compare and contrast needs, wants and demands, discuss core marketing concepts like the 4Ps and 4Cs, different marketing philosophies, and differentiate the marketing concept from the selling concept and societal marketing concept.

2. Presentation
on
Define Marketing And Process
Of Marketing

3. Question 1: Explain the marketing from social and managerial point of view.
Answer: Marketing is the total process by which companies create value
for customers and build strong customers relationship in order to capture
value from customers in return.
From a social point of view marketing is the link between a society’s
material requirements and its economic patters of response. Marketing
identifies the individuals that have influence over potential buyers and
orients marketing activities around these influence.
From a managerial point of view, marketing has been described as the art
of selling product but people are surprised when they think hear that the
most important part of marketing is not selling

4. Need Want Demand
Communicati
on
Mail, Letter, E-mail, Land
Phone and Internet.
 Business man: Land
phone.
 Student: Cell phone.
 Executive: Cell phone,
Fax and E-mail.
Question No 02: Compare and contrast need, want and demand.
Answer: Need, want and demand these are the base of marketing.
Need: Human need is a state of felt deprivation. Needs are the parts of human make up.
Want: When need is shaped by culture and individual personality is called want.
Demand: When want is backed by buying power is called demand.
Personality comes from – Incomes, Profession and Education.
Culture comes from- Country and region.
Contrast: Here need is communication but way of communication is different such as.

5. Question No 03: Discuss the core concept of marketing.
Answer: (1) Need, want and demand.
 Need: Human need is a state of felt deprivation. Example: when we
required basic deprivation needs for food, clothing.
 Want: When need is shaped by culture and individual personality is
called want. Example: An Indian needs food but want a bowel rice
and fish, American needs food but wants a burger or pizza.
 Demand: When want is backed by buying power is called demand.
Example: A person need a vehicle for transportation upper class
people buy care, and lower class people buy bike.
(2) Products, services and experience.
 Products: Product is the solution of customer problem. Example:
Television, air condition etc.
 Service: Services are intangible in nature seller gate profit from
services. Example: Salon, Beauty parlor, Banking etc.

6. (3) Value, Satisfaction and quality.
Value: The ability of product to satisfy customers need value.
Satisfaction: Satisfaction the difference between what a customer except and
what they want. Example: If a person buy a product at 20 take get those type
benefit he will satisfied.
Quality: Customer satisfaction can be real through they prevents of product
quality on reducing price.
(4) Transaction, Exchange and Relationship.
Transaction: Transaction is a tread of value between two or more parties.
Exchange: Exchange is the act of obtain a desired product by offering something
in .
Relationship: Treating someone individually it’s called relationship.
(5) Market: Market is the set of all actual and potential buyers of a product or
services.

7. Question No 04: Discuss different marketing management
philosophies.
Answer: There are five philosophies.
1.The production concept: Production concept hold that consumers will favor
products that over available and high affordable. Example: Computer maker Lenovo
dominate the high competitive, price-sensitive Chinese PC market through high
production efficiency and mass distribution.
2.The product concept: The idea that consumers will favor products that offer the
most quality, performances and features that the organization should therefore devote
its energy to making continuous product improvement. Example: Some manufactures
believe that if they can “ build a better masse trap the world that beat a path to their
door. But buyer maybe looking for a better solution to masse problem but necessary
for a better masse tap.
3.The selling concept: Selling concept holds that consumers will not buy enough of
the firms product unless it undertake a large scale selling a promotion effort.
Example: Insurance or blood donation industries must be good at tracking down
prospects and selling them on products benefit.

8. 4.The marketing concept: The marketing concept hold that achieving
organizational goals depends on knowing the needs and want of target market and
delivering the desired satisfaction better the competitors do. Example: If the Bata
company follow marketing concept on they must be aware a customer needs and
satisfaction.
5.Social marketing concept: Holds that company’s marketing decisions should
consider consumers wants, the company’s requirement consumer’s long run interest
and society’s long run interest. Example: A mineral water company produce bottle
and water for earning profit and customer satisfaction. As well use write on the bottle.
After use crash the bottle so it can’t polite the environment.

9. Question no 05: Differentiate marketing concept from
selling concept.
Answer: Marketing concept:- Marketing concept holds that achieving organizational
goals depends on knowing the needs and want of target marketer and delivering the
desired satisfaction better then competitor do. Example: If the company follow
marketing concept on they must be aware customer needs and satisfaction.
Selling concept: Selling concept holds that consumer will not buy enough of the firm
product unless it undertake a large scale selling and promotion effort. Example:
Insurance or blood donation industries must be good at tracking down prospects and
selling them on product benefit.
The Marketing Concept:
Customer Integrated Profits Through
Market
Needs Marketing Satisfaction

10. The Selling Concept:
Existing Selling Profits Through
Factory
Products Promoting Sales Volume
The marketing concept, customers focuses on satisfying customer needs as a path of
profits. If yields profits by creating lasting relationships with the right customers
based on customers satisfaction. On the other hand, the selling concept takes an inside
out of view that focuses on existing products and heavy selling and promotion to
obtain profitable sales.

11. Question No 06: Differentiate societal marketing concept from
marketing concept.
Answer: Societal marketing concept holds that a company marketing decision should
consider consumers the company requirement consumers long run interests and society
long run interests.
Society
(Social Welfare)
Consumers Company
(want Satisfaction) (Profit)

12. Marketing concept:
Marketing concept holds that achieving organization goals
depends on knowing the needs and wants of targets marketers and delivering the
desired satisfaction better then competitor do.
Starting Point Focus Means End Point
Market Customers
Needs.
Integrated
marketing.
Profit through
customer
satisfaction.

13. Question No 07: As a marketer how will you match 4Ps with
4Cs?
Answer: The 4Ps concept takes the sellers view of market not the buyer’s view. From
the buyer’s view point in this age of the 4Ps might be better described as the 4Cs.
4Ps 4Cs
Product Customer Solution
Price Customer cost
Place Convenience
Promotion Communication
Product: Product related with customer solution:- The goods and services
combination the company offers to target market.
Price: Related with customers cost:- The amount of money customer have to pay to
obtain the product.

14. Place: Related with convenience:- Place is a company’s available to target
consumers.
Promotion: Related with communication:- Activities that communication the merits
of the product and persuade target customers to buy it.