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Improve
  Your UX with
Personification

           @janjadud
What is
   UX
!
             UX
    The feelings and impressions
         one experiences when
          using your product
The Pillars of
Personification
Show
your Face!
Don’t hide your identity, show your
    customers that you are a real
    being!
!   Examples

    Upon downloading the Circle app,
    I recieved an e-mail straight from
    the CEO, not some no-reply
    robot-like e-mail.

    The Agency Bubble has on its website
    a livefeed of the online activities
    of all its employees.
Bring your
Brand to Life!
Embrace the human factor, don’t

!   communicate as a nonliving thing

    Examples

    The Agency Melon marketing has a “living“
    mascot that depicts all services it offers.

    General Electric produced a serie of videos
    called “GE Stories“ depicting the daily
    routine of its several employees.
Adjust for
The Individual
Don’t forget the individual, everyone

!   is unique!

    Examples

    Amazon sends customized offers based on
    your activity on its website.

    Synopsi.tv has its whole business
    model built around personified
    film recommendations.
Allright,
but Why do it?
1
       Difference
         In the new, post-tech, UX era,
    personification is going to play a big role
     in the success of your product as the
                 difference maker
2
    Recognition
    Everyone strives for his recognition.
       Show your customer that you
       know about them and make
           them feel special!
The Feeling
3
     of Being in
      Control
         People want to be in control.
    With customization you allow them to
       take control over your product
              and be part of it.
!   The Message
    Personificate, humanize, adjust!
    You end up helping yourself, your
      business and your customers.
The End
jan.jadud@gmail.com


                 .../westrem

                 @janjadud

                 .../in/janjadud
Ján Jaďuď
 UX Consultant

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Improve your UX with personification

  • 1. Improve Your UX with Personification @janjadud
  • 2. What is UX
  • 3. ! UX The feelings and impressions one experiences when using your product
  • 6. Don’t hide your identity, show your customers that you are a real being! ! Examples Upon downloading the Circle app, I recieved an e-mail straight from the CEO, not some no-reply robot-like e-mail. The Agency Bubble has on its website a livefeed of the online activities of all its employees.
  • 7.
  • 8.
  • 10. Embrace the human factor, don’t ! communicate as a nonliving thing Examples The Agency Melon marketing has a “living“ mascot that depicts all services it offers. General Electric produced a serie of videos called “GE Stories“ depicting the daily routine of its several employees.
  • 11.
  • 12.
  • 14. Don’t forget the individual, everyone ! is unique! Examples Amazon sends customized offers based on your activity on its website. Synopsi.tv has its whole business model built around personified film recommendations.
  • 15.
  • 16.
  • 18. 1 Difference In the new, post-tech, UX era, personification is going to play a big role in the success of your product as the difference maker
  • 19. 2 Recognition Everyone strives for his recognition. Show your customer that you know about them and make them feel special!
  • 20. The Feeling 3 of Being in Control People want to be in control. With customization you allow them to take control over your product and be part of it.
  • 21. ! The Message Personificate, humanize, adjust! You end up helping yourself, your business and your customers.
  • 23. jan.jadud@gmail.com .../westrem @janjadud .../in/janjadud Ján Jaďuď UX Consultant