The document discusses cost effective social media marketing strategies and maximizing ROI. It covers introduction to social media, implementation process, measuring ROI, common problems faced, and examples of how companies like Skittles, Absolut, Dell, Starbucks, Nike, Burger King, Red Bull, AT&T, and Bank of America are using social media. The presentation provides guidance on developing a strategic social media plan and overcoming challenges in both qualitative and quantitative measurement of results.
We work and live in an era of interruptions. The very moment you begin a task, you are stopped by emails, IM’s, colleague visits, phone calls, meetings, and now, tweets and Facebook updates. The very technologies that were invented to enhance productivity have made it nearly impossible. This puts unreasonable demands on our work and personal lives, and as a result, we suffer, feel helpless, and our accomplishments decline. This needs to stop. We invite you to join us in this movement. Will you join us?
With the continued movement of work around the world, and with the pressures for reduced travel, it's easy to find yourself interacting with co-workers who are only represented by electronic simulacra (voice, text, video, or avatars). What does this mean to human interaction, to trust, and to effective collaboration?
A presentation I gave at a European conference in Friedrichshafen in Sep 2009. The aim was to explain to delegates about the power of content marketing to B2B brands, and to explain some of the practical difficulties an agency faces in providing that as a service.
Presentation includes: reasons building industry professionals and firms should utilize social media sites; an overview of social media sites utilized by the building industry; principles for social networking success; creating a social media strategy to fit with traditional marketing methods; and engaging potential clients and collaborators.
We work and live in an era of interruptions. The very moment you begin a task, you are stopped by emails, IM’s, colleague visits, phone calls, meetings, and now, tweets and Facebook updates. The very technologies that were invented to enhance productivity have made it nearly impossible. This puts unreasonable demands on our work and personal lives, and as a result, we suffer, feel helpless, and our accomplishments decline. This needs to stop. We invite you to join us in this movement. Will you join us?
With the continued movement of work around the world, and with the pressures for reduced travel, it's easy to find yourself interacting with co-workers who are only represented by electronic simulacra (voice, text, video, or avatars). What does this mean to human interaction, to trust, and to effective collaboration?
A presentation I gave at a European conference in Friedrichshafen in Sep 2009. The aim was to explain to delegates about the power of content marketing to B2B brands, and to explain some of the practical difficulties an agency faces in providing that as a service.
Presentation includes: reasons building industry professionals and firms should utilize social media sites; an overview of social media sites utilized by the building industry; principles for social networking success; creating a social media strategy to fit with traditional marketing methods; and engaging potential clients and collaborators.
If your Website is not easy to use for your target audiences, it will not be as successful as it should be. In this practical workshop, Top Floor Technologies' experts review the latest best practices in Website design and usability and discuss proven methods for improving your results.
- Key principles for creating a great Website user experience
- The most common Web usability mistakes and how to avoid them
- Specific design examples to illustrate strong and poor usability
Using Social Media to Build Community and Promote Your EventWendy Soucie
Wendy Soucie, social media strategist at www.wendysoucie.com gave this presentation to the Wisconsin Bicycle Tour Operators. We covered broadly different strategies for sharing the experience of their event through various media and across tools such as Youtube, Facebook, Twitter, Slideshare, LinkedIn, FourSquare.
AMA Madison | The Social Media Academy's NCP Model and LinkedInWendy Soucie
Presentation given at the March 9, 2010 AMA Madison workshop on social media held at the American Family hadquarters in Madison WI. The topic covers applying the Social Media Academy's NCP model with LinkedIn after completing an assessment and strategy development.
If your Website is not easy to use for your target audiences, it will not be as successful as it should be. In this practical workshop, Top Floor Technologies' experts review the latest best practices in Website design and usability and discuss proven methods for improving your results.
- Key principles for creating a great Website user experience
- The most common Web usability mistakes and how to avoid them
- Specific design examples to illustrate strong and poor usability
Using Social Media to Build Community and Promote Your EventWendy Soucie
Wendy Soucie, social media strategist at www.wendysoucie.com gave this presentation to the Wisconsin Bicycle Tour Operators. We covered broadly different strategies for sharing the experience of their event through various media and across tools such as Youtube, Facebook, Twitter, Slideshare, LinkedIn, FourSquare.
AMA Madison | The Social Media Academy's NCP Model and LinkedInWendy Soucie
Presentation given at the March 9, 2010 AMA Madison workshop on social media held at the American Family hadquarters in Madison WI. The topic covers applying the Social Media Academy's NCP model with LinkedIn after completing an assessment and strategy development.
The Impact of Social Media In YOUR Product OrganizationSteve Robins
Slides for a facilitated discussion on the impact of social media in product management and product marketing organizations.
Presented at ProductCamp Boston November, 2009.
Outlines the characteristics of best places to work for organizations. Integrates research and best practices and provides tools to help organizations develop as a best place to work. Adds the multigenerational workforce issues in creating best places to work.
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
Training Trends for 2010: How to Embrace the New Training LandscapeCitrix Online
Hear Claire Schooley, senior analyst at Forrester Research, discuss how organizations are reassessing their training strategy to meet the needs of the current business climate. Topics include economic constraints, multigenerational and global trainees and making use of social media.
3D Job Descriptions: Using video to recruitQUEsocial
3D Job Descriptions: How to Recruit Effectively Using Video by Communicating with Your Candidates like Consumers. This presentation walks you through effective tactics and strategy implementation for using video effectively for your recruiting goals. Learn how to have a conversation with your consumers – your candidates. Mike will discuss ways in which you can differentiate your business through the use of video and employ effective messaging through LinkedIn and other platforms. During this session you will identify how to:
Use videos effectively using different platforms – from YouTube to LinkedIn
Develop your strategy for video job descriptions
Successfully differentiate yourself and your brand in the market
Align your personality with your corporate goals
Efficiently execute the video process (i.e. write a script and be prepared on camera!)
Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...Wendy Soucie
www.iceagetrail.org is a nonprofit devoted to the maintenance and support of Wisconsin's Ice Age National Scenic Trail. This is a 1000 mile trail following the glaciers in WI. I am a member and support with volunteer hours to create and present this program.
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