Making Social Media Work

•

0 likes•224 views

The document discusses strategies for using social media, including objectives like brand building, lead generation, sales, and customer service. It provides examples of how different companies like Britcham, PoshPile, Meguiar's, Timeout.com.hk, PacSafe.com, and TwoSteps.com utilize platforms like Twitter, Facebook, YouTube, and LinkedIn as part of their social media strategies. Key points covered include developing business objectives, analyzing return on investment for different strategies, and using analytics to measure performance.

Technology Business Entertainment & Humor

Making Social Media Work
Tim Hay-Edie
Pilot Simple Software
Britcham Breakfast Brieﬁng
July 13, 2011

© Pilot 2011 www.pilot.com.hk

Social Media (Extreme) Example

• Jay Outway

© Pilot 2011 www.pilot.com.hk

Social Media (Extreme) Example

© Pilot 2011 www.pilot.com.hk

Social Media Changes Everything

• for the ﬁrst time media
• is interactive
• barriers to entry low
• about long term relationship

• content is (still) king

© Pilot 2011 www.pilot.com.hk

Social Media Options

© & courtesy Raining Frogs

© Pilot 2011 www.pilot.com.hk

Social Media Options (HK)

© & courtesy Raining Frogs

© Pilot 2011 www.pilot.com.hk

Social Media Strategy - Example 1

© Pilot 2011 www.pilot.com.hk

Social Media Strategy - Example 1

Britcham’s Twitter Feed

© Pilot 2011 www.pilot.com.hk

Social Media Strategy - Example 1

• Britcham in Hong Kong website
• considerable amount of content that could be
disseminated through other channels
• limited resources

© Pilot 2011 www.pilot.com.hk

Social Media Strategy - Example 1

• Britcham in Hong Kong
• objectives
• serve its membership
• increase its membership

© Pilot 2011 www.pilot.com.hk

Social Media Strategy - Example 1

• Britcham in Hong Kong
• competitive analysis

© Pilot 2011 www.pilot.com.hk

Social Media Strategy - Example 1

Submitting Tweets from Britcham
Text about this. Text about this. Text about this. Text about this.
Text about this. Text about this. Text about this. Text about this.
Text about this. Text about this. Text about this. Text about this.
Text about this. Text about this. Text about this. Text about this.
Text about this. Text about this. Text about this. Text about this.
Text about this. Text about this. Text about this. Text about this.
Text about this. Text about this. Text about this. Text about this.
Text about this. Text about this. Text about this. Text about this.
Text about this. Text about this. Text about this. Text about this.

Submit Tweet

Text about this. Text about this. Text about this. Text about this.
Text about this. Text about this. Text about this. Text about this.
Text about this. Text about this. Text about this. Text about this.
Text about this. Text about this. Text about this. Text about this.
Text about this. Text about this. Text about this. Text about this.
Text about this. Text about this. Text about this. Text about this.
Text about this. Text about this. Text about this. Text about this.
Text about this. Text about this. Text about this. Text about this.
Text about this. Text about this. Text about this. Text about this.

© Pilot 2011 www.pilot.com.hk

Social Media Strategy - Example 2

• PoshPile
• website (US, HK, CN, TW, MY, PI, TH, NZ)
• youtube
• facebook (customer service)
• facebook promotions
• blog
• twitter
• ...

© Pilot 2011 www.pilot.com.hk

Social Media Strategy - Example 2

© Pilot 2011 www.pilot.com.hk

Social Media Strategy - Example 3

• Meguiar’s
• website(s)
• youtube
• youku
• facebook
• twitter
• ...

© Pilot 2011 www.pilot.com.hk

Social Media Strategy - Example 3

© Pilot 2011 www.pilot.com.hk

Social Media Strategy - Example 4

• Timeout.com.hk
• website
• twitter
• facebook
• facebook promotions

© Pilot 2011 www.pilot.com.hk

Social Media Strategy - Example 4

© Pilot 2011 www.pilot.com.hk

Social Media Strategy - Example 5

• PacSafe.com
• website
• facebook (customer service)
• facebook promotions
• blog

© Pilot 2011 www.pilot.com.hk

Social Media Strategy - Example 5

© Pilot 2011 www.pilot.com.hk

Social Media Strategy - Example 6

• TwoSteps.com
• website
• linkedin (groups)
• twitter
• facebook

© Pilot 2011 www.pilot.com.hk

Social Media Strategy - Example 6

© Pilot 2011 www.pilot.com.hk

Social Media Strategy - Final Example

• Pilot.com.hk
• website
• linkedin (corporate)
• twitter
• slideshare

© Pilot 2011 www.pilot.com.hk

Social Media Strategy - Final Example

© Pilot 2011 www.pilot.com.hk

Social Media Strategy

• putting together a team

© Pilot 2011 www.pilot.com.hk

Social Media Strategy

• putting together a team
• deﬁne business objectives
• deﬁne ROI
• competitive analysis
• set up analytics
• set up required platforms
• ...

© Pilot 2011 www.pilot.com.hk

Social Media Strategy

• content management policy
• subjects / themes
• branding
• editorial policy
• voice
• spelling
• crediting references
• publishing deadlines
• responding to criticism
© Pilot 2011 www.pilot.com.hk

Social Media Strategy

• tips for content generation
• be authentic
• un-edited, have personality
• be transparent
• acknowledge screw ups, talk about CSR
• be engaged
• give suggestions, solicit suggestions
• react in realtime
• have a long term view
© Pilot 2011 www.pilot.com.hk

Social Media Strategy - Conclusions

• deﬁne business objectives
• consider investment (& ROI)
• set up / check analytics
• carry out competitive analysis
• put together a team
• set up your SM platforms
• set out SM content management policy
• create great content (to order)
• repeat
© Pilot 2011 www.pilot.com.hk

Social Media Strategy - Conclusions

• huge topic
• top of my reading list
The Facebook Era by Clara Shih
“tapping online social networks to market, sell and
innovate”

© Pilot 2011 www.pilot.com.hk

Social Media Strategy - Conclusions

• web developer
• PR agency
• branding consultant
• ...

© Pilot 2011 www.pilot.com.hk

Este documento proporciona orientación para que los maestros usen las TIC en la enseñanza. Los objetivos son fomentar el uso de herramientas tecnológicas en el aula para ampliar los métodos de enseñanza-aprendizaje y reconocer el papel del maestro como sujeto crítico y reflexivo de su labor mediada por las tecnologías. Se explica que los maestros deben adaptar sus métodos al contexto actual valiéndose de las herramientas tecnológicas disponibles y considerar los diferentes

Taking Notes

Benjamin Greuter

This document provides tips for taking concise notes while reading texts. It recommends writing brief notes that capture key details like characters, repetitions, contrasts, and out-of-place elements. Notes should include the page number and briefly describe important characters when introduced. Repeated words, ideas, or themes and contrasting elements that stand out should also be noted. Taking focused notes on such essential elements can help with understanding themes and performing well on tests, rather than copying entire passages verbatim.

Presentación ofimatica

martin ceguane hernandez

Diapositivas partes del computador

kathes0203

高中B1地形展示與分析Deborah Wang

Home photosderickjthomas

GaleriaTaniaMS

Mobilize To Realize

Sunil Patnaik

The document discusses cost effective social media marketing strategies and maximizing ROI. It covers introduction to social media, implementation process, measuring ROI, common problems faced, and examples of how companies like Skittles, Absolut, Dell, Starbucks, Nike, Burger King, Red Bull, AT&T, and Bank of America are using social media. The presentation provides guidance on developing a strategic social media plan and overcoming challenges in both qualitative and quantitative measurement of results.

Social Media for Recruitment Companies

eSocialMedia

The document discusses how companies can use social media for recruitment. It outlines that business decision makers have little time and place more trust in their own research than salespeople. It also notes that today's buyers conduct most of their technology purchasing research online and through social media. The document then provides a five step process for small to medium enterprises to implement a social media strategy for recruitment: plan, build infrastructure, listen, target, and engage. It also discusses how some multinational companies are using tools like Skype and Twitter for social recruitment.

Optify seasonal seo recipes for success

Optify

Training Trends for 2010: How to Embrace the New Training Landscape

Citrix Online

Beer bloggers

Liz Cable

The document discusses using social media for beer bloggers. It encourages attendees to tweet other bloggers who cannot attend and provides the conference hashtag. It then asks why attendees are there and lists several reasons people may want to use social media, such as gaining visibility, readers, reputation, and career prospects. The rest of the document provides strategies for listening on social media, identifying influencers, engaging others, and measuring success. It discusses several major social media platforms like Twitter, Facebook, blogs, YouTube, and Pinterest and provides tips for using them to share content.

The Digital View: Using Facebook to Establish your Digital Identity

Liquid Learn

This document is a presentation about using Facebook to establish a digital identity. It discusses evaluating the value of Facebook, positioning it within a social media strategy, selecting Facebook apps to enable business strategies, and building followership. The presentation was given by Terrence Wing of Liquid Learn and covers topics like Facebook dynamics, insights, social plug-ins, and resources for using Facebook effectively. Permission is granted for educational use of the presentation slides with proper citation.

Acxiom Interactive Marketing Summit-Cross Channel Enterprise-level SEO

Acxiom Corporation

Inside Cisco's Platform Strategy - DPlat, 8/15/14

Digiday

The document discusses trends in mobile internet and social media usage. Average smartphone usage grew 50% in 2013 and by 2018 mobile-connected tablets will generate nearly double the traffic of the entire 2013 global mobile network. Over 70% of internet users are on social media and access it mostly via mobile devices. The document also discusses how Cisco has adapted its content strategy to create optimized content for sharing across desktops, tablets and smartphones, including launching their own news site and emphasizing social media and mobile-friendly content.

Blending social media with traditional marketing

Ari Newman

This document discusses strategies for using social media in business. It begins by contrasting traditional marketing with social media marketing. It then outlines a process for blending social and traditional marketing, involving listening to conversations, engaging with customers, measuring results, and leading discussions. Key tools for social media are presented, along with best practices and case studies. The overall message is that social media allows two-way communication, community building, and measuring real-time metrics to enhance marketing efforts.

Social Networking For The Building Industry

Building Industry Resources

The document discusses using social networking for businesses in the building industry. It defines social networking and explains why companies should utilize platforms like LinkedIn, Facebook, and Twitter. These networks allow businesses to promote their brand, drive traffic to their website, interact with clients, share information, and market their business for free. The document provides statistics on the growth and usage of major social networks. It then reviews specific social networking platforms and offers principles for businesses to successfully engage clients and collaborators through social media.

TouchStorm's Jeff Martin on YouTube Tools & Techniques For Success

Touchstorm

The document provides techniques for maximizing views on YouTube videos, including using annotations, call-to-action overlays, video responses, playlists, captions, and the activity feed. It also discusses using third party tools carefully and avoiding automated activities that could get a channel banned, while looking for tools that help find related content to engage with and track video performance.

Finding the Business Value in Social Software and Social Media

Yvette Nanasi

This document provides an overview of social software and its business value. It discusses how consumer social networking became mainstream in 2007 and how organizations are now looking for tools to improve knowledge sharing, collaboration and networking. The document outlines the value of social networking for talent management, knowledge management and relationship management. It also provides examples of how social business software has helped companies like Blackberry Partners Fund, Motorola and the City of Waterloo address business challenges around collaboration, feedback and engagement. The document emphasizes that managing people, teams and entire companies is difficult without the right tools and that social networks can help by leveraging existing employee knowledge, talent and relationships.

Digital Public Relations - C & W

illka gobius

The document discusses digital public relations and how perceptions of a brand are formed based on the messages received about it. It provides examples of case studies where digital PR strategies were used to increase awareness and engagement. These strategies included creating digital content, using social networking and new media tools, and traditional PR tactics to reach stakeholders and drive search results. The document promotes digital PR services and lists the top tools that can be used, such as microblogging, bookmarking, and social networks.

Nett / LunchnLearn webinar "Twitter for Business" Director's Cut

Jonathan Crossfield

The 5th methodology: implementing a holistic approach to mobile research

Merlien Institute

10 Scariest Intranet Mistakes & How to Avoid Them

Prescient Digital Media

Best Practices for Building a Market-Leading Customer Experience

Beyond Philosophy

You already know you need a customer experience management program, but how do you justify it? And once you clear that hurdle, how do you implement it? Subhra Das knows. As senior vice president, marketing and customer experience for du, the UAE’s premiere telecom company, he played a key role unseating the market leader and earning 42 percent market-share. It all happened within four years of the company’s launch, in the world’s most highly penetrated mobile market. Join Das and co-presenter Qaalfa Dibeehi, chief operating and consulting officer of Beyond Philosophy, on Thursday, October 27, as they walk through the steps du took when building its deliberate, highly-regarded customer experience. In this free webinar, Das will outline the seven aspects of du’s customer experience transformation program.

IR With Leading Edge Technology - IR Websites & Social Media - April 11, 2011

Darrell Heaps

Email marketing Content Ideas

Tamara Gielen

The document provides content ideas for email marketing campaigns. It begins by introducing the authors as email marketing experts and consultants. The main section lists various types of content that can be used in emails, such as how-to guides, tips, third party content, case studies, interviews, and more. It suggests formats like articles, videos, and infographics. The document concludes by recommending best practices like including calls-to-action and reusing content, and advertising additional services from the authors' company.

Creating a Social Business

Kristen Vang

UiPath Test Automation using UiPath Test Suite series, part 6

DianaGray10

Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI. UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities. Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes. What will you get from this session? 1. Insights into integrating generative AI. 2. Understanding how this integration enhances test automation within the UiPath platform 3. Practical demonstrations 4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath Topics covered: What is generative AI Test Automation with generative AI and Open AI. UiPath integration with generative AI Speaker: Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP

Microsoft - Power Platform_G.Aspiotis.pdf

Uni Systems S.M.S.A.

Similar to Making Social Media Work

Implementing a social media strategy

Việt Long Plaza

Social Media for Recruitment Companies

eSocialMedia

Optify seasonal seo recipes for success

Optify

Training Trends for 2010: How to Embrace the New Training Landscape

Citrix Online

Beer bloggers

Liz Cable

The Digital View: Using Facebook to Establish your Digital Identity

Liquid Learn

Acxiom Interactive Marketing Summit-Cross Channel Enterprise-level SEO

Acxiom Corporation

Inside Cisco's Platform Strategy - DPlat, 8/15/14

Digiday

Blending social media with traditional marketing

Ari Newman

Social Networking For The Building Industry

Building Industry Resources

TouchStorm's Jeff Martin on YouTube Tools & Techniques For Success

Touchstorm

Finding the Business Value in Social Software and Social Media

Yvette Nanasi

Digital Public Relations - C & W

illka gobius

Nett / LunchnLearn webinar "Twitter for Business" Director's Cut

Jonathan Crossfield

The 5th methodology: implementing a holistic approach to mobile research

Merlien Institute

10 Scariest Intranet Mistakes & How to Avoid Them

Prescient Digital Media

Best Practices for Building a Market-Leading Customer Experience

Beyond Philosophy

IR With Leading Edge Technology - IR Websites & Social Media - April 11, 2011

Darrell Heaps

Email marketing Content Ideas

Tamara Gielen

Creating a Social Business

Kristen Vang

Similar to Making Social Media Work (20)

Implementing a social media strategy

Social Media for Recruitment Companies

Optify seasonal seo recipes for success

Training Trends for 2010: How to Embrace the New Training Landscape

Beer bloggers

The Digital View: Using Facebook to Establish your Digital Identity

Acxiom Interactive Marketing Summit-Cross Channel Enterprise-level SEO

Inside Cisco's Platform Strategy - DPlat, 8/15/14

Blending social media with traditional marketing

Social Networking For The Building Industry

TouchStorm's Jeff Martin on YouTube Tools & Techniques For Success

Finding the Business Value in Social Software and Social Media

Digital Public Relations - C & W

Nett / LunchnLearn webinar "Twitter for Business" Director's Cut

The 5th methodology: implementing a holistic approach to mobile research

10 Scariest Intranet Mistakes & How to Avoid Them

Best Practices for Building a Market-Leading Customer Experience

IR With Leading Edge Technology - IR Websites & Social Media - April 11, 2011

Email marketing Content Ideas

Creating a Social Business

Recently uploaded

UiPath Test Automation using UiPath Test Suite series, part 6

DianaGray10

Microsoft - Power Platform_G.Aspiotis.pdf

Uni Systems S.M.S.A.

AI 101: An Introduction to the Basics and Impact of Artificial Intelligence

IndexBug

Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf

Paige Cruz

Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack. While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack. I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:

Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!

SOFTTECHHUB

As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.

Removing Uninteresting Bytes in Software Fuzzing

Aftab Hussain

Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process. In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds. - These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.

Full-RAG: A modern architecture for hyper-personalization

Zilliz

Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.

Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack

shyamraj55

RESUME BUILDER APPLICATION Project for students

KAMESHS29

Infrastructure Challenges in Scaling RAG with Custom AI models

Zilliz

Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.

20240605 QFM017 Machine Intelligence Reading List May 2024

Matthew Sinclair

GraphRAG for Life Science to increase LLM accuracy

Tomaz Bratanic

Artificial Intelligence for XMLDevelopment

Octavian Nadolu

In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject. We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup. Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved. The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring. The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise. By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.

20240609 QFM020 Irresponsible AI Reading List May 2024

Matthew Sinclair

Mind map of terminologies used in context of Generative AI

Kumud Singh

How to Get CNIC Information System with Paksim Ga.pptx

danishmna97

Introduction to CHERI technology - Cybersecurity

mikeeftimakis1

GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...

Neo4j

Leonard Jayamohan, Partner & Generative AI Lead, Deloitte This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.

GenAI Pilot Implementation in the organizations

kumardaparthi1024

Building Production Ready Search Pipelines with Spark and Milvus

Zilliz

Recently uploaded (20)

UiPath Test Automation using UiPath Test Suite series, part 6

Microsoft - Power Platform_G.Aspiotis.pdf

AI 101: An Introduction to the Basics and Impact of Artificial Intelligence

Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf

Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!

Removing Uninteresting Bytes in Software Fuzzing

Full-RAG: A modern architecture for hyper-personalization

Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack

RESUME BUILDER APPLICATION Project for students

Infrastructure Challenges in Scaling RAG with Custom AI models

20240605 QFM017 Machine Intelligence Reading List May 2024

GraphRAG for Life Science to increase LLM accuracy

Artificial Intelligence for XMLDevelopment

20240609 QFM020 Irresponsible AI Reading List May 2024

Mind map of terminologies used in context of Generative AI

How to Get CNIC Information System with Paksim Ga.pptx

Introduction to CHERI technology - Cybersecurity

GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...

GenAI Pilot Implementation in the organizations

Building Production Ready Search Pipelines with Spark and Milvus

Making Social Media Work

1. Making Social Media Work Tim Hay-Edie Pilot Simple Software Britcham Breakfast Brieﬁng July 13, 2011 © Pilot 2011 www.pilot.com.hk

5. Social Media Changes Everything • for the ﬁrst time media • is interactive • barriers to entry low • about long term relationship • content is (still) king © Pilot 2011 www.pilot.com.hk

8. Social Media Strategy • business objectives • brand building • lead acquisition • sales • customer service © Pilot 2011 www.pilot.com.hk

9. Social Media Strategy • ROI • brand building $ • lead acquisition $$ • sales $$$ • customer service $$ © Pilot 2011 www.pilot.com.hk

10. Social Media Strategy • analytics • brand building ? • lead acquisition ?? • sales ??? • customer service ?? ﬁrst let’s look at some examples © Pilot 2011 www.pilot.com.hk

13. Social Media Strategy - Example 1 • Britcham in Hong Kong website • considerable amount of content that could be disseminated through other channels • limited resources © Pilot 2011 www.pilot.com.hk

14. Social Media Strategy - Example 1 • Britcham in Hong Kong • objectives • serve its membership • increase its membership © Pilot 2011 www.pilot.com.hk

24. Social Media Strategy - Example 1 Submitting Tweets from Britcham Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Submit Tweet Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. Text about this. © Pilot 2011 www.pilot.com.hk

25. Social Media Strategy - Example 2 • PoshPile • website (US, HK, CN, TW, MY, PI, TH, NZ) • youtube • facebook (customer service) • facebook promotions • blog • twitter • ... © Pilot 2011 www.pilot.com.hk

31. Social Media Strategy - Example 3 • Meguiar’s • website(s) • youtube • youku • facebook • twitter • ... © Pilot 2011 www.pilot.com.hk

35. Social Media Strategy - Example 4 • Timeout.com.hk • website • twitter • facebook • facebook promotions © Pilot 2011 www.pilot.com.hk

40. Social Media Strategy - Example 5 • PacSafe.com • website • facebook (customer service) • facebook promotions • blog © Pilot 2011 www.pilot.com.hk

45. Social Media Strategy - Example 6 • TwoSteps.com • website • linkedin (groups) • twitter • facebook © Pilot 2011 www.pilot.com.hk

49. Social Media Strategy - Final Example • Pilot.com.hk • website • linkedin (corporate) • twitter • slideshare © Pilot 2011 www.pilot.com.hk

54. Social Media Strategy • putting together a team • deﬁne business objectives • deﬁne ROI • competitive analysis • set up analytics • set up required platforms • ... © Pilot 2011 www.pilot.com.hk

55. Social Media Strategy • content management policy • subjects / themes • branding • editorial policy • voice • spelling • crediting references • publishing deadlines • responding to criticism © Pilot 2011 www.pilot.com.hk

56. Social Media Strategy • tips for social media branding • discover your brand before you communicate it • re-branding is always more work • consistent logo, motto, theme • give your SM brand a personality • protect your brand • register everything • tools to manage your online reputation • Google.com/alerts, backtype.com, tweetdeck © Pilot 2011 www.pilot.com.hk

57. Social Media Strategy • tips for content generation • be authentic • un-edited, have personality • be transparent • acknowledge screw ups, talk about CSR • be engaged • give suggestions, solicit suggestions • react in realtime • have a long term view © Pilot 2011 www.pilot.com.hk

58. Social Media Strategy - Conclusions • deﬁne business objectives • consider investment (& ROI) • set up / check analytics • carry out competitive analysis • put together a team • set up your SM platforms • set out SM content management policy • create great content (to order) • repeat © Pilot 2011 www.pilot.com.hk

59. Social Media Strategy - Conclusions • huge topic • top of my reading list The Facebook Era by Clara Shih “tapping online social networks to market, sell and innovate” © Pilot 2011 www.pilot.com.hk

60. Social Media Strategy - Conclusions • web developer • PR agency • branding consultant • ... © Pilot 2011 www.pilot.com.hk

Making Social Media Work

Recommended

Recommended

More Related Content

Similar to Making Social Media Work

Similar to Making Social Media Work (20)

Recently uploaded

Recently uploaded (20)

Making Social Media Work