This document provides an overview of various topics related to business, entrepreneurship, and innovation. It includes article summaries on Groupon and its innovative business model, the evolution of mobile commerce, and the rise of Net-a-Porter and its founder Natalie Massenet. It also discusses emerging trends like the use of online video in fashion retailing and reviews various souvenir products launched for the upcoming royal wedding. The document contains information on entrepreneurs like Bjorn Kjos, Richard Hayne, and Nick Robertson. It concludes with suggestions for a creative review and includes a references section.
This document provides an overview of key eCommerce trends and their implications. It discusses the rise of social, local, and mobile (SoLoMo) technologies and their impact on consumer behavior and industry trends. Major topics covered include the growth of mobile commerce, big data and personalized experiences, the importance of design and customer experience, and the need for companies to adapt quickly to emerging technologies and business models.
10 Reasons Why Your Clients Need a Mobile Websitebrick&mobile
The document provides 10 reasons why clients need a mobile website. It begins by noting that the number of mobile internet users is growing rapidly as smartphones become more accessible globally. It then states that the mobile marketing industry is expected to reach $50 billion by 2015, and that a mobile-optimized website is necessary for businesses to capture this growing market. The document concludes by emphasizing that desktop websites can be difficult to use on mobile devices, potentially driving customers to competitors that offer mobile-friendly options.
Next Generation Media Quarterly October 2012 dentsu
This document provides a summary of news and trends related to media and technology from July to September 2012. Some key points include:
- There are now over 1 billion smartphones in use globally and Google is activating 1.3 million Android devices per day.
- Social media and mobile are becoming increasingly important parts of the media landscape. Fifty Shades of Grey became popular more quickly on Instagram and Facebook had over 1 billion users by September 2012.
- Events like the Olympics and Felix Baumgartner's skydive broke viewership records when streamed live on YouTube and social platforms continued gaining prominence in how people experienced major events.
- New forms of content and media are emerging rapidly, with examples like interactive T
Iwom Watch 2nd Half Year Review 2006: “You”— Time’s Person of the Year - also...Kantar Media CIC
Time magazine selected "you" as its 2006 Person of the Year because individuals are increasingly influencing society through online participation and content creation. The report discusses how this trend of individuals taking control of information also exists in China, with bloggers and online word-of-mouth playing a larger role. Several examples are given of consumers rallying online to influence brands, including creating crises for companies and becoming their own marketers through video contests and collaborative campaigns.
Political, economic, social, and technological changes are creating an uncertain landscape for brands. To succeed, brands must (1) provide trusted tools and services that empower customers, (2) engage customers through social networks and mobile platforms, and (3) demonstrate that they care about environmental and social issues.
The document provides information about the BTIC 2012 conference, including:
- Details of influential speakers from Silicon Valley like Dale Herigstad, Ed Fries, and Jerry Gramaglia.
- Sessions that will be presented on topics like user interface design, building successful companies and products, and opportunities in technology.
- Logistical details for the event like the date, venue, and transportation information.
- Background on the conference organizers, TIC, and their mission to provide resources for tech startups in Vietnam.
Striking gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...auexpo Conference
This document discusses how some mobile marketing pioneers are successfully winning over customers. It outlines the agenda for a presentation which will cover setting the scene on mobile marketing, the three principles of mobile web development around performance, interaction and enhancement, the publisher perspective on mobile monetization, reaching audiences through mobile, and wrapping up. The presentation will feature speakers from leading mobile development companies.
2012 Top100 : Retailers, Issues & Trends that are making an impact in RetailArthur Megnin
1. Amazon had another hugely successful year, more than doubling its revenues over the past four years to $34 billion in 2010.
2. Amazon launched several new products and services in 2012 that have the potential to significantly impact retail, including expanded cloud services, the Amazon Local daily deals site, the Kindle Fire tablet, and a smartphone app that allows price checking in physical stores.
3. Analysts predict Amazon's cloud services business could generate $2.5 billion in revenue by 2014, though it currently represents a small portion of Amazon's overall business. The Kindle Fire and price checking app further enhanced Amazon's ability to directly challenge brick-and-mortar retailers.
This document provides an overview of key eCommerce trends and their implications. It discusses the rise of social, local, and mobile (SoLoMo) technologies and their impact on consumer behavior and industry trends. Major topics covered include the growth of mobile commerce, big data and personalized experiences, the importance of design and customer experience, and the need for companies to adapt quickly to emerging technologies and business models.
10 Reasons Why Your Clients Need a Mobile Websitebrick&mobile
The document provides 10 reasons why clients need a mobile website. It begins by noting that the number of mobile internet users is growing rapidly as smartphones become more accessible globally. It then states that the mobile marketing industry is expected to reach $50 billion by 2015, and that a mobile-optimized website is necessary for businesses to capture this growing market. The document concludes by emphasizing that desktop websites can be difficult to use on mobile devices, potentially driving customers to competitors that offer mobile-friendly options.
Next Generation Media Quarterly October 2012 dentsu
This document provides a summary of news and trends related to media and technology from July to September 2012. Some key points include:
- There are now over 1 billion smartphones in use globally and Google is activating 1.3 million Android devices per day.
- Social media and mobile are becoming increasingly important parts of the media landscape. Fifty Shades of Grey became popular more quickly on Instagram and Facebook had over 1 billion users by September 2012.
- Events like the Olympics and Felix Baumgartner's skydive broke viewership records when streamed live on YouTube and social platforms continued gaining prominence in how people experienced major events.
- New forms of content and media are emerging rapidly, with examples like interactive T
Iwom Watch 2nd Half Year Review 2006: “You”— Time’s Person of the Year - also...Kantar Media CIC
Time magazine selected "you" as its 2006 Person of the Year because individuals are increasingly influencing society through online participation and content creation. The report discusses how this trend of individuals taking control of information also exists in China, with bloggers and online word-of-mouth playing a larger role. Several examples are given of consumers rallying online to influence brands, including creating crises for companies and becoming their own marketers through video contests and collaborative campaigns.
Political, economic, social, and technological changes are creating an uncertain landscape for brands. To succeed, brands must (1) provide trusted tools and services that empower customers, (2) engage customers through social networks and mobile platforms, and (3) demonstrate that they care about environmental and social issues.
The document provides information about the BTIC 2012 conference, including:
- Details of influential speakers from Silicon Valley like Dale Herigstad, Ed Fries, and Jerry Gramaglia.
- Sessions that will be presented on topics like user interface design, building successful companies and products, and opportunities in technology.
- Logistical details for the event like the date, venue, and transportation information.
- Background on the conference organizers, TIC, and their mission to provide resources for tech startups in Vietnam.
Striking gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...auexpo Conference
This document discusses how some mobile marketing pioneers are successfully winning over customers. It outlines the agenda for a presentation which will cover setting the scene on mobile marketing, the three principles of mobile web development around performance, interaction and enhancement, the publisher perspective on mobile monetization, reaching audiences through mobile, and wrapping up. The presentation will feature speakers from leading mobile development companies.
2012 Top100 : Retailers, Issues & Trends that are making an impact in RetailArthur Megnin
1. Amazon had another hugely successful year, more than doubling its revenues over the past four years to $34 billion in 2010.
2. Amazon launched several new products and services in 2012 that have the potential to significantly impact retail, including expanded cloud services, the Amazon Local daily deals site, the Kindle Fire tablet, and a smartphone app that allows price checking in physical stores.
3. Analysts predict Amazon's cloud services business could generate $2.5 billion in revenue by 2014, though it currently represents a small portion of Amazon's overall business. The Kindle Fire and price checking app further enhanced Amazon's ability to directly challenge brick-and-mortar retailers.
The document discusses several trends in mobile technology and social media:
1. Smartphone ownership is growing dramatically, with 35% of UK adults now owning a smartphone. 4G wireless internet is being trialed and will improve the mobile web experience.
2. People are connecting through social networks in more meaningful ways, by grouping contacts into categories like close friends and acquaintances.
3. Social commerce is emerging as people use social networks to find deals and group purchases. Brands are engaging fans through social-first initiatives.
4. Gamification techniques are being used to motivate engagement by making marketing strategies more fun and addictive.
Presentation at iStrategy London. A new framework to replace the traditional 4Ps of Marketing. A terrific guideline for brands who are looking to be more adaptive to the changing landscape of consumer behavior and technology.
NIC 2012 Annual Report: We Build on InnovationNIC Inc | EGOV
NIC had a very successful year in 2012, with record revenues and earnings. The company continued its strategy of innovation, focusing on mobile technologies and expanding its portfolio of government services. It also grew its business through new partnerships, contract renewals, and sole-source agreements. A key study found that NIC's self-funded eGovernment model has helped states avoid millions in costs.
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...affilinet
The document discusses how some mobile marketing pioneers are successfully utilizing mobile marketing by following three key principles: performance, interaction, and enhancement. It provides examples of companies that have optimized for mobile performance, resulting in significant load time reductions and revenue increases. Interaction challenges on mobile like form design and long lists are also covered. The importance of progressive enhancement to ensure content works across devices is emphasized. Real-world examples like Orbitz redesign and the BBC Olympics coverage illustrate how following these principles can lead to major benefits like conversion rate doubles and record online usage.
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Paul Brown
This session ran on the first day of the a4u Expo 2012. The 1 hour slot focused on 3 mobile marketing perspectives for Advertisers, Agencies & Publishers to consider as they work there way towards joining the 10% of top 1 million domains that are mobile optimised. 3 core principles of mobile optimised web design are considered, as are methods of monetising that property, and how you might drive more traffic to it... Along the way Mobile Marketing Pioneers are flagged as examples. If you are interested in mobile of performance marketing, keep an eye on http://www.a4uexpo.com for future events.
Building great things to reach the sky
Changing the world, you dreamed to fly
You have it, I have it, we all have it
But very few have the courage to try...
(Graham Brown mobileYouth) How to Youthsource like FordGraham Brown
Download it:
Graham Brown of mobileYouth
Under the stewardship of ex Scion COO Jim Farley, Ford has focused on redefining the marketing and product development of the Fiesta. By combining these two often disparate company functions Ford has created a robust Youthsourcing model that challenges traditional concepts of innovation and engagement.
The document reviews three Australian online retailers - Witchery, Dotti, and Cotton On. [1] Witchery lacks product details and has inconsistencies but has branding consistent with its stores. [2] Dotti effectively uses user-generated content and peer reviews and has a clear checkout process. [3] Cotton On has good product images but poorly groups products and has a difficult website structure to find its store. In summary, the document evaluates the online experiences of these three retailers.
User-centred design recognizes the need to tailor user experience to a target audience. Failing to design for the user translates into lost opportunities to speak to customers, impacting top line performance. Most large companies understand the need for content localization, but this is only half the story. In this Critical Mass POV, our Insight and Planning team discusses how to evolve simple localization into a more robust, culture-centric approach by considering several aspects of culture in regard to design.
Being a genuinely good brand in 2010 takes more than a widely used product and an ubiquitous global presence. Though there is no precise formula, what the ten good brands on our list have in common is a penchant for imagination, innovation, environmental responsibility and social consciousness. Their products and services don’t just serve a basic need, but instead help as a tool to improve people’s lives.
Several companies have stayed strong, maintaining their positions from last year with continued innovation, while others on the list have jumped into prominence through offering creative solutions and ground breaking new business models.
We started our search for the Good Brands of 2010 by looking at the companies we were writing about on PSFK.com over the last six months. We then asked a panel of cross-industry global experts from the Purple List to tell us which of the common brands on PSFK were considered ‘Good’.
We hope the learnings from this report, and the companies identified within, provide you with inspiration that you can use to make things better.
More: http://www.psfk.com/psfk-good-brands-report-2010
Twitter and facebook marketing bringing it all homeRegalix
The document discusses a social media marketing webinar presented by an experienced digital marketing expert. The webinar covered the growth of social media and how it is changing marketing from one-way communication to two-way engagement. Examples were provided of how companies like The Gap, Ford, Starbucks, and Volkswagen are using social platforms like Facebook, Twitter, and mobile apps to better engage customers at a lower cost. The presenter emphasized that social media marketing can be measurable using metrics like number of fans, comments, new visitors, and online surveys to track awareness, advocacy, and purchase intent.
Service Innovation The Path To Book Publishing Success In The Digital Age Pr...toc
The document discusses the transition of the publishing industry from a product-based model to a service-based model due to changes in technology and customer needs. Specifically:
- The publishing industry is moving from physical print products to providing content in various digital formats based on customer choice and demand.
- The traditional producer-centric model is breaking down, and publishers need to focus more on interactive relationships with customers and the entire supply chain.
- To succeed in this new landscape, publishers must experiment with new business models, understand customer wants, and transform themselves from product-focused to service-oriented organizations.
When customers get clever: Managerial approaches to dealing with creative con...Ian McCarthy
Creative consumers (defined as customers who adapt, modify, or transform a proprietary offering) represent an intriguing paradox for business. On
one hand, they can signify a black hole for future revenue, with breach of copyright and intellectual property. On the other hand, they represent a gold mine of ideas and business opportunities. Central to business is the need to create and capture value, and creative consumers demand a shift in the mindsets and business models of how firms accomplish both. Based upon their attitude and action toward customer innovation, we develop a typology of firms’ stances toward creative consumers. We then consider the implications of the stances model for corporate strategy and
examine a three-step approach to dealing with creative consumers: awareness, analysis, and response.
The document discusses trends in internet retailing and fashion. It notes that while technology has advanced rapidly, future growth will be harder to achieve and retailers should focus on maximizing revenue online. It identifies four key areas for retailers - discovery, product, brand, and service. For discovery, it discusses the importance of recommendations, reviews, and social aspects. For product, it discusses sizing, virtual fitting rooms, and delivering value. For brand, it emphasizes protecting the brand identity and authenticity. And for service, it highlights the need to improve areas like returns and delivery to better serve customers. The future will require differentiation, innovation, and getting these four areas right.
Looking back to only a decade ago, how we consume and share online video has drastically changed. From the early days of marketing with video, marketers have evolved from the one-to-many approach and now deliver real-time, personalized videos that contain a message unique and relevant to each recipient. As YouTube celebrates its
10-year anniversary and SundaySky its eighth, we look back at the last decade to see how personalized online video has evolved.
The document discusses cost effective social media marketing strategies and maximizing ROI. It covers introduction to social media, implementation process, measuring ROI, common problems faced, and examples of how companies like Skittles, Absolut, Dell, Starbucks, Nike, Burger King, Red Bull, AT&T, and Bank of America are using social media. The presentation provides guidance on developing a strategic social media plan and overcoming challenges in both qualitative and quantitative measurement of results.
Digital Trends in 2011
Key trends in 2011 will include smarter advertising that is tailored to individual preferences and behaviors, cross-channel marketing journeys that integrate experiences across devices and media, and interactive digital experiences in physical retail spaces that blend online and offline. Movement recognition and augmented reality will allow for deeper product interactions. Sharing and social influences will continue to drive participation and recommendations will be a key marketing strategy.
This document discusses Amazon.com's adoption of effective change management through communication. It provides an overview of Amazon's history and leadership principles. Jeff Bezos prioritizes understanding customer needs and communicating a vision of change. He uses examples from employees' experiences to argue for initiatives like allowing reviews. Bezos emphasizes experimenting, mobilizing quickly, and focusing on customers to drive Amazon's adaptation over time. The document examines how Kotter's change model and communication principles apply to Amazon's evolution from online bookstore to global retailer.
Social Jitney developed the "You Can Do It" app, a to-do list and time management tool for iPhone users. The app allows users to add and schedule tasks, share tasks on Facebook, and trash, postpone, or end tasks. Social Jitney is a mobile app development agency that provides app development, community management, and app marketing services.
The document provides observations from visits to various retail stores including Best Buy, Lululemon, Target, Nordstrom, Whole Foods, and Costco. Key observations include Best Buy having electronics on display but employees not always assisting customers, Lululemon having a simple but recognizable sign and employees wearing store merchandise, and Whole Foods signaling its organic premium products through architecture and electric vehicle charging stations.
The document discusses several trends in mobile technology and social media:
1. Smartphone ownership is growing dramatically, with 35% of UK adults now owning a smartphone. 4G wireless internet is being trialed and will improve the mobile web experience.
2. People are connecting through social networks in more meaningful ways, by grouping contacts into categories like close friends and acquaintances.
3. Social commerce is emerging as people use social networks to find deals and group purchases. Brands are engaging fans through social-first initiatives.
4. Gamification techniques are being used to motivate engagement by making marketing strategies more fun and addictive.
Presentation at iStrategy London. A new framework to replace the traditional 4Ps of Marketing. A terrific guideline for brands who are looking to be more adaptive to the changing landscape of consumer behavior and technology.
NIC 2012 Annual Report: We Build on InnovationNIC Inc | EGOV
NIC had a very successful year in 2012, with record revenues and earnings. The company continued its strategy of innovation, focusing on mobile technologies and expanding its portfolio of government services. It also grew its business through new partnerships, contract renewals, and sole-source agreements. A key study found that NIC's self-funded eGovernment model has helped states avoid millions in costs.
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...affilinet
The document discusses how some mobile marketing pioneers are successfully utilizing mobile marketing by following three key principles: performance, interaction, and enhancement. It provides examples of companies that have optimized for mobile performance, resulting in significant load time reductions and revenue increases. Interaction challenges on mobile like form design and long lists are also covered. The importance of progressive enhancement to ensure content works across devices is emphasized. Real-world examples like Orbitz redesign and the BBC Olympics coverage illustrate how following these principles can lead to major benefits like conversion rate doubles and record online usage.
Striking Gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...Paul Brown
This session ran on the first day of the a4u Expo 2012. The 1 hour slot focused on 3 mobile marketing perspectives for Advertisers, Agencies & Publishers to consider as they work there way towards joining the 10% of top 1 million domains that are mobile optimised. 3 core principles of mobile optimised web design are considered, as are methods of monetising that property, and how you might drive more traffic to it... Along the way Mobile Marketing Pioneers are flagged as examples. If you are interested in mobile of performance marketing, keep an eye on http://www.a4uexpo.com for future events.
Building great things to reach the sky
Changing the world, you dreamed to fly
You have it, I have it, we all have it
But very few have the courage to try...
(Graham Brown mobileYouth) How to Youthsource like FordGraham Brown
Download it:
Graham Brown of mobileYouth
Under the stewardship of ex Scion COO Jim Farley, Ford has focused on redefining the marketing and product development of the Fiesta. By combining these two often disparate company functions Ford has created a robust Youthsourcing model that challenges traditional concepts of innovation and engagement.
The document reviews three Australian online retailers - Witchery, Dotti, and Cotton On. [1] Witchery lacks product details and has inconsistencies but has branding consistent with its stores. [2] Dotti effectively uses user-generated content and peer reviews and has a clear checkout process. [3] Cotton On has good product images but poorly groups products and has a difficult website structure to find its store. In summary, the document evaluates the online experiences of these three retailers.
User-centred design recognizes the need to tailor user experience to a target audience. Failing to design for the user translates into lost opportunities to speak to customers, impacting top line performance. Most large companies understand the need for content localization, but this is only half the story. In this Critical Mass POV, our Insight and Planning team discusses how to evolve simple localization into a more robust, culture-centric approach by considering several aspects of culture in regard to design.
Being a genuinely good brand in 2010 takes more than a widely used product and an ubiquitous global presence. Though there is no precise formula, what the ten good brands on our list have in common is a penchant for imagination, innovation, environmental responsibility and social consciousness. Their products and services don’t just serve a basic need, but instead help as a tool to improve people’s lives.
Several companies have stayed strong, maintaining their positions from last year with continued innovation, while others on the list have jumped into prominence through offering creative solutions and ground breaking new business models.
We started our search for the Good Brands of 2010 by looking at the companies we were writing about on PSFK.com over the last six months. We then asked a panel of cross-industry global experts from the Purple List to tell us which of the common brands on PSFK were considered ‘Good’.
We hope the learnings from this report, and the companies identified within, provide you with inspiration that you can use to make things better.
More: http://www.psfk.com/psfk-good-brands-report-2010
Twitter and facebook marketing bringing it all homeRegalix
The document discusses a social media marketing webinar presented by an experienced digital marketing expert. The webinar covered the growth of social media and how it is changing marketing from one-way communication to two-way engagement. Examples were provided of how companies like The Gap, Ford, Starbucks, and Volkswagen are using social platforms like Facebook, Twitter, and mobile apps to better engage customers at a lower cost. The presenter emphasized that social media marketing can be measurable using metrics like number of fans, comments, new visitors, and online surveys to track awareness, advocacy, and purchase intent.
Service Innovation The Path To Book Publishing Success In The Digital Age Pr...toc
The document discusses the transition of the publishing industry from a product-based model to a service-based model due to changes in technology and customer needs. Specifically:
- The publishing industry is moving from physical print products to providing content in various digital formats based on customer choice and demand.
- The traditional producer-centric model is breaking down, and publishers need to focus more on interactive relationships with customers and the entire supply chain.
- To succeed in this new landscape, publishers must experiment with new business models, understand customer wants, and transform themselves from product-focused to service-oriented organizations.
When customers get clever: Managerial approaches to dealing with creative con...Ian McCarthy
Creative consumers (defined as customers who adapt, modify, or transform a proprietary offering) represent an intriguing paradox for business. On
one hand, they can signify a black hole for future revenue, with breach of copyright and intellectual property. On the other hand, they represent a gold mine of ideas and business opportunities. Central to business is the need to create and capture value, and creative consumers demand a shift in the mindsets and business models of how firms accomplish both. Based upon their attitude and action toward customer innovation, we develop a typology of firms’ stances toward creative consumers. We then consider the implications of the stances model for corporate strategy and
examine a three-step approach to dealing with creative consumers: awareness, analysis, and response.
The document discusses trends in internet retailing and fashion. It notes that while technology has advanced rapidly, future growth will be harder to achieve and retailers should focus on maximizing revenue online. It identifies four key areas for retailers - discovery, product, brand, and service. For discovery, it discusses the importance of recommendations, reviews, and social aspects. For product, it discusses sizing, virtual fitting rooms, and delivering value. For brand, it emphasizes protecting the brand identity and authenticity. And for service, it highlights the need to improve areas like returns and delivery to better serve customers. The future will require differentiation, innovation, and getting these four areas right.
Looking back to only a decade ago, how we consume and share online video has drastically changed. From the early days of marketing with video, marketers have evolved from the one-to-many approach and now deliver real-time, personalized videos that contain a message unique and relevant to each recipient. As YouTube celebrates its
10-year anniversary and SundaySky its eighth, we look back at the last decade to see how personalized online video has evolved.
The document discusses cost effective social media marketing strategies and maximizing ROI. It covers introduction to social media, implementation process, measuring ROI, common problems faced, and examples of how companies like Skittles, Absolut, Dell, Starbucks, Nike, Burger King, Red Bull, AT&T, and Bank of America are using social media. The presentation provides guidance on developing a strategic social media plan and overcoming challenges in both qualitative and quantitative measurement of results.
Digital Trends in 2011
Key trends in 2011 will include smarter advertising that is tailored to individual preferences and behaviors, cross-channel marketing journeys that integrate experiences across devices and media, and interactive digital experiences in physical retail spaces that blend online and offline. Movement recognition and augmented reality will allow for deeper product interactions. Sharing and social influences will continue to drive participation and recommendations will be a key marketing strategy.
This document discusses Amazon.com's adoption of effective change management through communication. It provides an overview of Amazon's history and leadership principles. Jeff Bezos prioritizes understanding customer needs and communicating a vision of change. He uses examples from employees' experiences to argue for initiatives like allowing reviews. Bezos emphasizes experimenting, mobilizing quickly, and focusing on customers to drive Amazon's adaptation over time. The document examines how Kotter's change model and communication principles apply to Amazon's evolution from online bookstore to global retailer.
Social Jitney developed the "You Can Do It" app, a to-do list and time management tool for iPhone users. The app allows users to add and schedule tasks, share tasks on Facebook, and trash, postpone, or end tasks. Social Jitney is a mobile app development agency that provides app development, community management, and app marketing services.
The document provides observations from visits to various retail stores including Best Buy, Lululemon, Target, Nordstrom, Whole Foods, and Costco. Key observations include Best Buy having electronics on display but employees not always assisting customers, Lululemon having a simple but recognizable sign and employees wearing store merchandise, and Whole Foods signaling its organic premium products through architecture and electric vehicle charging stations.
This document is a anniversary message from someone to their spouse reflecting on their relationship over the past 4 years and expressing their enduring love and commitment to their partner. It highlights how their love and bond has grown stronger over time despite challenges, and how they find joy in sharing their lives together through both everyday moments and adventures. The message conveys gratitude for what they have built and a dedication to continue loving their spouse unconditionally.
Social Jitney developed a to-do list iPhone app called You Can Do It that allows users to easily add and manage tasks, postpone or end tasks, and share daily activities on Facebook. The app provides effective time management and helps users schedule and organize their workload.
This document provides background information and context for an individual report assignment on how business models can help avoid disastrous internet startups. It discusses the failed 1990s European dot-com company Boo.com as a case study, outlining its vision to be a global online sports/fashion retailer, rapid growth plans, high costs, and ultimate collapse. Students are instructed to critically analyze the issues around internet startups and business models in a 5,000 word report using secondary sources.
1) Websites are becoming less important as brands focus on mobile apps and social media presence. Traditional websites are seen more as brochure sites rather than innovative marketing tools.
2) Examples like Dunkin' Donuts' "Dunkin Run" app and Taco Bell's budgeting app show how mobile apps can better deliver value to customers than traditional websites.
3) Emerging technologies like augmented reality and quick response codes will become more important to digital marketing strategies, while traditional websites diminish in value for many brands.
Want to make 2014 a great year for your brand and business? Here are the 10 trends we at Jack Morton believe will make a difference for brands in the year to come. From the obvious social media marketing tactics to the not so obvious (the next iPhone that's not an iPhone), we share our POV on the things we think will matter to marketers in 2014.
Zeke Camusio is the founder of a successful content marketing agency. He discusses the benefits of content marketing, including helping with search engine rankings by getting genuine links and social signals from shared, liked, and plus one'd content. The second benefit is engaging your audience through interesting content rather than interruptive ads.
Zeke provides strategies for creating high quality, interesting content including considering oneself creative and allowing oneself to have bad ideas to spark good ones. Being up to date on competitors' content can provide inspiration. Hiring professionals like designers and copywriters can help if those skills are lacking. Overall, content marketing is about engaging audiences through shareable content.
This document discusses the results of a study conducted by the mobile marketing agency Plastic Mobile to understand what engages consumers on mobile apps. The study found that successful retail mobile apps rely on visuals like images to engage consumers because images can be processed more instinctively than text. It also found that the opening experience, and how quickly an app loads, strongly impacts the user's first impression. The study evaluated apps from Pizza Pizza, Best Buy, and Hyatt, and found consumer sentiments toward Hyatt declined after a negative app experience. The document also discusses VF Corp.'s approach to mobile, including how some of its brands like The North Face use dedicated apps versus mobile-optimized sites.
This document summarizes the top 5 trends in retail for 2012. It discusses:
1) Amazon's continued dominance in online retail, expanding into new areas like cloud services and e-readers.
2) The success of Amazon's Kindle Fire tablet in challenging the iPad's market share.
3) Apple's continued innovations in mobile technology like the iPhone and iPad, driving growth away from desktop computers.
4) The growing importance of social media and mobile/multichannel retailing as customers interact with companies through multiple channels.
5) Retailers needing to adopt multichannel strategies to attract and convert customers using both online and physical store presences.
We all know their stories–the once-industry leaders that failed to keep up with changes in technology and quickly lost traction. But what about their counterparts? The ones that not only survived in times of change, but thrived? Here are their stories, and here's what we can learn:
The Importance of Listening to Your CustomersDrift
The document discusses the importance of listening to customers and provides examples of companies that failed or succeeded by listening to customer feedback. It introduces the "Spotlight Framework" to categorize customer feedback into user experience issues, product marketing issues, and positioning issues to prioritize responses. It advocates using an incremental approach to make many small updates in response to feedback rather than large changes, in order to strengthen the brand through improved customer experience.
The document discusses 10 trends for interactive marketers in 2008, as presented by Howard Greenstein. The trends include: conversational marketing taking off as a practice; monitoring and metrics becoming mandatory for social campaigns; online video getting a business model; virtual worlds becoming more realistic; mobile devices getting more capable; and widgets allowing information to be shared anywhere. Google is also discussed as competing against other platforms through its open approach to developers.
MOBILE WORLD CONGRESS - CREATIVE MATTERS MOST... AGAIN InMobi
The document discusses how creative execution will define the next phase of mobile advertising. It argues that creative failed to thrive on the PC web as it is primarily fact-based, while mobile content is dominated by entertainment and games. This means consumers will expect mobile ads to be as engaging as the entertaining mobile content they consume. The document predicts more brands will embrace the creative potential of mobile advertising in 2011 as smartphones go mainstream. It highlights InMobi's partnership with Cooliris to develop 3D mobile ads utilizing device positioning.
WhoLl Generate Eyes Watching God Essay MKatie Dubose
This document summarizes the steps to request an essay writing service from HelpWriting.net:
1. Create an account with a password and valid email.
2. Complete a 10-minute order form providing instructions, sources, deadline, and attaching a sample if wanting the writer to imitate writing style.
3. Review bids from writers for the request, choose one based on qualifications, order history, and feedback, then pay a deposit to start the assignment.
4. Review the completed paper and authorize full payment if pleased, or request free revisions. The service offers refunds for plagiarized work.
Edelman Digital's 2017 Trends Report explores emerging trends that will impact brands in the coming year. The report focuses on changes observed in 2016 and covers topics like paid media, influencer marketing, search, entertainment, conversational technologies, B2B marketing, and blockchain. The report provides both observations on these trends as well as recommendations for how brands can leverage new technologies and approaches to drive business results. Key trends discussed include the growth of immersive content like virtual and augmented reality, changes in mobile video consumption, the rise of live streaming video, and new opportunities for using wearable technologies in content creation.
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Digital paid media is evolving to provide both the efficiency and accountability promised by programmatic advertising, as well as the transparency and impact of traditional media. This evolution will occur in a few key ways:
1) Traditional media companies will accelerate their digital transformation by expanding programmatic TV buying and forming partnerships between digital and linear players.
2) Brands will shift more investment to digital channels that provide targeting capabilities but can be easily verified, such as digital out of home, podcasting, and interactive event sponsorships.
3) Technology and standards will improve to address issues like viewability, fraud, and attribution in order to restore trust and optimize spending. Brands will demand more transparency from their partners.
Edelman's Digital Marketing Trends for 2017Tlell MacRae
Digital media is facing challenges with transparency and accountability as programmatic advertising has grown rapidly. In response, the paid media industry is adapting in two key ways:
1) Traditional media companies are accelerating their digital transformation by pursuing programmatic TV buying and offering cross-channel advertising programs.
2) Brands are shifting investment to channels that are digital but tangible, such as digital out of home, podcasting, and event sponsorships through mobile and social platforms, which provide advantages of digital targeting but can be easily verified.
What is Content Marketing? - The AdCodeYachnaDiwan
Broadly speaking, content marketing is state of the art marketing approach to deliver valuable and relevant content to a particular audience, engaging and attractive enough to drive the consumer to desirable actions
PRINTED BY J Kingston [email protected]. Printing is for pe.docxsleeperharwell
PRINTED BY: J Kingston <[email protected]>. Printing is for personal, private use only. No part of this book may be reproduced or transmitted without publisher's
prior permission. Violators will be prosecuted.
CHAPTER 1 OVERVIEW OF ELECTRONIC COMMERCE
Content
Opening Case: Zappos WOWs Their
1.1 Electronic Commerce: Definitions and Concepts
1.2 The Electronic Commerce Field: Classification, Content, and History
1.3 E-Commerce 2.0: From Web 2.0 to Enterprise Social Networking and Virtual Worlds
1.4 The Digital World: Economy, Enterprises, and Society
1.5 Electronic Commerce Drivers and the Changing Business Environment
1.6 Electronic Commerce Business Models
1.7 Benefits, Limitations, and Impacts of Electronic Commerce
1.8 Overview of This Book
Managerial Issues
Closing Case: Beijing 2008: A Digital Olympics
Learning Objectives
Upon completion of this chapter, you will be able to:
1. Define electronic commerce (EC) and describe its various categories.
2. Describe and discuss the content and framework of EC.
3. Describe the major types of EC transactions.
4. Discuss e-commerce 2.0.
5. Understand the elements of the digital world.
6. Describe the drivers of EC as they relate to business pressures and organizational responses.
7. Describe some EC business models.
8. Describe the benefits and limitations of EC to organizations, consumers, and society.
Opening Case: ZAPPOS WOWs THEIR CUSTOMERS
Zappos.com Inc. (“Zappos.com”; zappos.com) is an online retailer with one of the largest selection of
shoes anywhere—online or offline.
2
Introduction to Electronic Commerce for Ashford University, 3rd Edition Page 1 of 4
Black Ice Software LLC
Demo version
PRINTED BY: J Kingston <[email protected]>. Printing is for personal, private use only. No part of this book may be reproduced or transmitted without publisher's
prior permission. Violators will be prosecuted.
The Opportunity
Nick Swinmurn founded the company in 1999 after spending a day at a San Francisco mall looking
for a pair of shoes and returning home empty-handed. If one store had the right style, it did not have
the right color; the next store had the right color, but it did not have the correct size. Nick tried to
locate the shoes he wanted online, but after a frustrating day of browsing, he discovered that he was
unable to find what he wanted online.
Swinmurn discovered that there was no major online retailer that specialized in shoes. So, he decided
to create a Web site that offered the very best selection in shoes in terms of brands, styles, colors,
sizes, and widths.
The
Solution
The company’s strategy was to offer such a huge selection that the customers would say WOW! And
by 2009 this selection exceeded 3.3 million items (from 1,200 vendors)—unmatchable by any online
or offline store.
The company’s initial business model was to sell only online, and only shoes. This model has
evolved to also sell several related products ranging from jewelry to.
1) In 2019, AR and VR technologies will be more widely adopted by major brands, as their costs decrease and capabilities increase. Up to 88% of companies plan to use AR in marketing.
2) Video content will dominate the internet, claiming over 80% of web traffic. Marketers who do not incorporate engaging video into their strategies will fall behind.
3) As consumers increasingly rely on online reviews, businesses will implement techniques like "review brushing" to detect and remove fake reviews, restoring trust in review platforms.
From Retail to Wetail: the future of retail communicationAlessandro Panella
The retail landscape has changed dramatically over the last 10 years. New technologies have forced retailers to rethink their business models and the way they will engage with consumers and shoppers in the future.
“I think that a lot of retailers are facing up to the fact that the world is omni-channel or multichannel. The point is that retailers have to realize that they need to engage with shoppers whenever and wherever those shoppers are thinking about purchasing.” says Bryan Roberts from Kantar Retail in the latest Brand Z report about the most valuable Retailer Brands in 2012.
During that period of time we’ve seen a pure-play e-commerce retailer, Amazon, become the most valuable retailer brand in the world. The role of the physical store has changed – moving away from merchandising products to offering unique brand experiences. To put it in the words of Vittorio Radice, CEO of leading Italian department store La Rinascente, “We want to be the place where we know that the people shopping there are not actually shopping for products, they‘re shopping for an experience.”
This transformation is happening everywhere. Discounters have recognized the need to reinvent themselves and provide better quality and service instead of just cheap prices as evidenced by the move of Aldi Süd in Germany who is planning to grow the share of branded products in its assortment to as much as 25%. Shoppers should no longer be called shoppers if one thinks about the traditional definition: “One who visits stores in search of merchandise or bargains.” The times when people were searching for just merchandise or bargains are gone. The explosion of social media and the many possible brand interactions have created a new breed of shoppers. These people want to have a say in what is sold, they join forces to gain better prices and are more than happy to share their experiences if they feel listened to.
So how do retail brands strive in such an environment? How will they engage with the new breed of shoppers? What does the future of retail communication look like? These are just some of the questions we will raise in this study and we hope that you’ll find the answers interesting.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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1. LONDON METROPOLITAN
UNIVERSITY
MN3006C
WEEK 13 - 2011
Tutor: John Threfall
_______________________
Henrik Olsen Maelum
10017001
2.
3. 0
TABLE OF CONTENTS
1.1 The Case Analysis 1
2.1 Article Summaries
2.2 Creativity 2
2.3 Innovation 3
2.4 Product Design 4-7
2.5 Entrepreneurship 8-9
3.1 Career Outlines
3.2 Bjorn Kjos 10
3.3 Richard Hayne 11
3.4 Natalie Massenet 12
3.5 Nick Robertson 13
4.1 A Creative Review 14
5.1 References 15
4. 1 1.1 The Case Analysis
The paradigm shift in online shopping This tool is still new for this business sector, but is seen more
often at different online retailers. This video gives the customer
a clearer idea of how the clothes hang and move on the body
Online retail has been Britain’s economic success story of the
and helps them decide if they want to purchase the item.
decade (Matthews, 2008). According to Marketing week
(Powerhouse Photography, 2011) According to Power House
(2010) online retail sales increased 22% over the past year,
Photography (2011), a well-known photography and film
the highest rate of increase for over two years. Online
company based in Leeds, web video in the world of high
shopping has exploded over the last 10 years, and many
fashion is taking off.
wonder if it will ever replace the high street? (White, 2007)
Net-a-Porter another successful e-tailer that uses video to
present their products launched their own TV-station in January
There has always been a certain risk by purchase goods
(Hoskin, 2011). On their new TV-channel customers can view,
online, and a bad experience can make you not want to shop
shop, browse and comment on 4 different channels.
with a retailer again. This area will always be a challenge for
a retailer, but this business sector is working hard to improve
Net-a-Porters multi channel expansion can be viewed online,
and to keep their customers. (White, 2007)
mobile devices and on the iPad. Net-a-Porter already has a
shop-able magazine, but have now taken the next step with
A trend that is evolving is video as way to enhance the
shop-able TV. This is an innovative turn, which will be
shopping experience. A trend that looks like it develops into a
interesting to follow. (Hoskin, 2011)
paradigm shift for the players within online retailing. ASOS,
one of United Kingdom’s most successful online retailers, has
The use of online videos within online fashion retailing will
introduced video as a shopping tool on their website.
probably grow as the big players add it to it to their websites,
Customers can then look at booth pictures, and they can see a
and followers will always adapt to a winning formula when
video with the same model wearing the clothes, walking
online videos mature, and customers react positively to it.
around for 15 seconds. In the video ASOS has on each
(Hoskin, 2011) According to Chris Hoskin (2011), as online
product, they display a professionally shot catwalk style video,
video matures, he thinks trends towards HD and potentially 3D
with added background music, which adds to the experience
formats can be the next “big thing”.
and depth of the ‘ASOS lifestyle’ customer experience (Hoskin,
2011)
Only the future can tell us that, we just have to wait and see.
5. 2 2.1 Article summaries
2.2 Creativity Mr. Shames then tells about his personal experience with
Groupon, and says its everywhere, in his inbox every
The Groupon Phenonemon By Adam Shames (2011) morning, and is beeping on my phone with latest updates
thanks to an app on his smartphone. And he refers to a story
In this article about Groupon, the author Adam Shames recently happened on the Daily Show with Jon Stewart, where
writes about how it started and about the founder behind it, he examined President Barack Obama´s latest budget cuts
Andrew Mason. attempts. “From now on when we buy office supplies,” he
mock-quoted the President, “we will join up with Canada and
Groupon, a Chicago based company. The founder Andrew Mexico to look for deals on Groupon.”
Mason has taken the old idea of clipping coupons and
made it into a company that has according to Mr. Shames When a creative idea like this turns into an innovation, and
become a new matchless paragon of business innovation. then are successful, you will always find people trying to twist
It moved quickly, after winning a Chicago innovation award the idea, and make money on it themselves. Mr. Shames
in late 2009, when it was less than a year old. It expanded mention this and says that the viral rise of copycat companies
so quickly that Fast Company Magazine recently named has reached absurdity levels, not just limited to those offering
Groupon as the No. 5 “most innovative company” in the local deals of the day. This is confirmed with the example of
world. Fast Company magazine described Groupon as “a WeedMaps, when the founder Justin Hartfield says “It’s like
savior for small businesses” and “the most exciting thing to Groupon, but with a twist,”. WeedMaps offering deals, but
happen to retail since eBay.” Groupons creative business with medical marijuana, and was mentioned in an article in
model, is based on getting a large number of people to buy Fast Company magazine recently. (Fast Company, 2008)
discounted vouchers to different restaurant and local
attractions Mr. Shames points out that, “Groupon has become a the start-
up model of the kind of innovation political and business
Not bad for a company that started in 2008, and have leaders refer to: a creative idea with real value”. Which
nearly operated in 3 years. according to Mr. Shames has in this case has lead to
impressive moneymaking, job creation and investment hunger.
In February 2011, Illinois Governor Pat Quinn choose Google recently tried to buy it for $6 billions.
Groupon co-founder Brad Keywell, to help find creative ways
to boost the economy, by being a part of a new Innovation
Counsil. The primary founder Andrew Mason, has become
the poster boy for innovation, quoted often, pictured playfully
and suddenly a high priest of all that’s creative.
6. 3 2.1 Article summaries
2.3 Innovation “It’s much more likely that the mobile money revolution will
entail a lot of hard work—proverbial trench warfare.”
Mobile commerce evolving from early innovation to M-commerce has developed in three stages according to
mainstream adoption: Javelin By Dan Butcher (2010) Mr. Butcher.
First stage was when consumers were able to access
This article written by Dan Butcher, who is an associate financial services via SMS or WAP/browser, and
editor on Mobile Commerce Daily and Mobile Marketer, download different applications.
is about how mobile commerce is turning from an Second stage, gave consumer the possibility to monitor
innovation into a mainstream adoption. their money via alerts, informational mobile banking,
It was Jim Van Dyke who is a founder & president for letting them view balance, make deposits, and find the
Javelin Strategy and Research, who said that he believes closest ATM.
that M-commerce is moving into the mainstream market. Third and last stage which have happened the recent
Just few years ago M-commerce was something that few years, and is still evolving is mobile bill pay, mobile P2P
used and were aware of, but after the introduction of payment, mobile contactless payments, mobile deposit
smart phones, and especially recent years where smart capture, mobile enrollment, payment wallet, payment and
phones are more accessible for people. Because of that infor mational transaction wallet and payment,
M-commerce has been discovered and optimistic signs informational transaction and ID/authentication wallet.
for mobile commerce is that banks are offering mobile
financial services, consumer curiosity, the smart phone Dan Butchers refers to a survey done by InStat Technology
expansion affordable data plans from the mobile carriers, in December 2009. The main findings in this survey were
etc. Businesses invest money in this area because of its that 64 percent of Americans are interested in using a
potential, and move more and more services into M- mobile wallet for commerce. He summaries that Americans
commerce. Jim Van Dyke said that we won’t see the make extensive use of credit/debit cards, and mobile
adoption curve of PayPal, which is never likely to be penetration is high, as is the usage of mobile data
replicated, but “mobile money” will be a revolution, and applications.
concludes that it will be death by a thousand cuts.
The last part of this article talked about mobile marketing
Mr. Van Dyke explained “mobile money” as mobile and mobile payments. Dan Butcher believes that mobile
commerce/shopping is buying via mobile, often for marketing is attracting cross-selling and keeping customers
mobile digital content or virtual goods. He continues via mobile devices. Mr. Van Dyke confirms this and adds
with, “Mobile money” has evolved from simple access to that last year consumers received 10 percent more mobile
money monitoring to transactional mobile banking and marketing messages from the telecom industry compared
payments. to the previous year.
7. 4 2.1 Article summaries
Product design
Top 10 Royal-Wedding Souvenirs by William Lee Adams, Time Magazine
The Royal wedding is coming up next week, and Time Magazine has looked at the incredible options of souvenirs
that have been launched in stores the last months. Here is a summary of some of these options picked out by
William Lee Adams.
Tea bags
Author Willam Lee Adams points out that Brits drinks tea by the gallon, butt his great product design is actually
done by Germans, a Hamburg based design labell. They have designed the ”KaTea & William” greeting card,
which includes two commemorative tea bags. The one tea bag you can see Prince William flash all his military
garb and grins, and on the other Katie wears a wedding gown and you can not miss her big sapphire
engagement ring that once belonged to Princess Diana.
8. 5 2.1 Article summaries
Tea towels
Tea will of course be served in a British wedding, and there will be spilling, and what else can you use to clean
this up? Tea towels. Supermarket chain Asda, have already planned "Royal Dry-ness" tea towels. Well-known
department store John Lewis are offering these tea towels (picture), with a crown wedding date, and a William and
Catherine logo for $10.
The Official Royal-Wedding Coin
Royal Mint have issued this Royal-Wedding coin, which is designed by a the British sculptor Mark Richards. Author
William Lee Adams do not think the coin is offering an accurate likeness of the future king and his Kate. The coin is
valued at $8, but retails for $16, which Mr. Lee Adams believes is to cover the cost of production.
9. 6 2.1 Article summaries
Crown Jewels condom
This excellent souvenir is manufactured by Crown Jewels, a London based company, that describes itself as "the
proud purveyor of an exclusive range of heritage love sheaths.". Their marketing slogan is "Like a Royal Wedding,
intercourse with a loved one is an unforgettable occasion,”
'Kiss Me Kate' Beer
The Castle Rock Brewery in Nottingham have gone the extra mile to celebrate the Royal-Wedding by brewing a
“Kiss me Kate” beer. Master Brewer Adrian Redgrove announced following,”a pale beer that will be elegant,
tasteful and British to the core”, and well balanced with "some hops, some bitterness and sweetness coming
through." The “Kiss me Kate” beer will be released in April, and will be a limited collection of only 100 bottles.
10. 7 2.1 Article summaries
. Sick bags
British graphic designer Lydia Leith, have designed these practical souvenir sick bags. She asked "Did you get
caught out back in '81 when Charles and Diana got wed?" And the answer was "Don't let it happen again!".
The bags cost $5 each, and the couple is wearing the clothes they wore when they announced their engagement.
Designer says on her blog “the bags were just for fun, a sort of antidote to the hysteria surrounding the wedding”.
Unofficial Royal-Wedding Plates
William Lee Adams has found these plates that are a bit different from the official wedding plates. He says,
“Design enthusiasts, antiroyalists and Britons experiencing wedding fatigue would rather have something
rebellious”.
London based KK Outlet has given it a chance, and has designed these 6 plates. The plates cost $120 for the
entire collection, or $32 for your favourite one.
11. 8 2.1 Article summaries
2.5 Entrepreneurship
Massenet started her career in Womens´s Wear Daily,
One-click wonder: the rise of Net-a-porter By Eva also known as WWD. Her goal at that time was to one
Wiseman for The Guardian (2010) day become a magazine editor. To Wiseman, Massenet
said that "I hadn't walked away from being editor-in-chief
Net-a-Porter, the online fashion retailer for women of a magazine – I'd just created a magazine for the 21st
founded by Natalie Massenet, celebrated their 10th century instead, a hybrid between a store and a
anniversary in 2010. magazine that was delivered digitally."
According to author Eva Wiseman women in only By the time Natalie Massentet wanted to start Net-a-Porter
bought clothes they had seen, touched and tried on for in 2000, which was a difficult time to start an online
10 years ago. Net-a-Porter changed this, and today business according to her advisers, and they promised her
millions buy their designer clothes here. Wiseman also to fail. But Massenet did listen to them, and got to friends
says, “Massenet beat the high street”. Net-a-porter is backing her. In 2004 Net-a-Porter was profitable, and her
currently valued at £350m. story is one of the biggest success stories in online
retailing.
On of Net-a-Porter secrets to success have been there
box. A black wrapped as gift that every customer get Massenet’s team of 15, started in a small flat in Chelsea.
when they purchase something from their webshop. Here did everyone where working from and clothes was
Wiseman describes how founder Massenet became an everywhere, including their luxury quality box. Massenet
entrepreneur. It all started when she picked up a leaflet in says, "They were the same luxury quality boxes we have
a Barclays bank. Where it said, “Are you an today,"
entrepreneur?” At that moment she was a stylist and
fashion writer for Tatler. But her entrepreneur instincts In 2000 when Net-a-Porter first started to get brands
were intact, Wiseman writes. Before the launch of Net-a- convinced, they struggled and had a hard time
Porter, Massenet had plans for a chain of coffee shops, explainging that they did not have a store. Today every
but she decided to listen to some business experts who high-end fashion brand want to be in their webshop, and
advised her to not do it, and sait it was no money in it. it is according to Wiseman a big deal to be accepted by
Starbucks did it instead months later. Net-a-Porter. It gives brands credibility and higher their
value
Continues on next page..
12. 9 2.1 Article summaries
According to Wiseman e-tail sites continue to grow. And
she gives an example with ASOS, that reported £20.3m
profit on sales of £223m.
E-tail sites continue to grow. In June Asos reported
£20.3m profit on sales of £223m, a figure that's
expected to rise by 60% this year.
“Net-a-Porter and ASOS´s popularity lies in their
immediacy”, says Rita Clifton, chairman of the global
brand consultancy Interbrand. Clifton says furter, "Their
technology has developed from the plonky early fashion
sites to make the whole shopping experience very fluid
and vivid. It's been said that the last thing people would
buy online is fashion, but they have proved that wrong."
In 2009 Massenet launched a sister e-tail site, called
TheOutnet. This site sells stock from previous seasons at a
discounted price. Latest addition is Mr Porter. Massenet
says, "We have a ready-made customer base for our
men's business," she says. "100% of Net-a-porter
customers have a man in their lives in some capacity and
59% are married or living with a partner."
Wiseman ends her article, asking the question “Does the
success of sites such as Net-a-porter signal the end of the
high street?”
13. 10 3.1 Career Outlines
Bjorn Kjos
Bjorn Kjos is a Norwegian entrepreneur, who is owner
and executive director for the airline, Norwegian Air
Shuttle. He founded the airline in 1993, and started with
domestic flights, before he in 2003 decided to take it to
the next level and compete with the big players in the
industry. Norwegian is today Scandinavia’s second
biggest airline, and has flights across Europe, and to
Northern Africa as well as the Middle East.
Bjorn Kjos is a charismatic leader, which have got
several prices for his work. Recently he was appointed as
In April 2011 he was criticised in the media by several
Ernst & Youngs Entrepreneur Of The Year in 2009, in
media experts, because of an e-mail that he sent out
Norway. (Marketing and leadership, 2009)
internally. In this e-mail threatened to leave the company, if
this conflict with the pilots ended soon. (Loennecken,
His leadership style is very different from other companies
2011) Kjos which is an also a pilot, have handled this
in Norway. He is more or less the face of Norwegian Air
situation badly according to communication expert,
Shuttle, and if I can compare it another company that
Morten Helliesen. This happened last week, and no news
would be Virgin Airline, and Richard Branson.
is released from Norwegian Air Shuttle. Mr. Kjos was
contacted this week, and had no comment. The
Norwegian airline can have an unsure future ahead.
14. 11 3.1 Career Outlines
Richard Hayne
Richard Hayne, a former hippie from Pennsylvania, USA,
and number 317 on The Forbes 400 Richest Americans
in 2009 (Forbes.com, 2009), created when he still was
in school the brand Urban Outfitters, a clothing brand for
young people that have developed into 341 stores
across USA and Europe. His enterprise consists of Urban
Outfitters, Anthropologie, Free People, and Terrain
Garden Center. The last expansion Terrain Garden
center, was opened because of Mr. Hayne´s interest in
gardening recent years. (McCutcheon, 2008)
Richard Hayne concentrated the first year on the younger
customers. He developed the brand and opened stores in
Dick, whick is his nickname, once described to Lauren
a fast phase. In October 1992, he opened a new store
McCutcheon from Phillymag (2008) he is in ”a business
called Anthropologie. He wanted to focus on the older,
where he is pleasing women,”.
and more established shoppers living in the suburbs of
major metropolitan areas. (McCutcheon, 2008)
Hayne has been in charge since everything started, and
it has been some incidents he probably would be
Next step for Mr. Hayne was to go public, and that
without. In 2008 a T-shirt with the printed statement "I
happened in 1993, at $18 a share. He used the capital
Support Same Sex Marriage,". Which was clearly a hot-
to continue he strategic plan of growth. (McCutcheon,
button item in the Proposition 8 state. The t-shirt was
2008)
taken out from stores a week later in California. Mr
Hayne which is a right-wing Republican, and he is
In 1998 Urban Outfitters got their first European store in
known for supporting senators who vote for legislation
London, and Anthropologie opened their first in march
against gay marriage. (Nymag.com,2008)
2010. (Arndt, 2010) Currently they have 24 Urban
Outfitters stores and 2 Anthrpologie stores, but according
to Business Week (2010) the company intends to pick up
the pace to get to 100 European
15. 12 3.1 Career Outlines
Nick Robertson
The founder of the e-tailer success and chief executive of
Britain’s biggest online fashion retailer, ASOS, Nick
Robertson is a man without any special education, but
with a lot of connections, that managed to raise £2.4m
from his brother and wealthy friends in Monaco in 1999.
(Porter, 2008)
When he worked as a media buyer in 1996, he early
understood the relationship between celebrity
endorsement and brands.
Robertson also struggled for several years, and he said, "It
So in 1999 when we started As Seen On Screen, the was pretty nasty. But every week, every month, every year,
idea was to sell products that people associated with we saw sales going up.”
celebrites. For example Ray Ban glasses, which sales
exploded after Tom Cruise used them in Top Gun. (Porter, Last year ASOS expanded, and opened a US online
2008) shop. The expansion has been successful. ASOS US sales
were higher that UK sales in the fourth quarter.
ASOS started to copy celebrities looks, and the sales
increased every year. Sales grew from £400,000 in James Thompson from The Independent (2011) says, “Its
1999 to £1.5m by 2001. (Porter, 2008) booming growth shows little sign of slowing.” Nick
Robertson said to The Independent, "The US will be at
least as big as the UK in the medium term, which is very
exciting”. (Thompson,2011)
16. 13 3.1 Career Outlines
Natalie Massenet
Natalie Massenet is the founder of the Net-A-Porter e-tail
empire, which sell luxury clothing online. Weekly two
million people log in to the site and their average spend
is £500. (Neel, 2010)
Chief creative officer of Burberry, Christopher Bailey
once said, ”Natalie possesses a remarkable ability to
feel the moment, and to understand people's needs and
desires before they know them," (Walker, 2011)
According to Harriet Walker (2011), journalist for The In 2009 she was got an MBE award, for her dedication
Independent, the reason behind Massenets success is and service to the British fashion industy. She was also
that she stared out at Womens Wear Daily and in 1997 named as Harper's Bazaar Innovator of the Year in 2010.
she moved to London, to be close to her husband, and to 2010 was the year when Net-a-Porter could celebrate
be a part of the Tatler magazine team. This was where their 10th birthday, and that they got their millionth
she got experience as fashion editor. customer. (Walker, 2011)
Last addition to Massenet’s Empire is Mr. Porter, which was
Massenets goal with Net-a-Porter was to create an online launched in March 2011. Mr. Porter is an online store for
magazine, that customers could buy directly from. menswear with the same level of luxury and exclusivity.
(Walker, 2011) (Harper’s Bazaar,2011)
17. 14 4.1 A Creative review
The Expressionist – Michael Wolff Appreciation is his second muscle. He mention how joyful
things can be, how people express themselves, how he
appreciate colour, and how he uses it to package him self,
and how this show who he is.
Imagination is the third and last muscle he needs in his
job. He cannot use this muscle with out having the two first
muscles intact.
Michael Wolff is a designer and creative advisor with
forty years of experience. He is co - founder of one of the
world’s most iconic design companies, named up after
him self, Wolff Olins. Mr. Wolff is recognized today as a
leader in thinking on brands. (Norsk design, 2011) In Mr. Wolff world Brand is really a way something is like
In the video produced by Intel Visual Life Mr Wolff talks for future reference. How do you package things, how do
about his approach to looking at the world, including the you make your brand look so people can take it, chose it
muscles of curiosity, appreciation, and imagination. and want it. This is brand-building, and how brands work
on creating their own brand identity.
Michael Wolff is a very interesting human being with a
very positive and intelligent way to look at things. He Micheal Wolff sees seeing as a muscular exercise, and he
explains that he has three muscles that he cannot live ends the film by expressing that he is obsessively interested
without. First muscle is curiosity. He calls it questioning. in everything. Which he gives us a good picture of when
He likes to question everything. Why are things like that? he talks.
He values knowing little about everything, so he can look
at things with fresh eyes. See the full video here:
http://www.youtube.com/watch?v=BTfAzjBTokc
18. 15 5.1 References
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www.businessweek.com/magazine/content/10_09/b4168056809288.htm
Business Week (2010) Urban Outfitters Grow-slow strategy in Europe (Online) Access at: http://
www.businessweek.com/magazine/content/10_09/b4168056809288.htm
Butcher, Dan (2010) Mobile Commerce Daily.com: Mobile commerce evolving from early innovation to mainstream
adoption (Online) Access at: http://www.mobilecommercedaily.com/2010/03/26/mobile-commerce-evolving-
from-early-innovation-to-mainstream-adoption-javelin
Forbes (2009) Forbes.com: Richard Hayne (Online) Access at: http://www.forbes.com/lists/2009/54/rich-
list-09_Richard-Hayne_TNTN.html
Harper’s Bazaar (2011) Harper’s Bazaar online: Mr.Porter launches today! (Online) Access at: http://
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Hoskin, Chris (2011) Salmon.com: Video saves the Ecommerce stars (Online) Access at: http://blog.salmon.com/
index.php/2011/02/video-saves-the-ecommerce-stars/
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Marketingweek (2010) Online shopping increases 22% (Online) Access at: http://www.marketingweek.co.uk/
disciplines/digital/online-shopping-increases-22/3014850.article
Matthews, Dan (2008) Launchlab.co.uk: What makes ASOS so darn good? (Online) Access at: http://
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McCutcheon, Lauren (2008) Phillymag.com : The Antropologist (Online) Access at: http://www.phillymag.com/
articles/the_anthropologist/page3
19. 15 5.1 References
Neel, Julia (2010) Vogue: Natalie Massenet (Online) Access at: http://www.vogue.co.uk/biographies/100729-
natalie-massenet-biography.aspx
Nymag.com (2008) Nymag.com: Urban Outfitters yanks Same-Sex Marriage T-shirt From Shelves (Online) Access
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commented-24h-10&imw=Y&f=most-viewed-24h5
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features/TMG3453897/Asos-net-gain.html
Fast Company Magazine (2011) Most innovative companies (Online) Access at: http://www.fastcompany.com/
most-innovative-companies/2011/profile/groupon.php
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Shames, Adam (2011) Entrepreneurthearts.com : The Grouipon Phenonemon (Online) Access at: http://
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Time (2011) Time Magazine online : Top 10 Royal-Wedding Souvenirs (Online) Access at: http://
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