The document proposes implementing a combination of two social media networks, MySpace and Facebook, at the Institute of Finance Management to improve communication. It outlines a 5-step process: 1) conducting research, 2) proposing the two tools, 3) implementing them through social network aggregation, 4) training staff, and 5) user testing. The benefits would be a more flexible and innovative platform to enhance student and staff communication and services by utilizing new technologies.

1. The Institute of Finance Management (IFM)
Faculty of Computing, Information Systems and Mathematics
Information Systems Project Management (CIT854)
Individual Assignment
EDUCATION PROPOSAL
ON
“SOCIAL MEDIA NETWORK”
SUBMITED BY;
MARK, JULIUS BCS/09/29115

2. Table of Contents
INTRODUCTION OF SOCIAL MEDIA NETWORKING ........................................................................ iii
Brief description the concept of social media networks .......................................................................... iii
What is social networking? ...................................................................................................................... iii
The two relevant MSN to be adopted by IFM ......................................................................................... iv
PROPOSAL .................................................................................................................................................. v
Executive summary ................................................................................................................................... v
Introduction .............................................................................................................................................. vi
1.0 Current situation.................................................................................................................................. 1
2.0 Proposed objectives ............................................................................................................................ 2
3.0 Proposal description ............................................................................................................................ 3
3.1 STEP 1: Conducting research ......................................................................................................... 3
3.2 STEP 2: Propose web 2.0 tools ....................................................................................................... 3
3.3 STEP 3: Implementation of combination of the two web 2.0 tools ................................................ 3
3.4 STEP 4: Staff training ..................................................................................................................... 4
3.5 STEP 5: User testing ...................................................................................................................... 4
4.0 Benefits ............................................................................................................................................... 5
5.0 Milestones ........................................................................................................................................... 6
6.0 References ........................................................................................................................................... 7
ii

3. INTRODUCTION OF SOCIAL MEDIA NETWORKING
Brief description the concept of social media networks
Before looking on social media networking let’s look first, what is social media?
Refers to as a “group of internet –based application that build on the ideology and technological
foundation of Web 2.0 and that allow the creation and exchange of user generated content”
Social media takes on many deferent forms including magazines, Internet forums, weblogs,
social blogs, micro blogging, wikis, podcasts and social networking.
What is social networking?
Social networking is the grouping of individuals into specific groups, like small rural
communities. Although social networking is possible in person, especially in the workplace,
universities, and high schools, it is most popular online.
More and more large companies, universities and small businesses are getting their own social
websites up and running so they can connect with their employees and students; fans or
customers; and people from all walks of life and socioeconomic backgrounds. The types of
social networking websites differ of course, due to the diverse nature of people, organizations
and businesses.
When it comes to online social networking, websites are commonly used. These websites are
known as social sites. Depending on the website in question, many of these online community
members share common interests in hobbies, religion, or politics.
iii

4. The two relevant MSN to be adopted by IFM
The two MSN I suggest to be adopted by IFM are;
MySpace
Facebook
MySpace and facebook are a social networking website and are the one of the largest online
communities available today. The objective of these is to bring people from various communities
to a single meeting place and it opens up a lot of opportunities to network with new friends, meet
old friends, bring together business partners and even encourage matchmaking.
Due to the success of these social networking around the world, I think it will help the institute
due to the following reasons;
Lets users to check students who are in the same class, living within the same location, or
coming from the same academy
Lets user search for new and old friends
It improve the conversation between the students and lectures
Job opportunities
Communication
iv

5. PROPOSAL
Executive summary
The Institute of Finance Management (IFM) is improving its services by implementing a
combination of media social network (MSN). This report proposes an effective and concrete plan
on how we will implement a combination of the SMN that is suggested to be adopted by IFM.
The Institute currently is used of traditional and conversional communication which is no longer
effective in the modern competitive environment.
The proposed objectives for the implementation of this plan, the IFM is intending to embark on
utilizing social media networks (SMN) for the purpose of creating an effective in the modern
competitive environment.
This proposal suggests five simple stages to be implemented. The first step is to conduct a
research. The second step of this process is to identify the MSN to be adopted by IFM.
Implementation of the combination of the two MSN is the next step followed by staff training
and user testing.
v

6. Introduction
This document is an education proposal for the Institute of Finance Management to implement
the combination of media social network which may be introduced to the institute community for
easy access to information resources and provide more services if it is going to be approved by
the institute.
The purpose of this document is to provide explanation on;
The current situation on use traditional and conversional communication, what are the
issues they are having and some limitation.
The objective of the proposed MSN which may fulfill the institute objectives and how to
enhance their services.
Our proposal description which consists of five steps guides how IFM can implement the
combination of the two SMN.
The benefits that are expected to occur from the project if it is archives its objectives
vi

7. 1.0 Current situation
The Institute of Finance Management is the one of the high learning center in Tanzania which
currently has more than 7,000 students. The institute has three bocks in which the two blocks are
hostels and one block consists of room for classes and staffs. Currently the institute use
traditional mode of transmitting information around the compass and conversional
communication, the institute transmits information to their students and their lectures by putting
them in the board around the block of the institute. This becomes a big of problem because the
response is low and the information can not reach to large mass of student as aimed by the
institute.
Key stake holders of the institute are as follow;
Student
Staffs
Other external users
1

8. 2.0 Proposed objectives
The objective of this proposal is to try creating an effective in the modern competitive
environment by implementing the combination of the SMN.
The IFM has goals to deliver the information and services to the institute community such as
Lets user search for new and old friends
It improves the conversation between the students and lectures
Job opportunities
Communication
Transmission of knowledge
2

9. 3.0 Proposal description
The educational proposal will be a catalyst for change by creating organizational and technical
building block that allows IFM to establish new way of creating, accessing and applying
information to research and teaching which will benefit both staff and student at IFM. The key
ideal here will be to implement a combination of two SMN and to utilize the power of this
technology in order to increase user participation, interaction and usability.
3.1 STEP 1: Conducting research
The first step is to begin is to conduct a research with both current and potential users in order to
gather additional information. Prepare questionnaire and survey to gather feedback from users in
deferent faculty or within deferent age group, gender and academic degrees.
3.2 STEP 2: Propose web 2.0 tools
MySpace and facebook
3.3 STEP 3: Implementation of combination of the two web 2.0 tools
Implementing the combination of MySpace and Facebook I will use the concept of SOCIAL
NETWORK AGGREGATION
By definition social network aggregation is the process of collecting from multiple social
network services, such as MySpace or facebook. The task is often performed by social network
aggregator, which pulls together information into a single location, or help a user consolidate
multiple social networking profiles into one profile.
Various aggregation services provide tools to allow users to consolidate messages, track friends,
combine bookmarks, search across multiple social networking sites, see when their name is
mentioned on various sites, and access their profiles from a single interface.
Social network aggregation services attempt to organize or simplify a user’s social network
experience, although the ideal has been satirized by the concept of a “social network aggregator.”
The aggregation is done by an API application. For the API to be able to access a user’s actions
from another platform, the user will have to give permission to the social aggregation platform,
by specifying user id and password of the social media to be syndicated.
3

10. 3.4 STEP 4: Staff training
For the successful use of Facebook and MySpace the staff of IFM need to be knowledgeable in
terms of how to use the proposed combination of these social networking. There should be
organized some training by IFM to educate staff members. Therefore the IFM should provide
certain budget for organizing the training workshop and hire lecturers or expertise who knows all
the relevant application functionality.
3.5 STEP 5: User testing
The next step the combination of these social media networking need to be tested to observe the
user participation and contribution on using this new technology especially to institute
community such as students and academic staffs. IFM should check and observe the progress of
usage in every web 2.0 tools used as daily routine, by looking at the amount of update incoming
feedback and response received from the community to the information available to them.
4

11. 4.0 Benefits
The primary benefits of this proposal is to give new ideal to IFM to enhance the traditional way
and conversational communication they have currently implemented and having platform which
provide services to student and staffs as well as meeting the objectives the Institute which will lie
on flexibility, responsive, innovative, and will increase the awareness of the new technology
which might improve student communication.
5

12. 5.0 Milestones
Gantt chart
Figure 1: Gantt chart
6

13. 6.0 References
Merugesan, S. (2010). Understanding web 2.0. Retrieved 12th December, 2011, from
http://www2.computer.org/portal/web/buildyourcareer/fa009.
webtools4u2use. (2011). what is social bookmarking? Retrieved 12th December, 2011,
from http://webtools4u2use.wikispaces.com/social+bookmark.
Web 2.0 analysis. (2009). Retrieved 12th December, 2011, from
http://wiki.qut.edu.au/display/web2/home.
7