This document provides guidance on communicating a school's marketing plan to staff and monitoring its progress. It recommends fully involving staff by explaining how the marketing plan fits the school's mission and priorities, as well as how staff can promote the school through examples. Staff should be offered professional development opportunities to improve their skills. The document also advises analyzing social media engagement, followers, and content to evaluate the marketing plan's effectiveness and make adjustments where needed. Print materials like brochures should align with branding standards.