The document discusses impact statements, which are used to grab a client's attention at the beginning of a presentation. It notes that impact statements should be specific rather than generic to be most effective. There are two types of specific impact statements: business-related statements about a client's company or market, and person-related statements about the individual being pitched to. Suggested sources for finding impact statements include newspapers, trade journals, websites, and social media. Teams are instructed to create a specific impact statement for pitching to sample clients.