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The Impact of Social Media
Using New Media Tools in your Teaching,
        Research, and Outreach
      Andrew Gossen (@agossen)
          ILR Faculty Retreat
            August 18, 2011
Social Media
• Built on networks
• Emphasis on sharing user-generated content
• Cultural values
  – Engagement
  – Transparency
  – (Relative) informality
  – Authenticity
Babson Survey Research
Group/Pearson Survey (April 2011)
Social Media
•   Find
•   Be found
•   Share
•   Be shared with
Social Media
Social media offers a quick, easy way to share
  less formal content and engage with a variety
  of networks.
Facebook
Facebook
Facebook
Facebook
“You hunt where the ducks are. Facebook is
  where my students are.”
                     - Jeff Nunokawa
Blogs
Blogs
Blogs
Blogs
Blogs
Blogs
Blogs
Blogs
Twitter
Twitter
Twitter
Twitter
Quora
“But there’s a magic to Quora that has
captured Silicon Valley’s imagination.
Something about the quality of the people
and the content. Real discussions break out on
Quora all the time. The signal to noise ratio is
extremely high.”
         - Michael Arrington
Quora
Quora
Quora
Quora
Quora
Livestream
Questions to ask yourself
• Do I want this? Does it help me personally or
  professionally?
• Do I have the time to invest in a social media
  presence?
  – Learning
  – Maintaining
  – Evolving
• How will my colleagues respond?
Platforms mentioned
•   www.facebook.com
•   blogs.cornell.edu
•   www.twitter.com
•   www.quora.com
•   www.livestream.com

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Impact of social media using new media tools in teaching, research, and outreach