The last decade has presented a new global economic scenario lead by emerging markets. BRICS countries (comprised by Brazil, Russia, India, China and South Africa) have been at the forefront in this phenomenon. During these years, the real Gross Domestic Product (GDP) growth of the world (annual percent change - A% c) averages 3,83. And just BRICS countries reached 6,01 (157,02% more); and Advanced Economies - not yet recovered since the last financial crisis - reached 1,6 (47,78%). At the same time - and largely the result of the same phenomenon - many more challenges lie ahead for these countries which still must maintain their growth and find effective ways of sustainability. To that end, they should create global innovation networks involving a new model of economy acting as “drivers”. Such drivers must be conceived understanding global trends. Innovation, vanguard, and adaptation will be key to new era. The importance of this this investigation is defined, analysis of these points and studies them as Strategies 3.0 for sustainability and continuous growth.
This study aims to determine the relationship between
entrepreneurial marketing dimensions and business
growth among small and medium agro-processing enterprises
in Zimbabwe. The methodology involved a quantitative approach
to collecting and analyzing research data. The field
study was conducted in Bindura, Zimbabwe to collect research
data from 260 managers of agro-processing SMEs. Using
the SPSS 24 and AMOS 24 software, the Structural Equation
Modeling (SEM) procedure was performed to analyze the
research data. The study’s findings validate the assertion that
dimensions such as product innovation, entrepreneurial orientation,
risk-taking and resource leveraging are instrumental in
stimulating business growth among agro-processing SMEs
in Zimbabwe. A robust relationship was also found between
resource leveraging and business growth. Moreover, managerial
implications of the findings were discussed and limitations
and future research directions were indicated
This paper examines whether the long-run relationship between budget and external deficits follows the
tenets of the twin-deficit hypothesis, the Ricardian equivalence hypothesis, the current account targeting
hypothesis, or the feedback linkages. It also evaluates the effects of budget and trade deficits on economic growth.
On a global perspective, these have been in the recent period debated in developed and developing nations. In
contributing to this ongoing debate, the study applied unit root tests, cointegration analysis, a dynamic vector
error correction model and a multivariate Toda-Yamamoto long -run Granger-causality representation using
annual time series data for Kenya from 1980 to 2016. There is evidence of unidirectional causality running from
budget deficit to external deficit in support of the twin-deficit hypothesis. In the long run, budget deficit had
significant positive effects while trade deficit had significant negative effects, on real GDP growth. Overall, the
findings suggest that the authorities should promote policies that upscale fiscal discipline, curb budget deficits for
external stability and long-term economic growth, in Kenya. The evidence underscores the need for more country
specific studies in sub-Saharan Africa.
A Study on Store Atmosphere in Grocery Retail Market at Tiruchirappalliijtsrd
Store atmosphere plays an important role in the retail market and also it is new concept to present the product with light, color, music, interior, exterior, fixtures and display. Store atmosphere is the way of presenting store by displaying the products to the customer. A proper store atmosphere help the store to increase the customer walk ins and in turn increase the sales of the product. The increase in competition has necessitated retailers to differentiate themselves from their competition Mr. Robinson. M | Shanmugapriya. P ""A Study on Store Atmosphere in Grocery Retail Market at Tiruchirappalli"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23668.pdf
Paper URL: https://www.ijtsrd.com/management/marketing/23668/a-study-on-store-atmosphere-in-grocery-retail-market-at-tiruchirappalli/mr-robinson-m
The last decade has presented a new global economic scenario lead by emerging markets. BRICS countries (comprised by Brazil, Russia, India, China and South Africa) have been at the forefront in this phenomenon. During these years, the real Gross Domestic Product (GDP) growth of the world (annual percent change - A% c) averages 3,83. And just BRICS countries reached 6,01 (157,02% more); and Advanced Economies - not yet recovered since the last financial crisis - reached 1,6 (47,78%). At the same time - and largely the result of the same phenomenon - many more challenges lie ahead for these countries which still must maintain their growth and find effective ways of sustainability. To that end, they should create global innovation networks involving a new model of economy acting as “drivers”. Such drivers must be conceived understanding global trends. Innovation, vanguard, and adaptation will be key to new era. The importance of this this investigation is defined, analysis of these points and studies them as Strategies 3.0 for sustainability and continuous growth.
This study aims to determine the relationship between
entrepreneurial marketing dimensions and business
growth among small and medium agro-processing enterprises
in Zimbabwe. The methodology involved a quantitative approach
to collecting and analyzing research data. The field
study was conducted in Bindura, Zimbabwe to collect research
data from 260 managers of agro-processing SMEs. Using
the SPSS 24 and AMOS 24 software, the Structural Equation
Modeling (SEM) procedure was performed to analyze the
research data. The study’s findings validate the assertion that
dimensions such as product innovation, entrepreneurial orientation,
risk-taking and resource leveraging are instrumental in
stimulating business growth among agro-processing SMEs
in Zimbabwe. A robust relationship was also found between
resource leveraging and business growth. Moreover, managerial
implications of the findings were discussed and limitations
and future research directions were indicated
This paper examines whether the long-run relationship between budget and external deficits follows the
tenets of the twin-deficit hypothesis, the Ricardian equivalence hypothesis, the current account targeting
hypothesis, or the feedback linkages. It also evaluates the effects of budget and trade deficits on economic growth.
On a global perspective, these have been in the recent period debated in developed and developing nations. In
contributing to this ongoing debate, the study applied unit root tests, cointegration analysis, a dynamic vector
error correction model and a multivariate Toda-Yamamoto long -run Granger-causality representation using
annual time series data for Kenya from 1980 to 2016. There is evidence of unidirectional causality running from
budget deficit to external deficit in support of the twin-deficit hypothesis. In the long run, budget deficit had
significant positive effects while trade deficit had significant negative effects, on real GDP growth. Overall, the
findings suggest that the authorities should promote policies that upscale fiscal discipline, curb budget deficits for
external stability and long-term economic growth, in Kenya. The evidence underscores the need for more country
specific studies in sub-Saharan Africa.
A Study on Store Atmosphere in Grocery Retail Market at Tiruchirappalliijtsrd
Store atmosphere plays an important role in the retail market and also it is new concept to present the product with light, color, music, interior, exterior, fixtures and display. Store atmosphere is the way of presenting store by displaying the products to the customer. A proper store atmosphere help the store to increase the customer walk ins and in turn increase the sales of the product. The increase in competition has necessitated retailers to differentiate themselves from their competition Mr. Robinson. M | Shanmugapriya. P ""A Study on Store Atmosphere in Grocery Retail Market at Tiruchirappalli"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23668.pdf
Paper URL: https://www.ijtsrd.com/management/marketing/23668/a-study-on-store-atmosphere-in-grocery-retail-market-at-tiruchirappalli/mr-robinson-m
An Investigation of the Effect of Challenges Encounters Female Entrepreneuria...AkashSharma618775
The participation of females in entrepreneurial activities is such a satisfying ideal that has proven to
convey positive contribution towards economic process. To ascertain this; the subject matter has presented herein.
Such presentation has been done by giving detailed analysis of the effects of challenges encounters female
entrepreneurial taking Malaysia, which is one of the transformed economies as the country of context. There is a
promising growth in entrepreneurial activities in the recent years in Malaysia; yet, this growth has seen to have
many male entrepreneurs leaving females with minimal rate of participation. There are challenges identified,
evaluated and analyzed to be the very reasons that leads to this scenario. The study employed three challenges
called economic, resource and cultural extracted from Isa et al., (2018); the challenges which are henceforth
implemented as independent variables (IVs) of the study. The study has found the significant correlation between
each of these IVs (EoC) and its subject matter; that’s female entrepreneurial (FE) in Malaysia the DV with the
significant levels of 0.026 and 0.012 respectively. The extent of effects was regretted to be 62% within the inverse
correlation of 0.89 to mean that the increase of EoC results to the decrease of FE and the decrease of EoC leads to
the increase of FE. The statistical analytics were measured using SPSS and data were secondarily reviewed from
the study of Hossain et al., (2018). For further researches; an expansion to reach other stakeholders like police
makers and officers of financial institutions has been recommended because, this study has been established on the
mere perspectives and opinions of entrepreneurs and not other stakeholders of entreprenerial activities.
External Business Environment and Performance of Microfinance Institutions: E...AkashSharma618775
This study examined the intensity of competition in the microfinance industry and its relationship
performance of MFIs in Nigeria. From a sample of 121 MFIs in Nigeria, data was collected via a structured
questionnaire. Data collected was analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM
3.0) using the Statistical Package for Social Science (SPSS v22) and, findings suggest that MFIs were faced with
intense competition in the form of high cost and difficulty of entry, high operational cost and too many players in
the industry regardless of the type of product and services they offer or lending policies they embrace. The result
further reveal that the intensity of competition has significant negative influence on the amount of loans disbursed
and the amount disbursed to women. The study therefore recommends MFI managers to develop operational
mechanisms for cost and risk reduction to survive and excel.
The Importance of Entrepreneurship and Information Technology for SMEs Strate...ijtsrd
The policy of developing the economic model of a country aims to stimulate all economic sectors to advance and develop into strengths on a regional and national scale. Micro, small and medium enterprises SMEs have become one of the most effective engines in developing economic market patterns in almost all countries and regions of the world. SMEs that contribute to this economic sector are the largest contributors to the pattern of advanced economies that drive competitive economic growth. SMEs actors have become the driving force of the economy and this must be recognized by the State in terms of their participation. The significant role of SMEs in the economies of world countries is very crucial in reviving and stabilizing and nourishing the global economy where their role will be seen in the conditions that SMEs fail or succeed in their journey. Basically, SMEs have little in having the driving capital of their business to develop and generally do not have much technical capability which causes them to be low in all circumstances and lack of access to develop capital for their future investment. In addition, the development of SMEs has become an important mechanism of how to develop economic growth, create jobs, and alleviate poverty from economic types. This article specifically discusses small scale entrepreneurshiphip and increases the use of information technology in the mission of supporting performance and competitive advantage. small business actors. The main purpose of this article is how to contribute positive thoughts to entrepreneurship or entrepreneurship in the use of entrepreneurial orientation, information technology in building strategic planning to support business performance and towards competitive advantage for entrepreneurship, especially SMEs. Lena Ellitan "The Importance of Entrepreneurship and Information Technology for SMEs Strategic Planning" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd42479.pdf Paper URL: https://www.ijtsrd.commanagement/new-venture-startup/42479/the-importance-of-entrepreneurship-and-information-technology-for-smes-strategic-planning/lena-ellitan
An Investigation of the Effect of Challenges Encounters Female Entrepreneuria...AkashSharma618775
The participation of females in entrepreneurial activities is such a satisfying ideal that has proven to
convey positive contribution towards economic process. To ascertain this; the subject matter has presented herein.
Such presentation has been done by giving detailed analysis of the effects of challenges encounters female
entrepreneurial taking Malaysia, which is one of the transformed economies as the country of context. There is a
promising growth in entrepreneurial activities in the recent years in Malaysia; yet, this growth has seen to have
many male entrepreneurs leaving females with minimal rate of participation. There are challenges identified,
evaluated and analyzed to be the very reasons that leads to this scenario. The study employed three challenges
called economic, resource and cultural extracted from Isa et al., (2018); the challenges which are henceforth
implemented as independent variables (IVs) of the study. The study has found the significant correlation between
each of these IVs (EoC) and its subject matter; that’s female entrepreneurial (FE) in Malaysia the DV with the
significant levels of 0.026 and 0.012 respectively. The extent of effects was regretted to be 62% within the inverse
correlation of 0.89 to mean that the increase of EoC results to the decrease of FE and the decrease of EoC leads to
the increase of FE. The statistical analytics were measured using SPSS and data were secondarily reviewed from
the study of Hossain et al., (2018). For further researches; an expansion to reach other stakeholders like police
makers and officers of financial institutions has been recommended because, this study has been established on the
mere perspectives and opinions of entrepreneurs and not other stakeholders of entreprenerial activities.
External Business Environment and Performance of Microfinance Institutions: E...AkashSharma618775
This study examined the intensity of competition in the microfinance industry and its relationship
performance of MFIs in Nigeria. From a sample of 121 MFIs in Nigeria, data was collected via a structured
questionnaire. Data collected was analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM
3.0) using the Statistical Package for Social Science (SPSS v22) and, findings suggest that MFIs were faced with
intense competition in the form of high cost and difficulty of entry, high operational cost and too many players in
the industry regardless of the type of product and services they offer or lending policies they embrace. The result
further reveal that the intensity of competition has significant negative influence on the amount of loans disbursed
and the amount disbursed to women. The study therefore recommends MFI managers to develop operational
mechanisms for cost and risk reduction to survive and excel.
The Importance of Entrepreneurship and Information Technology for SMEs Strate...ijtsrd
The policy of developing the economic model of a country aims to stimulate all economic sectors to advance and develop into strengths on a regional and national scale. Micro, small and medium enterprises SMEs have become one of the most effective engines in developing economic market patterns in almost all countries and regions of the world. SMEs that contribute to this economic sector are the largest contributors to the pattern of advanced economies that drive competitive economic growth. SMEs actors have become the driving force of the economy and this must be recognized by the State in terms of their participation. The significant role of SMEs in the economies of world countries is very crucial in reviving and stabilizing and nourishing the global economy where their role will be seen in the conditions that SMEs fail or succeed in their journey. Basically, SMEs have little in having the driving capital of their business to develop and generally do not have much technical capability which causes them to be low in all circumstances and lack of access to develop capital for their future investment. In addition, the development of SMEs has become an important mechanism of how to develop economic growth, create jobs, and alleviate poverty from economic types. This article specifically discusses small scale entrepreneurshiphip and increases the use of information technology in the mission of supporting performance and competitive advantage. small business actors. The main purpose of this article is how to contribute positive thoughts to entrepreneurship or entrepreneurship in the use of entrepreneurial orientation, information technology in building strategic planning to support business performance and towards competitive advantage for entrepreneurship, especially SMEs. Lena Ellitan "The Importance of Entrepreneurship and Information Technology for SMEs Strategic Planning" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd42479.pdf Paper URL: https://www.ijtsrd.commanagement/new-venture-startup/42479/the-importance-of-entrepreneurship-and-information-technology-for-smes-strategic-planning/lena-ellitan
The road to modernising retail in India is long, and only the first few steps have been taken yet. There are immense opportunities for challenging existing business models and assumptions, and for creating exciting new brands and lasting businesses.
India’s strong consumption story relies on its demographic structure, which, at this
point in time, is highly favourable compared to most other emerging nations. As per
the UN population statistics, this favourable demographic dividend will last for another
25–30 years. Before that, most other emerging nations would have already begun to
witness a slowdown in the growth of young (working-age) population.
The ensuing benefits with regard to the rising income and household spending would
provide a significant boost to the consumption-driven growth story of India. A glimpse
of the changing pattern of India’s consumption is already visible in the breakdown
of private final consumption spending data provided by the government. There is
a marked increase in spending on lifestyle products and services such as hotels,
mobiles, transportation and other miscellaneous goods. As against that, spending on
essentials has only remained stable.
International retailers are well aware of these benefits that the Indian economy offers.
Barring few legislative challenges that could be tackled through the policy reforms and
opening up of the retail sector, retailers have often expressed their intention to enter
and invest in India’s attractive retail sector. This is very well reflected in AT Kearney’s
Global Retail Development Index 2012, where India ranks as the fifth most attractive
retail market for international retailers. The retail sector is a significant contributor to India’s economic activity. Though a
direct measurement of the retail sector is difficult to derive through government
statistics, the trade, hotels and restaurant sectors come close to giving us an
estimate of its contribution. That component, in which retail (both organised and
unorganised) is the dominant activity, accounts for around 18% of India’s GDP.
Within the services sector of India, this component is the largest contributor
to the economy. Many institutions, however, may not agree with this possibly
understated measurement of the retail sector, as it may not accurately account
for the unorganised sector. For instance, as per the estimates of the Associated
Chamber of Commerce and Industry (ASSOCHAM) presented in one of its retail
reports of 2012, the contribution of both organised and unorganised retail stood
at 22% of GDP. This would mean that Indian retail sector size should measure
closer to INR 19.2 trillion in 2012. Leading research institutions such as AT
Kearney and ASSOCHAM estimate this sector to grow at around 15% y-o-y over
the next three–five years as against a 12%–13% nominal growth of India’s GDP
estimated by the International Monetary Fund (IMF). Going by that logic, the retail
sector should reach a size of INR 34 trillion by 2016. This is a significant growth.
The sector is also an important contributor towards the socioeconomic well-being
of the economy as it employs close to 9.4% of India’s labour force, as per the
association.
The study of Factors Affecting Consumer Preferences of Shopping at Organized ...IJAEMSJORNAL
The organized retail sector has experienced profound shift in the last decade due to change in the social, cultural & business environment. The primary focus of this research paper is consumer behavior & their shift towards organized retail shopping from traditional unorganized retail shopping taking into consideration of their purchasing pattern as well as shift in their perception which changes during their course of organized retail shopping experience. And also to check the hypothesis that the consumers prefer organized retail because of heavy discounts, ease of access and service delivery.This paper also highlights the challenges faced by retail industry.
TheCompetitiveness And Economic Performance OfRegency/City In East Java Indon...iosrjce
The studyaimed to analyze the typology of competitiveness and economic performance of East Java’s
regencies/cities, and investigate the influence of regional competitiveness to ward their economic
performance.Moreover, the study appliedquantitative research approach which employedsome analysis
instruments, namely: Confirmatory Factor Analysis (CFA), Regression Analysis and Region Typology.
The resultsshowed: 1) The typology of competitiveness of regionswhich includes category I, II, III and IV were
31.58%, 26.32%, 15.79%, and 26.32%; 2) Competitiveness which compriseregional strength indicator, public
service facilities, and investment climate proved to affect economic performance; 3) The investment climate had
the greatest role compared with regional strength and public service facilities aspects; 4) Regional strength
aspects that contributed significantly to the competitiveness was the quality ofhuman resources; 5) Obligatory
functions service to provide educational infrastructure hadgiven largest contribution to the determinant of
regioncompetiveness.
Below is link to our monthly newsletter BEACON (BE-A-CONsultant)
June Edition
.
Happy Reading!
Highlights:
Retail Industry Analysis
Analysis of Infosys Consulting
Consulting World News and
June Edition's Quiz
.
http://bit.ly/12jec69
Retail Marketing in Rural India – Factors in Favour and StrategiesDr. Amarjeet Singh
Retail industry now accounting for 10% of the
country’s GDP undergoes dynamic changes boosting its
growth still further. The sector grows impressively leading
to production of wide range of products and services.
Rural markets provide great scope for marketers due to
increased revenue and purchase power of the rural
population in India. The rural income is expected to
increase faster due to government policies supporting
agriculture and the earning population that has
temporarily moved out of rural villages to cities for
employment in non-agricultural sectors. Technology in
agriculture has helped to produce quality crops and the
market is ready to give high prices for such products.
Around 60% of the students in the colleges are first
generation graduates who have moved out of their villages
for tertiary education. Thus the life style, likes and
preferences of the rural population keeps changing.
However the huge rural segment is much different from
that of the urban segment and the marketers need to
approach with sustained efforts and special models. The
highly fragmented rural segment’s needs are majorly filled
by unorganized family run Kirana stores and Maligai
shops. The share of organised retail in the country has
risen by 60% and the same is expected to have impact on
the rural market as well. The paper focuses on the growth
of retail market in India, the emerging factors in favour of
rural retail and suggests strategies for rural retailing.
Similar to Impact of emerging market characteristics on marketing programs (20)
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
2. International Journal of Management Research and Development (IJMRD) ISSN 2248-938X
(Print), ISSN 2248-9398 (Online) Volume 3, Number 1, April-May (2013)
2
Chart-1). Growth in both countries is essential if the global economy is to expand, given the
recession in Europe and the sluggish recovery in the U.S. and Japan. "India had the fastest
export growth among major traders in 2011, with shipments rising 16.1 per cent. Meanwhile,
China had the second-fastest export growth of any major economy at 9.3 per cent," World
Trade Report 2012 of WTO said. China and India are the world’s two most populous
countries. India’s current rate of population growth is about twice that of China (1.55 percent
annually, versus 0.66 percent for China). Hence with life expectancy rate is increasing
indicates inclusive impact of economic growth. Technology advancement and adoption
capacity of any nation also gear up businesses to rethink for marketing programs. China
currently has the world’s third-largest GERD (after the United States and Japan). Also, the
business component (BERD), which may have the greatest early effects on productivity, has
increased from 0.25 percent of China’s GDP in 1996 to more than 1 percent in 2006. China’s
GERD has subsequently risen further in absolute amounts and as a share of China’s GDP.
India’s GERD is 0.8 percent of GDP.
Chart-1: GDP and CPI Comparison of China and India
Products and services offered in the marketplace have become highly sophisticated as
organizations today offer not one product or service but a ‘complete solution’. Instead of
targeting Mass Market or affluent market, adapt to local market conditions in every emerging
economy will undermine core assumptions about standardization that are fundamental to the
success of multinationals. Emerging market veterans such as Unilever, Colgate Palmolive,
and South African Breweries have amply demonstrated the viability of mass markets in
emerging economies, as well as the benefits of rapidly transferring knowledge gained in one
emerging market to others. Specifically, we look at three fundamental characteristics of
emerging market environments: income, young populations, demanding culture,
underdeveloped infrastructure, weak distribution channels, changing market, which is often
substituted for capital by both companies and consumers. These characteristics have profound
implications for the conceptualization and implementation of marketing programs. We
organize our discussion of the effects of each of these fundamental differences around the
central pillars of marketing: segmentation and the key program ingredients of product, price,
distribution, and communication.
3. International Journal of Management Research and Development (IJMRD) ISSN 2248-938X
(Print), ISSN 2248-9398 (Online) Volume 3, Number 1, April-May (2013)
3
OBJECTIVES
The main purpose of this paper is to highlight global marketing challenges through
identifying the emerging market characteristics where all the marketers thinks to have global
consumers from emerging markets like china, America, Indonesia and making efforts to
wove global network and. The emphasis is on the changes and new challenges that the
emerging market faces and how it force marketer to rethink on marketing programs.
METHODOLOGY
This paper as exploratory in nature explores the way in which marketers can rebuild
their marketing strategies. The whole business world is taken as universe and India and china
as emerging market selected as sample through convenience sampling. Websites, news
papers, journals, magazines are used as secondary sources to reach at findings and
conclusion.
REVIEW OF LITERATURE
Personal inequalities in Indian rural and urban areas as well as regional disparities are
the emphasis in the study of India’s inequality, which uses the National Sample Survey
(NSS) data that cover most states in India. Most of the studies look into the overall inequality
in India and measure the Gini index by taking consumption or expenditure as a proxy. Other
empirical studies have found increasing regional inequality, particularly since 1991 when the
economic reforms and openness were launched (Das and Barua, 1996; Rao, Shand and
Kalirajan, 1999; Kurian, 2000).
Very few studies focus on the comparisons of income inequality between China and
India. Many scholars make comparative studies based only on the World Development
Indicators (WDI) that show most countries’ Gini index. They point out that inequality is
much higher in China than in India according to the latter’s low Gini index shown in WDI.
The problem here is that the variable of Gini index’s measurement is different in China and in
India. The Chinese Gini Index is measured by income, but that of India is by expenditure or
consumption. Apparently, in the latter, the Gini calculation is lower than that of the former
(Heng Quan, 2006). So it is not right to compare the two nations’ inequality using this
method.
EMERGING MARKETING CHARACTERISTICS
Income level
The inner-urban income inequality in China and India increased in the 80s, but
apparently, Indian urban inequality is much higher than that of China, although the latter’s
inequality is also increasing fast. There are three reasons like 1.) The fast development of
service sectors in the Indian urban areas, 2.) The employment and income gap between the
organized and unorganized sectors in the urban areas, 3.) The urban slums. Now nearly 40
million people living in the Indian urban slums. They are poor and have no stable job,
contributing to urban poverty. In urban China there are no slums due to the very strict
residents’ registration system (Hukou) which discourages labor mobility It is Very clear that,
viewed from either income or consumption, the gap between rural and urban areas in India
4. International Journal of Management Research and Development (IJMRD) ISSN 2248-938X
(Print), ISSN 2248-9398 (Online) Volume 3, Number 1, April-May (2013)
4
are smaller than that in China. The reason for this is that in India, free labor mobility helps in
narrowing the gap between rural and urban economies, but also contributes to inner-urban
inequality.
Large disparities in consumers’ incomes imply the existence of multiple segments
with very different levels of purchasing power. Segments that vary in income allow some
savvy firms to create innovative opportunities. The marketing implications are far-reaching.
Not only are pack sizes, and price points affected, but it turns out that consumers’ trade-off
purchases across a much wider array of product categories. As a result, the nature of
competition for any given product is much broader. A manufacturer of soft drinks competes
not just with other soft drink manufacturers, but with a broad set of purchases that the
consumer considers ‘treats.’
Regional Difference and Population
Looking at the geographic sizes of these two nations, it is not surprising that there is
considerable variation by region within them. In China, dependency ratios are, likely to
remain, most favorable for economic growth in the more densely populated urban areas in the
east. In China’s most urbanized provinces, total fertility rates are considerably below
replacement level, average health status is much better than in rural areas, and large numbers
of migrant laborers from rural areas are helping to sustain economic growth. In comparison,
rural areas are aging as working-age people move to cities, leaving the elderly behind. Rural-
to-urban migration may also affects other aspects of family life (e.g., the likelihood of
marriage, whether those who marry live together) in China and India. Since 1990, China has
had a higher proportion of its population living in urban areas than India, and China is
continuing to urbanize more rapidly than India. The United Nations Population Division
estimates that in 2007 China’s population was 42.0 percent urban while India’s was only 28.7
percent urban . As region differs demands, taste, media habits, preferences, price
consciousness varies which could lead the path for developing marketing programs within
and outside countries.
Infrastructure
Poor infrastructure as one of the key bottlenecks to growth in India (Pinto, Zahir, and
Pang 2006), China has invested heavily on infrastructure. Since the mid-1990s, China has
invested between 15-20 percent of its GDP on infrastructure. Infrastructure investment in
India, in contrast, has averaged less than 7 percent of GDP. In absolute terms, China’s
infrastructure investment is about 8 times that of India’s since the mid-1990s to the early
2000s. Indicators of Infrastructure and comparative capacity in India and china are a)
percentage of population with access to improved water sources (as defined by the World
Bank)(b) percentage of urban population with access to improved sanitation c) number of
internet users(d) personal computers per 1000 people (e) commercial energy use per capita and(f)
electricity consumption per capita. Despite the much heralded information technology boom
in India the rate of growth of computer infrastructure and computer literacy has lagged
behind the Chinese rate of growth in the last five years. Nevertheless, the gap between India
and the developed world has narrowed. Internet users in India are more than 16 million where
Internet users in China are 78million.Broadband users in China are 17.4 million where in
Broadband users in India are Quiet Low. People habits, expectations and awareness towards
products are vary with respect to infrastructure availability. Marketers must develop
strategies to remain line with to find broad market for their products and services.
5. International Journal of Management Research and Development (IJMRD) ISSN 2248-938X
(Print), ISSN 2248-9398 (Online) Volume 3, Number 1, April-May (2013)
5
Demanding Culture
It is important to note that national cultural differences have remained fairly stable.
The persistence of cultural value differences is particularly relevant for large multinational
companies that are exposed to multiple national cultures in their daily operations. This
suggests that managing across borders introduces substantial complexity because it forces
multinationals to tailor their practices and approaches to each and every cultural context they
operate in. Although chines pattern of buying is each time more focused in buying the very
best, the latest technology and most well known brand maintaining and effective
‘guanxi’relation with decision makers helps to enhance business performance. Cultural
values in India are good health, education, respect for age and seniority. But in our culture
today, time scarcity is a growing problem, which implies change in meals. Some changes in
our culture like convenience, education, physical appearance and materialism. Emerging
market in a country like India and china where mixed cultured people living with their own
expectations demands for products and services of their own interest.
Differences in firm Characteristics
Chinese firms are much larger than Indian firms, whether we measure firm size by
value added or by the number of employees. While the mean number of employees is only 88
in India, it is roughly 400 in China. The distribution of firm size measured by the number of
employees in either the China sample or the India sample is skewed to the left. The median
firm in the China sample employs 134 workers while the median firm in the Indian sample
employs only 15 workers. If measured in total value added (in millions of 1999 U.S. dollars),
China’s mean is 6 times as large (6.4 million versus 1 million), China’s median is almost 14
times as large. Chinese firms also tend to be younger. The median firm in the China sample is
8 years old, 4 years younger than its Indian counterpart, a fact suggesting a more dynamic
economy in China.
How the emerging markets were—and still can be—won
The companies that thrive in emerging markets often tend to be the pioneers. Colgate,
for example, can lay claim to a century-long legacy of overseas operations. There are certain
attributes of such companies like 1.) A taste for Risk. Unilever is consumer Products
Company embracing the opportunities in emerging markets while being aware of the risks.
Shifting much of its business to new markets will mean a lot of changes, as Unilever CEO
Paul Polman explained in an interview for PwC’s 14th Annual Global CEO Survey,
published last year: “Within 10 years, 70 percent of our business will come from the Far
East,” Polman said5. 2.) Leave Conventional wisdom at the border. For companies that are
agile and adaptable, this is a huge opportunity to create new market share, as well as to
protect the market share they already have.3.) Commit for the long Haul. Demographics in
virtually all emerging markets work in any company’s favor. Take Africa, Turkey, and
Brazil. Africa contains more than one billion people and some of the fastest-growing
countries in the world in terms of GDP, including Ghana, which grew the fastest in 2010
(China was the fourth fastest growing). It is estimated that in 30 years’ time, one in every five
children will live in Africa, and the continent will have the largest working-age population.
Foreign direct investment overall still is quite low, accounting for less than five percent into
emerging markets, so there still are plenty of opportunities.
6. International Journal of Management Research and Development (IJMRD) ISSN 2248-938X
(Print), ISSN 2248-9398 (Online) Volume 3, Number 1, April-May (2013)
6
Marketing Programs for Emerging Markets
However, the localization-globalization debate is much more pronounced in the
context of emerging markets, where consumer behavior is so different, and the future stakes
so high with the variability in Characteristics like Income level, Regional Difference,
Infrastructure, Culture, Firm Characteristics, it must be the due concern of all the marketers
to rethink about their marketing programs to grab opportunities received through them.
Segments Products Price Distribution Communication
Income Level
Segments are
coarse and
diverse
because the
large gap between
purchasing power
due to urban rural
disparity
Products need
to be functional,
available in
different pack
size, rapid
obsolescence
is a mistake due
to varied
preferences with
time
Large volumes,
and
low margins
drive
Profitability.
Consumers
gauge prices in
relation to a
local basket of
purchases
Retail
distribution is
highly
fragmented
Convince consumers
to adopt the product
and consume more by
showing same benefits
as previously used
products
Regional
Difference
Variability due to
co existence of
urban rural
population lead
complex
segmentation
Product line
needs to have
more length &
depth to satisfy
differ regional
populations
Price
promotions
yield large
volume gains
Compare to
occasional
Promotions.
Urban and
rural retailers
look similar
but operate on
different
principles.
Selecting local
channels and most
preferable medias than
crating mass media
Infrastructure
Lead number of
varied
segmentations due
to availability and
awareness
Offered products
which could be
facilitate
through
available
infrastructure
Price baskets
available due
to options
available under
infrastructure
way selected to
Distribute
products differ
Selecting local as well
as global channels to
promote products
Culture
Scope for small
segmentation due
to existence of
various culture
Products can be
offered
according to
festivals, set
values
Huge
variations in
price due to
differed value
Various way
available to fit
with customers
and norms
Culture focused
messages lead huge
return out of products
Firms
Characteristics
Despite huge
differences in
consumers’
cost of time,
the market
cannot be
segmented on
this dimension
because time is
bought and
sold.
Products can
be reengineered
to
replace some
elements with
consumers’
labor. Makes
the product
more
affordable to
the mass
market.
Consumers’
make versus
buy decisions
drive value
perceptions.
Competition
also comes in
shape of
home-made
products.
People rather
than machines
provide a cost
effective
means of
delivering
products to
consumers.
Mass media
don’t always
have a cost
advantage over
face-to-face
customer
interaction.
Sales forces can
be used to
communicate
product benefits
and usage more
effectively.
7. International Journal of Management Research and Development (IJMRD) ISSN 2248-938X
(Print), ISSN 2248-9398 (Online) Volume 3, Number 1, April-May (2013)
7
CONCLUSION
One means of justifying the pain is to abandon the traditional practice of having
country-focused strategies, such as a “China strategy” and an “India strategy,” and to begin to
consider the firm’s “emerging market strategy.” Rethinking the marketing strategies in this
ways on common basis for emerging markets and potential size enables marketer to reach
mass and satisfy them with accurate assessment of cost and benefits of localization.
REFERENCES
[1] Evert Jan Schouwstra, “Doing business in emerging markets” Chamber of Commerce
for the Northern Netherlands
[2] Heng Quan, 2007. “Income Inequality in China and India: Structural Comparisons”,
Economic and Political Weekly
[3] John Maxwell, “Beyond the BRICS: How to succeed in emerging markets”,
http://www.pwc.com/us/en/view/issue-15/succeed-emerging-markets.jhtml
Niraj Dawar and Amitava Chattopadhyay, 2000. “Rethinking Marketing Programs for
Emerging Markets”, William Davidson Institute Working Paper Number 320
Rajan Kohli,” Growth Strategies for 2012 and Beyond”, Forbes-Insights
[4] Recep Yücel, Halil Elibol, Osman Dağdelen, 2009 “Globalization and International
Marketing Ethics Problems” International Research Journal of Finance and
Economics, Issue 26
[5] Marria Fernanda,” Chines Cultural Characteristics and Effective
Business”,Chinalogus
[6] Michel J White,Inku Subedi, 2008.” The Demography of China and india:Effects on
Migration to High income Countriesthrough 2030”Transatlantic councileon Migration
[7] Wei Li,Taye Mengistae,Lixin Colin Xu,2011.” Diagnosing development Bottlenecks
China and India”, Policy Research Working Paper, WPS5641