IMMC is an Indonesian media monitoring center that tracks coverage patterns in mass media. It provides regular media monitoring reports and consultations to help clients understand media perceptions, public responses, and develop effective communication strategies. IMMC monitors coverage of individuals, institutions, corporations, and issues. For individuals, it maps tone and analyzes quotes; for institutions, it measures effectiveness of policies; for corporations, it compares brand images; and for issues, it charts discussion dynamics. IMMC works with media partners across Indonesia and offers regular or temporary monitoring programs.

1. IMMC’s COMPANY PROFILE

2. What is
IMMC ?

3. Indonesia Media Monitoring Centre (IMMC)
is a study center for development
of coverage pattern in various
mass media in Indonesia.

4. What’s the BENEFIT of
IMMC for you?

5. • Your position transformation:
 from
media
SUBJECT
OBJECTS
↷
media
• Understanding the dynamics in RECORDING & MAPPING for
media coverage to serve as your
VISION
&
STRATEGY
communication - public information, based on information technology.

6. Concept
Media monitoring
will answer
• How the media perceives your, your company or your institution in
their coverage?
• How do the public respond?
• How to respond proportionally and accurately?

7. IMMC’s segment:
•Personal
•Institution
•Corporate
•Thematic & Issue

8. Personal Monitoring:
TOP 5 ISSUES ABOUT ANAS
URBANINGRUM
250
234
200
Monitoring,
measuring and
mapping every
coverage in media
about a certain
figure.
150
116
100
74
50
38
28
0
Wisma Atlet Pergantian Politik Uang Hambalang Anas vs SBY
Anas

9. Tone for Instance Quotes
Dahlan Iskan
Mapping public
responses and
expectations for a
related figure.
Negatif
Pengamat/Akademisi
Netral
Partai Politik
BUMN/ Pemerintah
Positif
0
5
10
15
20
25

10. Institutional Monitoring
Measure, analyze and mapping every
institution coverage in national media.
Drug Prevention Institute
150
100
50
0
Pemerintah
BNN
Polisi
Akademik
Swasta
LSM
* Most of the drug prevention efforts were done by the government, not the BNN nor the Police

11. Read, measure and mapping media and public
responses to the policy implemented by an
institution as a base to see the effectiveness
and making evaluation.
Positive
&
Negative
2%
Neutral
69%
Positive
24%
Negative
5%
Kemenkokesra’s
performances are reported
as quite good and in
accordance with it’s duties
and authorities. Although,
there is still a need to pay
attention to the negative
coverage.

12. Corporate Monitoring
COVERAGE ABOUT 4 BIGGEST
FLIGHT INDUSTRY IN
INDONESIA
Sriwijaya
18%
Lion Air
28%
Air Asia
22%
N=180
Garuda
32%
Mapping news for each
corporation

13. NEW AIRPLANE PURCHASE
45
40
35
30
25
20
15
10
5
0
Measuring image
building undertaken by
every corporations.
Lion Air
Garuda
Air Asia
Sriwijaya
The most widely reported corporation in new
airplane purchase is Garuda compared to other
corporations. That’s why Garuda always pay
attention to its’ fleets rejuvenation.

14. Thematic & Issue Monitoring
Tobacco Issues Distribution
Mapping
coverage for
specific
configuration
themes or
issues.

15. Tone in Government Policy about
Drugs
90
80
70
60
Positif
50
Netral
40
Negatif
30
20
10
0
Positif
Netral
Negatif
Observing response
from public or a
certain party, for
evaluation
material.

16. The Dynamics of Labor Issues
250
200
1
2
150
100
3
50
0
1. At January 2012 regarding demonstration by labors
from Bekasi and Tangerang about demands for UMK
by blockading the highway.
2. In February and March 2012, the labors held yet
another demonstration against fuel price hike.
3. In April 2012, issues that arises the most are issues
about May Day and issues about protection laws for
migrant workers.
Reading the motion
of dynamics
movement issues

17. IMMC’s Network
IMMC has network for media partners in various regions
in Indonesia. Whether it is for publicity strategy benefit,
communications or provision of data content.

18. Types of Cooperation
IMMC offers two types for
cooperation:
– Regular Monitoring
– Temporary Monitoring
Monitoring Period:
•
•
•
•
Regular 6 months
Regular 12 months
Regular 18 months
Regular 24 months

19. Service :
Regular Cooperation
•Media monitoring report: daily, weekly and
monthly.
•Consultation and vision & responsive
communication strategy.
Temporary Cooperation
•Media monitoring report
•Consultation and vision & responsive
communication strategy.

20. • Hard copy and soft copy
• Presentation

21. Please contact us for further information about
benefits from IMMC’s media monitoring for
you.
redaksi.immc@gmail.com
@immcnews
www.immcnews.com