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#UEDASummit

#UEDASummit
Technology-Driven Market
Intelligence Overview
What is TDMI?

• Technology-Driven Market Intelligence (TDMI) is focused
market intelligence that considers specifically t...
TDMI is focused on technology
Synthesis /analysis of information
for actionable product recommendations

Integrates consid...
What are the
opportunities &
threats?

What are the
strengths &
weaknesses?

What kinds of questions does TDMI
answer?

Oc...
What is the TDMI process?
Qualify

Plan

Engage client

Meet
Meet client

Determine
whether client
is right and
ready for ...
This Afternoon
• Now that you know what TDMI is…
• California Network for Manufacturing Innovation (CNMI)
– University of ...
CNMI connects technology developers, manufacturers,
and educators

Educators

NIST MEPs
iGates
Etc.

El Camino College...
CNMI’s first step - focus on additive
manufacturing in the state
– CNMI kicked-off its formation
with an event to attract ...
TDMI Project Goal
• Identify CA market players - early adopters or potential
licensees/adopters of LLNL additive manufactu...
Findings summary
• Most AM activity in the US is east of the Mississippi
• Not all organizations in AM value chain are con...
Findings summary (continued)
• A good outcome for the collaborative is a series of
initiatives, each focused on various as...
CA Has It All
• Companies in all parts
of the AM value chain
• CA organizations are
participating in national
AM efforts

...
Innovation: CA has research assets working in AM
–
–
–

Engineered materials for AM on the micro scale, creating material ...
Education/workforce: K-16 to working adults
–

–
–

–
–
–
–
–
–
–
–
–
–
–
–

October 2013

“Through technology education, ...
Other advanced manufacturing activities
• Smart Manufacturing
Leadership Coalition,
UCLA
• An industry, academic and
gover...
NIST MEP Technology-Driven Market Intelligence

Market insights take company into the blockbuster drug market

“A magnific...
NIST MEP Technology-Driven Market Intelligence

SBIR Firm Discovers Path To Commercialization

“GENEDGE Alliance was inval...
NIST MEP Technology-Driven Market Intelligence

IP insights clear way to breakout product for university spin-off

“The IP...
“Precision fab company expands
opportunities in lockbox market”

“Company finds partner to make
solar product a working re...
Dion Jackson, MBA, MRED, MPl

USC Center for Economic Development
Dion Jackson

USC Center for
Economic
Development
• Who We Are
• Genesis of Our Role in CNMI
• California Network for Manufacturing Innovation

• CNMI & Economic Developmen...
• Beginnings in 1996:
• EDA University Center
• Outreach arm of Sol Price School of Public Policy providing clinical
exper...
Genesis of our Role in CNMI
2011
i6

2012
iHub

2013
JIAC i6 CNMI AM NNMI

2014
AMO

Challenge: Growing Companies Locally
...
CNMI & Economic Development
2011
i6

2012
iHub

2013
JAIC i6 CNMI AM NNMI

2014
AMO

Investing in Manufacturing Communitie...
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Manufacturing Extension and “Pulling” Technology into the Marketplace

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NIST’s Manufacturing Extension Partnership centers are working with universities, federal labs, and other partners to accelerate the use of technology among manufacturing clients. One of MEP’s key tools is Technology-Driven Market Intelligence (TDMI), which guides the collection and analysis of market information about a specific technology and its potential opportunities for commercial success, either as a product or a process. This approach has benefits for companies and for state officials: it enables companies to understand market opportunities when adopting technology which can then lead to increased sales and company growth; States can better understand the existing market for a technology that — when adopted by existing or new clusters of companies in that State — can lead to economic growth. This panel will describe the process, the roles of partners, and showcase ways MEP that companies and states are benefitting from the process.

Dave Cranmer, NIST Extension Partnership (moderator)
Tom Culver, Senior Innovation Advisor, Research Triangle Institute (RTI)
Dion Jackson, Associate for USC Center for Economic Development in the Price School of Public Policy, USC
Gene Russell, President & CEO, Corporation for Manufacturing Excellence (Manex)

Published in: Technology, Business
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Manufacturing Extension and “Pulling” Technology into the Marketplace

  1. 1. #UEDASummit #UEDASummit
  2. 2. Technology-Driven Market Intelligence Overview
  3. 3. What is TDMI? • Technology-Driven Market Intelligence (TDMI) is focused market intelligence that considers specifically the benefits and market impacts related to a specific technology-based asset (e.g., idea, product, process). October 2013 TDMI 3
  4. 4. TDMI is focused on technology Synthesis /analysis of information for actionable product recommendations Integrates consideration of technical factors, the benefits these enable, and the associated market value October 2013 TDMI 4
  5. 5. What are the opportunities & threats? What are the strengths & weaknesses? What kinds of questions does TDMI answer? October 2013 • What are the potential applications for my product or product idea? • Is my product or product idea viable for a given application, and if not, how might it become viable/ competitive? What are the strengths and weaknesses compared to other offerings? • How big is the potential market for a given application? What are the trends and drivers? • What are the market entry opportunities (e.g., partners that can help me get there) and threats (e.g., competitors, regulations) for a given application? TDMI 5
  6. 6. What is the TDMI process? Qualify Plan Engage client Meet Meet client Determine whether client is right and ready for TDMI Understand what the client asset is and what the client needs to know Scope project and level of effort with client October 2013 Develop search strategy Research Analyze Report Search secondary sources Synthesize information Document findings Interview primary sources Develop SWOT analysis Deliver findings to client Draw conclusions and prioritize opportunities Profile best opportunities and recommend actions Capture findings Capture findings TDMI 6
  7. 7. This Afternoon • Now that you know what TDMI is… • California Network for Manufacturing Innovation (CNMI) – University of Southern California – Corporation for Manufacturing Excellence (Manex) • Companies’ perspectives – Success stories (SBIR and non-SBIR) October 2013 TDMI 7
  8. 8. CNMI connects technology developers, manufacturers, and educators Educators NIST MEPs iGates Etc. El Camino College/CATCs RapidTech Maker’s Factory Stanford FabLab Etc. CNMI LLNL USC JPL UC-Irvine UC-Berkeley Etc. October 2013 Technology Developers Industry TDMI OEMs (Northrop Grumman) Service Providers (GROWit) Equipment Manufacturers (Bespoke Innovations) Materials Suppliers (Microfabrica) 3D Model SW & Equipment (Autodesk) 8
  9. 9. CNMI’s first step - focus on additive manufacturing in the state – CNMI kicked-off its formation with an event to attract future members: “Learning Lab” – The first event focused on additive manufacturing technologies and showcased LLNL additive manufacturing technologies and capabilities – Future events will showcase other California advanced manufacturing technologies from USC, other research institutions October 2013 TDMI 9
  10. 10. TDMI Project Goal • Identify CA market players - early adopters or potential licensees/adopters of LLNL additive manufacturing technologies • Identify key stakeholders for a consortium for advanced manufacturing in California, and to participate in the additive manufacturing Learning Lab • Identify and prioritize key issues for the learning lab and/or the broader CNMI • Characterize the technology needs of users and potential adopters, by sector October 2013 TDMI 10
  11. 11. Findings summary • Most AM activity in the US is east of the Mississippi • Not all organizations in AM value chain are connected • Most companies contacted were interested in participating in the learning lab • A subset of companies, those actively engaged in AM, are interested in participating in a collaborative and solving industry problems October 2013 TDMI 11
  12. 12. Findings summary (continued) • A good outcome for the collaborative is a series of initiatives, each focused on various aspects of the major needs: – Innovation: need to focus and avoid duplication with other efforts; many needs in materials and process development – Workforce: no talent pool, companies have to train their own workers in AM – Supply chain: few US-based materials companies and AM equipment manufacturers October 2013 TDMI 12
  13. 13. CA Has It All • Companies in all parts of the AM value chain • CA organizations are participating in national AM efforts October 2013 TDMI 13
  14. 14. Innovation: CA has research assets working in AM – – – Engineered materials for AM on the micro scale, creating material properties specific to application needs Created specially designed processing systems that can deposit nanomaterials, ceramics, and metal inks Working on process modeling for parts certification – – Needs materials and methods of using multiple materials in the construction of parts/products using AM, specifically the manufacturing of electronic and opto-electronic assemblies Sees value in a collaborative Not interested in presenting at Learning Lab – – – Working on faster, lower cost solutions to AM Concerned about sharing their intellectual property May be interested in participating in collaborative – – – “Berkeley Manufacturing Institute is a Multi-Disciplinary, Multi-Department team of researchers dedicated to Manufacturing Complete Mechanical and Electrical Products” Working in AM for over 20 years, now prints electronics and sensors Member of AMP – – Member of DARPA iFAB Working in AM space for a long time and has historical data on company needs – October 2013 TDMI 14
  15. 15. Education/workforce: K-16 to working adults – – – – – – – – – – – – – – – October 2013 “Through technology education, manufacturing training, and services that contribute to continuous workforce development, CACTs are experts in technology deployment and business development.” Active participant of CNMI “RapidTech is the National Science Foundation (NSF) Center for the development and advancement of Additive Manufacturing (AM) and related technologies” Provides national training workshop on AM targeted at educators Participates in ASTM F42 standard for AM Hosted NNMI workshop in CA Created FabLab@school for high schools as a way to generate interest in science and innovation, 2 high schools in Palo Alto among them Uses 3D printers as part of the curriculum Have done 1-2 hour demos for companies, but their focus is high school Calling this “workforce development” scares some people away; this organization focuses on the innovation aspect of AM Santa Cruz-based organization that designs, prototypes, and manufactures a wide variety of items, from simple 3D objects to complex mechanical/electronic products KidsCamps, high school classes, and class at UC Santa Cruz; gave TED talk on 3D printing Provides design and AM services to startups Issue: vendors don’t have client base, clients need education Excited to participate in Learning Lab TDMI 15
  16. 16. Other advanced manufacturing activities • Smart Manufacturing Leadership Coalition, UCLA • An industry, academic and government Engineering Virtual Organization with start-up funding through the NSF • Jim Davis jdavis@oit.ucla.edu October 2013 TDMI https://smartmanufacturingcoalition.org/ 16
  17. 17. NIST MEP Technology-Driven Market Intelligence Market insights take company into the blockbuster drug market “A magnificent job of characterizing the new biochemical processing market … we got input on the new application from 10 of the leading experts in the industry.” – Marc Rothstein, President, Prime Synthesis
  18. 18. NIST MEP Technology-Driven Market Intelligence SBIR Firm Discovers Path To Commercialization “GENEDGE Alliance was invaluable in prioritizing our customers and focus.” – Karron Myrick, Director of Finance & Business Development
  19. 19. NIST MEP Technology-Driven Market Intelligence IP insights clear way to breakout product for university spin-off “The IP freedom-to-operate search saved us a lot of time, and combined with the market insight, gave us the confidence to move forward with this important new product . – Jon Peterson, Principal Scientist, Salimetrics
  20. 20. “Precision fab company expands opportunities in lockbox market” “Company finds partner to make solar product a working reality” “Furniture company expands into building interiors market” “Opportunities targeted for new infant protection technology” “New applications move material company into hi-tech market” 20 © Copyright RTI International 2013 TECHNOLOGY-DRIVEN MARKET INTELLIGENCE MEP TDMI services are helping many SMEs grow
  21. 21. Dion Jackson, MBA, MRED, MPl USC Center for Economic Development Dion Jackson USC Center for Economic Development
  22. 22. • Who We Are • Genesis of Our Role in CNMI • California Network for Manufacturing Innovation • CNMI & Economic Development USC Center for Economic Development Dion Jackson University of Southern California Center for Economic Development
  23. 23. • Beginnings in 1996: • EDA University Center • Outreach arm of Sol Price School of Public Policy providing clinical experience for Masters students • Strategic Planning for Economic Development • Co-Hosted 1999 EDA Regional Conference • Nat’l Center for Eco-Industrial Development USC Center for Economic Development Dion Jackson Who We Are
  24. 24. Genesis of our Role in CNMI 2011 i6 2012 iHub 2013 JIAC i6 CNMI AM NNMI 2014 AMO Challenge: Growing Companies Locally from University Technology Transfer • • • • I6 Challenge iHub network assessment for GO-Biz Advanced Manufacturing: Jobs and Innovation Accelerator Meeting on technology transfer • CMTC, Manex, LLNL, LBNL, USC, El Camino College • Technology-Driven Market Intelligence USC Center for Economic Development Dion Jackson 2010
  25. 25. CNMI & Economic Development 2011 i6 2012 iHub 2013 JAIC i6 CNMI AM NNMI 2014 AMO Investing in Manufacturing Communities Partnership: Investing in California’s Manufacturing and Innovation USC Center for Economic Development Dion Jackson 2010

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