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Wego Indonesia media launch presentation

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Presentation from Wego Indonesia's media launch at Hotel Indonesia Kempinski, 29 March 2012.

Wego's history, global expansion, new features and some insights into Indonesians' online travel behaviour including popular destinations, popular airlines and growth over the past few years.

Published in: Travel, Technology

Wego Indonesia media launch presentation

  1. 1. MEDIABRIEFING PRESENTED BY / CRAIG HEWETT, CCO & Co- Founder GRAHAM HILLS, GM Indonesia
  2. 2. WHAT ISWEGO? PRESENTED BY / CRAIG HEWETT, CCO & Co- Founder
  3. 3. EVOLUTION Paths that Make Leads “Ready To Buy”Wego: 3 OF ONLINE TRAVEL IN SOUTH EAST ASIA 2008 2004 2005 Wego founded- Offering live inventory for Online research comparison and offline for shopping across booking. multiple sites. 2003 2012 Now 50 million internet users 42 million Facebook user . 5 million Twitter users 3 million Blackberry users in Indonesia Sources: Penn Olsen, BBC Indonesia Country Profile, Internet World Stats and Socialbakers, Markplus #WegoGlobal @wego
  4. 4. Wego: 3 Paths that Make Leads “Ready To Buy”THE PROBLEM #WegoGlobal @wego
  5. 5. Wego: 3 Paths that Make Leads “Ready To Buy”THE SOLUTION: WEGO v #WegoGlobal @wego
  6. 6. WEGO GIVES USERS THE TOOLS TO MAKEWego: 3 DECISIONS QUICKLY & Leads “ReadyCOMPLEX Paths that Make EFFORTLESSLY To Buy” 350,000 Accommodation Options • Paralyzed by choice: 350,000 hotels. Location • Hotel distribution is extremely Star Rating fragmented 60% of hotels in Asia Pacific are unaffiliated. Hotel Reviews • Neutral platform on which to Prices compare accommodation options. Amenities • Advanced filtering options.Accommodation Type • Discovery – Brands you know and brands you don’t. Chains & Brands Offers The perfect choice #WegoGlobal @wego
  7. 7. BACKGROUND Founded in 2005 by former executives from InterContinental Hotels Group, Yahoo!, Priceline and ZUJIOver 150 travel providers have signed commercial agreements with us. • Leading airlines and low-cost-carriers, such as Virgin Australia, Emirates, Qatar, Air New Zealand, Singapore Airlines, Lufthansa, Qantas…. • Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific…. • Leading OTA’s and aggregators such as Expedia, ZUJI, HotelClub and Priceline…. Tiger global management & News Digital Media, a division of News Corp, are investors. #WegoGlobal @wego
  8. 8. Wego: DISTRIBUTION PARTNERS Leads “Ready To Buy”WEGO 3 Paths that Make #WegoGlobal @wego
  9. 9. WEGO’SGLOBAL EXPANSION PRESENTED BY / CRAIG HEWETT, CCO & Co- Founder
  10. 10. Wego: EXPANSION: 34 MARKETS,Leads “Ready To Buy”GLOBAL 3 Paths that Make 20 LANGUAGES #WegoGlobal @wegoID
  11. 11. Wego: 3 Paths that Make Leads “Ready To Buy”LOCALISATION • Language • Currency • Local airlines • Local travel agents • Local hotel chains • Sorting search results by local relevancy • Featuring destinations that are popular in each country #WegoGlobal @wegoID
  12. 12. NEW DESIGN &NEW FEATURES PRESENTED BY / GRAHAM HILLS, GM Indonesia
  13. 13. SAVE TIME: Search 150+ sites concurrently
  14. 14. PAY LESS: DateWise™ Fare Finder • Calendar search tool • Flexible dates • Top destinations • One way and return • Mix and match carriers • Huge potential savings Source: Jakarta to Bali
  15. 15. NEW FEATURE: HOTELS SORTED BY LOCAL POPULARITY
  16. 16. NEW FEATURE: FLIGHT SCHEDULES
  17. 17. INDONESIA PRESENTED BY / GRAHAM HILLS, GM Indonesia
  18. 18. Wego: INDONESIA that Make2011 “Ready To Buy”WEGO 3 Paths VISITS, 2008 - Leads Traffic is growing at 177% year on year, tracking the low cost carriers and expanding domestic tourism network. Source: #WegoGlobal @wegoID
  19. 19. WEGO USERS ACROSS THE ARCHIPELAGO 54% 14% Jakarta Other 11% Surabaya Bandung Medan Semarang Yogyakarta Denpasar 2% 5% 2% 2% 3% 3% 4% Tangerang Makassar Source: Wegonomics #WegoGlobal @wegoID
  20. 20. Wego: INDONESIA that Make Leads “Ready To Buy”WEGO 3 Paths USERS, PROFILING • Half live in Jakarta, while another 41% are in large cities • 71% are married • 32% aged 25-34 and 26% aged 35-44 • 92% are graduate or above in education • 55% are professional or managerial level • 56% access the web from home, 39% at the office and 64% on a mobile device Source: Free Spender 12% 7% Sales Person 17% 18% Mavens Connector Health Conscious 12% 20% Early Adopter 14% Fashion Conscious #WegoGlobal @wego
  21. 21. WEGO SEARCHES BY INDONESIANS, 2010 & 2011 Flight searches by Indonesians for international destinations on Wego are doubling year-on-year: Singapore 148%, Thailand 254%, Hong Kong 228%, China 196%, Australia 156%, Japan 162%, USA 220%, South Korea 286%, Netherlands 223%, UK 209%. 2010 2011 Source: Wegonomics #WegoGlobal @wegoID
  22. 22. TOP 20 3 Paths that Make Leads “ReadyWego: WEGO INTERNATIONAL FLIGHT SEARCHES To Buy” 1. Singapore 2. Malaysia • Global Low Cost scheduled capacity 3. Thailand 4. Hong Kong increased 18% year-on-year, accounting 5. China now for 26% of air capacity. A quarter of 6. Australia Asia Pacific volume. Budget carriers now 7. Japan serve over 150 destinations in this region. 8. United States 9. South Korea Sources: OAG and Asian Travel Monitor 10. Netherlands 11. United Kingdom 12. Germany 13. Vietnam 14. France 15. Saudi Arabia 16. Philippines 17. Macao 18. Taiwan 19. India 20. Canada #WegoGlobal @wegoID
  23. 23. TOP 10 INTERNATIONAL FLIGHT CLICKS Over 180% growth in flight clicks year-on-year. Clicks = purchase intent. Lufthansa KLM China Southern Airlines Emirates Garuda Indonesia Valuair/Jetstar Asia Lion Air Malaysia Airlines Tiger Airways Air Asia 2009 2010 2011 Source: Wegonomics #WegoGlobal @wegoID
  24. 24. Wego Searches by Indonesians, 2010 and 2011 2010 2011 Source: Wegonomics Searches to Jakarta up 850% and Surabaya up 740% year-on-year. Bali up 366%, but Padang 779%, Balikpapan 730% and Banjarmasin 739%.
  25. 25. TOP 10 DOMESTIC FLIGHT CLICKS Over 400% growth in flight clicks year-on-year. Clicks = purchase intent. Malaysia Airlines Tiger Airways Valuair Mandala Airlines Merpati Nusantara Airlines Indonesia AirAsia Sriwijaya Air Garuda Indonesia Batavia Air Lion Air 2009 2010 2011 Source: Wegonomics #WegoGlobal @wegoID
  26. 26. Wego: 3 Paths that Make Leads “Ready To Buy”MOST POPULAR DESTINATIONS INDONESIA SINGAPORE AUSTRALIA CHINA INDIA JAPAN SOUTH KOREA MALAYSIA Singapore Bangkok Singapore Singapore Singapore Singapore Singapore Singapore Bangkok Hong Kong Bali Bangkok Bangkok Jakarta Jakarta Bangkok Kuala Lumpur Taipei Bangkok Hong Kong Kuala Lumpur Manila Bangkok Taipei Hong Kong Bali London Bali Dubai Bangkok Bali Hong Kong Seoul Jakarta Los Angeles Kuala Lumpur Bali Bali Hong Kong London Tokyo Kuala Lumpur Kuala Lumpur Jakarta London Hong Kong Manila Jakarta Amsterdam Phuket Phuket Phuket Hong Kong Kuala Lumpur Kuala Lumpur Bali Phuket Shanghai Hong Kong Manila Phuket Sydney Phuket Chennai Sydney Tokyo Manila Taipei Manila Seoul Tokyo Bandung Penang Seoul Ho Chi Minh Sydney Auckland Taipei Taipei Melbourne Source: Top 10 searches by destination from the top 10 regional Wego sites. #WegoGlobal @wegoID
  27. 27. LIVE DEMOPRESENTED BY /Graham Hills GM Indonesia EMAIL: graham@wego.com MOB ID: (+62) 812 8689 0675 Twitter: @grahamhills FB: facebook.com/wego.indonesia

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