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Vodafone performs the best on social media followed by Airtel and Idea Cellular. Airtel has high social media buzz in both the earned media and owned media.
Airtel is also the most responsive on social media. While other players in the industry took more than a day on an average to respond to complaints, Airtel responded to customers within the next one and half hour.
In terms of social media mentions, Top 3 firms namely Airtel, Vodafone and Idea Cellular cover 73% of the buzz
Vodafone leads in terms of engagement and has the highest number of fans.
Vodafone leads in terms of followers and mentions on Twitter.