Social media emerged in the late 1970s as forms of electronic communication for users to create online communities and share information. The largest corporate social site launched in 2003, and by 2010, social sites were revealed to share user data with advertisers. Today, 89% of US businesses use social media for marketing. Companies like UPS and GE Healthcare utilize platforms like Facebook, Twitter, and educational videos to build their brand, strengthen customer relationships, and establish themselves as thought leaders. The goals of B2B social media use include driving traffic, generating leads, and reinforcing other marketing campaigns.