A Twitter Party or Twitter Chat is a real-time conversation that occurs on Twitter among people using the same unique hashtag. It’s usually led by one person who tweets questions with the unique hashtag written at the end of the tweet, and everyone else responds to that question using the same hashtag. Normally, it lasts about one hour and it can be a one-time thing or can be re-occurring (say, every Tuesday at 11am).

1. March 3, 2014
Presented by: Devon DeMars
Internet Marketing Inc.
10620 Treena Street, Suite 250 | San Diego, CA
92131
How to Host a Twitter Party

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Agenda
Why Host a
Twitter Party?
Steps to Hosting
a Twitter Party
What is a
Twitter Party?
1
2 3

3. 3SAN DIEGO | LAS VEGAS | NEW YORK | INTERNETMARKETINGINC.COM | (866) 563-0620
What is a Twitter Party?
An online, real-time
conversation that occurs
on Twitter among people
using the same unique
hashtag. It usually is for a
limited time period and
lead by a host.
?
#

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Why Host a Twitter Party
• Improve branding
• Increase awareness
• Build relationships
• Increase social engagement
• Build social following
• Improve reputation or company image
• Establish thought leadership
• Drive website traffic
• Generate leads or conversions

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Step 1: Determine Goal/Purpose
Determine metrics
Why are you hosting
a Twitter Party?

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Step 2: Define the Theme
• How will you tie your brand/product/service
to a topic of interest of your audience?
• Topic in the news
• Upcoming holidays
• Tips & Tricks
• Etc.

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Step 3: Establish the Logistics
• When will the party take place?
• Who will host it?
• How long will it last?
• Who needs to be involved?
• Is there a giveaway prize? What is it? How will it be fulfilled?
• Etc.

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Step 4: Meet with Relevant Parties
• PR
• MarCom
• Customer Service
• Legal
• Sales
• Message(s) to highlight
• What to avoid
• How to deal with red flags

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Step 5: Reserve a
Location IRL
• Plan a conference room
• Able to address issues in
a quick, well-informed
manner

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Step 6: Decide on and Register a Hashtag
• Hashtag must be:
• Relevant
• Usually branded
• Short
• Unique
• Be sure it’s not used on Twitter
• Register on Twubs
#

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Step 7: Draft a Script
• Welcoming Tweets
• 5-10 Questions
• Closing Tweets & Thank You’s!
• Within Character Limits

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Step 8: Gather Supplemental Information
• Websites
• Fact Sheets
• Contact Info
• Etc.

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Step 9: Track Your Links
• i.e. Google Analytics
URL Builder
• Prepare ahead of time
• Place into script!

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Step 10: Promote the Twitter Party
• Across Social Media Properties
• Among Employees
• E-blast/E-newsletter
• Website
• Other Influencers

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Step 11: Track “Pre-Party” Metrics
• Twitter Metrics
• Other Social Channel
Metrics
• Website Referral
Traffic Metrics

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Step 12: Party!
• Enjoy your Twitter
Party
• Thank
hosts/panelists/partici
pants

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Step 13: Continue Monitoring Hashtag
• Continue following the
conversation surrounding your
hashtag

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Step 14: Review Analytics
• TweetReach Reports
• Social Channel Metrics
• Website Referral Traffic
• Sentiment Analysis

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Step 15: Wrap it Up!
Evaluate success
or areas for
improvement
Make note for future
Twitter parties!
Determine key
findings

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Thanks!
• Keep in touch:
• Devon DeMars @ThereDGoes
• LinkedIn.com/in/DevonDeMars
• Devon@internetmarketinginc.com