Building teams of carefully selected and proven professionals to deliver great projects focused on Strategy, UX, Design, Technology. And people.

2. imhugo.com
We see design as an entirely dynamic concept.
With more that 11 years of experience in digital projects, we leverage the vast
experience of our team to ensure an immaculate execution of projects in which
we participate.
For each project, we staff and coordinate the appropriate team of carefully
selected, proven professionals.
Having worked in complex projects gave us the necessary tools to solve our
clients problems and help meet their goals, having built a reputation in large
scale projects working hands on hands with brands like Calouste Gulbenkian
Foundation, Vodafone, GroupM, PHC Software, Galp, Jumbo, Repsol Spain,
Remax, Santander, among others.

3. imhugo.com
CREATIVE
THINKING

4. “ ”
“If you only have a hammer, you
tend to see every problem as a
nail.”
Abraham Maslow

5. imhugo.com
CREATIVE THINKING
The way we approach problems determines the success of the solution. This is
how applying techniques and creative processes I define with the client what is
the real problem to solve.
With the success of this method I have been invited to give lectures and
workshops at universities, companies where I show the attendees how to think
differently and above all how to solve the same problem with different solutions.
It is in this premise that underlies the lateral thinking, ie, breaking the patterns
of the way we usually think.
All these processes are applied in the projects I get involved.

6. imhugo.com
Case Study / Emotional Learning

7. imhugo.com
Case Study / Emotional Learning
The challenge was to rethink the concept of e-learning that beyond the
didactic component would create a more interesting experience than the
traditional listing of questions and answers.
After several brainstorming sessions and analysing the problem, the end result
was to tell a story. Characters that embodied the life of the subject in question
(public presentation), and that throughout the narrative talked about the matter
to teach. Thus the student had access to learning in a more playful and
interactive way.

9. imhugo.com
STRATEGY

10. “ ”
“There are no bad ideas,
just bad decisions.”
Jacob Cass

11. imhugo.com
STRATEGY
How do we communicate? What to communicate? How to translate the brand
positioning to the digital world? What is the "story" we want to tell? These
questions are answered through a well-defined strategy and correct decisions.

12. imhugo.com
Case Study / Adegga WineMarket

13. imhugo.com
Case Study / Adegga WineMarket
The Adegga WineMarket is an event that promotes and sells wine.
With more than 7 years of existence, there was a need to redefine and solidify
the brand and concept.
My role was to re-orient the position and future of the event in the way it is
communicated and perceived. A manifesto was created that defines the bases
of the concept of this repositioning.
A permanent work in progress that enables continuous improvement and
adaptation to new realities.

14. PORTO 2015
BERLIN 2015
SUMMER 2015ALGARVE 2015
STOCKHOLM 2015 LISBOA 2015
PORTO 2015
PORTO 2015

15. imhugo.com
DESIGN

16. “ ”
“Designers can create normalcy
out of chaos; they can clearly
communicate ideas through the
organizing and manipulating of
words and pictures.”
Jeffery Veen

17. imhugo.com
DESIGN
Design is more than decoration. Design is how it works, how the public
interacts with the project, how to graphically translate the strategy, how to
define visual hierarchies. Good design allows the achievement of the project
goals.
As a conception, User Experience and User Interface are the two points of
focus in my work as a designer. Always with the end user in mind, I try to
translate with Design what the brand is and how it should communicate.

18. imhugo.com
Case Study / PHC Digital CS

19. imhugo.com
Case Study / PHC Digital CS
PHC Software approached me to help with a face-lift of the new enterprise
management platform, the PHC CS Digital.
Using the processes described before, the actual needs of the project were set
and we went through a completely reconstruction of the website in terms of
design and interactions.
With this assumption, the goal was to make technology more human using a
more personal and direct communication, such as motivational messages
depending on the time of day.

20. imhugo.com
Before..

22. imhugo.com
After…

27. imhugo.com
BUILD/MAKE

28. “ ”
“Real web designers write code.
Always have, always will.”
Jeffrey Zeldman

29. imhugo.com
BUILD/MAKE
Programming is an extension of the user experience.
In order to provide the best experience to the visitor or user, it is necessary that
everything runs smoothly.
Using the most advanced technologies, factors such performance, SEO,
optimisation and responsiveness are crucial when build a solid technical
solution.

30. imhugo.com
Case Study / Cloud Footwear

31. imhugo.com
Case Study / Cloud Footwear
The needs of a brand that is expanding undergo having a scalable technical
solution and allowing communicate in an effective and quick manner.
To this end, the website was programmed based on a custom content
manager that fit the project requirements and the latest technology was used
as a basis for development.

35. imhugo.com
NETWORKING

36. “ ”
“The real issue is not talent as an
independent element, but talent in
relationship to will, desire and
persistence.”
Milton Glaser

37. imhugo.com
NETWORKING
With an active participation in multiple communities, emphasise our role as co-
manager of the Adobe User Group in Portugal (more than 3.000 members) and
our participation in the WordPress community, a platform for content
management.
The fact of being surrounded by so many people and to maintain active
contacts in various areas allows us to have access to individuals who
complement the projects and thus allocate the best people for the project.
Our moto is to build the right team for the right project.

38. imhugo.com
ABOUT

39. imhugo.com
Landing Jobs Festival
Talk about Gulbenkian’s project
http://festival.landing.jobs/
IADE - Master Class
Talk about Interaction Design
http://iade.pt/pt/eventos/aheads.aspx
WordCampo Porto 2016
Talk about Gulbenkian’s project
https://2016.porto.wordcamp.org/speaker/hugo-fernandes/
DxD Talks
Fine Arts Lisbon University
Talk about the do’s and don'ts on big digital projects
WordCamp Europe 2014
Conference - World’s conference about WordPress
http://2014.europe.wordcamp.org/2014/09/03/wceu-2014-
speakers-hugo-fernandes/
ESAD Matosinhos
Arts & Design University
http://esad.pt/
Guest speaker for creative workshops and talks
INP
Instituto Superior de Novas Profissões
http://www.inp.pt/
gotoAndSki(‘Switzerland’);
Conference about technology in Switzerland
WordCamp Portugal 2013
Conference
http://2013.porto.wordcamp.org/oradores-confirmados/#hugo-
fernandes
NOS (ZON)
Private talk about creativity
http://www.zon.pt/
Schools
Workshops
Community Events
Adobe User Group
FlashCamp Portugal
HTML5 Portuguese Community

40. imhugo.com
Clients
Fundação Calouste Gulbenkian
Vodafone
Auchan (Jumbo)
Siemens
Volvo
Santander
Millennium BCP
Galp
Repsol
Associação Nacional de Farmácias
Adegga
Digital Wines Communication Conference
Uriage
Remax
Fujitsu
FCCN
Thyssen Krupp
DECO
Cloud Footwear
GroupM
Paradoxo Humano
Pedroso&Osório
PHC Software

41. imhugo.com
website
http://www.imhugo.com
email
hello@imhugo.com
mobile
(+351) 91 666 40 30
twitter
http://twitter.com/imhugo

42. “ ”
“Whatever the mind of man can
conceive and believe, it can
achieve.”
Napoleon Hill