David Christensen's credentials and experience along with portfolio examples - helping to create powerful, memorable and effective presentations

1. Applying the same skills he brings to helping clients create powerful, memorable and effective presentations, David’s positioning as
‘The PowerPoint Exorcist’ stating that ‘deliverance is at hand from PowerPoint presentations that suck’ has been well received by
the market and demonstrates his capability for relevant, creative and memorable positioning where it is called for.
Introducing David Christensen
More than 30 years
hands-on experience
For more than three decades
David’s life has been centered on
developing and delivering effective
presentations.
Helping create powerful, memorable and effective presentations
Summis:
From his early career with multinational advertising
agencies Saatchi & Saatchi and DDB; through to
Asia Pacific responsibilities with multinationals like
Carlson Wagonlit and American Express and an
extensive multinational business consulting career,
David’s work has revolved around the strategy,
creation, and delivery of presentations of all types.
With experience spanning the academic world to a
wide variety of business categories, and having lived
and worked in more than a dozen different
countries, David has developed and fine tuned his
skills and experience covering the concepts, tools,
strategies and other components that are able to
help build and deliver presentation that are powerful,
memorable, and effective in reaching the objectives
they are designed for.

2. 2
The Key to Presentation
Success: The Story Line
“There are several important secrets to creating presentations that
are really effective, and even for the simplest project all of these
need to be considered,” says David Christensen. “Often the
greatest single contribution I am able to make when working with
a client presentation is to establish a logical structure and the story
line – and that applies whether the
project is highly content-focused or
conceptual, regardless of the
subject matter.
In fact it is often the routine and dry
content presentations – like regular finance
and business operations reviews for a company – that can
be transformed in this way. You need to see a presentation of any
type like a novel that introduces the characters and story line,
engages and draws the reader onward, captivating them so that
they want to keep reading and get to the point where the story
reaches a climax or resolution.”
David points to an example of a project to manage an hour-long
presentation of a company’s operations to the Board. “Ordinarily
this would have been an excruciating, tedious and boring recital of
facts and figures but instead everything was rolled into a theme
which injected some fun and mystery into the material, and then it
was presented like a mystery story that led up to a climax – and by
that stage the Board were ready to eat from my client’s hand,” he
says.
Leveraging Video Elements
Typically - for not a great deal more
time and effort - once your PowerPoint
or Keynote presentation has been
completed it is possible to create a
video version which can be used on
your website, in fixed presentations
and locations, or uploaded to YouTube
or Vimeo.
The benefits of this approach are
numerous … as well as video being a
powerful medium for communication
in its own right, video versions also
provide additional quality content that
can be beneficial for lead generation
and SEO purposes.
David typically edits an abbreviated
selection of the presentation slides,
then adds sound track and transitions
with voiceover, subtitles and other
effects also possible to add. Check out
the examples shown here!
Mastery of the Written Word
From press releases, business plans, blog articles,
captions, bullet points, humour and satire, product
information and labels, technical writing, travel
writing, academic and research papers, brochures,
websites, sales presentations, speeches, sermons,
podcasts, training materials, instructions, e-books
and more … David Christensen has the
experience, versatility and language skills to
generate the written word – regardless of the
audience. This is most vividly demonstrated on
websites such as www.inversionpoint.com and

3. 3
The Power of Images
Finding the right image to use as part of
your presentation can make a huge difference to its power,
memorability and success. Images can communicate at an
emotive level and convey meaning far greater than you can
often achieve with words. But remember this will work
against you if you choose unwisely! There are two techniques
relatively easy to implement that can be game-changers. The
first is association – by associating your
message/theme/brand with an image your audience already
strongly identifies with you may be able to establish credibility
and support very quickly. Secondly, consider what the
objective of your presentation is in terms of the audience’s
emotional response or action you
wish them to take. The use of
images aligned to evoke the
desired emotional response can
improve your outcome enormously.
Graphics
“A picture says a thousand words” goes the old
saying and in presentations this is even more the
case. Designing and tailoring graphics that
communicate clearly requires a blend of skills and
experience in graphic design as well as the various
software tools available.
Adobe Photoshop – powerful and versatile
graphics editing software. David also uses similar
applications such as Pixelmator to create graphic
elements.
Adobe Illustrator, Adobe InDesign, and
Microsoft Publisher are also key software tools
employed, while for specific purposes
WebElements, Perfect Photo Suite, Graphic
Design Studio, Snapseed and EazyDraw are all
used

4. Online | Social Media | eCommerce
Increasingly the lines between various media platforms and communication media are blurring, with the result that
specialization or focus in one area of the broad communication and presentation landscape can be a great handicap.
David has practical and hands-on experience across social media with multiple brands along with design, content
generation and management of numerous diverse websites including many operating at the ‘sharp end’ of sales and
transactional based eCommerce. This broad capability and perspective helps ensure advice to clients across multiple
industries is insightful and relevant. Often the answer – or valuable clues – to new questions in one area can be
found in an adjacent field, and increasingly this holistic understanding of the communications process will produce
greater returns on investment than leveraging advisers with narrow, albeit deep, skills and experience
Introducing
Infographics
2516 The Diamond Sukhumvit | Sukhumvit Road | Phra Khanong | Klongtoey | Bangkok 10260 | Thailand |
+66 87 086 0174
One form of
presenting
information that
has become
popular recently is
known as the
‘Infographic’. All this
simply means is that it
is a way of presenting
information in a high
level, simplified format
that can be understood very easily and presented as a
single page. The tools and techniques used in
Infographics can also be applied to PowerPoint and
many times the information in a PowerPoint deck can be
extracted and formatted into an Infographic which can
be uploaded to many online locations, expanding the
audience reach for your material. Talk to David about
how Infographic style output can be incorporated into
the way you develop and deliver presentation material
Working
With David
Christensen
You can engage David on an hourly basis; for an
agreed project fee if the scope is clear; on a
retainer basis for an agreed period – or another
mutually agreed arrangement. Often you as the
client won’t be sure what is the best way to go
about your task, so an engagement could start
with a review of your objectives, recommendation
of your optimal strategy and a telephone
discussion – which can be accomplished for less
than $200. Where low value-added work is
required David will work with you to find the
lowest cost option and limit his involvement to
where he is able to make a valuable contribution.
David divides his time between Bangkok,
Thailand and Melbourne, Australia but manages
clients around the globe without difficulty, so
location and time zones are no impediment.
Contact David by email in the first instance at
mailto:david@powerpointpower.com