Premier Cement has been operating in Bangladesh since 2004. They produce 2.4 million tons of cement annually and have an 8% market share. Their IMC strategy involves advertising through various media channels, sales promotions for customers and trade partners, and public relations activities. They evaluate their campaigns and control the integration of communication disciplines to ensure consistency of messaging and maximum impact. While their online presence requires further development, Premier Cement is working to strengthen relationships and establish their brand in the competitive cement industry.