The MMA Smarties campaign was a mobile text campaign run during the 2012 United Methodist Church General Conference to raise awareness and support for the Imagine No Malaria initiative. The campaign encouraged attendees to text "SWAT" to 27722 to sign an online petition in support of Imagine No Malaria's efforts. Through a variety of promotional tactics like print ads, social media, costumed greeters, and a flash mob, the campaign engaged over 5,000 attendees and received 520 petition signatures, helping raise the profile of Imagine No Malaria among church leadership.
Using Social Media to Engage Stakeholders in Better Public PolicyNashville Area MPO
During the final year of developing its 2035 Regional Transportation Plan (adopted in Dec. 2010), the Nashville Area MPO established presences in key Web 2.0 channels in order to better engage stakeholders in understanding major public-policy shifts for infrastructure investment strategies. The MPO's communications director presented on public involvement in livability initiatives at the Transportation Research Board's 90th annual meeting in Washington DC, Jan. 2011.
Using Social Media to Engage Stakeholders in Better Public PolicyNashville Area MPO
During the final year of developing its 2035 Regional Transportation Plan (adopted in Dec. 2010), the Nashville Area MPO established presences in key Web 2.0 channels in order to better engage stakeholders in understanding major public-policy shifts for infrastructure investment strategies. The MPO's communications director presented on public involvement in livability initiatives at the Transportation Research Board's 90th annual meeting in Washington DC, Jan. 2011.
Social Syndication - The Ultimate Tool for Your PR Mix.Richard Rothstein
You want your story to reach millions!
News USA can help you reach media influencers and end users with lasting, proven, effective campaigns.
Join us for this FREE webinar.
In just an hour, you will learn:
- How NewsUSA puts clients PR campaigns into the hands of hundreds of editors, across the country, looking for content. No extra work on your part to get story placement.
- How Social Syndication penetrates popular social destinations to make your PR campaign viral.
- What Social Syndication does for your company's SEO, engagement and Social Media metrics.
NewsUSA is a copyright free content distributor with literally hundreds of satisfied clients. Sign up today to learn more about how WE can help YOU succeed.
These slides were used in a workshop on 4 February 2014 by a VSO Volunteer on social media and advocacy. The workshop was designed for the disability civil society sector in Rwanda to show how social media can further and complement their advocacy and fundraising objectives. Pitched as an introduction to social media, the presentation describes what it is, how it can be used and goes through the mechanics of using a number of platforms such as twitter, Facebook, youtube and blogging.
The workshop was funded by VSO Rwanda in partnership with the National Union of Disabilities Organisations of Rwanda. Whilst the workshop included a short presentation by VSO Rwanda, the complete set of slides do not reflect the work of VSO Rwanda, VSO UK, VSO International or NUDOR.
Social Pulpit: Barack Obama's Social Media ToolkitMonte Lutz
Presentation on grassroots and communications lessons that can be learned from Obama's social media program, as presented at the 2009 Public Affairs Council Grassroots Conference.
You have helped your clients see themselves and their families in a new light as economic actors. You can do the same for their lives as civic actors. The nations of the world have agreed to the Sustainable Development Goals, goals such as eradicating extreme poverty, eliminating preventable child deaths, and ensuring all children complete secondary school all by 2030. In this training you will learn how to empower your clients to use their voices as citizens on issues that matter in their lives, the lives of community members, and across their nation. By helping clients influence village leaders and members of Parliament through advocacy, we will make the SDGs real.
What Every Social Media Manager Learned From Healthcare (This Year) Falcon.io
Healthcare is playing an increasingly critical role in shaping the social media landscape. In times where more than 80% of social media users have sought health information online, healthcare entities started leveraging social media to reach their audience. With the Danish Health Authority, we will be discussing what every Social Media Manager has learned from Healthcare this year and how you can effectively harness social media to reach your audience while minimizing the risks that often accompany an active social media presence.
Social Media: Tailoring your strategy to a targeted digital audienceCasey Knox
Social media provides the opportunity to reach the consumer at every single touchpoint from trigger to action/purchase/advocacy. Learn valuable insights on where where to find them, and what to do when you get there.
Social Syndication - The Ultimate Tool for Your PR Mix.Richard Rothstein
You want your story to reach millions!
News USA can help you reach media influencers and end users with lasting, proven, effective campaigns.
Join us for this FREE webinar.
In just an hour, you will learn:
- How NewsUSA puts clients PR campaigns into the hands of hundreds of editors, across the country, looking for content. No extra work on your part to get story placement.
- How Social Syndication penetrates popular social destinations to make your PR campaign viral.
- What Social Syndication does for your company's SEO, engagement and Social Media metrics.
NewsUSA is a copyright free content distributor with literally hundreds of satisfied clients. Sign up today to learn more about how WE can help YOU succeed.
These slides were used in a workshop on 4 February 2014 by a VSO Volunteer on social media and advocacy. The workshop was designed for the disability civil society sector in Rwanda to show how social media can further and complement their advocacy and fundraising objectives. Pitched as an introduction to social media, the presentation describes what it is, how it can be used and goes through the mechanics of using a number of platforms such as twitter, Facebook, youtube and blogging.
The workshop was funded by VSO Rwanda in partnership with the National Union of Disabilities Organisations of Rwanda. Whilst the workshop included a short presentation by VSO Rwanda, the complete set of slides do not reflect the work of VSO Rwanda, VSO UK, VSO International or NUDOR.
Social Pulpit: Barack Obama's Social Media ToolkitMonte Lutz
Presentation on grassroots and communications lessons that can be learned from Obama's social media program, as presented at the 2009 Public Affairs Council Grassroots Conference.
You have helped your clients see themselves and their families in a new light as economic actors. You can do the same for their lives as civic actors. The nations of the world have agreed to the Sustainable Development Goals, goals such as eradicating extreme poverty, eliminating preventable child deaths, and ensuring all children complete secondary school all by 2030. In this training you will learn how to empower your clients to use their voices as citizens on issues that matter in their lives, the lives of community members, and across their nation. By helping clients influence village leaders and members of Parliament through advocacy, we will make the SDGs real.
What Every Social Media Manager Learned From Healthcare (This Year) Falcon.io
Healthcare is playing an increasingly critical role in shaping the social media landscape. In times where more than 80% of social media users have sought health information online, healthcare entities started leveraging social media to reach their audience. With the Danish Health Authority, we will be discussing what every Social Media Manager has learned from Healthcare this year and how you can effectively harness social media to reach your audience while minimizing the risks that often accompany an active social media presence.
Social Media: Tailoring your strategy to a targeted digital audienceCasey Knox
Social media provides the opportunity to reach the consumer at every single touchpoint from trigger to action/purchase/advocacy. Learn valuable insights on where where to find them, and what to do when you get there.
South African agriculture faces a significant challenge in terms of visibility in both export and local markets. As markets become more competitive and clients become more demanding, market participants must work harder to secure their competitive (market) relationships. One way in which to meet this challenge, is through effective branding.
Sectoral branding, as is being undertaken in the case of agriculture, is a collaborative process between government and the private sector, aimed at managing perceptions of local consumers, policy makers and export markets to maximise opportunities available to industry participants. Sectoral branding may be regarded as a subdivision of nation branding. Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding), whereas sectoral branding refers to the same process, however, as applied in the context of a given economic sector.
How media owners can offer more value to a brand than an advert with some cocreation case-studies that show real ROI and value from adopting this method.
How media owners can offer more value to a brand than an advert - with some co-creation case-studies revealing the real ROI and shared value from adopting this method.
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
The prostate is an exocrine gland of the male mammalian reproductive system
It is a walnut-sized gland that forms part of the male reproductive system and is located in front of the rectum and just below the urinary bladder
Function is to store and secrete a clear, slightly alkaline fluid that constitutes 10-30% of the volume of the seminal fluid that along with the spermatozoa, constitutes semen
A healthy human prostate measures (4cm-vertical, by 3cm-horizontal, 2cm ant-post ).
It surrounds the urethra just below the urinary bladder. It has anterior, median, posterior and two lateral lobes
It’s work is regulated by androgens which are responsible for male sex characteristics
Generalised disease of the prostate due to hormonal derangement which leads to non malignant enlargement of the gland (increase in the number of epithelial cells and stromal tissue)to cause compression of the urethra leading to symptoms (LUTS
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
Pulmonary Thromboembolism - etilogy, types, medical- Surgical and nursing man...VarunMahajani
Disruption of blood supply to lung alveoli due to blockage of one or more pulmonary blood vessels is called as Pulmonary thromboembolism. In this presentation we will discuss its causes, types and its management in depth.
Anti ulcer drugs and their Advance pharmacology ||
Anti-ulcer drugs are medications used to prevent and treat ulcers in the stomach and upper part of the small intestine (duodenal ulcers). These ulcers are often caused by an imbalance between stomach acid and the mucosal lining, which protects the stomach lining.
||Scope: Overview of various classes of anti-ulcer drugs, their mechanisms of action, indications, side effects, and clinical considerations.
2. Project Overview
Imagine No Malaria, an extraordinary effort of the people of The United
Methodist Church, puts faith into action to end preventable deaths by malaria
in Africa. Imagine No Malaria’s comprehensive model fights malaria’s burden
with prevention, education, communication, treatment and advocacy.
Imagine No Malaria (INM) leveraged the opportunity to raise awareness
through a mobile text campaign during the denomination’s General
Conference on April 24 – May 2, 2012. Coincidentally, April 25 is World Malaria
Day. General Conference is the top policy-making body of The United
Methodist Church, which meets once every four years. The conference, made
up of clergy and lay delegates from all over the world, can revise church law, as
well as adopt resolutions on current moral, social, public policy and economic
issues.
The outcome of the text campaign was successful, as evidenced by data—
significantly raising the profile of INM among United Methodist leadership and
U.S. policymakers.
3. Strategic Objective
Secure affirmation and support from General
Conference delegates
Build awareness for Imagine No Malaria by
sharing positive results of the initiative
4. Goals
Inform church leadership that INM is a
successful ministry by illustrating its life-
changing impact in Africa
Deliver simple call-to-action: "Text SWAT to
27722 and sign the petition to save lives"
A 5% conversion rate of signatures on the
petition
5. Mobile Campaign Strategy
By leveraging the impact of this global
conference, Imagine No Malaria can engage
thousands of church leaders to build support in
the common international medium of text
messaging.
With the creation of this mobile campaign,
subscribers can electronically sign a petition to
show widespread support and generate
excitement about INM’s efforts and success. It is
imperative to communicate this life-saving work
to General Conference’s audience of key decision
makers so that the work continues.
7. Target Audience
United Methodist Church leadership consisting
of elected lay and clergy delegates to General
Conference
General Conference visitors
8. Call-to-Action
Mobile Campaign:
Support the fight against malaria. Text “SWAT” to 27722
to sign the petition to save lives.
This petition raises the voice to show church leaders,
malaria partners and elected officials in Congress there
is widespread support for this effort and urge action.
9. Execution
The Imagine No Malaria mobile campaign utilized a multi-tiered
approach for delivering its call-to-action. Target audiences were
engaged through three main channels: print, online and
experiential (guerilla) marketing.
Print:
Paid and earned advertising through United Methodist
publications
Online:
ImagineNoMalaria.org, YouTube, Twitter, Facebook
Experiential:
Tradeshow booth, costumed door greeters and flash mob
10. Use of Mobile
• Due to the global nature of General Conference, we
selected mobile as the call-to-action medium
because it creates a common language for all
delegates—including the 30-40 percent who
traveled internationally to attend. Mobile is the
easiest and most inexpensive way to communicate
with those in developing nations who do not have
access to email.
• INM previously utilized mobile for fundraising. This
was the first time to use it as an advocacy tool.
• Initial conversations with our mobile provider were
greeted with excitement as they worked with us in
an innovative way to engage our audience.
13. Advertising Outcomes
Leading up to General Conference, paid and earned
advertising was placed in United Methodist
publications that targeted to delegates.
Interpreter, New World Outlook, United Methodist
Reporter (special insert)
Total Reach: >600,000
14. Support Tactic: Website
Imagine No Malaria site asks to Text SWAT and sign the petition.
Read full article.
http://www.imaginenomalaria.org/2012/04/19/please-help-swat-malaria/
16. Support Tactic: Skeeter Greeters
World Malaria Day
Goal:
To be the first face delegates encounter on World
Malaria Day (April 25) and present call to action
immediately.
Execution:
10 staff members dressed as giant mosquitoes created a
memorable presence while providing information,
dinner event invitations and mosquito swatters with
“Text SWAT” imprinted on them to delegates and
visitors entering the Tampa Convention Center.
18. Greeters Results
More than 1,500 mosquito swatters were
distributed to conference attendees as they
entered the convention center. Each swatter
was imprinted with the “Text SWAT to 27722”
call-to-action.
19. Support Tactic:
Tradeshow Booth
Goal:
To engage with delegates and visitors, share INM’s impact
and success and raise awareness by providing interactive
elements that encouraged participation in the call-to-action.
Execution:
Visitors were invited to grab a mug from a giant wall of coffee
mugs imprinted with Text SWAT to 27722. Staff encouraged
visitors to participate in the call-to-action. The visually
engaging experience provided opportunity for conversation.
Other booth elements included a bed net display, video
monitors, success examples, campaign case elements and
resources.
21. Booth Results
More than 2,000 campaign-branded coffee
mugs and 2,000 mosquito swatters were
distributed in 10 days. It successfully achieved
thousands of impressions with hundreds of
visitors and renewed relationships with regional
staff as well as newly interested supporters.
22. Support Tactic:
Video & Flash Mob
Goal:
To deliver a memorable message of INM’s success
and its unique ability to revitalize the church while
urging continued support by texting to sign the
petition.
Execution:
Presentation began with an informational video as
the flash mob invaded the main floor of the
conference. At the end of the flash mob, a screen
presented the call-to-action.
24. Flash Mob Results
• The five minute presentation changed the pace and
tone of the morning’s session and generated “buzz”
from delegates. The call-to-action was featured on
participants’ t-shirts and within the accompanying
video.
• The performance received media attention with
coverage on Tampa’s FOX and ABC affiliates during
the April 25 news cycle.
• The easy call-to-action was received positively by the
audience, which increased results.
25. United Methodist News Service
Read Full Article
http://www.imaginenomalaria.org/2012/04/26/gc2012-a-focus-on-world-
malaria-day/
26. Budget
Two hundred dollars a year were invested in
buying the keyword SWAT. United Methodist
Communications, INM’s supporting agency,
utilized its existing mobile platform in an
innovative way and invested dollars to promote
the campaign.
27. Compliance and Best Practices
• United Methodist Communications ensured respectful use
of the mobile medium.
• A two-step process was implemented for subscribers to
complete the signature. Contact information was only
added to INM’s database after they submitted the second
time.
• Subscribers were given the option to provide email
addresses (and many did!), providing another way to
interact post-campaign.
• TxtSTOP to end. Msg & Data Rates May Apply accompany
the message.
• Messaging to subscribers is in compliance with MMA
guidelines. To avoid spamming, post-campaign
communication remains relevant and only used when
necessary.
28. Overall Results
Advocacy (SMS campaign)
Text SWAT: 520 unique completed signatures (20% of target)
Awareness
Booth Traffic – approx. 5,000 different visitors
Point reach – More than 600,000 impressions
Social Media – at least 89,000 posts (Facebook & Twitter)
Website – 8,600 unique visits (4/24-5/4) covering 71 countries
(16 in Africa)
Fundraising (not a stated goal)
Text MALARIA $1,190
General Conference Worship Offering $15,000
29. Imagine No Malaria
Showcases Success
Read Full Article
http://www.imaginenomalaria.org/2012/04/25/imagine-no-malaria-showcases-success/
30. Petition Results
The results of petition support made its way to the
United States Senate. On July 11, 2012 the U.S.
Senate agreed to a new resolution supporting the
goals and ideals of World Malaria Day, including the
target of ending malaria deaths by 2015.
Read the full story here.
http://www.imaginenomalaria.org/2012/07/11/u-
s-senate-passes-malaria-resolution/