The Big Pathwatch – crowdsourced data gathering. Mobile engagement seminar, 2...CharityComms
Daniel Brett-Schneider, head of engagement and Eleanor Bullimore, engagement manager, Ramblers
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The document discusses how public participation in government is changing in the new information age. Traditional methods of communication like press releases and public meetings are being supplemented by new technologies like social media, blogs, videos and online surveys. These new methods allow governments to provide information to the public 24/7, better target their messages, and encourage more widespread collaboration.
www.thecommunicationteam.net. The Communication Team was asked to develop a public relations/ community relations outreach plan and implement it. The plan
suggested strategies that included inviting local businesses, government representatives, community leaders, non-profits and others, to participate in local advisory groups to discuss important land trust/preservation and
environmental issues, that would lead to local “town hall” meetings.
The Big Pathwatch – crowdsourced data gathering. Mobile engagement seminar, 2...CharityComms
Daniel Brett-Schneider, head of engagement and Eleanor Bullimore, engagement manager, Ramblers
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The document discusses how public participation in government is changing in the new information age. Traditional methods of communication like press releases and public meetings are being supplemented by new technologies like social media, blogs, videos and online surveys. These new methods allow governments to provide information to the public 24/7, better target their messages, and encourage more widespread collaboration.
www.thecommunicationteam.net. The Communication Team was asked to develop a public relations/ community relations outreach plan and implement it. The plan
suggested strategies that included inviting local businesses, government representatives, community leaders, non-profits and others, to participate in local advisory groups to discuss important land trust/preservation and
environmental issues, that would lead to local “town hall” meetings.
The document discusses social action and community media production. It focuses on the work of social action organizations and their promotional materials, from posters to leaflets to websites. The purpose includes bringing about local, national, or global change; changing attitudes; raising awareness; challenging dominant representations; and more. Effective techniques used in media include images, color schemes, fonts, tone, and other elements. Case studies are provided on organizations like Compassion in World Farming and their impact in changing policies around sow stalls. [/SUMMARY]
Creative planning at the Alzheimer's Society | Creatives Group | 20 September...CharityComms
Vicky Ames, senior communications strategy and planning manager and Katie Miall, senior digital engagement manager, Alzheimer's Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The YouKnow Project aims to establish a digital interactive platform for web and mobile that solves health care problems leveraging accountability and the right of access to information.
Youknow builds bridges between three main groups; decision makers, YouKnow specialists and public, aiming to create environments with enhanced transparency, accountability, and participation, leading to a positive change. People report, YouKnow specialists mange, visualize, analyse data and convert it into CASES. They communicate with decision makers, create advocacy and campaigning, leading to action and better healthcare systems.
This document is a toolkit created by CAFOD, Christian Aid, and Trócaire to help civil society organizations in Africa monitor government policies. It provides tools and guidance for identifying relevant policies to monitor, collecting policy information, analyzing stakeholders and indicators, gathering evidence on policy implementation through surveys and interviews, and using evidence to advocate for policy changes. The toolkit was developed through research, pilot workshops in several countries, and input from partner organizations experienced in policy monitoring. It aims to foster constructive dialogue between governments and citizens to improve policies that benefit all.
The Smokefree NHS campaign aims to convince people to quit smoking and help those trying to quit through online resources, a quit kit, social media, and TV advertisements. The campaign's goals are to change attitudes towards smoking, raise awareness of health risks, and support those looking to quit smoking. Key techniques include an informative website, social media presence, TV and YouTube ads, and a quit kit mailed to people who sign up for support through the Smokefree website.
The NHS Smoking Campaign aimed to stop smoking by raising awareness of the harms through gruesome images showing the effects on the inside of the body. The campaign achieved high awareness and many people took action to quit smoking.
The Politics Graffiti Campaign aimed to discourage voting for the Conservatives by altering their campaign posters to make the party leader look foolish. The altered posters became popular online.
The WWF Campaign used hands painted with animal faces and prints to raise awareness of endangered species and encourage donations to help conservation efforts. Extinction rates have fallen somewhat due to increased awareness and support over time.
C:\Documents And Settings\Ckelling\Desktop\Diocesan Officers2CAFOD
CAFOD's vision is for a world transformed to reflect the Kingdom of God where policies promote social justice and end poverty. CAFOD values solidarity and works with communities to challenge policies that keep people poor. Effective campaigning reflects the concerns of international partners, influences key targets, and engages supporters through popular communication. Challenges include the financial crisis's impact on poverty, reduced support for development aid, and slow climate change progress.
The document discusses the concept of the "Big Society" and redistributing power from central government to citizens through various reforms and innovations in public services. It proposes using new technologies, public-private partnerships, and community involvement to improve outcomes while reducing costs. The goal is to make government more open, collaborative, and responsive to public needs and feedback through experimentation and social innovation.
The document discusses the UK government's priorities and policies around transparency and open data. Over the past year, the government has opened core spending data and will release new data on public service performance. The government promotes collaborative discussion and embedding transparency in the public sector. Open data is seen as empowering individuals and communities by enabling choice of services and providers.
public service announcement as Informal knowledge systemVanita Saini
Public service announcements (PSAs) provide valuable information to the public to positively impact their lives without selling a product. This document discusses PSAs as an informal knowledge system in society. It outlines the objectives of studying PSAs, including how they communicate messages and their effects on social and economic growth. Case studies on India's "Pulse Polio" immunization campaign and the "Incredible India" tourism campaign are examined to show how PSAs can effectively change public opinion and behavior at the regional, national, and international levels through the use of emotional appeals.
This document summarizes the work of Internews, an organization that works in over 56 countries to support independent media and information access. It operates through building local capacity, establishing long-term in-country offices and staff, and prioritizing work with marginalized communities. The organization strives to leave behind sustainable media organizations and a more informed public. It describes several of Internews' current and past projects focused on issues like fighting corruption in Ukraine, supporting refugees and media in Afghanistan, and its work with partners in Kyrgyzstan on initiatives like anticorruption reporting and an online platform for civic engagement.
Finding frames new ways to engage the uk public in global poverty bond 2011Dr Lendy Spires
This report examines ways to re-engage the UK public in addressing global poverty by exploring the potential of framing theory and values. It finds that public concern for global poverty has remained largely unchanged over the past 25 years despite major campaigns. The development sector's current practices have focused on increasing donations through "cheap participation" rather than deepening understanding. The report argues for a new approach using framing and values to motivate sustained public action on the structural causes of poverty. It aims to spark sector-wide debate and further research into refining positive frames that build broad coalitions around shared values of justice and human dignity.
Finding frames new ways to engage the uk public in global poverty bond 2011Dr Lendy Spires
This report examines ways to re-engage the UK public in addressing global poverty by exploring the potential of framing theory and values. It finds that public concern for global poverty has remained largely unchanged over the past 25 years despite major campaigns. The development sector's current practices have focused on increasing donations through "cheap participation" rather than deepening understanding. The report argues for a new approach using framing and values to motivate sustained public action on the structural causes of poverty. It aims to spark sector-wide debate and further research into refining positive frames that build broad coalitions around shared values of justice and human dignity.
Get to grips with strategy | Small charities communications conference | 12 J...CharityComms
Simon Williams, communications consultant and trainer, Communicating Causes
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The MMA Smarties campaign was a mobile text campaign run during the 2012 United Methodist Church General Conference to raise awareness and support for the Imagine No Malaria initiative. The campaign encouraged attendees to text "SWAT" to 27722 to sign an online petition in support of Imagine No Malaria's efforts. Through a variety of promotional tactics like print ads, social media, costumed greeters, and a flash mob, the campaign engaged over 5,000 attendees and received 520 petition signatures, helping raise the profile of Imagine No Malaria among church leadership.
Co-creation for impact. Audience strategy conference, 26 May 2016CharityComms
James Tattersfield, head of strategy, Latimer Group
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The document discusses promoting a charitable cause, specifically the National Society for the Prevention of Cruelty to Children (NSPCC) Brighton & Hove Business Group. The group aims to develop a strong network of business supporters to raise funds for NSPCC services helping vulnerable local children. Elements of the promotional mix like TV, poster, and personalized letter campaigns were most effective due to reaching large audiences. The NSPCC hoped businesses would provide 20% of donations through sponsorship and cause-related marketing. Microsoft supports NSPCC advertising and fundraising.
Using Social Media to Change Smoking BehaviorsDane Svenson
This document discusses using social media to change smoking behaviors. It provides an overview of how social media can be integrated into public health campaigns to influence knowledge, attitudes, and behaviors. Case studies from campaigns in Vietnam and Indonesia demonstrate how social media was used to engage audiences and drive real-world impact. The Indonesia campaign saw success by growing an online community, activating supporters to share personal stories, and rebroadcasting the best stories to large audiences. Overall, the document advocates using social media to supplement mass media campaigns and create "network effects" through peer influence and community engagement.
This introduction to Nesta’s work on digital democracy was shared with the Kirklees Democracy Commission as part of our evidence gathering in September 2016.
The document discusses social action and community media production. It focuses on the work of social action organizations and their promotional materials, from posters to leaflets to websites. The purpose includes bringing about local, national, or global change; changing attitudes; raising awareness; challenging dominant representations; and more. Effective techniques used in media include images, color schemes, fonts, tone, and other elements. Case studies are provided on organizations like Compassion in World Farming and their impact in changing policies around sow stalls. [/SUMMARY]
Creative planning at the Alzheimer's Society | Creatives Group | 20 September...CharityComms
Vicky Ames, senior communications strategy and planning manager and Katie Miall, senior digital engagement manager, Alzheimer's Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The YouKnow Project aims to establish a digital interactive platform for web and mobile that solves health care problems leveraging accountability and the right of access to information.
Youknow builds bridges between three main groups; decision makers, YouKnow specialists and public, aiming to create environments with enhanced transparency, accountability, and participation, leading to a positive change. People report, YouKnow specialists mange, visualize, analyse data and convert it into CASES. They communicate with decision makers, create advocacy and campaigning, leading to action and better healthcare systems.
This document is a toolkit created by CAFOD, Christian Aid, and Trócaire to help civil society organizations in Africa monitor government policies. It provides tools and guidance for identifying relevant policies to monitor, collecting policy information, analyzing stakeholders and indicators, gathering evidence on policy implementation through surveys and interviews, and using evidence to advocate for policy changes. The toolkit was developed through research, pilot workshops in several countries, and input from partner organizations experienced in policy monitoring. It aims to foster constructive dialogue between governments and citizens to improve policies that benefit all.
The Smokefree NHS campaign aims to convince people to quit smoking and help those trying to quit through online resources, a quit kit, social media, and TV advertisements. The campaign's goals are to change attitudes towards smoking, raise awareness of health risks, and support those looking to quit smoking. Key techniques include an informative website, social media presence, TV and YouTube ads, and a quit kit mailed to people who sign up for support through the Smokefree website.
The NHS Smoking Campaign aimed to stop smoking by raising awareness of the harms through gruesome images showing the effects on the inside of the body. The campaign achieved high awareness and many people took action to quit smoking.
The Politics Graffiti Campaign aimed to discourage voting for the Conservatives by altering their campaign posters to make the party leader look foolish. The altered posters became popular online.
The WWF Campaign used hands painted with animal faces and prints to raise awareness of endangered species and encourage donations to help conservation efforts. Extinction rates have fallen somewhat due to increased awareness and support over time.
C:\Documents And Settings\Ckelling\Desktop\Diocesan Officers2CAFOD
CAFOD's vision is for a world transformed to reflect the Kingdom of God where policies promote social justice and end poverty. CAFOD values solidarity and works with communities to challenge policies that keep people poor. Effective campaigning reflects the concerns of international partners, influences key targets, and engages supporters through popular communication. Challenges include the financial crisis's impact on poverty, reduced support for development aid, and slow climate change progress.
The document discusses the concept of the "Big Society" and redistributing power from central government to citizens through various reforms and innovations in public services. It proposes using new technologies, public-private partnerships, and community involvement to improve outcomes while reducing costs. The goal is to make government more open, collaborative, and responsive to public needs and feedback through experimentation and social innovation.
The document discusses the UK government's priorities and policies around transparency and open data. Over the past year, the government has opened core spending data and will release new data on public service performance. The government promotes collaborative discussion and embedding transparency in the public sector. Open data is seen as empowering individuals and communities by enabling choice of services and providers.
public service announcement as Informal knowledge systemVanita Saini
Public service announcements (PSAs) provide valuable information to the public to positively impact their lives without selling a product. This document discusses PSAs as an informal knowledge system in society. It outlines the objectives of studying PSAs, including how they communicate messages and their effects on social and economic growth. Case studies on India's "Pulse Polio" immunization campaign and the "Incredible India" tourism campaign are examined to show how PSAs can effectively change public opinion and behavior at the regional, national, and international levels through the use of emotional appeals.
This document summarizes the work of Internews, an organization that works in over 56 countries to support independent media and information access. It operates through building local capacity, establishing long-term in-country offices and staff, and prioritizing work with marginalized communities. The organization strives to leave behind sustainable media organizations and a more informed public. It describes several of Internews' current and past projects focused on issues like fighting corruption in Ukraine, supporting refugees and media in Afghanistan, and its work with partners in Kyrgyzstan on initiatives like anticorruption reporting and an online platform for civic engagement.
Finding frames new ways to engage the uk public in global poverty bond 2011Dr Lendy Spires
This report examines ways to re-engage the UK public in addressing global poverty by exploring the potential of framing theory and values. It finds that public concern for global poverty has remained largely unchanged over the past 25 years despite major campaigns. The development sector's current practices have focused on increasing donations through "cheap participation" rather than deepening understanding. The report argues for a new approach using framing and values to motivate sustained public action on the structural causes of poverty. It aims to spark sector-wide debate and further research into refining positive frames that build broad coalitions around shared values of justice and human dignity.
Finding frames new ways to engage the uk public in global poverty bond 2011Dr Lendy Spires
This report examines ways to re-engage the UK public in addressing global poverty by exploring the potential of framing theory and values. It finds that public concern for global poverty has remained largely unchanged over the past 25 years despite major campaigns. The development sector's current practices have focused on increasing donations through "cheap participation" rather than deepening understanding. The report argues for a new approach using framing and values to motivate sustained public action on the structural causes of poverty. It aims to spark sector-wide debate and further research into refining positive frames that build broad coalitions around shared values of justice and human dignity.
Get to grips with strategy | Small charities communications conference | 12 J...CharityComms
Simon Williams, communications consultant and trainer, Communicating Causes
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The MMA Smarties campaign was a mobile text campaign run during the 2012 United Methodist Church General Conference to raise awareness and support for the Imagine No Malaria initiative. The campaign encouraged attendees to text "SWAT" to 27722 to sign an online petition in support of Imagine No Malaria's efforts. Through a variety of promotional tactics like print ads, social media, costumed greeters, and a flash mob, the campaign engaged over 5,000 attendees and received 520 petition signatures, helping raise the profile of Imagine No Malaria among church leadership.
Co-creation for impact. Audience strategy conference, 26 May 2016CharityComms
James Tattersfield, head of strategy, Latimer Group
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The document discusses promoting a charitable cause, specifically the National Society for the Prevention of Cruelty to Children (NSPCC) Brighton & Hove Business Group. The group aims to develop a strong network of business supporters to raise funds for NSPCC services helping vulnerable local children. Elements of the promotional mix like TV, poster, and personalized letter campaigns were most effective due to reaching large audiences. The NSPCC hoped businesses would provide 20% of donations through sponsorship and cause-related marketing. Microsoft supports NSPCC advertising and fundraising.
Using Social Media to Change Smoking BehaviorsDane Svenson
This document discusses using social media to change smoking behaviors. It provides an overview of how social media can be integrated into public health campaigns to influence knowledge, attitudes, and behaviors. Case studies from campaigns in Vietnam and Indonesia demonstrate how social media was used to engage audiences and drive real-world impact. The Indonesia campaign saw success by growing an online community, activating supporters to share personal stories, and rebroadcasting the best stories to large audiences. Overall, the document advocates using social media to supplement mass media campaigns and create "network effects" through peer influence and community engagement.
This introduction to Nesta’s work on digital democracy was shared with the Kirklees Democracy Commission as part of our evidence gathering in September 2016.
2. I’m constantly inspired by the passion
that brings people together to make
the world a better place.
It’s that passion, together with
brilliant creative and technical
expertise, that I bring to the table.
the difference.
3. I love working with projects
functional or dysfunctional,
organisations big or small,
and pockets deep or shallow.
And for me, campaigning is a holistic
fusion of art and science – so I focus
on both digital and grassroots
work.
the difference.
4. I offer expertise in three key
areas:
Strategy
Action
Evaluation
the difference.
5. Strategy
I’ll help you think laterally,
stay one step ahead
and get the change you want.
the difference.
6. Dangerous pavements in the UK A major UK charity
A UK charity wanted to press Local Authorities to repair
pavements and prevent the 2300 falls every day
among older people in the UK. Only a dynamic
approach would help them do that.
I devised a strategy encompassing:
- a Freedom of Information investigation and report
- ‘murder scene’ campaign stunts across the UK,
compelling the public to solve the mystery why
councils were not doing more to address the issue;
- a celebrity tie-in with former London Met Deputy
Assistant Police Commissioner Brian Paddick;
- a digital and offline mechanism allowing the
public to report dangerous pavements to their
local council, with whom the charity then
followed up.
the difference.
7. Dangerous pavements in the UK A major UK charity
The campaign yielded more than 2.5 million
opportunities to view in the media, a 1% action
rate from cold flyering, and hundreds of faulty
pavements reported and repaired.
the difference.
8. Action
I’ll help you cut through the outside
noise
and use the tools at your disposal
to turn policy around.
the difference.
9. Age discrimination in the UK A major UK charity
In 2009, the Labour government was in danger of
taking a U-turn on its decision to make age
discrimination illegal as part of its forthcoming
Equality Bill.
I used an ‘Age Cage’ - a prop representing the
barriers that older people faced in society due to
ageism - as the focus of a photo petition. With it:
- I led a team across the country to collect the
support of constituents of key target cabinet
ministers to stop this reversal;
- I briefed constituents to hand over the
thousands of signatures; and
- I launched e-actions, SMS petitioning, above-the-line and online
advertising to shame the government into action.
the difference.
10. Age discrimination in the UK A major UK charity
Alongside precisely timed and targeted advocacy and media work, this array
of actions ensured that the government passed the historic legislation.
the difference.
11. Evaluation
I’ll separate your outputs from
your outcomes and tell you what
you need to know to go further,
faster.
the difference.
12. Strategic planning, monitoring A major international
and evaluation for international NGO
advocacy
This organisation lacked
standardised strategic
campaign planning and
evaluation systems - making it
difficult to maintain strategic
operations across its workforce,
prove impact and know
where to improve.
I devised and implemented a campaign planning and management toolset as
well as monitoring and evaluation reporting across the organisation.
the difference.
13. Strategic planning, monitoring A major international
and evaluation for international NGO
advocacy
With the resultant systems in
place and clear explanations
of the organisation’s
contributions to change, the
organisation met its
fundraising targets 6 months
early in 2010.
the difference.
14. If you want support, training or just a different
kind of campaigning, you can call on me.
Hugh Mouser
Email: hugh@the-difference.org.uk
Mobile: +44 (0) 7590 920 778
Skype: hughmouser
Twitter: @hughmouser
the difference.