The document provides guidelines for uploading product images on an e-commerce platform. It specifies image resolution, file format, and content requirements. Key points include: - Images should be at least 500x500 pixels or have a minimum resolution of 72dpi - For zoom features, images need 1100x1400 pixels minimum - Images should have a light background, only show the product, and cover 80% of the frame - Multiple angles are recommended, without watermarks, borders, or outdoor settings - File formats can be JPEG, TIFF, PNG, GIF, or BMP - Sellers must provide a primary image and up to 3 secondary images - Additional guidelines are provided for specific categories like watches

1. Image Guidelines

2. A Picture is worth a thousand words. When selling online, it is important to
let your buyers get the complete picture. --Correct Resolution, exact colour
display, and various angels.
The right image of a product increases sales, decreases returns.

3. Image Specifications- 1
• The image should be of 500 X 500 pixels or more
• If the pixel count is less than 500 X 500 pixels, the image should have a minimum of
72 dpi ( Dots per inch)
• For Zoom feature to work , the resolution has to be a minimum of 1100 X 1400 pixels
• The image should have a white or light grey background
• No watermarks or logos should be present on the image
• The image should display only the product
• The product should cover 80% of the image
• The product should not be showcased by a person

4. • The image should be shot professionally
• The image must not contain any text, graphics, promotional content, or distracting
backgrounds
• The colour of the original product should not be changed
• Diffused lighting helps to make an image better, while diminishing shadows and reflections
• The image should not have any borders
• The image should not be cropped
• The image should not have more than one representation of the product
• The image should not be shot outdoors
• The Image file should be in one of the following formats :
JPEG(.jpg/.jpeg),TIFF(.tif),PNG(.png), GIF( .gif), or BMP(.bmp)
• You have to mandatorily provide 1 primary image
• You may provide up to 3 secondary images
Image Specifications- 1

5. 5
Image Resolution
Points to Remember
• Image Resolution should be more than 500
X 500 pixels or Minimum of 72 dip( Dot per
Inch )
Like in the picture displayed here. It gives
maximum clarity

6. Image Resolution
For Zoom feature to work, the resolution has to be minimum of 1100 X 1400 pixels

7. Image Backgrounds

8. Image Backgrounds
• The Image should display only product or model/mannequin with the products
• The image should be shot professionally and should not be shot outdoors.

9. No Watermark or logo on the Image

10. AspectRatio
The aspect ratio of an image describes the proportional relationship between its width and
its height.
 Aspect Ratio for all the
category images is 1:1
 Any variation in the aspect
ratio will lead to
improper/ununiformed
appearance on the website

11. Image guidelines for Watches
1. Front View 2. Back View 3. Side View
Minimum Images required for Watches Vertical is 3.

12. Image guidelines for Watches
Here are a few additional images, which the sellers can give for watches
Note: The resolution of all the Images needs to be 500*500 Pixels only

13. Sunglasses Images
1st Image
2nd Image
3rd Image
Front View tilted towards right
Side View
Box or Box with Sunglass

14. Image must not contain any text , graphics and promotional content

15. Image should not have border

16. • Only natural & subtle shadows allowed, not dark or marked ones
• Diffused lighting helps to make an image better, while diminishing shadows and reflections
Diffused Lighting & Shadow

17. It should be a complete image of the product and should not be
cropped/partial image

18. Images without face for ethnic wear
18

19. Image with more than one representation/model for Same SKU is not
allowed

20. Innerwear and intimate clothing
• Images should only serve the purpose of product display.
• Images should not have any sexual connotation.
• Images should not contain indecent, erotic, or lewd poses.
• Images should not display full nudity.
• No shear or translucent products allowed if it reveals or exposes intimate parts of models

21. 2 Images front and back of main product which is baby doll or a camisole with model is allowed,
accessory on models as a separate image (ex: panties or bra) not allowed
Innerwear and intimate clothing

22. • Images should display only products which are a part of the specific sales package.
• For bottoms, only front view images of products on models and mannequins are allowed.
Innerwear and intimate clothing

23. Shape wares
• For shape wear tops, images with bottoms are allowed.
• For shape wear bottoms, images with tops are not allowed.

24. Points to remember
• Images should only serve the purpose of product display
• Images should not have any sexual connotation
• Images should not contain indecent, erotic, or lewd poses
• Images should not display full nudity.
• Product images on models will not be accepted for Baby doll and Camisole vertical.
• Only 1 image is mandatory per product.
• Images of translucent products on models will not be accepted.
Innerwear and intimate clothing
Sales package for Bra
• Image should only show product images in the sales package.
• Partial Images showing complete product will be allowed.
Sales Package for Brief
• Image should only show products in sales package.
• For images shot on models and mannequins, only front view of image will be accepted.
• Partial Images showing complete product will be allowed.

25. Primary Image & Secondary Images
Primary Image Secondary Image Secondary Image
SKUID_other_1.jpeg SKUID_other_2.jpegSKUID_main.jpeg

26. • Primary image is the first picture that the buyer sees on Flipkart.com. It can feature a
model's face
• Please adhere to the following naming convention for primary image & Secondary images
SKUID_main.jpeg
SKUID_other_1.jpeg
SKUID_other_2.jpeg
etc…
• Secondary image gives the buyer a closer look of the product in terms of texture,
dimensions, angles, and usage
• You can have more than one secondary image
Primary Image & Secondary Images

27. Complete view Front & back view Top View Bottom view
For Footwear Category, the Image resolution should be (500x500 ) and the aspect ration
should be 1:1
Footwear

28. Primary Image
Secondary Images
Bags

29. Primary Image
Secondary Images

30. • A palette image shows the color/pattern of a product.
• One palette image is needed for every product SKUID
• If a product is multicolored, the palette image must capture all prominent colors
• A palette image can be obtained by cropping a primary or secondary image.
• The resolution of a palette image should be a minimum of
50 X 50 pixels
• Please adhere to the following naming convention for palette image:
SKUID_palette_image.jpeg
• You can either provide your own palette image or leave it to Flipkart to create it for every
product SKU ID
Palette image

31. Crop 50 X 50
Pixels
Palette image
• Open the Image in Microsoft paint
• Crop the image in to 50 X 50 Pixels
• Naming convention for palette image should be as SKUID_palette_image.jpeg

32. • Generate a link or URL by uploading the image to either your own web server or third-
party applications such as Dropbox, Google Drive, and SkyDrive
• Do not use Picasa to upload images as lot of image resizing issues have been reported.
• Mark the privacy settings as ‘Public Use’ while uploading images, Flipkart Quality check
team can not access the Image URL if it is marked ‘Private use’ by you
• Add the URL in the specific field of your catalogue
Generate URL for your Image

33. Reach out with your problems
Write to seller support at ss@flipkart.com
Or call on 080-6798 1111 (9am to 9pm)
To clarify your doubts. Please mention your email
address/display name in all your communications

34. Thank You!

35. Questions?
Contact Seller Support for any issues/queries