This document provides image guidelines for listing household products on Flipkart. It outlines dos and don'ts for primary images, including using a white background, minimum resolution, and fully displaying products. Secondary images should show additional angles or a hand for size reference. Unacceptable images include those that are blurred, skewed, or don't follow the white background guideline. Adhering to these standards helps sellers effectively showcase their household items for sale.

1. Image Guidelines: Household Products

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Learning Objectives
After completing this tutorial you will able to,
• Explain the image guidelines to list products under household category

3. © 2015 Flipkart. All rights reserved.
Primary Image Guidelines
Do’s
• Background of primary images should be in white.
• The canvas to text ratio is kept as 80%, object size should be in range of 80% to 90% should satisfy
length or breadth depending upon the product ,other dimension can be shorter
• The minimum resolution for normal image is 500 x 500 and 1100 X 1100 for zoom over
• Image should show entire contents of sales package in an unpacked state.
• Containers with any kind of edible items like pulses, cut fruits, cookies, dry fruits, etc in it is
acceptable.

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Primary Image Guidelines
Don'ts
• Rear angle shot of product cannot be used as a primary images
• Images depicting text embossed /engraved on product in a upside down position cannot be used.
• Images cannot include the models or models hand holding product, it can be used to show
proportions as last image.
• Forming a twinkle effect or flash on product distorting colors is forbid.
• Products should not be layed on surface.
• Incase of set or combos, if products are displayed they should not be overlapping/stacked each other.
• Semi open casings or packs revealing product partly are subject to rejection
• Multiple shots of a product cannot be clubbed into one image
• Products should not be displaying shadows in the primary images
• Pixilated image is subject to rejection.

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Primary Images: Angles and Shots
Primary Image Yes
Secondary Image Yes

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Primary Images: Angles and Shots
Primary Image Yes
Secondary Image Yes
Complete Set

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Primary Images: Angles and Shots
Primary Image Yes
Secondary Image Yes

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Primary Images: Angles and Shots
Primary Image Yes
Secondary Image Yes

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Primary Images: Angles and Shots
Primary Image Yes
Secondary Image Yes

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Primary Images: Angles and Shots
Single product with
close up shot
Primary Image No
Secondary Image Yes

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Secondary Images: Good to Have
Model Head cut images Model covered products
Primary Image No
Secondary Image Yes

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Secondary Images: Good to Have
Primary Image No
Secondary Image Yes

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Secondary Images: Good to Have
Primary Image No
Secondary Image Yes

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Size Reference: Good to Have
• For size reference , product in hand is acceptable, measurement in centimeters (cms) with black arrow.
Primary Image Yes
Secondary Image Yes

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Size Reference: Good to Have
• For size reference, product in hand is acceptable.
Primary Image No
Secondary Image Yes

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Images not Acceptable
Half cut images of ProductSkewed images Illustrated/Graphics image
Primary Image No
Secondary Image No
Primary image without
white background

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Images not Acceptable
Images with flash Inverted Brand logoBlurred images
Primary Image No
Secondary Image No

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Points to remember
• Less than 500*500 resolution is unacceptable.
• Primary image should be as per shared guidelines.
• Only upload actual product images.
• Use hand holding images only for size reference.
• Please do not upload packed images as primary image.
• Food products cannot be used in Primary image, though it can be used in lifestyle image or secondary
image.
• Please use Centimeters (Cms) and millimeters (Mms) as the units for measurements.
• Logo label on product is acceptable, logo in image is unacceptable.
• Please do not club four to five features of the product in a single image.

19. © 2015 Flipkart. All rights reserved.
Summary
Congratulations! You have completed the tutorial ‘Image
Guidelines: Household Products’. Now you will be able to:
• Explain the image guidelines to list products under household category

20. © 2015 Flipkart. All rights reserved.
Questions?
Contact Seller Support for any issues/queriesListing your Products