4. INTRODUCTION
The IM|Sciences is the foremost business school at North West of
Pakistan. It was established in 1999.
The Institute of Management Sciences, based in Peshawar, Khyber
Pakhtunkhwa, is a young, innovative, and enterprising business
school enroot to compete with the foremost management schools
of the country.
The Institute is dedicated to its unique approach of providing
management education based in cutting-edge research and
comprehensive training.
Institute of management sciences, Peshawar, has been ranked as a
5th best business school of Pakistan by the HEC
6. MISSION
Our mission is to provide education and training for management leadership
in business and public sector in Pakistan.
We aspire to be the best business school in Pakistan and amongst the best in
the Asia.
It is our mission to establish links with renowned business schools in the
Pakistan and with business and public sector organization in Pakistan and to
try to introduce the knowledge, current and contemporary business culture
and work -
7. Vision Statement
To be the premier management institute of the region that systematically
combines education, training and research in its programs to prepare faculty
and students for diverse and challenging roles in a complex domestic and
global environment.
8. CAREER OPPORTUNITIES
The Institute offers a flexible curriculum, diversified and focused, to the
committed and highly motivated students who are willing to embrace change
and ready to experiment with new ideas and thought patterns, anxious to
assume leadership role in the corporate world of today and tomorrow.
9. TEACHING DEPARTMENTS
The Institute of Management Sciences (I M S) has six departments operating
under its umbrella, namely the Accounting and Finance, Economics,
Management, Marketing, Social Science, & Computer Studies.
These departments are headed by experienced and dedicated chairpersons
who are eminent in their fields.
The departments continuously assist the administration in their efforts to
develop their current faculty, and to expand to create diverse and competent
faculty pools, which make IM Sciences one of the most reputable institutions
in Pakistan today.
10. TASK ENVIRONMENT
Task Environment of an organization is the environment which directly affects
the organization from attaining business goals.
In brief, Task Environment is the set of conditions originating from suppliers,
distributors, customers, stock markets and competitors which directly affects
the organization from achieving its goals
The Task Environment is briefly defined by porter’s five forces and describe
all the factors of task environment
11. PORTER’S FIVE
FORCES
Porter’s forces was designed to assist in analyzing the forces of the
task environment that drive competition in an organization
These five elements shows us attractiveness of entering the
organization as well as the weak points that need defending/attack.
The institutional advantage concept is that non profit organization
typically lack real, direct competitors.” Even so, managers of
nonprofits look externally to find “comparators” both in the public
sector and in the nonprofit sector when they devise their strategies.
Here the focus seems to be on operational effectiveness in the IMS
organization.
12. INTENSITY OF RIVALRY
Rivalry occurs because one or more competitors either feels the pressure or
sees the opportunity to improve its position.
Rivalry among existing competitors takes many forms like advertising
campaigns, and service improvements, changes to the distribution or other
means.
IMS follows the differentiation strategy and shows performance in everything
and compete with competitors and gives tough time to them.
13. THREAT OF NEW ENTRANTS
Porter argues that new entrants “bring new capacity” and “often substantial
resources.”
For nonprofit or institutional organizations like imsciences have threat of new
entrants like many business school are running in Pakistan like Lahore
institute of management sciences, Lahore school of Economics etc. which are
growing very well
IMS should keep eye on its competitors and apply differentiation strategy to
show performance and increase its efficiency.
14. Threat of Substitutes
According to Porter, “all firms in an industry are competing, in a broad sense,
with industries and consumers producing substitute products or services.”
He argues that, “identifying substitute products is a matter of searching for
other products or services that can perform the same function to
differentiate from its substitutes”
IMS has facing a lot of challenges because of its substitutes like iqra, szabist,
NCBA&E etc. because they are providing same services etc.
IMS applying different such a strategies which gives him strength to compete
along its substitutes.
15. POWER OF BUYER
In IMS buyer are those who acquires the organization services and resources
which are almost their students.
As IMS follows differentiation strategy and create such a environment in
which customers have low bargaining power and they only compromise on
quality of education which they perform very well.
Similarly IMS have very low student fees as compared to its competitors and
gives a quality education through which it influence the environment. This
strategy is an opportunity for IMS.
16. POWER OF SUPPLIERS
IMS secures the reliable inputs resources and often refers to have many
similar suppliers to decrease the bargaining power of suppliers
Institutions of education affiliated with organizations supply professionally
trained leaders and resources for continuing education.
Colleagues in professional associations related to leadership and service
influence each other by exposing each other to new methods for strategic
planning
IMS have a good relation with its suppliers of each supplies to encourage them
and as a result it influence the efficiency of organization.
17.
18. PEST ANALYSIS
P - POLITICAL FACTORS
What role the government plays in your industry?
E - ECONOMIC FACTORS
What is the state of economy on both a local and national level?
S - SOCIAL FACTORS
What the relevant changes in matters like lifestyle trends, demographics, consumer
attitudes, buying patterns and opinions?
T - TECHNOLOGICAL FACTORS
What is the impact of changing technological trends on your industry?
19. Political Factors
Main political factor for IM|S is HEC .
HEC is a regulator for all educational institute also for IMS,
IMS have to follow rule and regulation under HEC
IMS have to accept HEC modification in curriculum , courses and
credit hours.
Main advantage for IMS is of independent selection of staff on
merit basis by the institution director.
No bribe and approach system in IMS.
20. Economics Factors
Government is the main funding source which financially support
IMS as it’s a public institute.
Student Fee is also a source of finance which control
administration expense.
IMS have also their side businesses like ORIC ,HRDC , CPPR , CDC ,
EDC and land business etc.
Foreign funding like US AID and UNO also a economic factor.
21. Sociocultural Factors
One of the major demerit of IMS is its location in Peshawar.
Inside envoirment is pleasant but external envoirment is narrow.
Religious sage which are against the Female and Co-education
influence negatively.
Actually IMS is fighting war on terror promoting positively peoples
mind.
22. Technological Factors
Advanced computer systems and different software installation
Multimedia projectors in classes
E-library for students
CCTV cameras for security reasons
23.
24. S - Strengths focus on the things that we do WELL as a department.
W - Weaknesses focus on the things we do that we need to IMPOVE.
O - Opportunities can create conditions that offer the potential for us to
expand our strengths.
T - Threats may present barriers to create conditions that are our
weaknesses.
25. SWOT ANALYSIS
A tool that identifies the strengths, weaknesses, opportunities and threats of
an organization.
Specifically, SWOT is a basic, straightforward model that assesses what an
organization can and cannot do.
The method of SWOT analysis is to take the information from an
environmental analysis.
27. Strength
Experienced staff
Well qualified teaching staff
Well Discipline in all field
Excellent Management
Good environment
Research projects
Team works
Well-designed course work
28. Weakness
Lack of professional programs
More creativity required
Strictness
Lack of hostel facility
Lack of sports infrastructure
29. Opportunities
Growing demand for graduates
Very large enrollment of students
It covers the whole province
Computer applications
Full fill the society demand
Technological advancement
Demographic opportunities
30. Threat
Political interference
Noisy external environment
Competitive environment
Security problem
State budget crisis
Development of other universities in the area
