This presentation describes the impact made by the Communication Support Group for the IL&FS Education family in 2011.

1. IL&FS Education Communication Support Group
An Overview

2. Even though we may have utilized one or more functional
facets of the IETS Communications Support Group (CSG) the
entire array of what the CSG does and can do for each group
may not be evident.
This presentation is an attempt to provide a broad overview so
that the CSG’s services can be utilized even better.

3. Broad Areas of Impact

4. Communication
Exhibitions
Processes
Branding Brochures & other Print
Websites
Exercises Marketing Content
Presentations, Videos other
Advertisements Newsletters
Electronic Content
Events and Media
Posters Other Design Assistance
Liasoning

5. Exhibitions
• FICCI
• RAI

6. IL&FS Education at the FICCI Skills Conclave
The IETS presence was designed and
executed

7. IL&FS Education Stall At FICCI Exhibition
The IETS team with the award won by
the Skills team

8. IL&FS Education at the RAI Exhibition
The IETS presence was designed and executed
simultaneously with the FICCI event

9. K-Class Exhibition Presence

10. Communication Processes

11. To make the CSG services predictable and accountable the CSG
has setup and maintains the communication processes that
are silently working in the background.
Here is a sneak peek at one of the processes in place

12. The Website Update Process

14. Here is what actually happens when you ask for a website
update…

15.  A request is sent
to CSG Team
 Based on the
request type
(News
Update/Album
Upload/Text
Updates/Newslett
er Upload) the
IETS Website
Change Requests
Tracker is updated

16.  Accordingly the
changes are
made using the
Content
News Updates
Management
System
Album Updates

17.  Once the
News Updates
updates are
made using CMS,
the changes
reflect in real-
time on the
website.
This makes the
update cycle
much faster than
earlier
Album Updates

18.  The request on
Website Change
Requests Tracker
is closed
 An
Acknowledgeme
nt email is sent
to the requester

19.  News & photo
albums of Skills
Initiatives updated
on
Ilfseducation.com
also get published
on ilfsSkills.com

20. Websites created and regularly maintained by the CSG
• www.ilfsets.com
• www.ilfsskills.com
• www.isdc.in
• www.parvaaz.in
• Skills Exchange Portal
• www.bsnlgramseva.com
• www.kclass.com
• www.himayat.in
• www.nalandafoundation.edu.in
• www.seedngo.co.in

21. IL&FSEDUCATION.COM

22. Transformation from old
website to a new site

23. Education Services
Skills Initiatives
e-Governance Initiatives
 Clear demarcation of Health Initiatives
business areas and
practices Cluster Development

24.  IL&FS Education is now integrated with social media
 Site Search now helps you find information rapidly

25.  Project
Newsletters, brochures, case
studies etc. can be
downloaded from our site.
 Marketing literature for
Skills initiative gets uploaded
and ilfsskills.com as well

26.  We now have an active Link to the photo
news page. album of the news
 News is also backed by
news clippings with
Newspaper
respective newspaper clippings
mastheads and photo
gallery.
 The CSG registers with e-
papers for all the
available newspapers, to
collect good-quality and
legible news-clippings.

27. Education Services
Skills Initiatives
 New unified
branding is
underway e-Governance Initiatives
 Photo gallery
and videos Health Initiatives
can be
accessed Cluster Development
from the
home page Photo gallery

28. Content Management: IL&FSEDUCATION.COM

29. The CSG has put in place a Comprehensive website Content Management System
(with the help of our in-house application developers) that automates the entire
process of website updates.

30. Monitoring Statistics : IL&FSEDUCATION.COM

31. Tracking visitors and their behaviour is key to leveraging any
online presence. For this we have setup detailed monitoring
and tracking mechanisms with Google Analytics and
Webmaster tools.

32.  Viewers from 64
countries have
visited
ilfseducation.com
 We have more than
75,000 page visits

33.  Viewers from more than 64 countries have visited ilfseducation.com

34. Following on Social Networking Sites

35. We now have our own official presence on
Facebook, Twitter, LinkedIn, and YouTube.

36.  Social networking channel
statistics
 Twitter (34 followers)

37.  Social networking channel
statistics
 Facebook

38. K-Yan 37 views
(uploaded on 17 Apr)
Himayat 21 views
Health 32 views
Gail’s CSR 83 views
Parivartan 116 views
Himayat 382 views
Parvaaz 108 views
 Created YouTube channel
for publishing videos

39. ILFSSKILLS.COM

40. Placement Linked Training for youth
Skills for good governance
Employability grooming for Graduate &
Diploma Students
Corporate Training
Rural Entrepreneurship
Skills
 Clearly ISDC
demarked
business
areas

41.  Capturing Live data of trained and
placed candidates on the home
page and business specific
numbers on each business page

42.  News update on the home page

43.  News & photo
albums of Skills
Initiatives updated
on
Ilfseducation.com
also get published
on ilfsSkills.com

44. ISDC.IN

45.  All the skills schools are mapped on Google maps

46. Skillsschools.com

47. Skillschools.com landing page
 This page highlights the sectors in which we train people and shows live data of
people trained. Directs viewers to the individual programmes

48. COTTONTAPAFRICA.ORG

49. Cottontapafrica.org
 Multi-lingual site in English and French
 Downloads including brochure & newsletter

50. PARVAAZ.IN

51. Parvaaz.in

52. HIMAYAT.IN

53. Himayat.in

54. BSNLGRAMSEVA PORTAL

55. BSNL Gramseva Portal

56. KCLASS PRODUCT WEBSITE

57. K-Class.com
 Website for k-Class

58. Nalandafound
ation.com

59. Skills Exchange Portal Design

60. Skills Exchange Portal

61. Branding
• Corporate Posters
• Parivartan Health Van
• Cotton TAP Africa
• Turning Pages
• IETS TV Bulletin
• Bulletin Board
• Purna Group
• Seed
• Punar-rachana

62. Posters
• IL&FS Education Poster
• IL&FS Clusters

63. Branding : IL&FS Education Poster

64. Branding : IL&FS Education

65. Branding : Education Poster

66. Branding : IL&FS Skills Poster

67. Branding : K-Yan Poster

68. Branding : IL&FS Clusters Poster

69. Branding : Skills Training Poster

70. Poster: ISDC, Pune Centre
 Poster for a Pilot

71. Branding : Parivartan Mobile Health Van
• Van Design
• Billboard
• Apron
• Posters
• Banners
• Prescription pad
• Invitation Card

72. Branding: Parivartan Mobile Health Van
 Created branding for CSR Project of IL&FS Transportation – Parivartan Mobile Health
Vans for their projects
 Chenani-Nashri Tunnelway
 Hazaribagh-Ranchi Expressway

73. Branding: Parivartan Mobile Health Van Design
Left Panel
Back Panel
Right Panel

74. Branding: Parivartan Invitation Card

75. Branding: Parivartan Banner

76. Branding: Parivartan Billboard

77. Branding: Apron

78. SMS for Advertisements
The CSG team crafted a series of targeted and promotional
SMS advertisements for the Chennai team that was deployed
to target audiences across schools.

79. Cotton TAP Africa
• Brochure
• Newsletter
• Banners
• Notepad
• Tea Coasters

80. Branding : Cotton TAP Africa Brochure (English & French)

81. Branding : Cotton TAP Africa Notepad

82. Branding : Cotton TAP Africa Banner for 13 April Workshop

83. Branding: Cotton TAP Africa Newsletter

84. Branding: Parivartan Bus, Moradabad
• Banner
• Invitation cards

85. Parivartan Bus Launch in Morabad, Invitation Cards

86. Parivartan Bus Launch in Morabad, Banner

87. Branding: Turning Pages
 A school Library Project

88. Branding: K-Class Special offer banner

89. Branding: K-Class Promotional Banner

90. Branding: CCE Banner

91. Banner: Seminar on Teacher Training

92. TV Broadcast
 An electronic bulletin board where we show photos of our achievements across
verticals and practices for all visitors. Every photo has a story that says a little
about it.

93. Bulletin Board
 Regularly updating bulletin board

94. Purna Group
Logo Extensions Colour variations
 Purna—the river in flow is the soul of this logo. The flow within bounds is symbolic
of the Purna groups capacity to go places and diversify.
 The name written in typeface reinforces the geometric form that visually conveys
the essence of the river.

95. Punar-rachana
variation
 Programme similar to Parivartan in Tamil Nadu.

96. Brochures
• Class
• K-Lab
• Cotton TAP Africa
• Clusters Engineering Services

97. Brochure: K-Lab

98. Brochure: Cotton TAP Brochure

99. Brochure: Clusters Engineering Services

100. Brochure: Teacher Training

101. Brochure: ISTD Training Meet, Kolkata

102. Advertisements
• K-Class Advertisement
• ISDC Advertisement

103. Advertisement: ISDC Advertisement
 Published in Newspaper Editions of TOI: Chennai, Coimbatore, Trichy

104. Advertisement: K-Class & Exploriments

105. Advertisement : Teacher Training
 Full Page Advertisement
 Published in “Digital Learning”

106. Advertisement : Teacher Training
 Half Page Advertisement
 Published in Education World

107. Advertisement: K-Class

108. Advertisement: ISDC

109. Advertisement: ISDC
 Published in STORAI, Bi-monthly Magazine from Retail Association of India

110. K-Yan advertisement
 Commissioned an article on
K-Yan and a full page
advertisement of K-Yan in
April issue of
“Digital Learning”

111. Newsletters
• Skills Newsletter
• K-Class Newsletter
• Cotton TAP Africa Newsletter

112. Skills Newsletter
Nov-Dec 2011 Issue Jan-Feb 2012 Issue Mar-Apr 2012 Issue
 Newsletter to highlight the skills training programmes run by IL&FS Skills.
The newsletter reaches government officials.

113. K-Class Newsletter
Nov-Dec 2011 Issue Jan-Feb 2012 Issue
 The newsletter reaches school teachers and principals

114. Cotton TAP Africa Newsletter: TAP News

115. Event Branding
• Invitation for the inaugural puja at the Safed Pool office, Mumbai
• Business Review Meet, Lonavala
• Business Review Meet, Manesar
• Sangathan, New Delhi
• Diwali Greeting Card

116. Email Invitation

117. Business Review Meet
• Banner
• Tea Coaster
• Notepad

118. Banner

119. Notepad Cover

120. Tea Coaster

121. Business Review Meet, May 2011, Lonavala
• Banners
• Notepad Cover
• Certificates
• Name Tags
• Tea Coasters

122. Banner

123. Notepad Cover

124. Name Tags

125. Certificate

126. Tea Coaster

127. Sangathan
• Banner
• Posters

128. Banner

129. Posters

130. Diwali Greeting & Gift Tags

132. These are samples drawn from the body of work the CSG has
executed over the last few months.
We hope to receive feedback and to open up other
possibilities so that the entire family is served better by the
CSG